The best early Black Friday TV deals I've found so far — save up to 40% now on Sony, Samsung, LG, and more
Black Friday is just around the corner, but retailers aren't waiting until the big day to slash prices on the best TVs. Amazon is leading the pack when it comes to TV deals, but we're also seeing steep discounts on some of our favorite Mini-LED and OLED sets made by Samsung, LG, Hisense, and more at Walmart and Best Buy as well.
That's why I've sorted through dozens of listings at Amazon to narrow down which deals are worth your money if you're looking to get a head start on your Black Friday and Cyber Monday shopping. I've picked TV sets here at price ranges that run the gamut, so anyone can get in on the savings, whatever their budget.
For my money, I'm eyeing the LG 55" B4 4K OLED TV for under $800 at Walmart. While it's not as bright as higher-end OLED TVs, you still get perfect black levels, pixel-level dimming, and all the other bells and whistles you expect. Plus, with four HDMI 2.1 ports on a 120Hz panel with a 9.7ms input latency, it's an excellent screen for gaming. If you're really looking to treat yourself, the Sony Bravia A95L is $3,798 at Amazon — a full $1,000 off.
Quick Links
- Insignia 43" F50 4K Fire TV: was $199 now $159
- Hisense 55" Class U6 Series Mini-LED TV: was $799 now $427
- TCL 55" QM6K 4K Mini-LED TV: was $599 now $497
- LG 55" B4 4K OLED TV: was $1,099 now $798
- Samsung 77" S85F 4K OLED TV: was $2,797 now $1,797
- LG 65" G5 4K OLED TV: was $2,446 now $1,996
- Sony 77" Bravia A95L 4K OLED TV: was $4,999 now $3,798
Best TV deals
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This 43-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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This is the lowest price ever offered for the Hisense 55" Class U6 Series Mini-LED 4K UHD Smart Fire TV. It's a newer TV (a 2025 model, in fact), which means you'll have all the most current technology and features. Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, you have everything you need for a great entertainment experience.
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The TCL QM6K has been one of our go-to recommendations for major sales events in 2025. The QM6K is a budget-friendly, 55-inch Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without spending too much. It's also an especially good TV for gamers on a budget, thanks to an above-average set of enhancements.
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The B4 isn't as bright as higher-end OLED TVs, but you still get all of the benefits we've come to expect from OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, too.
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The Frame is designed to hang on the wall like a portrait, and if you don't mind the fact that it's performance isn't as cinematic as higher-end Samsung TVs, it's sure to spruce up your living space. The 55-inch version is on sale at Walmart ahead of Black Friday for under $900.
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The LG C5 OLED has officially hit its all-time low price. It's one of our favorite value TVs and a brilliant OLED for those looking to save a little money without giving up too much. It features gaming capabilities, including a 144Hz refresh rate and four total HDMI 2.1 ports. LG's webOS platform also offers a variety of free channels to explore, as well as cloud gaming services.
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The entry-level model in Samsung's 2025 OLED range is the S85F. It's equipped with the NQ4 AI Gen2 processor, a 120Hz refresh rate, enhanced 4K upscaling and Color Booster Pro. Right now you can grab it for a discount, making it an even better value.
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The Roku Pro Series is an affordable Mini-LED 4K TV that offers a simple-but-powerful backdrop for all of your streaming needs. Its quantum-dot color and Mini-LED backlighting make this TV a step above most TVs in its price range. Plus, there are enough gaming features here to satisfy both casual and dedicated gamers.
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In our five-star LG C5 review, we showered this OLED TV with praise for its sensational performance, its class-leading selection of features and its approachable price point. The C5 delivers all of the benefits we've come to expect from OLED displays, but its design, software and overall experience is the result of LG's excellent engineering. At Best Buy, the 77-inch model is on sale for just under $2,000 ahead of Black Friday.
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The entry-level model in Samsung's 2025 OLED range is the S85F. It's equipped with the NQ4 AI Gen2 processor, a 120Hz refresh rate, enhanced 4K upscaling, and Color Booster Pro. Right now, you can grab it for a serious discount if you're looking to get a big-screen OLED TV for less, making it an even better value.
