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Black Friday 2025: 85+ Best Deals Live from Amazon, Best Buy, Walmart and more
The best deals of 2025 are here
Staff picked deals:
1. Quick Links
2. My favorite early deals
3. Apparel
4. Streaming
5. TVs
6. Sneakers
7. Laptops
8. Mattresses
9. Smart Home
10. Appliances
11. Phones
12. Headphones
13. Toys
14. LIVE: latest updates
Black Friday is approaching fast, and that means Black Friday deals will officially be here before you know it. However, I'm a Deals Editor for Tom's Guide and this isn't my first rodeo — some of the best sales of the year have already dropped thanks to these early Black Friday deals from across the web.
Whether you're looking for gifts or your next big-ticket purchase of a TV or laptop, I'll be by your side highlighting the items the Tom's Guide team have tested and recommend at the best prices.
So, what deals have my attention right now? Amazon is taking up to 60% off Ring, Fire TV Sticks and more. You can even pick up our choice for the best video doorbell, the Ring Video Doorbell Plus on sale for $79 at Amazon (47% off.) That'll help you keep an eye on all the other packages you order this year! Amazon is also offering holiday deals from $14 on gifts, decor and apparel.
Head over to Best Buy and you can get the excellent value LG 48-inch B5 4K OLED TV on sale for $699. Plus, you can shop up to 50% off Patagonia, Arc'teryx, The North Face and more apparel at REI.
I'll be keeping this page updated with the best deals as they appear, so bookmark this page and keep checking back.
Quick Links
- Amazon: 50% off Ring, Ninja, Under Armour and more
- REI: half-off Arc'teryx, Patagonia and more
- Walmart: holiday gifts from $15
- Dell: monitors from $69, laptops from $299
- Nectar: 50% off mattresses + 66% off bundles
- Best Buy: laptops from $149
- Lenovo: doorbuster laptop deals from $319
- Wayfair: up to 80% off home decor
- Nike: apparel/sneakers from $7
- Lululemon: top picks from $9
- Newegg: Doorbuster deals from $6
- Birkenstock: deals from $20 @ Nordstrom
- Saatva: luxury mattresses from $1,099

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from Apple products to Crocs. I'll help you find the deals worth your money by highlighting my top deal picks this holiday season.
My favorite early deals
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YETI sale: deals from $8 @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $8. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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Skechers shoes/apparel: from $17 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children from $17.
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Lego sale: deals from $7 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.
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TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale.
Price check: from $69 @ Amazon
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Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
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Amazon devices: up to 73% off @ Amazon
Amazon is slashing the price of various Alexa-powered items! You can grab deals on Ring, Blink, Fire TV Sticks and more.
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Dell: laptops from $299 @ Dell
Dell's holiday preview is here. Right now, Dell has monitors on sale from $69 and laptops on sale from $299. Those are some of the lowest starting prices I've seen all year. The sale includes some of our favorite XPS and Alienware systems. For example, right now you can get the XPS 13 for $949 (was $1,299). The configuration on sale includes a 13.4-inch 2K 120Hz display, Core Ultra 7-256V CPU, 16GB of RAM, and a 512GB SSD.
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End-of-Season sale: 50% off @ REI
From Arc'teryx to Patagonia, REI is taking up to 50% off select brand name apparel during its End-of-Season sale. For example, you can get this The North Face Alta Vista Rain Jacket for $69. It’s breathable, practical, and full of easy-access pockets. Plus, it looks great outdoors and just as good when completing chores around town.
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Nectar: 50% off mattresses @ Nectar
I've slept on plenty of mattresses, but my Nectar mattress is hands-down my favorite. These budget-friendly mattresses are on sale and up to 50% off. Plus, you can save up to 66% off mattress and bedding bundles. I'm a fan of the Nectar Premier line on sale from $549.
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. Plus, you'll get a free iPad A16 and six months of Apple One. (Apple One is a subscription service that bundles iCloud+, Apple TV+, Apple Music, and Apple Arcade. After your six months are over, you can cancel or pay a discounted price of $15/mo). The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.
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Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart
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Columbia: deals from $12 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $12. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Tidal Hoodie for just $18 (pictured, was $45).
