Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons
![a photo of a man with strong ab muscles](https://cdn.mos.cms.futurecdn.net/88YAwZZsk3DCmtKDfM9AcL-320-80.jpg)
I did V-Sit Cross Jabs every day for a week — here’s what happened to my abs
By Jeff Parsons published
What are v-sit cross jabs, how do you do them, and what happens if you do them every day for a week? We found out
![Google headquarters in California](https://cdn.mos.cms.futurecdn.net/XZknHmYAum5gzrAZCEA9Pb-320-80.jpg)
Google’s AI-powered search results may soon show citations
By Jeff Parsons published
The Google Search Generation Experience (SGE) may start showing citations after an example was spotted in the public beta.
![The Google Maps logo on an iPhone screen](https://cdn.mos.cms.futurecdn.net/HLDdweGC9Y9eAhGTh7ph4f-320-80.jpg)
Google Maps new upgrade is a massive time-saver
By Jeff Parsons last updated
Google Maps' voice commands now implement the Google Assistant for much faster results.
![WD-40 in a Precision Pen](https://cdn.mos.cms.futurecdn.net/MY3pE9Nf8nHqqaiQEE8Fob-320-80.jpg)
You can now buy WD-40 in a Precision Pen — and I love it
By Jeff Parsons published
WD-40 is now available to buy in portable Precision Pen form.
![Best Buy](https://cdn.mos.cms.futurecdn.net/4YhjSphhgkfnFDQDAwtrxK-320-80.jpg)
Best Buy has a huge sale this weekend — 15 best deals I recommend
By Jeff Parsons last updated
Best Buy has cut prices on gadgets from Apple, Samsung, Asus and more this weekend, so we've rounded up the best deals.
![VanMoof S3 review: Dutch design delight](https://cdn.mos.cms.futurecdn.net/XQSYuKFwBEHM4bi8eGz5JQ-320-80.jpg)
E-bike maker VanMoof declares bankruptcy — how to make sure your bike doesn't get bricked
By Jeff Parsons last updated
Trailblazing Dutch e-bike company has announced it's gone bankrupt, which has a knock-on effect on anyone that owns one of its bikes.
![Coros Vertix 2 Training Plan option shown on the watch face](https://cdn.mos.cms.futurecdn.net/uvuut7ADxBCffrvCT8Q6UE-320-80.jpg)
How to set up a training plan on your Coros Vertix 2
By Jeff Parsons published
Here's how to set up a training plan on your Coros Vertix 2 and get the most out of the rugged adventure watch
![The Apple Watch Ultra and the Coros Vertix 2](https://cdn.mos.cms.futurecdn.net/MRFBmHTmagEDaVhWK3HjmK-320-80.jpg)
I ditched the Apple Watch Ultra for the Coros Vertix 2 — here’s what happened
By Jeff Parsons published
Here's what you learn about smartwatches when you swap the Apple Watch Ultra for the Coros Vertix 2 for a week
![Google Bard shown on a smartphone screen](https://cdn.mos.cms.futurecdn.net/Lq5ACgugCfMikZ3fyedm5T-320-80.jpg)
Google Bard AI just got 4 big upgrades — here’s what it can do now
By Jeff Parsons published
Google Bard has launched 4 new features as the AI chatbot also goes live for users in Europe and Brazil
![ATIVAFIT Adjustable Dumbbell](https://cdn.mos.cms.futurecdn.net/5sMVD8XJBP4cMBD3hPriA4-320-80.jpg)
The Ativafit adjustable dumbbells got me really pumped for my workouts
By Jeff Parsons last updated
Available in two different sizes, the Ativafit adjustable dumbbells aren't cheap, but there's lots of weight on offer to help you build strength long-term.
![An image of the Xbox Series X with a Prime Day deal badge](https://cdn.mos.cms.futurecdn.net/rBkxRLRpnt4QDux6vwfPvE-320-80.jpg)
Game on! Microsoft Xbox Series X hits lowest price on Prime Day — but not from Amazon
By Jeff Parsons published
The Xbox Series X is down to its lowest price on Prime Day — but the deal doesn't come from Amazon
![A photo of the Fitbit Charge 5](https://cdn.mos.cms.futurecdn.net/FoA2Dk67tiErG7BGkbZPyE-320-80.jpg)
Fitbit Charge 5 update is bricking the fitness tracker — what you need to know
By Jeff Parsons last updated
Fitbit Charge 5 owners are flocking to the company's forums to report the latest firmware upgrade is bricking their devices.
