Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

By Alan Martin last updated
One of Android’s strongest brands has a new flagship phone in the works. Here's what we know so far about the OnePlus 15.

By Jeff Parsons Published
The OnePlus 15 looks set to receive its Chinese launch on October 27 in a very familiar-looking Sand Dune color.

By Jeff Parsons Published
The Xiaomi Pad Mini is a worthy iPad mini rival. Too bad you won't be able to buy it.

By Jeff Parsons last updated
OpenAI has started benchmarking its GPT-5 model against 44 real-world jobs taken from 9 different industries.

By Jeff Parsons last updated
The AirPods Max with USB-C are currently reduced by $100 over on Woot and make the perfect partner for any new iPhone

By Jeff Parsons Published
Apple Vision Pro will reportedly get a performance boost next year courtesy of a new Apple R2 chip.

By Jeff Parsons last updated
OpenAI chief Sam Altman has said ChatGPT may ask users for ID to prove their age if it can't be determined automatically.

By Jeff Parsons last updated
Meta has announced a new Horizon TV hub that will give Quest headsets a centralized location for TV shows, movies and sports.

By Jeff Parsons last updated
Reviews for the iPhone 17, iPhone 17 Pro and iPhone Air have landed and I'll be taking you through all the biggest talking points live.

By Jeff Parsons last updated
Microsoft has published a 30-day reminder to all Windows 10 users that end of life is coming for the aging OS. Here are your options.

By Jeff Parsons Published
Anthropic has updated Claude to be able to generate files in Excel, Word and PowerPoint.

By Jeff Parsons Published
The HomePod 3 has yet to appear, but Apple is pushing out a new software update for its existing HomePod models.

By Jeff Parsons Published
Tim Cook and other Apple execs are set to reveal the latest iPhone and Apple Watch products at the company's "Awe Dropping" event today.

By Dan Bracaglia last updated
The Ultra 3 could feature emergency satellite messaging, high-blood pressure warnings and a bigger screen. It's also likely to debut in the next several weeks!

By Jeff Parsons Published
The AirTag 2 could finally be unveiled at Apple's 'Awe Dropping' event tomorrow with several exciting upgrades.

By Jeff Parsons Published
A new leak has claimed Apple won't offer the iPhone 17 Pro Max in black.

By Jeff Parsons Published
Google's Pixel 10 devices have just been unveiled and there's a way you can score them for free.

By Jeff Parsons Published
Today's Wordle answer has been the hardest for a long while.

By Jeff Parsons Published
Casio's rugged fitness tracking digital watch has dropped down to a price on Amazon that's lower than we saw during Prime Day 2025.

By Jeff Parsons Published
The Apple Watch Ultra 3 needs to bring at least three key upgrades to make it the best Apple Watch you can buy.

By Jeff Parsons last updated
Pebble founder Eric Migicovsky has revealed the final design of the $225 Pebble Watch 2 and it's a beautiful blast from the past.

By Jeff Parsons Published
I've used a compact Android tablet for a month — and it reveals the exact upgrade the iPad mini is really missing.

By Jeff Parsons Published
A cordless stick vacuum is the perfect tool for quick cleaning jobs, but for more in-depth sessions you'll still need an upright vacuum.
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