Apparel
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This lightweight fleece half-zip is ideal for layering and will keep you warm without restricting movement. It also ensures protection from the sun thanks to Omni-Shade UPF 50, which guards against skin damage.
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Available in several different colors, this jogger is not only super soft and stretchy, it's also moisture-wicking and comfortable. Their versatility makes them the perfect pants for training, travel, lounging and more. They also feature an elastic waistband and zip pockets to keep your valuables accessible.
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A more streamlined take on the beloved Patagonia Houdini jacket, this pullover variant skips the hood — making it a better option for joggers and cyclists — and features a half zipper rather. Like its sibling, the Houdini Stash 1/2-Zip Pullover is treated with a Durable Water Repellant (DWR) coating to keep you dry. It's currently 50% off in three different colors, but only select sizes are still available.
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This loose-fitting hoodie is made with a cotton-blend fleece fabric that’s simultaneously breathable and super soft. There are multiple colors to choose between, but this deep green shade is my favorite, and it’s holiday-appropriate too.
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A vest is a must-have fall staple! This one from The North Face is the perfect layering item that delivers core warmth with unrestricted mobility. It has insulation to keep you warm, even when wet.
Streaming
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Sling TV: 50% off off your first month @ Sling
Sling TV is an affordable live TV service that offers flexibility and lots of customization. Currently, new Sling subscribers can get 50% off their first month of Sling Orange + Blue, which offers a mix of entertainment, sports, and news. You'll pay just $29.99 for your first month and $60.99/month thereafter. In our Sling TV review, we called the Editor's Choice service a cheap and flexible option for cord-cutters.
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Apple TV + Peacock Premium: was $24/month now $14/month @ Peacock
This new streaming bundle is a surprisingly great deal if you’re into both prestige TV and comfort viewing. You can get Apple’s acclaimed originals like “Silo” and “Slow Horses” alongside Peacock’s lineup of reality shows, live sports, and NBC hits, all under one subscription. Plus, you can save up to 37% compared to paying separately, which makes it an easy option for anyone who streams daily. Don't like ads? You can get the ads-free tier for $19.99/month.
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YouTube TV is our top live TV streaming service. It has the channels and features you want, and it's the best live TV viewing experience for sports fans. Sign up now and your first 21 days are free. You'll then pay just $72.99/month for your first 3 months. (It's regularly $82.99/month). Check out our YouTube TV review to get the full rundown on why we like it. Note: Due to negotiation disputes, YouTube TV recently dropped access to 20 Disney-owned channels (ABC/ESPN) and Univision.
TVs
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
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Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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This Best Buy-exclusive TV is one of the most affordable ways to secure Mini-LED backlighting. It isn't as bright and packed with features as higher-end Mini-LED TVs from TCL, but as far as bargains go, it's tough to beat.
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Looking for an incredible OLED picture without the high price? The LG B5 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and ultra-wide viewing angles will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B5's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.
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Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, the Hisense U6QF has everything you need for a great entertainment experience. We gave it a 4.5-star rating in our Hisense U6QF 4K Mini-LED TV review and called it "a terrific budget TV pick."
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The Hisense U8QG is a fantastic Mini-LED TV that lives comfortably in the "Goldilocks Zone" between high performance and high value. It delivers a blisteringly bright picture, top-notch color volume, and a host of handy features for gaming, streaming, and more.
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It's last year's model, but the LG B4 is still an amazing value. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster, and Game Optimizer Mode. In our LG B4 OLED review, we called the Editor's Choice TV the value OLED TV of the year.
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The QM6K represents one of the most affordable ways to land a Mini-LED TV at the 75-inch size point. Google TV is available right out of the box, and the TV's relatively modest Mini-LED backlight keeps scenes visually appealing. It also comes with a handful of useful gaming features.
Sneakers/footwear
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Crocs: deals from $11 @ Amazon
Amazon has a wide selection of Crocs for men, women, and children on sale from $11. The sale includes their classic clogs, slides, sandals, slip-on shoes, and more.
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These Birkenstocks feature just one oversized buckle for a touch of trendy. But style isn't the only thing these sandals are known for — comfort is at the forefront of this model. Their cushioned footbed absorbs shock and mimics the shape of a healthy foot, while the medial and metatarsal arches support the instep and ball of your foot.
