Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

5 common lawn care mistakes that are killing your yard — avoid them this spring
By Kaycee Hill published
Repeating the same mistakes time after time can lead to a lawn that's beyond repair, so here are some common mistakes to be aware of.

Claude usage limits have been doubled for a limited time as a 'thank you' to users — but you'll need to be quick
By Jeff Parsons last updated
Claude users will all be getting double usage credits for the next two weeks, but they will only be able to use them at certain times.

iPad 11 just crashed to under $300 at Amazon and it's the iPad I'd recommend to most people
By Jeff Parsons published
The iPad 11 is the perfect choice for anyone looking for a capable iPad at a reasonable price, and it just got even cheaper at Amazon.

I just learned this rat-proof yard hack for under 50 cents — and I wish I'd known it sooner
By Jeff Parsons published
There's a very easy, and very cheap, way to deter rats from coming to your yard and I'll be using it this summer myself.

'The New Balance 1080v15s just became my new training shoes' — here's my verdict after running a half-marathon
By Jeff Parsons published
New Balance has added a new midsole foam to the 1080v15 running shoe, making it a solid choice for daily training.

Sonos launches Sonos Play and Era 100 SL speakers — specs, price and what’s new
By Jeff Parsons published
Sonos has just announced a new pair of speakers, including the affordable Sonos Era 100SL and the all-new portable Sonos Play.

Did you spot the MacBook Neo's clever message? It's hiding in plain sight
By Jeff Parsons published
The MacBook Neo is hiding a colorful Easter egg message in plain sight that I only just noticed. Once you see it, you can't unsee it.

Apple March event LIVE — MacBook Neo reactions, iPhone 17e and all the new products
By Darragh Murphy last updated
Apple's massive week of reveals left us with a new iPhone, iPad and several MacBooks

IKEA's new motion-controlled smart light can be installed 'anywhere' — and the price is incredible
By Jeff Parsons published
IKEA's Ankarlägg smart light can be installed anywhere and doesn't need a smart home hub to work.

Apple reveals new Studio Display XDR with 120Hz refresh rate and 2,000 nits of brightness — starting at $3,299
By Jeff Parsons published
Apple has unveiled an all-new pro-level Studio Display XDR monitor alongside an overdue update to its regular Studio Display with both models available to pre-order tomorrow.

iPhone 17e announced with A19 chip, double the storage and MagSafe — price, release date and all the upgrades
By Scott Younker, Jeff Parsons published
Apple's iPhone 16e follow-up is here with the newer A19 chipset to bring more power and efficiency to the iPhone 17e. Here's all you need to know.

Your Garmin watch just got a massive free upgrade — here are the best new features you need to try
By Jeff Parsons published
Garmin's latest software release adds advanced fitness, health and connected features to several of its top smartwatches.

New Balance just unveiled its striking new 'Ellipse' running shoe — and I can't wait to try it
By Jeff Parsons published
The Ellipse is the latest addition to New Balance's running shoe lineup and it's launching on March 5.

Google TV is breaking for users due to Gemini bug — here's what's going on
By Jeff Parsons last updated
Some Google TV users are reporting that Gemini's integration has broken the search function by putting it into an infinite loop.

I ditched my Timberlands for these Vivobarefoot hiking boots — and I’m not going back
By Jeff Parsons published
The Vivobarefoot Tracker Textile hiking boots are water-resistant, comfortable and versatile enough to wear to the office as well as on the trail.

Forget the Apple Watch Ultra 3 — I wear the Apple Watch Ultra 2 every day and it's currently $250 off for Presidents' Day
By Jeff Parsons published
Skip the latest Apple Watch Ultra and pick up the previous generation for a great price thanks to this Best Buy deal.

The Tom's Guide Best in Show MWC 2026 Awards is now accepting submissions — everything you need to know
By Jeff Parsons published
We're now accepting submissions for our Best in Show at MWC 2026 Awards and we want to hear from you.

The world’s first sodium-ion battery EV is here — here's how it could change everything
By Jeff Parsons last updated
The world's first sodium-ion passenger EV can deliver 250 miles of range at temperatures as low as -58°F.

'So clearly dishonest': Sam Altman responds to Anthropic's Super Bowl ad targeting ChatGPT
By Jeff Parsons published
Anthropic's Super Bowl commercial took a subtle aim at ChatGPT and CEO Sam Altman has responded to the attack on X.

Do you love cycling? Take our survey for a chance to win a $300 / £250 Amazon voucher!
By Jeff Parsons published
Are you a cyclist? Take part in our cycling survey for the chance to win a $300/£250 Amazon voucher!

iPhone 18 Pro could deal with the RAM crisis through a storage hike — here's why I think that's unlikely
By Jeff Parsons published
An analyst claims that Apple could use iPhone NAND storage configurations as a lever to raise prices and offset skyrocketing RAM prices.

Tesla is killing its iconic Model S and Model X electric cars — here's the reason why
By Jeff Parsons published
Tesla has revealed it will stop production of its Model S and Model Y cars in an effort to shift production focus to its Optimus robots.

Amazon will pay $309 million to settle return policy lawsuit — here's what it means for you
By Jeff Parsons published
Amazon has agreed to a settlement of over $1 billion, which includes contributing $309 million into payouts for affected customers over incorrect refunds.
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