Amazon fall hardware event LIVE — all the Alexa, Echo, Ring and Fire TV news as it happens

Amazon's annual event returns

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Alexa+ Logo and Panos Panay
(Image: © Credit: Getty/Michael Nagle/Bloomberg/Tom’s Guide)

After a year-long absence, Amazon is resuming its annual Devices & Services event, where it reveals its latest hardware — be that a smart speaker or products from companies like Ring and eero — as well as updates and improvements to Alexa+, its AI-augmented voice assistant.

While the event itself is not livestreamed, Tom's Guide will be in attendance to bring you all of the latest news as it's announced.

Time and how to watch

As mentioned, Amazon does not typically livestream its events, so the only way to hear about what it's announcing is to follow along with our live blog, so bookmark this page!

The event itself will kick off at 10 a.m. ET / 7 a.m. PT / 3 p.m. BST on Tuesday, September 30. It's being held at Spring Studios in Tribeca, in New York.

Biggest expected announcements

Unlike most live events, there's not much that leaks out prior to Amazon's shindigs, so most of what we think will be announced is based on our own speculation based on prior events. We go into more detail in our Amazon Devices preview, but here's a short summary, as well as a rating of how likely it might happen:

  • Alexa+: We attended the official launch of Amazon's upgraded assistant back in February, and since then, the service has been slowly rolling out to users. We expect that Amazon will announce its wider availability. Likelihood: 9/10
  • Smart speakers and displays: It's been nearly two years since Amazon refreshed many of its smart speakers, so these are due for an overhaul. Likelihood: 8/10
  • Fire TV: A leak last week hinted that Amazon is looking to replace the Android-based OS on its devices with a new operating system, which would also herald new streaming sticks. Likelihood: 7/10
  • Echo Frames Smart glasses: Given how Meta just refreshed its smart glasses lineup, we'd be surprised if Amazon didn't have a newer version of its specs in the works, capable of using Alexa+. Likelihood: 6/10

LIVE: Latest updates

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What about a smaller Kindle?

Kindle Colorsoft

(Image credit: Tom's Guide)

Last month, a Redditor spotted what looked like a prototype of a smaller Kindle, allegedly called the "Kindle Petit Color".

The Redditor, Successful_Bear4855, writing in Portuguese, shared a couple of images and suggested this device will have a better screen than the Kindle Colorsoft and would be released in November. If true, then I'd almost certainly expect it to be revealed at today's event.

The Kindle ColorSoft is among the best Kindle e-readers, but has been hard to recommend because of its much higher price. So this could either be a smaller and more pocketable version or a stripped-back edition that compromises on some features to keep the price down.

A Kindle Scribe color edition could be revealed

Kindle Scribe (2024) review unit on a desk

(Image credit: Future)

Amazon announced four new Kindle e-readers last year, including the Colorsoft Signature Edition, the first Kindle to support a color display. It would make sense that Panos Panay continues the Kindle momentum at today's event.

Rumors suggest we could see a color version of Amazon's Kindle Scribe. The second-generation version was released last year, but kept the monochrome screen.

And if you look at the invite for today's event (pictured below), you'll see the Kindle logo in color with a few words in the top-right corner. Those words include “stroke of a pen” which makes me think this Scribe rumor is absoloutely on the money.

September event invite 2025

(Image credit: Amazon)

Smart glasses?

The Brown Tortoise sunglasses variety of Echo Frames 3

(Image credit: Amazon)

Now, this would be really something. Amazon has had Echo Frames smart glasses for a while, but they’ve lacked a camera and have really fallen behind rival Meta and all of its smart glasses. And now Meta has announced the Ray-Ban Display, it behooves Amazon to respond in kind.

Indeed, reports have found that Amazon is working on some smart glasses to compete with Meta. Now that Alexa+ is far more capable, it makes more sense than before.

Fire TV devices seem likely

Amazon Fire TV Stick

(Image credit: amazon)

Just last week, we saw a leak that Amazon is going to replace the Android-based OS on its Fire TV devices with a new operating system called Vega OS. If that’s the case, Amazon might also use today's event to reveal new Fire TV devices.

Like Amazon’s smart speakers, the company’s streaming sticks are also a couple of years old — the Fire TV Stick 4K was released in 2023, and the third-gen Fire TV Cube came out in 2022.

New Echo devices

Amazon Echo Dot

(Image credit: Amazon)

This prediction seems pretty obvious. As we’ve noted, it’s been a few years since Amazon has released a new Echo device, so we think its lineup of smart speakers and displays is due for a refresh.

While there’s nothing wrong with the best Echo speakers, we think Amazon would want to unveil new devices to go along with a refreshed Alexa+. One possibility is that the new smart speakers will have updated processors to allow for more on-device AI features. That way, they can respond faster to requests.

Alexa+ ads...

Alexa+ on Echo Show 5

(Image credit: Future)

While we're on the topic of Alexa+, I've got my fingers crossed that ads on Alexa+ is something Amazon won’t announce.

Back in August, CEO Andy Jassy broached the possibility that Alexa+ might start delivering ads. We haven’t seen this yet, though Alexa+ is still in its testing phase.

But as we start introducing more smart tech into our homes, we shouldn't be surprised if we see extra adverts as a result. Samsung has already confirmed it's going to start posting adverts to the screens on its smart fridges.

More Alexa+ news?

amazon alexa event

(Image credit: Amazon Alexa)

We would be very surprised if Amazon didn’t say anything about Alexa+ at tomorrow’s event. We haven’t heard much since the AI-powered assistant was announced in February, except that it was being released to early adopters.

We’ve been using it since the late spring — I spent two weeks trying Alexa+ when it first came out, and my colleague Amanda Caswell has also used Alexa+ in her home to see how well it worked with her family..

Now that Alexa+ has had a few months to be road tested, we think that Amazon will roll it out more fully to all users.

Welcome to our Amazon event live blog!

Amazon February devices event

(Image credit: Future)

Come one, come all — Amazon is getting ready to unleash some brand new devices at an exclusive event happening today in Tribeca, New York. Unlike some other high-profile tech launches, this one won't be livestreamed.

However, the Tom's Guide team have secured our invites and will be there to check out firsthand what Amazon is going to reveal. We'll keep this live blog going all day, so you'll get the latest build-up and up-to-the-minute information on what new products are arriving.