Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

Asus confirms price hikes just days ahead of CES 2026 — what you need to know
By Jeff Parsons published
Asus has announced that price hikes will come into effect from January 5, right before CES 2026.

I spent 2025 walking to Mordor — here's the tech I used along the way to building a stronger body
By Jeff Parsons published
Forget your Strava Streak or closing your Apple Rings, one of the best ways to stay fit is to trek to Mordor.

I test gadgets for a living and this mobile controller is so good I bought one with my own money
By Jeff Parsons published
The GameSir G8 Plus has become my go-to mobile controller and it's all down to the sheer versatility it offers.

Santa Tracker 2025 LIVE — how to find Santa now with Google and NORAD
By Jeff Parsons last updated
You can follow Santa Claus on his journey around the world thanks to Google and NORAD's festive trackers.

Hurry! AirPods Max are $100 off right now — and you can still get them by Christmas
By Jeff Parsons last updated
The AirPods Max are down to $449 thanks to a generous $100 discount at Best Buy right now.

Apple fined $116 million for this iPhone feature that's 'harmful' to developers
By Jeff Parsons last updated
The iPhone's App Tracking Transparency feature deemed 'harmful' to developers by European regulators, and Apple has been fined over $100,000,000 because of it

Today’s Wordle answer is brutal — here’s why December 19's puzzle could ruin your 2025 streak
By Jeff Parsons published
Today's Wordle answer is another doozy and some players may find it challenging

LG smart TVs just got an AI 'upgrade' that's impossible to remove: LG responds
By Jeff Parsons last updated
LG TV owners have noticed Microsoft's Copilot AI has been quietly installed on their sets with seemingly no way of removing it.

Google Maps brings back a feature it killed in 2024 following major backlash
By Jeff Parsons published
Google has brought ski trails back to Google Maps following a massive backlash from skiers and snowboarders.

Push-ups are the exercise you can do anywhere — 3 variations to try now if you want to build chest strength
By Jeff Parsons published
Push-ups are an exercise staple for a reason. Try this at-home workout to build muscle without having to go to the gym.

Hurry! Apple Watch Series 11 dropped by $100 to lowest ever price at Amazon right now
By Jeff Parsons published
Apple Watch Series 11 just fell by $100 to its lowest ever price at Amazon.

How to find music videos in Spotify — as long as your account supports them
By Jeff Parsons last updated
Music videos are currently rolling out to Spotify Premium subscribers in the US and Canada.

Oura responds to overheating claims after Reddit users post evidence of burnt smart rings
By Jeff Parsons last updated
Oura has been quick to respond to recent Reddit claims the company's smart rings are overheating.

I found a way to get Spotify Premium for just $6 a month for the next 16 months — here's how
By Jeff Parsons published
Spotify is rumored to be hiking prices in the U.S. next year, so here's a way to save some money on a Premium subscription before that happens.

I can’t believe this 20TB WD external hard drive is only $269 in an early Black Friday deal — never run out of storage again!
By Jeff Parsons published
Get affordable high capacity storage

I found the best Black Friday deal for stressed parents — this gift will solve Christmas for you
By Jeff Parsons published
The Yoto Player is a screen-free, ad-free audio player that makes the perfect gift for kids. And it's reduced for Black Friday right now.

Today’s Wordle answer is super tough — here’s why November 18's puzzle could break your streak
By Jeff Parsons published
Today's Wordle answer is another doozy and some players may find it challenging

Walmart Black Friday deals LIVE — 59+ best deals from on TVs, iPads, headphones and $39 Thanksgiving dinner
By Jeff Parsons last updated
Walmart closed off its weekend deals on Sunday, but a fresh week brings a new round of early Black Friday sales, and I've found some of the retailer's best discounts.

5 Stephen King books that would make for a killer Netflix show
By Jeff Parsons last updated
Stephen King adaptations are having a run of form at the moment, so here are five others I really think should get the green light.

Amazon cutting 14,000 jobs as it 'innovates much faster' with AI
By Jeff Parsons published
Amazon has confirmed another round of corporate job cuts with 14,000 employees being laid off this week.

Today’s Wordle answer is grueling — here’s why October 24's puzzle could break your streak
By Dave LeClair published
Today's Wordle answer has been the hardest in a while, and players are struggling.

Forget OLED — LG unveils jaw-dropping 136-inch Micro LED TV
By Jeff Parsons published
LG's latest luxury TV is a gigantic 137-inch Micro LED display that turns a wall of your home into a theater.

Xbox boss defends ROG Xbox Ally X's $999 price tag claiming it delivers 'value' to gamers
By Jeff Parsons published
Xbox President Sarah Bond confirmed in an interview that Microsoft let Asus choose the pricing for the gaming handheld.
Here at Tom’s Guide our expert editors are committed to bringing you the best news, reviews and guides to help you stay informed and ahead of the curve!



