Pixel 10a teaser shows off subtle makeover and a bolder colorway — here's when you can pre-order one

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There's an updated camera array design

Leaked Google Pixel 10a images
(Image credit: Evan Blass)

Google officially announced the budget-friendly Pixel 10a today with a 15-second video teaser that reveals a slight makeover to the design. The company also highlights a pre-order date of February 18.

The teaser shows the phone in full, with the most notable thing being flush camera array that's slightly taller than the previous design. Apart from that, the Pixel 10a's design looks very similar to the previous Pixel 9a with its flat edges and rounded corners.

Google Pixel 10a: A phone with more in store, in store soon - YouTube Google Pixel 10a: A phone with more in store, in store soon - YouTube
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The video also shows off the phone in a purple-blue colorway that looks similar to the Iris hue on the Pixel 9a. I expect other shades, and Google seems to hint at more with some of the colors in the video.

The video does not reveal any pricing, specifications, or when the phone will hit store shelves after the February 18 pre-order date. However, it's likely that the phone will land in people's hands at least two weeks later.

As for price, rumors have suggested that the Pixel 10a will remain the same price as the Pixel 9a, at least in Europe. That usually means the U.S. price will match, meaning it should cost $499.

Teaser follows leaked images

Leaked Google Pixel 10a images

(Image credit: Evan Blass)

Interestingly, the Google teaser video went up almost immediately after prominent leaker Evan Blass showed off a series of images of the Pixel 10a including images like the above showing off Gemini AI features.

Blass's images appear to be leaked marketing materials, a common leak from him.

Leaked Google Pixel 10a images

(Image credit: Evan Blass)

He also had one image with a Pixel Watch 4 and Pixel Buds 2 in more of a purple colorway. These don't appear to be new devices but a new color for those wearables.

If you're interested, you can pre-order the Pixel 10a on Wednesday, February 18, via the Google Store.

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Scott Younker
Scott Younker
West Coast Reporter

Scott Younker is the West Coast Reporter at Tom’s Guide. He covers all the lastest tech news. He’s been involved in tech since 2011 at various outlets and is on an ongoing hunt to build the easiest to use home media system. When not writing about the latest devices, you are more than welcome to discuss board games or disc golf with him. He also handles all the Connections coverage on Tom's Guide and has been playing the addictive NYT game since it released.

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