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Best Black Friday deals 2021 — biggest early sales and what to expect

Black Friday deals
(Image credit: Future)

Get ready. Black Friday deals 2021 will be here before you know it. We're just a few weeks away from the start of November. That means Black Friday season is closer than you think. Plus, with stock shortages and shipping delays occurring worldwide, we're recommending consumers make their holiday purchases as early as possible.

Retailers like Amazon, Best Buy, Walmart, and Target are also enticing shoppers with tempting deals you can score right now. We're already seeing early Black Friday deals on everything from coffee makers to the iPhone 13. Likewise, we're starting to see an uptick in Black Friday mattress deals from the likes of Purple, Saatva, and Casper.

While 2021 has seen some epic deals, we expect Black Friday deals will break all price records. There's a lot of deal action that will happen in the coming weeks, so keep it locked to Tom's Guide for the best Black Friday deals of 2021. 

Early Black Friday deals live now

We always advise shoppers to wait for the official start of Black Friday season. However, stock shortages are causing epic delays on everything from furniture to gaming consoles. So below we're listing the best early Black Friday deals you can shop right now. We'll advise if we think prices will get cheaper in November. Otherwise, these are the best sales right now. 


Fire TV sale: smart TVs from $119 @ Amazon
Amazon's Fire TVs give you easy access to Prime Video, Netflix, Disney Plus, and more. Fire TVs also come with an Alexa voice remote, which lets you operate your TV via voice commands. Currently, Amazon Fire TVs start at just $119. While some of the cheaper models are 720p sets (suitable for home offices or children's rooms), there are plenty solid bargains as part of the retailer's Black Friday deals preview. View Deal

Insignia 55" F30 4K Fire TV: was $549 now $389 @ Amazon
If you want a big-screen TV on the cheap, Amazon has the Insignia 55-inch F30 4K Fire TV on sale. The TV offers HDR10 support, DTS Studio Sound, and it comes with a voice remote, which lets you control it with the sound of your voice. Best Buy offers the same price.View Deal

Insignia 65" F30 4K Fire TV: was $699 now $519 @ Best Buy
If you're looking for a 65-inch TV that won't break your budget, you'll want to check out this Insignia 4K Fire TV. It's currently one of the cheapest big-screen 4K smart TVs we've seen. It provides easy access to a variety of streaming services and comes with a voice remote featuring Alexa. View Deal


Purple Mattress: 10% off everything @ Purple
Best sale of 2021: Purple is celebrating its anniversary by slashing 10% off sitewide. After discount, the Purple (original) mattress starts at $629 (was $699); the Purple Hybrid starts at $1,529 (was $1,699); and the Purple Hybrid Premier 3 starts at $2,069 (was $2,299). This is the biggest sitewide sale we've seen from the manufacturer all year. The sale is valid through October 13. View Deal

Tuft & Needle Original Mattress: was $645 now $451 @ T&N
Editor's Choice deal: The Tuft & Needle Original Mattress is a great mattress for anyone on a tight budget. It has a soft, plushy feel, but it's also designed to provide good pressure relief, whether you're a side sleeper, stomach sleeper, or sleep on your back. After discount, you can get the T&N Original Mattress twin for $451.50 (was $645), whereas the queen size is $626.50 (was $895). Use coupon "OG30" to get these prices. The coupon is valid on the Original Mattress only. View Deal

Allswell Mattress: was $265 now $225 @ Allswell
The Allswell Mattress is a hybrid mattress, which means it's made from both memory foam and individually wrapped coils. Backed by Walmart, it delivers comfort at an affordable price. Use coupon "FUTURE15" to take 15% off all mattresses. After discount, you can get the Allswell Mattress (twin) for $225.25 (was $265), whereas the queen costs $318.75 (was $375). This mattress tends to sell out fast, so we recommend buying it now that multiple sizes are in stock. View Deal


Apple Watch 6 (GPS/40mm): was $399 now $329 @ Amazon
Amazon has the Apple Watch Series 6 (GPS/40mm) on sale for $329. That's one of the lowest prices we've ever seen for the Series 6. Unlike the Series 5, the newer model features blood oxygen sensors, which allow users to monitor their health more closely. The Apple Watch Series 6 also comes with a bright, always-on Retina display. View Deal

