Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

YouTube says AI is 'not a replacement' for expression, while letting creators replace themselves with AI
By Jeff Parsons published
YouTube has announced it will let creators use their AI likeness to produce Shorts but insists that AI isn't replacing humans

Netflix will overhaul its mobile app in 2026 — here's what's changing
By Jeff Parsons published
Netflix has confirmed in an earnings call it will overhaul its mobile app this year in line with the changes made to its TV user interface in 2025.

Sony just handed its TV business to TCL — here’s what it means for you
By Jeff Parsons published
TCL will take a 51% stake in Sony's TV and home audio business while the Japanese giant will retain 49%.

X was down — recap as major Twitter outage served up blank screen for thousands
By Jeff Parsons last updated
Elon Musk's X.com is reportedly suffering issues for a number of users. Here are the latest updates on this developing situation.

Don't buy those AirPods Pro 3 just yet — Sony is unveiling 'a new form of listening' next week
By Jeff Parsons published
Sony has issued a teaser for what looks like a new audio product right at the same time as unofficial leakers are claiming they know pricing and specs.

'We work to make broad improvements': Google responds to claims its AI Overviews mislead users over health queries
By Jeff Parsons last updated
Google has quietly removed AI Overviews on certain health queries after a report claimed they were inaccurate and potentially dangerous.

'Our basic policy is to recognize tariffs as cost and pass them on to prices': Nintendo president shares worrying comments about Switch 2 price hike
By Jeff Parsons published
Nintendo president Shuntaro Furukawa says the gaming giant is closely monitoring the ongoing US tariffs and the current RAM crisis and the knock-on effect for console pricing.

CES 2026 LIVE — all the best new gadgets announced so far
By Jason England, Mark Spoonauer last updated
Tom's Guide is at CES 2026, bringing you all the latest news and hands-on from our team on the ground in Las Vegas!

CES 2026 Day 4 — 7 top new gadgets you need to see
By Jeff Parsons published
Our pick of some of the best new gadets we saw on day 4 of CES 2026.

CES 2026 Day 2 — The top 11 new gadgets you need to see
By Jeff Parsons last updated
The world's biggest tech event just wrapped up its second day, and Tom's Guide spent the last 24 hours scouring the show for the best new gadgets.

I upgraded my $30 budget blender to a Nutribullet and it's made smoothies fun again
By Jeff Parsons published
Here's what I noticed when I swapped my $30 budget blender for a $129 Nutribullet Ultra and why it made me love smoothies again.

Asus confirms price hikes just days ahead of CES 2026 — what you need to know
By Jeff Parsons published
Asus has announced that price hikes will come into effect from January 5, right before CES 2026.

I spent 2025 walking to Mordor — here's the tech I used along the way to building a stronger body
By Jeff Parsons published
Forget your Strava Streak or closing your Apple Rings, one of the best ways to stay fit is to trek to Mordor.

I test gadgets for a living and this mobile controller is so good I bought one with my own money
By Jeff Parsons published
The GameSir G8 Plus has become my go-to mobile controller and it's all down to the sheer versatility it offers.

Santa Tracker 2025 LIVE — how to find Santa now with Google and NORAD
By Jeff Parsons last updated
You can follow Santa Claus on his journey around the world thanks to Google and NORAD's festive trackers.

Apple fined $116 million for this iPhone feature that's 'harmful' to developers
By Jeff Parsons last updated
The iPhone's App Tracking Transparency feature deemed 'harmful' to developers by European regulators, and Apple has been fined over $100,000,000 because of it

Today’s Wordle answer is brutal — here’s why December 19's puzzle could ruin your 2025 streak
By Jeff Parsons published
Today's Wordle answer is another doozy and some players may find it challenging

LG smart TVs just got an AI 'upgrade' that's impossible to remove: LG responds
By Jeff Parsons last updated
LG TV owners have noticed Microsoft's Copilot AI has been quietly installed on their sets with seemingly no way of removing it.

Google Maps brings back a feature it killed in 2024 following major backlash
By Jeff Parsons published
Google has brought ski trails back to Google Maps following a massive backlash from skiers and snowboarders.

Push-ups are the exercise you can do anywhere — 3 variations to try now if you want to build chest strength
By Jeff Parsons published
Push-ups are an exercise staple for a reason. Try this at-home workout to build muscle without having to go to the gym.

How to find music videos in Spotify — as long as your account supports them
By Jeff Parsons last updated
Music videos are currently rolling out to Spotify Premium subscribers in the US and Canada.

Oura responds to overheating claims after Reddit users post evidence of burnt smart rings
By Jeff Parsons last updated
Oura has been quick to respond to recent Reddit claims the company's smart rings are overheating.

Today’s Wordle answer is super tough — here’s why November 18's puzzle could break your streak
By Jeff Parsons published
Today's Wordle answer is another doozy and some players may find it challenging
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