Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

By Jeff Parsons Last updated
OpenAI chief Sam Altman has said ChatGPT may ask users for ID to prove their age if it can't be determined automatically.

By Jeff Parsons Last updated
Meta has announced a new Horizon TV hub that will give Quest headsets a centralized location for TV shows, movies and sports.

By Jeff Parsons Last updated
Reviews for the iPhone 17, iPhone 17 Pro and iPhone Air have landed and I'll be taking you through all the biggest talking points live.

By Jeff Parsons Last updated
Microsoft has published a 30-day reminder to all Windows 10 users that end of life is coming for the aging OS. Here are your options.

By Jeff Parsons Published
Anthropic has updated Claude to be able to generate files in Excel, Word and PowerPoint.

By Jeff Parsons Published
The HomePod 3 has yet to appear, but Apple is pushing out a new software update for its existing HomePod models.

By Jeff Parsons Published
Tim Cook and other Apple execs are set to reveal the latest iPhone and Apple Watch products at the company's "Awe Dropping" event today.

By Dan Bracaglia Last updated
The Ultra 3 could feature emergency satellite messaging, high-blood pressure warnings and a bigger screen. It's also likely to debut in the next several weeks!

By Jeff Parsons Published
The AirTag 2 could finally be unveiled at Apple's 'Awe Dropping' event tomorrow with several exciting upgrades.

By Jeff Parsons Published
A new leak has claimed Apple won't offer the iPhone 17 Pro Max in black.

By Jeff Parsons Published
Google's Pixel 10 devices have just been unveiled and there's a way you can score them for free.

By Jeff Parsons Published
Today's Wordle answer has been the hardest for a long while.

By Jeff Parsons Published
Casio's rugged fitness tracking digital watch has dropped down to a price on Amazon that's lower than we saw during Prime Day 2025.

By Jeff Parsons Published
The Apple Watch Ultra 3 needs to bring at least three key upgrades to make it the best Apple Watch you can buy.

By Jeff Parsons Last updated
Pebble founder Eric Migicovsky has revealed the final design of the $225 Pebble Watch 2 and it's a beautiful blast from the past.

By Jeff Parsons Published
I've used a compact Android tablet for a month — and it reveals the exact upgrade the iPad mini is really missing.

By Jeff Parsons Published
A cordless stick vacuum is the perfect tool for quick cleaning jobs, but for more in-depth sessions you'll still need an upright vacuum.

By Jeff Parsons Published
Apple is working to overhaul Siri alongside its App Intents feature that will allow the assistant to take actions on your behalf.

By Jeff Parsons Last updated
OpenAI's latest ChatGPT update allows the chatbot to "see" and "hear" with even greater accuracy.

By Jeff Parsons Published
The DJI Romo is the brand's first robot vacuum and has reportedly launched in China this week, although it's unclear if it's coming to international markets.

By Jeff Parsons Published
Tom's Hardware Premium offers even deeper dives into what's really going on in the PC hardware and semiconductor industry.

By Rory Mellon Last updated
Nintendo Switch 2 restock is becoming easier to find, and this week several major retailers all have units you can buy right now.

By Jeff Parsons Published
Elon Musk's AI company has announced a new image generator capable of producing NSFW content.
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