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Comcast Rebranding Services to 'XFINITY'

Comcast yesterday announced that the company would be making a few branding changes; namely changing the name of the company's technology platform and products to XFINITY. That means rebranding the company's products to XFINITY TV, XFINITY Voice and XFINITY Internet.

"XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want," said David Watson, Executive Vice President of Operations.

So far, customer reaction to the change has been mixed. Comments on the blog post on Comcast's website range from, "I'd rather see you rebrand your infrastructure so I don't have to call you every six months," to "In my entire life, there was only one company that I would never do business with again, ever, forever. Now there are two: Comcast and XFINITY."

There's even a lone call to, "Bring back Conan," but there's little in the way of positive feedback.

However while most customers would see this as a "fresh start" or an effort to mask the fact that some customers have been less than happy with their service in the past, a Comcast employee assures them this is not the case. In response to one comment, Scott McNulty says, "We aren't changing the name in an effort to address any service issues we might have had in the past. The entire company has been working very hard to improve our customers' experiences. … we as a company are dedicated to taking care of our customers."

What do you make of the new name? Let us know in the comments below!

Jane McEntegart works in marketing communications at Intel and was previously Manager of Content Marketing at ASUS North America. Before that, she worked for more than seven years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor and writing about everything from smartphones to tablets and games consoles.

  • Hilarion
    Don't really care what they say, it's just trying to hide all the negativity that has become attached to the "COMCAST" branding.... Thanks entirely to their seemingly tireless efforts to earn it.
  • roofus
    Calling s### fertilizer doesn't make it smell better.
  • Can I drive it?
  • marsax73

    That sums it all up. Profits are up and so is my bill! Unfortunately in this land of freedom, I have only one wired option. Not switching to buggy satellite. Love the choices here in America. F*ck Comcast
  • JonathanDeane
    I rose by any other name.....

    From what I have heard about Comcast the rose would be something that does not smell as sweet...

    Anyway maybe the name change will come with better service for those stuck with it.... (I know this is just wishful thinking for my internet brethren.)
  • roofus
    No, the name change means a bunch of new decals for their subcontractors to plaster on their truck and new stationary for their customer complaint center. Those costs will of course be passed along to the fertilizer customers..... I mean XFINIKY
  • wavebossa
    marsax73 _news_stmpThat sums it all up. Profits are up and so is my bill! Unfortunately in this land of freedom, I have only one wired option. Not switching to buggy satellite. Love the choices here in America. F*ck Comcast
    Yes... its america's fault, blame blame
  • MetzMan007
    XFINITY is the culmination of years of work

    Seems pretty Close to ATI Eyefinity but i don't think it took them Years of work to come up the Name.
  • drksilenc
    wanna know how they can fix there cs... remove the 40 prompts to talk to customer support and the 5+ minutes of listening to an automated system. i freakin hate calling them even with the number codes memorized i still have to listed to there bs system for entirely to long when i KNOW its not my problem
  • dman3k
    I'm with Coco.