Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

I ditched my Timberlands for these Vivobarefoot hiking boots — and I’m not going back
By Jeff Parsons published
The Vivobarefoot Tracker Textile hiking boots are water-resistant, comfortable and versatile enough to wear to the office as well as on the trail.

The Tom's Guide Best in Show MWC 2026 Awards is now accepting submissions — everything you need to know
By Jeff Parsons published
We're now accepting submissions for our Best in Show at MWC 2026 Awards and we want to hear from you.

The world’s first sodium-ion battery EV is here — here's how it could change everything
By Jeff Parsons last updated
The world's first sodium-ion passenger EV can deliver 250 miles of range at temperatures as low as -58°F.

'So clearly dishonest': Sam Altman responds to Anthropic's Super Bowl ad targeting ChatGPT
By Jeff Parsons published
Anthropic's Super Bowl commercial took a subtle aim at ChatGPT and CEO Sam Altman has responded to the attack on X.

Do you love cycling? Take our survey for a chance to win a $300 / £250 Amazon voucher!
By Jeff Parsons published
Are you a cyclist? Take part in our cycling survey for the chance to win a $300/£250 Amazon voucher!

iPhone 18 Pro could deal with the RAM crisis through a storage hike — here's why I think that's unlikely
By Jeff Parsons published
An analyst claims that Apple could use iPhone NAND storage configurations as a lever to raise prices and offset skyrocketing RAM prices.

Tesla is killing its iconic Model S and Model X electric cars — here's the reason why
By Jeff Parsons published
Tesla has revealed it will stop production of its Model S and Model Y cars in an effort to shift production focus to its Optimus robots.

Amazon will pay $309 million to settle return policy lawsuit — here's what it means for you
By Jeff Parsons published
Amazon has agreed to a settlement of over $1 billion, which includes contributing $309 million into payouts for affected customers over incorrect refunds.

This folding treadmill is a space-saving Peloton alternative that's only worth buying if you're happy to pay a subscription
By Jeff Parsons published
The Echelon Stride-6s-10 is a space-saving folding treadmill, but you'll need to pay to unlock the best of it.

YouTube says AI is 'not a replacement' for expression, while letting creators replace themselves with AI
By Jeff Parsons published
YouTube has announced it will let creators use their AI likeness to produce Shorts but insists that AI isn't replacing humans

Netflix will overhaul its mobile app in 2026 — here's what's changing
By Jeff Parsons published
Netflix has confirmed in an earnings call it will overhaul its mobile app this year in line with the changes made to its TV user interface in 2025.

Sony just handed its TV business to TCL — here’s what it means for you
By Jeff Parsons published
TCL will take a 51% stake in Sony's TV and home audio business while the Japanese giant will retain 49%.

X was down — recap as major Twitter outage served up blank screen for thousands
By Jeff Parsons last updated
Elon Musk's X.com is reportedly suffering issues for a number of users. Here are the latest updates on this developing situation.

Don't buy those AirPods Pro 3 just yet — Sony is unveiling 'a new form of listening' next week
By Jeff Parsons published
Sony has issued a teaser for what looks like a new audio product right at the same time as unofficial leakers are claiming they know pricing and specs.

'We work to make broad improvements': Google responds to claims its AI Overviews mislead users over health queries
By Jeff Parsons last updated
Google has quietly removed AI Overviews on certain health queries after a report claimed they were inaccurate and potentially dangerous.

'Our basic policy is to recognize tariffs as cost and pass them on to prices': Nintendo president shares worrying comments about Switch 2 price hike
By Jeff Parsons published
Nintendo president Shuntaro Furukawa says the gaming giant is closely monitoring the ongoing US tariffs and the current RAM crisis and the knock-on effect for console pricing.

CES 2026 LIVE — all the best new gadgets announced so far
By Jason England, Mark Spoonauer last updated
Tom's Guide is at CES 2026, bringing you all the latest news and hands-on from our team on the ground in Las Vegas!

CES 2026 Day 4 — 7 top new gadgets you need to see
By Jeff Parsons published
Our pick of some of the best new gadets we saw on day 4 of CES 2026.

CES 2026 Day 2 — The top 11 new gadgets you need to see
By Jeff Parsons last updated
The world's biggest tech event just wrapped up its second day, and Tom's Guide spent the last 24 hours scouring the show for the best new gadgets.

I upgraded my $30 budget blender to a Nutribullet and it's made smoothies fun again
By Jeff Parsons published
Here's what I noticed when I swapped my $30 budget blender for a $129 Nutribullet Ultra and why it made me love smoothies again.

Asus confirms price hikes just days ahead of CES 2026 — what you need to know
By Jeff Parsons published
Asus has announced that price hikes will come into effect from January 5, right before CES 2026.

I spent 2025 walking to Mordor — here's the tech I used along the way to building a stronger body
By Jeff Parsons published
Forget your Strava Streak or closing your Apple Rings, one of the best ways to stay fit is to trek to Mordor.

I test gadgets for a living and this mobile controller is so good I bought one with my own money
By Jeff Parsons published
The GameSir G8 Plus has become my go-to mobile controller and it's all down to the sheer versatility it offers.
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