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AT&T: Stop Texting Behind the Wheel!

AT&T is feeling a bit frisky and is now launching a campaign to stomp drivers who text while behind the wheel. Apparently, this form of communication is considered "dangerous," and has even sparked a federal Distracted Driving Summit that is schedule to begin tomorrow in Washington. AT&T's new campaign will focus on warning cell-phone users about the dangers of texting while driving, however the company put an emphasis on a particular age group: teens.

"Texting has increasingly become the way to communicate for many people, and the urge to quickly read and respond--even while driving--can be tempting," said AT&T Chairman and CEO Randall Stephenson. "Our goal is to send a simple, yet vital, message to all wireless users: don’t text and drive."

The campaign won't simply consist of a few ads on television. In fact, AT&T plans to install warning on all phones sold by the company before the holiday season. AT&T also plans to crack down on company employees, expressively prohibiting texting behind the wheel while driving on the job (which encompasses around 290,000 workers). To round out the robust campaign, AT&T will hit consumers with public service announcements, an online resource center, and will even promote its "no texting" message through in-store signs, on subscriber bills, and more.

Recent researchers have discovered that texting and driving can reduce the driver's ability to drive safety much like alcohol impairs cognitive abilities. One study even suggests that people who text while driving are at a higher risk of getting into an accident: 23 times more than the non-texting driver. Currently 14 states have some type of law banning texting while driving, however there is now a bill pending in the U.S. Senate which will require all states to ban texting while driving, or face a reduction of federal highway funds each year.

  • Shadow703793
    Good idea. Surprised it came from AT&T.
  • viometrix
    i think texting should be banned altogether. it was bad enough seeing everybody with a cell phone glued to their head, but humans found a way to be even less social, they eliminate talking.

    but yes texting while driving needs to be banned, with a really nasty ticket attached to it.
  • fulle
    I wish people would stop fucking with natural selection, and stop putting warnings on everything. "Rat poison, do no eat.", "Objects may be closer than they appear", "No running" (around a pool)... "DON'T DRINK TOILET WATER".

    Pretty soon I won't be able to buy scissors without some kind of disclaimer warning me NOT to impale and kill myself with them.

    Lets just get rid of the warnings on everything, and let nature run its course.
  • fulle
    Quite a few states have already passed legislation making it illegal for Teens to text while driving. Most adults are responsible enough to wait until they come to a red light, stop sign, or are otherwise NOT merging onto the freeway, but those silly teenagers... not so much.
  • Mythbusters demonstrated that texting while driving is just as bad as drunken driving. Did these people just figured out? They need to watch that show.
  • worst 3
    good but It not enough. you think hitting a curb would stop people or me driving but it dose not.
    they should make a law that I can hit you car if you seen texting when driving that would stop them

    i agree with you on the warning about others things but if some one else is effected by you actions like a car accident then there should be something against it, i dont care what happens to the texter but others and my self.
  • worst 3
    even a red light is annoying because the don't see it go green.
  • srbruno
    Maybe this is where telepathy starts...

    We advance to a point where communication is done through words on a screen. Step one complete. Next we create a device that types the text on your phone through thought (probably already a technology for the physically impaired). The next advancement, implant a chip that allows you to send "text thoughts" right to a friends phone using wireless (im sure someone could build this soon with existing technology).

    Then, bypass the phone altogether, and instantly send a thought to a friend. No more talking, artificial telepathy has been created.
  • Montezuma
    The only reason AT&T would have said it would be because:

    They were paid to do it

    They were threatened with a stupid class-action lawsuit from the same idiots that sued McDonald's for their hot coffee.

    They are about to release a new feature on their phones that disable phone use while in motion, but for $19.95 a month, they will allow you to use your phone while you drive. This feature will also be free to those with at least two AT&T monthly fee-based products.*

    *not available in all states. This is a limited time offer. Terms and conditions apply. AT&T is not responsible for deaths caused by mobile phone use while in motion. The iPhone does not suck.
  • matt87_50
    AT&T: "Stop Texting Behind the Wheel! It's overloading our network!"