3 last-chance Black Friday pillow deals I’d buy (and I test this stuff for a living)

Woman sleeping on the Coop Original Adjustable pillow lying on her stomach
(Image credit: Future)

This is your last chance to snap up these pillows during Black Friday sales. Right now, there is 25% off the Coop Original Adjustable Pillow at Coop Sleep Goods, which is a good fit for most sleepers.

With so many offers out there on the best pillows, it can feel overwhelming to sort out which pillow deal is the best for you. We recommend choosing one based on your sleep position, and that's why we've rounded up three options for side, back, and stomach sleepers.

Nest Bedding Easy Breather Side Sleeper Pillow (standard)
For side sleepers
Save $31
Nest Bedding Easy Breather Side Sleeper Pillow (standard): was $124 now $93 at Nest Bedding

The curved shape, the contouring foam and fiber fill, and plush feel make this the best pillow for side sleepers. In fact, according to our Nest Bedding Easy Breather Side Sleeper pillow review, our tester found it to be comfortable in every position thanks to its adjustable design. Right now, you can get up to 25% for Black Friday, which drops the price from $124 to $93. Other perks include a 30-night trial, a 2-year warranty, and free shipping.

Our review: ★★★★½
User score: ★★★★½ (22,000+ reviews)

Avocado Molded Latex Pillow (standard)
For back sleepers
Save $28
Avocado Molded Latex Pillow (standard): was $139 now $111 at Avocado Mattress

Coincidentally, I switched to this Avocado latex pillow after a not-so-great testing experience using an Amazon top-seller. In short, it saved my sleep. The consistent support and the subtle pressure relief of the responsive charcoal-infused naturally cooling latex core eased my head, neck, and shoulders, helping me to sleep while lying on my back. With the current 20% off in Avocado mattress sales, you can grab a queen pillow at $119 ($149).

User score: ★★★★½ (1K+ reviews)

Coop Original Adjustable Pillow (standard)
For stomach sleepers
Coop Original Adjustable Pillow (standard): was $85 now $63.75 at Coop Sleep Goods

As our Coop Original Adjustable pillow review reports, it offers down-like comfort and support for all positions, including stomach sleeping. You can add or remove the foam and fiber fill until you achieve the desired overall firmness. Snag the Coop Original Adjustable at one of the biggest discounts we've seen all year— up to 25% off. A queen pillow is now $63.75 (was $85), including Coop's industry-best sleep benefits: a 100-night trial, five-year warranty, and free shipping.

Our review: ★★★★★
User score: ★★★★★ (Based on 18K+ reviews)

Becky George
Sleep Staff Writer

Becky is a Sleep Staff Writer at Tom’s Guide covering all things sleep-related including product reviews, research studies, news and explainers. She works on specialist bedding content and is responsible for buyer’s guides like the best pillows for all sleepers and best mattress protectors focusing on popular brands such as Tempur-Pedic, Avocado, Coop Home Goods and more. Becky is a PPA accredited journalist who is keen to explore the intricacies of sleep, its effects on skincare, mental wellbeing and work performance. While not thinking of sleep, she can be seen reading in cosy bookshops or learning about global food culture. 

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