10.9" iPad Air (64GB/2020): was $599 now $539 @ Amazon
The iPad Air sports a larger 10.9-inch display, speedy A14 Bionic CPU, and support for USB-C charging. Plus, with Magic Keyboard support, it's as close to a laptop replacement as you can get. Right now it's at its on sale for $539, but history shows this deal won't last long. (If you don't see the sale price, try choosing different color models).View Deal

iPhone 13: up to $1,300 w/ trade-in + unlimited @ Verizon
New Verizon customers can get up to $1,300 off any new iPhone 13 model. You'll get up to $800 off with select trade-in. Plus, new members will be able to get an extra $500 to help cover the cost of switching for a total of up to $1,300 off. Existing members can get up to $800 off with trade-in. Meanwhile, the iPhone 13 Pro and iPhone 13 Pro Max are up to $1,500 off. View Deal


Dell XPS 13: was $734 now $685 @ Dell
Editor's Choice deal: The Dell XPS 13 is one of the best laptops you can buy. You can get this sleek machine for just $685 when purchasing directly from Dell. This configuration packs a 13.3-inch 1080p display, Core i5-1135G7 CPU, 8GB of RAM, and a 256GB SSD. No coupon is required to get this price. Dell is switching the link to this deal every day, so if it shows as sold out, look for the XPS 13 at this Dell linkView Deal

HP 15z: was $479 now $429 @ HP
The HP 15z is a solid mid-range laptop that can be used by students or anyone looking to perform everyday tasks. It packs a 15.6-inch 1366 x 768 LCD, 2.4GHz AMD Athlon Gold 3150U CPU, 8GB of RAM, and a 128GB SSD. Recommended upgrades include a 1080p LCD (+$60) or a Ryzen 3 CPU (+$20).View Deal

MacBook Air (M1): was $999 now $929 @ Amazon
The M1 MacBook Air offers fantastic performance thanks to its new Apple Silicon. The new M1 CPU also helped it reach over 14 hours on our battery test. It features a 13.3-inch Retina display, Apple M1 CPU, 8GB of RAM, and a 256GB SSD. If you want an even bigger bargain, the 512GB model is also on sale for $1,099 ($150 off). We expect the base (256GB) model to drop to at least $849 later in the holiday season, so we recommend waiting till the price drops further before hitting that buy button. View Deal


Keurig K-Slim Coffee Maker: was $119 now $79 @ Amazon
This compact coffee machine can serve up to 12 ounces of coffee at a time using one of Keurig's pods. However it's still large enough to fit a travel cup underneath if you need to make your drink to go. It's on sale for a limited time only, so make sure to grab yours while the deals is still active. View Deal

Instant Vortex Plus 10 Air Fryer: was $139 now $114 @ Amazon
The Vortex Plus 10 has seven built-in smart programs that air fry, roast, broil, bake, reheat and dehydrate, all in one appliance. It heats in a fraction of the time of a regular oven. The EvenCrisp technology gives you tender insides and a perfectly crispy outside, using up to 95% less oil.View Deal

Ninja 4qt Air Fryer: was $89 now $69 @ Walmart
This Ninja air fryer lets you fry and dehydrate foods to create quick snacks. The 4qt air fryer may not have a huge capacity, but it's extremely powerful. It's currently on sale at Walmart. Best of all, it's $10 cheaper than it was last week. View Deal


JBL Tune 120TWS: was $99 now $59 @ Amazon
This deal takes a whole 50% off the original price. JBL's wireless earbuds pack a punch with a 5.8mm driver for solid bass performance. With 16 hours of battery life shared between the headphones and their charging case, you'll be able to rock out all day long.View Deal

Apple AirPods Pro: was $249 now $197 @ Amazon
Apple's best-selling, in-ear wireless headphones are on sale and ready to ship. They're IPX4 certified and offer active noise cancellation for the most immersive sound experience. Currently, Amazon has them on sale for $197. Keep in mind, we think they could hit $149 or $159 in November.View Deal

Sony WH-1000XM4 Headphones: was $349 now $248 @ Amazon
The Sony WH-1000XM4 are among the best wireless headphones on the market. Offering remarkable noise-cancelling, superior sound quality, and a lengthy 30 hours of battery life (38 hours with ANC disabled), they easily justify a full-price purchase. At $102 off, there's no reason not to pick up a pair. View Deal

Black Friday deals to expect in 2021

Black Friday is traditionally the best time of year to make any major purchase. From TVs to mattresses, retailers save their best deals for the holidays with the majority of sales starting the first week of November. However, 2021 will be slightly different in that the pandemic is causing shortages of labor and essential material/parts. 

