Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

By Jeff Parsons Published
Elon Musk just held a 30-minute demonstration of Tesla's new electric Roadster hypercar. And it can fly.

By Jeff Parsons Published
A Geekbench 7 score for the iPhone Duo has been posted online and the results are impressive.

By Jeff Parsons, Scott Younker Last updated
Apple's 'Welcome home' event took place on October 13, and revealed three new products, including the HomeView smart hub.

By Jeff Parsons Last updated
Apple's 'Welcome Home' event is taking place tomorrow, and thanks to an exhaustive leak, we now know exactly what to expect.

By Jeff Parsons Published
The iPhone 18 Pro offers a powerful new processor and improved photography performance, but the two-year-old iPhone 16 Pro still has a lot left to give.

By Jeff Parsons Published
Casio has unveiled two new G-Shock models, one of which is the most expensive the brand has ever made.

By Jeff Parsons, Scott Younker Last updated
Spotify is suffering a sudden major outage with affected users claiming the app is failing to load

By Jeff Parsons Published
Motorola's upcoming wide foldable is reportedly being called the 'razr flex' internally.

By Jeff Parsons Published
The ad-supported plan for Disney+ is going up to $12.49 per month while the Premium ad-free tier will now cost $21.49 per month.

By Dave LeClair, Jeff Parsons, Mike Prospero Last updated
Live updates from Meta Connect 2026, where we expect to see new smart glasses, VR specs, and updates to Meta's AI and more.

By Jeff Parsons, Tony Polanco Published
The new Googlebook laptop line is driven by Google Gemini and should act as a bridge between Android devices. Here's everything we know so far.

By Jeff Parsons Published
Apple settled a class action lawsuit for $250 million earlier this year over Siri AI and now eligible iPhone owners can claim their payout.

By Jeff Parsons Published
After a 30-minute demo session with the folding iPhone Duo, I came away with three clear impressions you just don’t get from the pictures of it

By Jeff Parsons Published
13 years, one wrist: Here’s what it’s like to test the screenless Fitbit Air against the original Fitbit Flex.

By Jeff Parsons Published
The iPhone 18 Pro is here to take the baton from last year's model. Here are all the key upgrades explained.

By Jeff Parsons Published
The screen-free audio player for kids has been updated with double the storage, Wi-Fi 6 and a Green Button cardless playlist system.

By Jeff Parsons Published
Apple is set to reveal its first foldable phone at the 'Surprise and shine' event on Wednesday and possibly axe the Action button.

By Jeff Parsons Last updated
A recent leak from a network carrier gives us an indication of what the iPhone Ultra could cost when it launches next week.

By Jeff Parsons Published
The answer to today's Wordle isn't coming easily to a lot of folks. Here's why the September 3 puzzle #1,902 is tough enough to end some streaks.

By Jeff Parsons Last updated
Tim Cook reflected on his time as Apple's CEO with a heartfelt memo to the company staff as his successor takes over.

By Jeff Parsons Published
I upgraded a recent family camping trip with Jackery's portable solar generator, and it became a totally essential tool.

By Jeff Parsons Published
The iPhone isn't immune to the events of the last 12 months, and we're expecting a serious price hike at next month's event.

By Jeff Parsons, Dave LeClair Last updated
Gamescom's Opening Night Live was a 2-hour showcase of some of the biggest (and smallest) games coming to PC and console. Here are the highlights.
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