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These sleek, breathable sneakers are a great option for a wide range of workouts, including running, jogging and walking. They're lightweight and grippy while gel cushioning ensures a comfy ride.
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If the classic Hunter boot design is what you're after, these are the boots for you. Comfort and quality come together in this waterproof boot that has a removable insole and ground-gripping sole. You'll feel extra sturdy and dry in the rain, puddles and slush.
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The Brooks Ghost range is hugely popular, and our resident runners at Tom's Guide gave this shoe 4 stars upon testing. It features Brooks’ nitrogen-infused DNA Loft v3 midsole foam, and suits neutral-gait runners and beginners. The high drop won't suit everyone, but it's a durable shoe that is lighter than the Brooks Ghost 15.
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For those looking for a bouncy response from their running shoe, the Dynablast 5 may be right up your alley. With FF Blast Plus cushioning in the midsole and an Ahar Lo outsole rubber, the shoes are very responsive with every step and provide cloudlike comfort from start to finish.
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The Torrent 4 is a versatile trail-running shoe that's lightweight and comfortable, and grips well on a wide range of terrain. Two colors of the women's shoe are reduced in the sale, but they're selling out fast.
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This is one of our favorite running shoes thanks to the versatile ride of the shoe that delivers both comfort and speed for training runs, and even races. REI has both the women’s and men’s Mach 6 in its sale, with more colors and sizes of the women’s shoe still available.
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This is a nice discount on the excellent 1080v14 cushioned trainer. The shoes offer reliable comfort, high performance and versatility, making it perfect from every day wear to race day.
Laptops
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This laptop is an awesome pick for anyone looking for a mainstream machine that doesn't cost a fortune. It's equipped with an Intel Core i5-1334U CPU, 16GB of RAM, 512GB SSD, and a 15.6-inch FHD 120Hz display. Its specs will make multitasking a smooth experience.
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This Samsung Galaxy Book 5 model comes with a 15.6-inch FHD display, Intel Core Ultra 7 (Series 2) CPU, 16GB RAM, and a 512GB SSD. It's a stylish laptop with a touch of MacBook finesse, but 100% Windows 11 Home under the cover.
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If you’re into indie games or older titles, there’s no need to splurge on a high-end gaming laptop. This HP Victus configuration is on sale and equipped with a 15.6-inch 1080p display with 144Hz refresh, AMD Ryzen 5 7535HS CPU, 8GB of RAM, and a 512GB SSD.
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The 13-inch MacBook Air M4 is one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns. Expect 16GB of unified memory and a 256GB SSD in the base model.
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The Lenovo Yoga 7i 2-in-1 makes for an excellent work laptop and at-home PC, with its Intel Core Ultra 7 155U CPU, 16GB of RAM, and 1TB SSD. Now that it's well under its $1,000 price, you can expect plenty of bang for your buck with its impressive performance, which is fine-tuned for work and even some light gaming. We gave the similar Lenovo Slim 7 a strong 4.5-star review, and it's hard to go wrong with its 16-inch WUXGA (1920 x 1200) IPS touchscreen for even more ways to use it.
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At $899, this is the one of the best Copilot+ PC deals available! This 15-inch thin and light laptop features a Snapdragon X Elite for impressive performance and power efficiency, complemented by 16GB of RAM and 512GB of storage. There's also a 14-inch AMOLED 2880 x 1800 display.
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One of the best deals I've seen on an Alienware gaming laptop all year, the Alienware 16 Aurora is now $100 off, and it only recently launched. Along with its RTX 4050 GPU, expect an Intel Core 7-240H CPU, 16GB of RAM, 512GB for storage, and a 16-inch WQXGA (2560 x 1600) LED display with a 120Hz refresh rate.
Mattresses
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This mattress received a near-perfect score in our Nectar Classic Memory Foam review. We found this mattress was comfortable in all sleep positions after sleeping on it for six weeks. This mattress does not have that typical 'sink-in' feeling that most memory foam mattresses are known for, and we found it to be very supportive. A queen is just $649, and a twin is $349. Plus, you'll get a 365-night sleep trial and lifetime warranty.
