Amazon's Fall Hardware event has given us our first look at the new Fire TV Omni QLED Series, which boosts performance by 40% with an all-new processor.
The new Mini-LED set will come in five sizes, ranging from 50 inches to 75 inches. As a counter to Roku, Amazon is also offering the new flagship Omni QLED at a starting price of $479. New 4-Series and 2-Series TVs are also coming to market with major improvements.
Amazon also announced a new $40 Fire TV 4K Select, a compact streaming device that will leverage a new operating system (OS) called Vega.
Preorders for its new TVs and 4K Select start right now on Amazon, with shipments kicking off next month.
Amazon launches new Fire TV lineup
Amazon's new Fire TV lineup is led by the flagship Omni QLED Series, which offers serious performance improvements by adding a new processor and doubling the local dimming zones. Amazon claims these enhancements allow the Mini-LED TV to have 40% faster responsiveness and 60% better brightness.
We'll have to get the flagship Fire TV Omni QLED in our lab for testing to verify these claims, but the performance boosts on paper sound intriguing. Amazon is also touting an Omnisense technology sensor that reads when you walk into the room, similar to TCL's QM9K concept.
Amazon is also launching refreshed models of the 2-Series and 4-Series displays, which will range between 32-inch and 55-inch. Amazon is touting a new quad-core processor that gives these smaller screens some extra juice with up to 30% faster navigation. They'll also be kitted with ultra-slim bezels so the content on-screen looks and feels far more immersive.
The new Fire TV lineup is up for pre-order starting right now on Amazon. The flagship Omni QLED starts at just $479, while the 2-Series and 4-Series models start at $159. Shipments will begin sometime in October.
Amazon Fire TV 4K Select
If the new Fire TV screens weren't enough, Amazon also announced a new 4K streaming stick to rival Roku. The $40 device is equipped with a new OS called Vega, which Amazon says gives the device its super-fast speeds.
As with all options among the best Fire TV devices, the Fire TV 4K Select is equipped with access to the best streaming services and even cloud gaming platforms. You'll be able to dive right into Luna, Xbox Game Pass, or GeForce Now straight from your streaming stick.
Alexa+ lands on Fire TV devices
Even more exciting is the adoption of Alexa+ across its entire range. This includes the aforementioned Fire TV lineup, as well, netting you all the best of Amazon's AI workhorse on Fire TV devices.
Amazon is also introducing several new features to Alexa+ for its inclusion on Fire TV screens and sticks. These include search functionality across Prime Video movies and shows, asking for the live sports scores of your favorite teams, or getting real-time updates from your doorbell camera.
You'll soon be able to discover all kinds of exciting things about your favorite shows and movies. Want to know where Taylor Kitsch and the squad are at any given moment in "The Terminal List: Dark Wolf?" Just ask Alexa+ where the series was filmed, or even something more direct about Taylor Kitsch himself, and the AI chatbot will answer it all.
It all starts with a simple question, and Alexa+ does all the rest. You can finally have direct conversations with Alexa+ through your Fire TV devices, making content curation and smart home functionality that much simpler.
Just like its TVs, the Fire TV 4K Select is up for preorder right now for $39 on Amazon and will ship on October 15. Alexa Plus upgrades will be available on all the new Amazon devices when they launch in October.
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