PS5 restock, for instance, is still near impossible to find. Numerous furniture companies are also backed up with delivery dates that are taking months instead of just a few days. New outbreaks in countries like Vietnam are causing factory closures, which in turn means less inventory for shoppers. 

You can expect these shortages and delays to last through the end of the year, which means Black Friday deals may be in large demand, but low supply this year. So we recommend consumers get their shopping done earlier than usual this year. 

Black Friday deals and Apple

iPhone 13: The iPhone 13 will be on many people's shopping list this year. This Black Friday, expect retailers to offer Apple's new phone for next to nothing. Already, carriers like Verizon and AT&T are offering iPhone 13 freebie deals. As we approach Black Friday, you can expect to see better trade-in deals, wherein you'll get a better/higher credit for your older phone. We also expect to see Apple's older phones get steeper price cuts. iPhone 12 deals, for instance, continue to plummet in light of Apple's new phones. 

MacBook Air M1: The Editor's Choice MacBook Air dropped to an all-time price low of $749 this past summer. However, it was a students-only deal at Best Buy. (Non-students paid $849). Amazon didn't match Best Buy's price, but they did drop the base model to $849. Sadly, we may not see that $749 price point again. Instead, the base model will crash to $799 at both Best Buy and Amazon. This time, the deal will not require a valid edu e-mail. 

AirPods: $89 AirPods anyone? Last year the AirPods dropped to $99. It's likely they could hit $89 this year (or less via an epic Woot deal). They already hit $99 this past Labor Day. Meanwhile, the AirPods Pro hit $169 last holiday season. They were on sale for $179 on Labor Day, so they could hit $159 or $149 this holiday season. Any new AirPods 3 that may come out this year will likely see modest discounts of $20 to $30 off.

Black Friday deals and next-gen consoles

Let's be honest: There will be no Black Friday deals on next-gen consoles. Sure, we'll see plenty of deals on PS5 and Xbox Series X games/accessories, but the PS5 and Xbox Series X will not see any price cuts. That said, we do expect to see Black Friday restocks. Retailers like Best Buy and GameStop are already experimenting with in-store only restocks and we expect these in-store events to pick up as we get closer to Thanksgiving. If you prefer to shop online, no need to worry. We expect to see online restocks as well. Just be prepared for fierce competition as the PS5 and Xbox Series X will be high on many shoppers' holiday lists. In the meantime, you can now register for invite-only Sony Direct PS5 restocks planned for November. 

When is Black Friday 2021

Black Friday 2021 is on Friday, November 26. However, Black Friday deals will start well in advance of the Black Friday 2021 date. Amazon, Best Buy, and Walmart are just a handful of retailers historically start their Black Friday deals at the start of the month in November. 

What Black Friday deals can I shop now

Who has the best Black Friday deals in 2021

Every retailer has Black Friday deals available in November. However, if you're wondering who has the best Black Friday deals — the answer is based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches. 

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers like Macy's and Amazon. 

Does Apple offer Black Friday deals

The Apple Store is renown for not offering deals. However, every November it offers its annual Apple Black Friday sale. The sale varies each year offering free Beats headphones with the purchase of select devices or discounts of up to 10% off on select Mac purchases. 

Last year, Apple offered a free Apple Store gift card with the purchase of select devices. For instance, buy an Apple Watch 3 and you'll get a $25 Apple gift card. To maximize the gift card value, Apple wants you to spend more. So to get the biggest gift card — a $150 Apple gift card — required that you purchase an iMac or a MacBook Pro. This year, iPhone 13 deals will play a big role on Black Friday. Expect to see epic Black Friday deals on Apple's latest iPhones and iPads. (The best deals will come from retailers and not from Apple).  

Are stores doing Black Friday 2021?

Black Friday deals

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Due to the pandemic, the majority of brick-and-mortar stores skipped their traditional Thanksgiving Day in-store events last year. Walmart, for instance, did not open its stores on Thanksgiving and instead released a new batch of Black Friday deals online. Other stores offered curbside pickup to avoid having customers congregate outside their stories. This year things are different. 

We've seen monthly Best Buy RTX 3080 restock nationwide this summer and there's even a rumor we may see in-store Best Buy PS5 restock soon. As a result, in-store shopping could make a comeback this year, as could early bird deals that requires shoppers to line up outside stores. 

Why is it called Black Friday? 

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia. 

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals. 

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.