Let’s be realistic, finding ‘the one’ — the pillow which suits every sleeping style, position and preference — seems like an impossible task. But as a bedding tester, I've gotten pretty close; and that was when I tried one particular adjustable pillow.
The Coop Original Adjustable Pillow holds the title of best pillow of 2025 in our guide — largely because it's suitable for every kind of sleep position. As the name suggests, it is fully adjustable thanks to the fill, which can be added or removed to meet your sleeping preferences. As a result, the pillow loft, firmness and feel can all be altered until you’re satisfied.
I slept on the Coop Original Adjustable for two weeks before writing the in-depth review, and it's also the pillow I go back to after each testing cycle. Why? Read on to find out…
1. It delivers sink-in comfort yet it's so supportive
In my Coop Original Adjustable review, I go into detail about the design and composition of the pillow. But the key factor is the fill, which is made from a combination of plus-shaped memory foam and microfiber — creating a down-like feel that is plush and contouring.
This can be added (the pillow comes with an extra half-pound of fill) or removed to suit your sleeping position. As a combination sleeper (side and back), I found that adding about a quarter of the additional fill from the bag made the Coop Original the right balance of softness and support for my head, neck and shoulders.
2. It doesn't turn into an inferno at night
Yes, memory foam products are infamous for retaining heat. However, thanks to the advancement of bedding tech and science, blending it with cooling elements (like infusing with cooling gel for example) can reduce this effect.
While the Coop Original Adjustable is not a cooling pillow, the wrinkle-free Lulltra cover fabric it comes encased in — made of a blend of 60% polyester and 40% bamboo-derived viscose rayon — is breathable, which translated to a temperature neutral sleep for me.
Though I haven't ever woken up due to overheating or nightsweats while sleeping on the Coop Original Adjustable, I'd still recommend an actively cooling pillow for very hot sleepers. A good alternative is the Coop Cool+ Pillow. Or, the top cooling pick in our best pillows guide, the Casper Hybrid with Snow Technology is another great option.
3. It feels very luxurious for the price
Top-tier hotel pillows and premium options from bedding brands may be luxuriously comfy, but they come with a hefty price tag and may not always be suitable for every sleeping positions or style.
The Coop Original on the other hand, starts at $85 for a queen and $99 for a king in the classic shape — a mid-range price that still delivers what I described in my review as a "plush feathery softness." It's also cheaper than some luxury pillows from brands like Saatva and Purple, but has a premium feel and build.
Other pillows I've tried and loved so far this year
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