Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

Claude AI just got the office productivity upgrade all other chatbots need — this will save you time
By Jeff Parsons published
Anthropic has updated Claude to be able to generate files in Excel, Word and PowerPoint.

HomePod 3 was a no-show at Apple's iPhone 17 event but HomePod 2 will get new features
By Jeff Parsons published
The HomePod 3 has yet to appear, but Apple is pushing out a new software update for its existing HomePod models.

How to watch Apple 'Awe Dropping' iPhone 17 event — start time and what we're expecting to see
By Jeff Parsons published
Tim Cook and other Apple execs are set to reveal the latest iPhone and Apple Watch products at the company's "Awe Dropping" event today.

Apple Watch Ultra 3 rumors — release date, price, new features, battery life and more
By Dan Bracaglia last updated
The Ultra 3 could feature emergency satellite messaging, high-blood pressure warnings and a bigger screen. It's also likely to debut in the next several weeks!

AirTag 2 could finally launch at tomorrow's iPhone 17 event — here's what we know
By Jeff Parsons published
The AirTag 2 could finally be unveiled at Apple's 'Awe Dropping' event tomorrow with several exciting upgrades.

iPhone 17 Pro Max could ditch a popular color if this leak is accurate — but I don't think so
By Jeff Parsons published
A new leak has claimed Apple won't offer the iPhone 17 Pro Max in black.

Today’s Wordle answer is tough — here’s why August 20's puzzle could break people’s streaks
By Jeff Parsons published
Today's Wordle answer has been the hardest for a long while.

Apple Watch Ultra 3 needs these 3 improvements to make it a must-buy upgrade
By Jeff Parsons published
The Apple Watch Ultra 3 needs to bring at least three key upgrades to make it the best Apple Watch you can buy.

Pebble Watch 2 final design and new specs revealed — this could be your low-key answer to the Apple Watch
By Jeff Parsons last updated
Pebble founder Eric Migicovsky has revealed the final design of the $225 Pebble Watch 2 and it's a beautiful blast from the past.

I ditched the iPad mini for an Android alternative — and this one feature means I might not go back
By Jeff Parsons published
I've used a compact Android tablet for a month — and it reveals the exact upgrade the iPad mini is really missing.

I've been using a Dyson cordless vacuum for 9 months — here's what I like (and what I don't)
By Jeff Parsons published
A cordless stick vacuum is the perfect tool for quick cleaning jobs, but for more in-depth sessions you'll still need an upright vacuum.

Apple's big Siri 'overhaul' looks set for spring 2026 — here's what it'll be able to do
By Jeff Parsons published
Apple is working to overhaul Siri alongside its App Intents feature that will allow the assistant to take actions on your behalf.

GPT-5's most useful upgrade isn't speed — it's the multimodal improvements that matter
By Jeff Parsons last updated
OpenAI's latest ChatGPT update allows the chatbot to "see" and "hear" with even greater accuracy.

Forget Roomba — DJI just swapped drones for robot vacuums with the DJI Romo
By Jeff Parsons published
The DJI Romo is the brand's first robot vacuum and has reportedly launched in China this week, although it's unclear if it's coming to international markets.

Tom's Hardware Premium is the new all-access subscription package that'll become your backstage pass to the PC industry
By Jeff Parsons published
Tom's Hardware Premium offers even deeper dives into what's really going on in the PC hardware and semiconductor industry.

Grok launches AI image generator with a NSFW 'spicy mode' — it's exactly what you'd expect
By Jeff Parsons published
Elon Musk's AI company has announced a new image generator capable of producing NSFW content.

Apple says it's ready to spend big on AI to catch up to ChatGPT and Google — and this could be its first target
By Jeff Parsons last updated
Apple CEO tells investors the company is planning to "significantly grow our investments" in AI.

Mark Zuckerberg says AI superintelligence is 'now in sight' — here's what Meta thinks that means for you
By Jeff Parsons published
The Meta CEO has laid out a vision for AI achieving superintelligence in the near future and says we'll interact with it through smart glasses.

Forget the iPad mini — this 9-inch OLED Android tablet is way better for gaming
By Jeff Parsons published
The Redmagic Astra gaming tablet arrives with the latest Snapdragon processor and an impressive OLED screen. If you want a high-powered compact tablet, this is it.

YouTube's new AI age verification is coming soon — here's what's going to change
By Jeff Parsons published
YouTube is trialling AI-powered age verification on a subset of users before rolling it out globally.

OpenAI CEO Sam Altman says GPT-5 actually scares him — 'what have we done?'
By Jeff Parsons published
The CEO of OpenAI said he was testing GPT-5 recently and its speed scared him, likening it to the Manhattan Project.

Anthropic is putting a limit on a Claude AI feature because people are using it '24/7'
By Jeff Parsons published
Anthropic has introduced weekly limits on its Claude Code programming tool because some people are never turning it off.

Here's why you shouldn't use ChatGPT as your therapist — according to Sam Altman
By Jeff Parsons published
Sam Altman gave a pretty clear warning why ChatGPT users should be careful about using the chatbot for emotional support.
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