Obnoxious full-screen ads are making the Amazon Echo Show useless — here's how to fix it

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Try these workarounds before returning your Amazon smart display

Amazon Echo Show
(Image credit: Future)

Last week, Amazon's 2025 devices event debuted two new Echo smart speakers with Amazon's latest Alexa Plus (Alexa+) voice assistant. Now, Echo Show owners are reporting that its AI-powered updates brought with them a tidal wave of ads that make the device practically unusable.

Previously, Amazon's Echo Show smart displays showed ads mostly through the Shopping Lists feature or Alexa's "By the way" features. It also occasionally played audio ads when using Alexa to listen to Amazon Music. However, several reports on the Alexa subreddit and from The Verge’s Jennifer Pattison Tuohy, who owns more than one Echo Show, found that the number of ads has skyrocketed in recent months.

How to limit ads on your Echo Show

Amazon Echo Show 10 (3rd gen) review

(Image credit: Tom's Guide)

To make the Echo Show's ads less obnoxious, users on Reddit have shared two workarounds. For the first, you'll need to set a routine in the Alexa app. Tap the More option at the bottom (the icon with the three stacked lines), select Routines, and tap the plus icon. Select Add an event to choose when your trigger will start, tap Add action, select Custom, and type in: Alexa, start Photo Frame.

Alternatively, changing the language on your Echo Show device to English/Canada also seems to do the trick. Just swipe down from the top of the device, select Settings, scroll down, tap Device Options, then Device Language.

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Alyse Stanley
Alyse Stanley
News Editor

Alyse Stanley is a news editor at Tom’s Guide, overseeing weekend coverage and writing about the latest in tech, gaming, and entertainment. Before Tom’s Guide, Alyse worked as an editor for the Washington Post’s sunsetted video game section, Launcher. She previously led Gizmodo’s weekend news desk and has written game reviews and features for outlets like Polygon, Unwinnable, and Rock, Paper, Shotgun. She’s a big fan of horror movies, cartoons, and roller skating. She's also a puzzle fan and can often be found contributing to the NYT Connections coverage on Tom's Guide

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