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I had the sleep of my life on this $810 pillow — then I found a $30 dupe that helps me rest just as well
Even as someone whose job revolves around testing bedding for a living, it's not every day you come across a pillow that costs $810. I can confidently claim that I had the sleep of my life while testing the Norvegr European White Goose 100% Down pillow from Norvegr.
In addition to luxury materials (100% down, zero feathers), the Norvegr pillow encompasses all the top features of the best pillows we've tested so far, like excellent breathability and just the right level of sink to prevent neck pain.
Luxury comfort at a premium price
Right from the packaging down to the construction of the pillow, Norvegr puts the brand vision into practice: "elevate the essential."
I tried the firm standard 100% Goose down pillow, with a fill power of 830, topped with a soft-to-touch pure cotton cover. This is from the brand's premium pillow collection.
Being custom-made for my combination-sleeping style (side and back), the pillow felt luxuriously plush and comfy enough to ease my neck, head and shoulders.
For the first few nights, sleeping on the Norvegr pillow felt like resting my head on a cloud and my neck felt like it was in correct alignment with the rest of my body, which is a key feature of the best pillows for side sleepers.
However, despite its eye-watering price point, it wasn't without its faults. I found that it soon started flattening under my weight over time, with the fill ballooning up on either side of my head.
I loved sleeping on this pillow. But, ultimately, the firm down pillow wasn't firm enough to deliver consistent support night after night, dampening the charm of the $810 price tag.
The $30 dupe I slept just as well on...
Is it possible to achieve a similar luxury-sleep experience with a smaller budget? I've also tested the Beckham Hotel Collection Down-Alternative Pillow, a pillow that costs $59.99 for a pack of two, and slept just as well on it.
From the subtle silver stripes running along the 250 thread count cotton cover to the fluffy down-alternative microfiber fill, the Beckham is crafted to appeal to sleepers who crave hotel-style comfort — without blowing a hole in their budget.
It has a medium-firm feel, which means it offers the right level of support for most side and back sleepers. I also found that I slept comfortably neutral (no waking up hot), despite its polyester microbfiber fill.
However, my only real gripe with the Beckham Hotel Collection is its durability. While it felt comfortably plump and squishy for the first few nights, it soon began to flatten, requiring regular re-plumping. Which isn't a huge chore, but worth noting. So, if you're looking for a luxury pillow at the fraction of the price of its competitors, I recommend it.