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The current DreamCloud sale promises to take up to 60% off mattresses, and while we take this with a large pinch of salt because you never see the DreamCloud at full price, there's no denying that the price you'll actually pay is excellent value. With this deal a queen size DreamCloud Classic will cost you $699, which is an impressive price whichever way you look at it, and you'll get a mattress protector, sheet set and pillows included.
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In our Saatva Classic Mattress review, we awarded this luxury hybrid five out of five stars, making it our top-rated mattress of this year. Our sleep Editor, Claire Davies, slept on this mattress for nine months and reported that it revolutionized her sleep, thanks to its incredible full-body support. This month's sale takes up to $300 off the Classic, which isn't as strong as the flat $400 off we saw during Labor Day weekend. (A queen-size is now $1,839.) On the other hand, it remains an overall excellent value for a luxury mattress that also includes free White Glove delivery, a lifetime warranty, and a 365-night trial.
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We think the Tempur-Pedic Tempur-Adapt is the best memory foam mattress for back pain. Made with Tempur-Pedic's unique Tempur-Foam, this mattress provides excellent lumbar support, supports front and back sleeping, and offers plenty of pressure relief. While supplies last, you can get a queen-size Tempur-Adapt Mattress (previous generation) for $1,539, saving $650. Bear in mind that that this is a final sale; there are no returns, exchanges, or sleep trials. (You do still get the ten-year warranty and white glove delivery.)
Smart home
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The Blink Video Doorbell runs for two years on three AA batteries, which is honestly impressive. You get head-to-toe HD video, night vision, and two-way audio through the app. Setup takes minutes whether you wire it or go wireless. Works with Alexa and includes everything you need to start.
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The Echo Spot offers a different take on the smart screen format. As well as playing your music and podcasts hands-free, it's also great for quick glances at weather, time and notifications, with a design that fits nicely on any surface.
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The Ring Battery Doorbell Plus is a step up from the base model in that it has a replaceable battery, so if you need to recharge it, you can simply swap out the battery pack, rather than taking the whole unit off the wall. We rank it as the best video doorbell you can buy.
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Taking the top spot in our best smart displays guide, the Echo Show 8 nails the Goldilocks principle of smart displays: not too big, not too small, just right. The 8-inch screen balances viewing comfort with counter space perfectly. The camera tracks you during calls, and speakers deliver solid audio for music or podcasts.
Appliances
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This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.
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Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
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The Ninja Air Fryer Pro 6-in-1 is awarded the top spot in our Air Fryer Buying Guide, and right now you can save $90 at Amazon. We think that's a pretty good deal on an exceptional product that has a 6.5 qt basket and a lot of capability.
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This powerful, high speed hand vac is a total game changer. It’s ultra lightweight at just 1.4 lbs, yet boasts powerful suction for quick pick-ups around the home. It also has a tapered nozzle to reach tight spots, two accessories for tackling pet hair and upholstery and a charging dock for fast recharging.
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
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This stylish Ninja coffee maker comes in a gorgeous Sage colorway and is now on sale for $30 off. Whether you prefer pods or grounds, this device makes tasty brews in 7 sizes (6-oz. to 24-oz) and has a built-in, fold-away milk frother!
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The Shark AI Ultra offers a powerful performance, highly accurate room mapping, and loaded with premium features. And if you’re a pet parent, you’re in luck, it comes with self-cleaning brushroll, and self-empty system that captures pet hair, dirt, and debris with ease. Best of all, it’s half price, making it a great deal not to be missed!
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The Barista Express has a built-in grinder, tamper, and bean hopper so you can do everything in one. In our 4.5-star review of the Breville Barista Express review, we praised its delicious espresso and its superior performance. If you're a coffee enthusiast, this is the ideal machine to get started.
Phones
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iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ T-Mobile
T-Mobile is taking up to $1,100 off the iPhone 17 Pro Max when you trade-in an old device in any condition and sign up for an eligible unlimited data plan. The iPhone 17 Pro Max features a 6.9-inch OLED 120Hz display, A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro Max review, we said it's the phone to get if you love iOS and you want a big screen and the longest battery life (17 hours and 54 minutes) possible.
