Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons
Score the iRobot Roomba i4 EVO for just $209 thanks to this pre-Black Friday sale
By Jeff Parsons published
The iRobot Roomba i4 EVO robot vacuum is nearly half off in this excellent early Black Friday sale.
An AI just whupped a human at Street Fighter — is this the beginning of the end?
By Jeff Parsons published
Researchers from Singapore have created a new piece of AI software trained on Street Fighter 2: Championship Edition
32-inch iMac with mini LED display tipped to arrive in 2025 — and it’ll be expensive
By Jeff Parsons published
Apple could be working on several new iMac upgrades for 2024 and beyond, according to analyst predictions.
I ran a 10K with the Apple Watch Ultra 2 and Coros Pace 3 — and this watch was better
By Jeff Parsons last updated
Here's what happened when we pitched two of 2023's newest smartwatches against each other for a 10K.
Elden Ring drops to $44 in early Black Friday deal — and I can’t justify not buying one of the best games ever
By Jeff Parsons published
Elden Ring was undoubtedly 2022’s game of the year, and if you missed it before, you can get it cheaper now.
Forget scrolling Amazon — our Prime Day AI deals bot finds the best sales for you
By Jeff Parsons published
Keeping up with all the Prime Day deals can be tough so we've created an AI deal bot to help out
Google Pixel 8 and Pixel 8 Pro preorders — everything you need to know
By Jeff Parsons last updated
Want to know how to get your hands on one of the new Google phones? Here's the Google Pixel 8 preorder info you need to konw
Pixel 8 and Pixel 8 Pro colors — here are the options you can buy
By Jeff Parsons published
The Pixel 8 and Pixel 8 Pro colors give you plenty of choices. Here's everything you need to know about color options for Google's latest phones.
I’ve been using Apple’s FineWoven iPhone 15 Pro case for a week — and I get the backlash
By Jeff Parsons published
Apple's FineWoven case is the company's new sustainable sheath for the iPhone 15, but critics aren't impressed.
Apple Vision Pro low-cost model may be cancelled — and that's a mistake
By Jeff Parsons published
Analyst Ming Chi-Kuo has claimed Apple is nixing its plans for a future cheaper version of the Vision Pro headset.
Apple Watch Series 9 has a secret upgrade that I’ve just discovered
By Jeff Parsons published
The Apple Watch Series 9 and Apple Watch Ultra 2 have both been given a spec bump that Apple failed to mention when it showed off the new smartwatch models.
Windows 11 Copilot just got a release date — here's what it can do
By Jeff Parsons published
Microsoft confirms its Copilot AI assistant will make its public Windows 11 launch next week
There’s only one product I want from Amazon — and it’s long overdue
By Jeff Parsons last updated
It's definitely time for a new Kindle Oasis. Here's why.
Amazon event biggest announcements — new Alexa, Fire TV, Echo Show, Ring cameras, eero and more
By Mike Prospero published
Amazon has unveiled its fall 2023 product line-up including new Echo and Fire TV devices. Here's everything Amazon announced at its event.
Amazon Prime Big Deal Days dates announced — here’s exactly when Prime Day 2 is happening
By Jeff Parsons published
Amazon’s second Prime Day sale event of the year is now less than a month away.
iPhone 15 Dynamic Island — what you need to know
By Jeff Parsons published
The iPhone 15 and iPhone 15 Plus have been upgraded with the previously Pro-exclusive Dynamic Island. Here's everything it can do
Apple Watch Ultra 2 vs Apple Watch Ultra: Biggest upgrades to know about
By Jeff Parsons last updated
The Apple Watch Ultra 2 has been announced at Apple's Wonderlust event. Here's how it compares to the current Apple Watch Ultra
iPhone 15 release date — should you buy iPhone 14 or upgrade?
By Mark Spoonauer last updated
The iPhone 14 might seem tempting now, but the iPhone 15 is official and our editorial director suggests it's the better bet. Here's why.
Apple Watch Ultra 2 — release date, price, specs, display and double tap gesture
By Kate Kozuch last updated
The Apple Watch Ultra 2 is official. Here's everything Apple has revealed about the new and improved version of its most rugged wearable
Apple Watch Ultra 2 and Series 9 will sport a new heart rate sensor, report claims
By Jeff Parsons published
The Apple Watch Ultra 2 and Series 9 have been tipped to receive Apple's fourth-generation optical heart rate sensor.
iPad mini 7 tipped for Apple event — what I want to see
By Jeff Parsons published
Apple's Wonderlust event is right around the corner and here's my iPad mini 7 wish list
iPhone 15 USB-C — it’s time to throw out all of your Lightning chargers
By Jeff Parsons last updated
The iPhone 15 is tipped to finally swap Lightning for USB-C but questions remain about how Apple will implement it.
This robot lawnmower may finally be able to cut your massive lawn for you
By Jeff Parsons published
Capable of cutting lawns up to half an acre in size, the Dreame Roboticmower A1 is launching early next year.
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