![Tears of the Kingdom screenshot with a Tom's Guide deal tag](https://cdn.mos.cms.futurecdn.net/aohsb222qx8R5xWGa6NnB8-320-80.jpg)
Hurry! Zelda: Tears of the Kingdom is only $51 right now for Prime Day
By Jeff Parsons published
The Legend of Zelda: Tears of the Kingdom has received its biggest ever price cut thanks to Prime Day.
![Google Pixel 7a in hand](https://cdn.mos.cms.futurecdn.net/UwpEpdDtWXeXbLVbrDJcUi-320-80.jpg)
Forget Amazon — Best Buy has a way better Google Pixel 7a deal with $100 off
By Jeff Parsons published
Amazon Prime Day may be full swing, but there's an excellent Pixel 7a deal available right now at Best Buy.
![Insignia Fire TV F20 with a Tom's Guid deal tag](https://cdn.mos.cms.futurecdn.net/e2bsAMDjft3pQjBY9N9pV4-320-80.jpg)
I can’t believe you can snag this 24-inch Prime Day TV deal for just $65
By Jeff Parsons published
The Insignia Class F20 Smart TV is a perfect low-cost option if you need a second screen around your apartment — and it's now $55 off.
![Asus Zenfone 10 review](https://cdn.mos.cms.futurecdn.net/yr8CJe78NsfpLMQFL7r5VE-320-80.jpg)
The Zenfone 10 makes me want to ditch the iPhone — here’s why
By Jeff Parsons published
The iPhone 13 mini is dead and if you want a powerful, compact phone it's time to ditch Apple for Asus
![Google AI logo on phone laying on a table](https://cdn.mos.cms.futurecdn.net/FsgRBgMzqNYEfYewhU3otT-320-80.jpg)
Google’s plan to train its AI now includes the entire public internet
By Jeff Parsons published
Google has updated its privacy policy to clarify it wants to use publicly available information on the internet to train its suite of AI tools.
![and image of the Google Chrome logo on a laptop](https://cdn.mos.cms.futurecdn.net/62aHxnvmKJvfMzFqKzR96H-320-80.jpg)
3 billion Chrome users are about to get these big upgrades
By Jeff Parsons published
Google's Privacy Sandbox project rollout is starting now and Chrome users will see a non-skippable prompt appearing soon.
![Apple Vision Pro](https://cdn.mos.cms.futurecdn.net/WtnAtnMVFGSURfk6sQ2kia-320-80.jpg)
Apple Vision Pro production reportedly cut by more than 50% — what we know
By Jeff Parsons last updated
Apple has reportedly cut shipment targets for the Vision Pro headset after production bottlenecks at its Chinese manufacturer.
![YouTube open on an Android phone](https://cdn.mos.cms.futurecdn.net/VqxRbMebL9y3XvsrN3766Z-320-80.jpg)
YouTube testing 'three strikes' rule to block users with ad blockers
By Jeff Parsons published
YouTube has started serving warnings to those using the platform with ad blockers enabled, threatening to cut them off from accessing videos
![Bing with ChatGPT on a phone](https://cdn.mos.cms.futurecdn.net/jLWrofAcn35xJrEjXjHf99-320-80.jpg)
Bing with ChatGPT now produces AI–generated shopping guides for you
By Jeff Parsons published
Buying guides and reviews generated by ChatGPT will now show up in Bing search results and on the Edge browser.
![a photo of the Apple Watch Ultra](https://cdn.mos.cms.futurecdn.net/TkF9WZkLcUdZpRXK88p8jN-320-80.jpg)
Apple Watch Ultra 2 reportedly coming this fall — here's what we know
By Jeff Parsons published
The Apple Watch Ultra 2 has been tipped for a 2023 release alongside the forthcoming iPhone 15 series
![A photo of a running watch and phone showing calories burned](https://cdn.mos.cms.futurecdn.net/Qw3MmMhHkWk52TJq8qEMrn-320-80.jpg)
I turn off every Apple Watch fitness notification — here’s why
By Jeff Parsons published
Fitness wearables like the Apple Watch deliver a constant stream of notifications to keep you on track. I turn them all off.