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Pixel 9a: free w/ new line + unlimited @ T-Mobile
The Pixel 9a is quite possibly the best budget phone around. It features a 6.3-inch Actua pOLED (2424 x 1080) 120Hz display, Tensor G4 chipset, 8GB of RAM, and 128GB of storage. Rear cameras include a 48MP (f/1.7) main and 13MP (f/2.2) ultrawide, whereas on the front there's a 13MP (f/2.2) lens. In our Pixel 9a review we said it's the most well-rounded phone you can buy at under $500.
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Galaxy Z Flip 7: up to $600 off w/ trade-in @ Samsung
Samsung is knocking up to $600 off its Galaxy Z Flip 7 when you trade-in an older phone. The phone features a 6.9-inch AMOLED (2520 x 1080) inner display w/ 120Hz refresh, 4.1-inch AMOLED (948 x 1048) outer display w/ 120Hz refresh, Exynos 2500 CPU, 12GB of RAM, and 256GB of storage. You also get 50MP f/1.8 main and 12MP f/2.2 ultra-wide rear cameras and a 10MP f2.2 selfie cam. In our Galaxy Z Flip 7 review, we called it flip phone perfection thanks to the phone's biggest upgrade in years.
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Galaxy S25 Edge: up to $530 off w/ trade-in @ Samsung
Samsung is taking up to $530 off the S25 Edge with trade-in. You'll also get 6 months of Google AI Pro for free. The Galaxy S25 Edge sports a 5.8mm profile, which is 31% thinner than the Galaxy S25 Ultra. It features a 6.7-inch AMOLED QHD+ 120Hz display, Snapdragon 8 Elite chipset, 12GB of RAM, and 256GB of storage. It also has a 200MP main camera with 10x digital zoom and a 12MP front camera with 85-degree FOV. In our Galaxy S25 Edge review, we called it a svelte phone that offers the same One UI 7 experience and Galaxy AI features found on the S25 Ultra. If you don't have a trade-in, Amazon is offering it for $789 unlocked.
Price check: $789 @ Amazon
Headphones
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This pair of cut-price active noise canceling headphones bring the goods for a lower cost. They're light, comfortable, and offer 40 hours of battery life for some truly epic staying power. This deal brings them down close to half price — that's a massive saving.
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Sony's older flagship headphones are still a force to be reckoned with. They're very comfortable, pack in solid sound, and great ANC. 30 hours of battery is still as good as the flagships you can buy now.
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Bose's old flagship still have some of the best active noise canceling around, defeating pretty much any sound that might come their way. They're very comfortable too, with a light weight and ample padding. 24 hours of battery isn't quite as much as we'd like, but they're a great ANC option nonetheless.
Toys
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For just $11, you can make as many PEEPS-shaped waffles as your heart desires. This mini waffle maker makes 4-inch snack-sized waffles with a ready-to-decorate PEEPS Brand Bunny pattern. All you have to do is plug the compact machine in and start pouring your waffle mix to get started!
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Not a fan of themed Lego sets? Want to flex your own creative muscles? Grab this 484-piece assorted set and dream up your own perfect Lego build with this collection of mixed Lego bricks. It comes with parts in 35 colors and includes parts like tires, windows, and eyes, so you can bring anything you want to life.
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Conquer the world by controlling armies and engaging in battles with up to five players to capture territories. Risk can get messy and chaotic, but it's always fun. You can attack players' territories and they must defend, and the outcome is ultimately decided by dice rolls. You can form temporary alliances with others too, but at the end of the day, only one person can rule the world. Combining luck, strategy and diplomacy, each round is unpredictable and intense.
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Right now, you can shop Lego Star Wars deals on Amazon, including this mid-size Millennium Falcon starship that celebrates the 25th anniversary of the Lego Star Wars franchise. This 921-piece set is great for memorabilia collectors.
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If you're an 80s kid, you no doubt remember Tamiya. The Hornet is one of Tamiya's most popular R/C cars ever released. Just like the original, this re-release is easy to assemble and fun to drive. It's a great gift for a child or someone who is new to RC cars and wants a basic car to learn how everything works.
LIVE: Latest Updates
Knock $100 off our favorite budget phone...
Want one of the best phones on a budget? The Google Pixel 9a is the best cheap phone you can buy, and it's on sale for an even better price ahead of Black Friday. Right now you can get this smartphone on sale for $399. You get good performance with the Tensor G4 chip, a super bright 6.3-inch Actua display and access to Google's useful AI features. Nab this deal while you can.