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The Sony Bravia XR A90K is one of the best-looking small TV on the market. In our Sony Bravia XR A90K OLED TV review, we said that it delivers excellent HDR performance, good sound and a great smart TV interface. HDR10, Dolby Vision, HLG, HDMI 2.1 support and a 120Hz refresh rate are included.
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The Bravia 3 sits at the tail end of Sony's 2024 TV lineup, sporting a much more budget price point. It uses a 60Hz refresh rate on Sony's 4K HDR X1 processor, but gamers will enjoy the ALLM support and several PS5-specific features, like Auto HDR Tone Mapping and Auto Game Picture Mode. You also get HDR10/HLG/Dolby Vision support and Google TV.
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This Mini-LED TV was launched earlier this year, offering major upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker, and you've got a powerhouse of a TV with tons of flair.
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The Samsung S90F OLED TV is an enticing option, offering a 144Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels, not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S90F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.
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At this price, the Samsung S84F OLED TV is a total steal. It's an entry-level 2025 OLED model from Samsung, but comes with 120Hz refresh rate and HDR10+ support. We also like the Tizen OS, as it runs fast and will get you access to all the streaming apps you could want.
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Samsung's Neo QLED lineup expertly blends quantum dot-color with Mini-LED backlighting, and the QN90F might be the best example yet. It's packed with features for gaming, streaming and more.
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The QN80F is an incredible Mini-LED, especially given this discount. According to our measurements, the QN80F hits 9.8ms of input latency, and can spit out great luminance in both SDR and HDR. If you're willing to sacrifice Dolby Vision for incredible color performance, the QN80F should be your go-to 75-inch TV upgrade.
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The step-up model in Samsung's 2025 OLED range is the S85F. It's equipped with the NQ4 AI Gen2 processor, a 120Hz refresh rate, enhanced 4K upscaling and Color Booster Pro. Right now you can grab it for a discount, making it an even better value.
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The Sony Bravia 7 Mini-LED TV takes the best of what makes Sony displays so sought-after and offers that at a lower price. It's the cheapest Mini-LED in Sony's 2024 TV lineup, which makes it perfect for some incredible savings. The Bravia 7 comes kitted with an ATSC 3.0 tuner for NextGen TV access, plus support for almost all of the HDR formats, including Dolby Vision, HDR10, and HLG.
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The Bravia 8 was launched in 2024, bringing Sony's eye for cinematic expression to a whole new platform. It may not yield the most impressive performance metrics, but it does offer incredible color coverage in HDR. It also comes with an ATSC 3.0 tuner, meaning you have access to Nextgen TV and 4K broadcasts.
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You can read all about this marvel of engineering in our full LG G5 OLED review, but here's the basic gist: This is one of the best TVs ever made. We were huge fans of its bright, colorful picture and incredibly thin design.
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The U8QG is one of the most value-forward Mini-LED TVs of the year, as well as one of the brightest. It comes with plenty of gaming-friendly features and Google TV built right in. This discount makes it even better.
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Launched in 2025, the Sony Bravia 8 II follows the Sony A95L OLED TV, one of the most beloved OLED TVs. The Bravia 8 II offers several upgrades, like increased contrast and improved motion handling. It also offers some of the widest color coverage in OLEDs of the year, which is a major plus for an already incredible display.
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The Samsung S95F OLED TV is the top Samsung OLED in 2025, offering 165Hz refresh rate on one of Samsung's best upscaling processors. It also has Tizen OS, which is built with tons of free channels not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S95F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.
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The Sony Bravia A95L is a QD-OLED TV that excels with every kind of content, every time. In our Sony Bravia XR A95L QD-OLED TV review, we said the Editor's Choice TV offers superlative picture and top-notch sound.
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Alyse Stanley is a news editor at Tom’s Guide, overseeing weekend coverage and writing about the latest in tech, gaming, and entertainment. Before Tom’s Guide, Alyse worked as an editor for the Washington Post’s sunsetted video game section, Launcher. She previously led Gizmodo’s weekend news desk and has written game reviews and features for outlets like Polygon, Unwinnable, and Rock, Paper, Shotgun. She’s a big fan of horror movies, cartoons, and roller skating. She's also a puzzle fan and can often be found contributing to the NYT Connections coverage on Tom's Guide
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