I test pillows for a living — these 3 Black Friday deals for each sleeping position are actually worth it

Nest Bedding Easy Breather Side Sleeper Pillow: from $124 $93 at Nest Bedding
The curved shape, the contouring foam and fiber fill and plush feel makes this the best pillow for side sleepers. In fact according to our Nest Bedding Easy Breather Side Sleeper pillow review, our tester found it to be comfortable in every position thanks to its adjustable design. Plus it also scored a perfect 5 out of 5 score for temperature regulation making it a good choice for those prone to overheat. Right now, you can get up to 25% for Black Friday which drops the price from $124 to $93. Other perks include a 30-night trial, 2-year warranty and free shipping.

<p><strong>Our review: <a href="https://www.tomsguide.com/wellness/mattresses/nest-bedding-easy-breather-side-sleeper-pillow-review"><strong>★★★★½<br /><strong>User score: <a href="https://nestbedding.uxsi.net/c/221109/555718/9282?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.nestbedding.com%2Fproducts%2Fthe-easy-breather-pillow" target="_blank"><strong>★★★★½<strong> (Over 22,000 reviews)

Avocado Molded Latex Pillow: standard from $139 $111 at Avocado
Coincidentally I switched to this Avocado latex pillow after a not-so-great testing experience using an Amazon top-seller with over 250,000 rave reviews. In short, it saved my sleep. The consistent support and the subtle pressure relief of the responsive charcoal-infused naturally cooling latex core eased my head, neck and shoulders, helping me to sleep while lying on my back. It is available to buy in three sizes to suit your body type (standard, queen and king) and with the current 20% off in Avocado mattress sales, you can grab a queen pillow at $119 ($149). Plus you get a 100-night trial, one-year warranty and free shipping.

<p><strong>User score: <a href="https://avocadomattress.n5ka.net/c/221109/626062/10135?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.avocadogreenmattress.com%2Fproducts%2Fmolded-organic-latex-pillow%3Fvariant%3D36584420966550" target="_blank"><strong>★★★★½<strong> (Based on 1K+ reviews)

Coop Original Adjustable Pillow: queen from $85 $63.75 at Coop Sleep Goods
As our Coop Original Adjustable pillow review reports, it offers down-like comfort and support for all positions, including stomach sleeping. Much like the Easy Breather above, all you have to do is add or remove the foam and fiber fill, until you achieve the desired overall firmness. Experts recommend pairing up the best mattress for stomach sleepers with a soft low-loft pillow to reduce the strain on your neck muscles, and the plush yet adjustable Coop Original fits the bill perfectly. Snag the Coop Original Adjustable at one of the biggest discounts we've seen all year— up to 25% off as part of their Holiday Gift Guide sale. A queen pillow is now $63.75 (was $85) including Coop's industry-best sleep benefits: a 100-night trial, five-year warranty and free shipping.

<p><strong>Our review: <a href="https://www.tomsguide.com/mattresses/pillows-bedding/coop-sleep-goods-original-adjustable-pillow-review#section-coop-sleep-goods-original-adjustable-pillow-review-in-brief" target="_blank"><strong>★★★★★<br /><strong>User score: <a href="https://coop-home-goods.pxf.io/c/221109/1335433/16145?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fcoopsleepgoods.com%2Fcollections%2Fbed-pillows%2Fproducts%2Fthe-original-pillow" target="_blank"><strong>★★★★★<strong> (Based on 18K+ reviews)