- Google Pixel 9a: was $499 now $399 @ Amazon
Today's best coffee machine deals...
Speaking of coffee...Black Friday is a great time to grab a new coffee machine. Practically every machine is on sale right now — from the trusty moka pot to the fanciest Nespresso machines. Here's a look at some of today's best deals, along with my personal rec.
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The Bialetti Moka Pot is the gold standard when it comes to stovetop coffee makers. It's easy to use and brews a strong cup of coffee (similar to an espresso). Available in many sizes and suitable for gas, electric, or propane cooktops, multiple sizes are now on sale at Amazon from $29.
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The Keurig K-Express Single-Serve K-Cup Pod Coffee Maker comes in five different colors and has a 42-oz removable reservoir that makes refilling super easy. It offers 3 different drink sizes and is one of Keurig's most compact models. It's one of the cheapest Keurigs you can buy right now.
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The Aroma Enhance lets you customize your coffee strength so that you can brew the perfect cup of coffee each time. The stylish machine includes a glass carafe and has a 24-hour programmable timer.
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It's not on sale, but as my go-to machine, I have to mention the Ninja CE251. Compact and easy to use, the Ninja CE251 Coffee Machine is a no-fuss, 12-cup coffee brewer with a removable 60-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance. I've been using this machine for the past year and recommend it to all coffee lovers looking to save money, but who still want a strong cup of joe.
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The most affordable Nespresso machine on this list, the Vertuo Pop+ is also a sight to behold. I adore the pistachio green and cream color scheme; this would look so cute on my kitchen countertop. It's 8 inches wide, so a little larger than the Next machines below, but it looks too cute to pass up. This machine is the cheapest way to get Nespresso coffee.
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The Keurig K-Elite Single-Serve K-Cup Pod Coffee Maker is one of Keurig's most popular machines. In our K-Elite review, it scored 4.5 stars and used to sit at the top of our buying guide due to its speedy brew times and handy brew-ahead setting, which allows you to schedule the machine ahead of time.
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The DualBrew Pro is one of Ninja's most premium coffee makers. Not only does it brew drip coffee, it also has a K-Cup adapter and a milk frother for über-versatility. Even if you have a picky family with different preferences, it can brew 5 different ways for everyone's tastes. Note: The model with the frother and paper filter is $179. If you opt for the paper filter only — it's just $99!
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In our Lattissima Vertuo review, we called Nespresso's machine our favorite espresso machine. What makes it so premium? The Lattissima has a built-in milk system. This milk system froths and heats milk for you, so you don't need to get a separate milk frother or microwave your milk. The milk carafe can even be stored in the fridge between uses. This is by far the best option for serious coffee lovers who don't want to deal with the hassle of an espresso machine.
For coffee lovers in search of new flavors...
I drink coffee everyday and I've found Atlas Coffee Club to be one of the best ways to mix up my morning cup of joe. Atlas curates coffees from around the word and this month they're offering the Legendary Destinations Gift Set. Even better — it's on sale right now.
This limited drop includes rare coffee from around the world including Nepal, Dominican Republic, Laos, and Haiti. You get four 4-ounce specialty coffees along with a tasting guide for $99 (was $129).
Alternatively, you can join the Atlas Coffee Club and your first 12-ounce bag is free ($17 value) via coupon code "FREECOFFEE". If you're bored with your local coffee shop or just want to try new regions, I've found this is the best way. You can choose between ground, whole bean, K-cups, or Nespresso pods.
- Atlas Coffee Legendary Destinations Gift Set: was $129 now $99 @ Atlas
- Atlas Coffee Club: first 12-oz bag is free @ Atlas
New price low on Galaxy S25 Ultra...
We rank the Samsung Galaxy S25 Ultra as the best phone you can buy right now and for a limited time both Amazon and Best Buy are slicing $400 off its base price.
The Samsung Galaxy S25 Ultra features a 6.9-inch QHD+ display with a 120Hz refresh rate, Snapdragon 8 Elite CPU, 12GB of RAM and 256GB of storage. You also get a 200MP main (f/1.7), 50MP telephoto (5x, f/3.4), 10MP telephoto (3x, f/2.4) and 50MP ultra wide (f/1.9) lens. There's also a 12MP (f/2.2) front lens and a 5,000 mAh battery, which is the largest battery of all the S25 phones.
In our Samsung Galaxy S25 Ultra review, we called this the "ultimate Android phone" and said it "takes AI on phones to the next level."
Bonus Tip: If you buy it via Best Buy and connect it to Verizon or AT&T — you'll save an extra $100 for a final price of $799!
- Galaxy S25 Ultra: was $1,299 now $899 @ Amazon
- Galaxy S25 Ultra: was $1,299 now $899 @ Best Buy
Budget earbuds that are actually good...
This deal is proof that you don't need to spend $199 for a good pair of earbuds. Right now you can grab the Anker Soundcore P20i on sale for just $19 at Amazon! For their price, these earbuds deliver great sound quality and useful features.
Although I've never used these earbuds, I've owned a few Soundcores and I've generally liked all of them. Audio is surprisingly strong and they're comfortable to wear as well. You can't go wrong at this price.
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If you're willing to live without active noise-cancellation, these Soundcore by Anker P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customization, which is great for this price.
Skechers shoes & apparel from $17...
Skechers deals can be found any day of the week. But this Black Friday, Amazon is going all out with deals on Skechers shoes and apparel that start from $17. (That's one of the lowest prices I recall seeing this year).
The sale includes Skechers walking sneakers, as well as some of their comfy slip-ins. There's also some Skechers apparel that's on sale. You can shop the full sale via the link below.
- Skechers shoes/apparel: from $17 @ Amazon
Take over 40% off our favorite Bose headphones...
I'm super excited because I just got the Bose QuietComfort Bluetooth Headphones this week. (I got them as a freebie gift with my Verizon internet package). I haven't unpacked them yet, but I've only heard good things.
In our Bose QuietComfort Bluetooth Headphones review we called them excellent always-on noise-cancelers with enhanced sound and battery life. Only a few colors are on sale, but it's worth it given this is their lowest price ever.
- Bose QuietComfort Bluetooth Headphones: was $349 now $199 @ Amazon
Now is the time to go big...
If you want a big-screen TV, Black Friday is the time of year to get one. Prices are plummeting on 75-inch models (I've seen deals as cheap as $359), including discounts on some of the best sets we've reviewed.
My colleague Ryan Epps has shared his favorite deals in his 75-inch Black Friday TV deals roundup. You can also check out the best deals at Best Buy and Amazon via the links below.
- 75"+ 4K TVs: deals from $359 @ Best Buy
- 75"+ 4K TVs: deals from $549 @ Amazon
The cheapest M4 MacBook Air deal of 2025...
I'm a Mac user. If you were to ask me what's one of the best Black Friday deals right now — I'd point you to Amazon. They have the amazing M4 MacBook Air on sale for $749. That's the cheapest price I've seen all year for this Mac.
It's sold for $899 and $849 a few times this year and back then I thought it was a tremendous deal. Today's price is just insane. You can also get the 15-inch model for a new all-time price low of $949.
In our MacBook Air M4 review we called the Editor's Choice laptop an epic value (at its full price). It's an even bigger value at its new low price.
Interestingly enough, Best Buy usually price matches Amazon. But Best Buy has the M4 MacBook Air for $799, which shows you just how crazy this Amazon deal really is.
- MacBook Air 13" (M4/256GB): was $999 now $749 @ Amazon
- MacBook Air 15" (M4/256GB): was $1,199 now $949 @ Amazon
Black Friday countdown is on...
Three weekends! We're just three weekends away from the biggest retail holiday of the year.
I'm Louis, deals editor-in-chief at Tom's Guide. I've been covering Black Friday for 18 years. Whether you're shopping for a new TV, best budget laptop, or new workout apparel — you've come to the right place. You can consider me your personal shopping assistant for the holiday season.
In this blog I'll highlight all of the best deals as they're released. So let's get started with the deals...

















































































