Black Friday TV deals 2025 — best early deals on TVs from Samsung, LG, Sony and more

LG G4 OLED TV with Black Friday deals badge
(Image credit: LG)

Black Friday TV deals are on the way! Black Friday is creeping ever closer, and I'm already seeing early deals popping up on some of the best TVs. Whether you want a 85-inch to dazzle your guests or a budget-friendly set, I've been scouring the web for the deals that are worth your money.

For starters, you can get the LG 48-inch B5 4K OLED TV on sale for $699 at Best Buy. This is an awesome deal with $600 off and the cheapest OLED TV deal you'll find ahead of Black Friday.

For more discounts, check out our Black Friday deals coverage — we've covered deals across all brands and categories.

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OLED TV Deals

LG 48" B5 4K OLED TV
LG 48" B5 4K OLED TV: was $1,299 now $699 at Best Buy
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The B5 is LG's entry-level OLED TV for 2025, and the 48-inch version is a Best Buy exclusive. We love this TV because it brings the many benefits of OLED TVs down to a more manageable price point. Read more about it in our full LG B5 OLED TV review.

LG 55" C5 4K OLED TV
LG 55" C5 4K OLED TV: was $1,296 now $1,196 at Amazon
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In our five-star LG C5 OLED TV review, we showered this OLED TV with praise for its sensational performance, its class-leading selection of features and its approachable price point. The C5 delivers all of the benefits we've come to expect from OLED displays, but its design, software and overall experience is the result of LG's excellent engineering.

Samsung 55-inch S90F 4K OLED TV
Samsung 55-inch S90F 4K OLED TV: was $1,597 now $1,297 at Amazon
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The Samsung S90F OLED TV is an enticing option, offering 144Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S90F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.

Sony 55" A95L QD-OLED TV
Sony 55" A95L QD-OLED TV: was $2,699 now $1,599 at Best Buy
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The A95L's perfect black levels are just the tip of the iceberg when talking about this TV's jaw-dropping performance. Backed by quantum dot color, the A95L offers better color volume than most garden-variety OLED TVs. Sony's sensational picture processing is the A95L's secret sauce, and there are plenty of gaming- and A/V-related features here, too. Get the full picture with our full Sony A95L OLED TV review.

Samsung 77" S84D 4K OLED TV
Samsung 77" S84D 4K OLED TV: was $3,299 now $1,799 at Best Buy
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You couldn't ask for a better discount on one of last year's hottest TVs. The S84D OLED TV is a serious value, offering a 120Hz refresh rate on a WOLED panel. An ATSC 3.0 tuner also means you get access to NextGenTV and 4K broadcasts, plus Tizen OS is also home to a slew of game streaming apps, making the S84D a true all-arounder when it comes to features and underlying content to enjoy. And if its onboard access to content just isn't enough, a total of four HDMI 2.1 ports is also ideal for your range of connected devices.

60-85 inch TV deals

TCL 75" QM6K 4K Mini-LED TV
TCL 75" QM6K 4K Mini-LED TV: was $1,299 now $849 at Best Buy
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The TCL QM6K has been one of our go-to recommendations for major sales events in 2025. The QM6K is a budget-friendly, 75-inch Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without spending too much. It's also an especially good TV for gamers on a budget, thanks to an above-average set of enhancements.

Hisense 65" U7QG 4K Mini-LED TV
Hisense 65" U7QG 4K Mini-LED TV: was $1,499 now $899 at Best Buy
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This Mini-LED TV brings several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.

Roku 65" Pro Series Mini-LED 4K TV
Roku 65" Pro Series Mini-LED 4K TV: was $1,199 now $999 at Amazon
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The Roku Pro Series is a budget-friendly Mini-LED 4K TV that offers a simple-but-powerful backdrop for all of your streaming needs. It's not the brightest mid-range TV, but quantum-dot color and Mini-LED backlighting make this TV a step above most TVs in its price range. Plus, there are enough gaming features here to satisfy both casual and dedicated gamers.

Hisense 85" U8QG 4K Mini-LED TV
Hisense 85" U8QG 4K Mini-LED TV: was $2,497 now $2,299 at Amazon
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The U8QG is one of the most value-forward Mini-LED TVs of the year, as well as one of the brightest. It comes with plenty of gaming-friendly features and Google TV built right in. This discount makes it even better.

50-59 inch TV deals

Amazon  4-Series 43" Fire 4K TV (2024)
Amazon 4-Series 43" Fire 4K TV (2024): was $329 now $219 at Amazon
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The popular Amazon Fire TV 4-Series just got even better. A new ultra-slim bezel puts your entertainment front and center, while support for vivid 4K Ultra HD, HDR10, HLG, and Dolby Digital Plus bring scenes to life. Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.

TCL 55" Q6 4K QLED TV
TCL 55" Q6 4K QLED TV: was $379 now $278 at Walmart
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The 55-inch TCL QLED isn't loaded with features, nor will its performance blow you away. However, for just $278, you're getting a better picture than what you'd find on bottom-of-the-barrel sets from brands like Insignia. The Q6 is a great TV for folks who are upgrading to 4K for the first time.

24-49 inch TV deals

Insignia 43" F50 4K Fire TV
Insignia 43" F50 4K Fire TV: was $199 now $149 at Amazon
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Who says TVs have to cost a fortune? This 43-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

Toshiba 43" C350 4K Fire TV
Toshiba 43" C350 4K Fire TV: was $299 now $159 at Best Buy
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.

Amazon 40" 2-Series Fire TV
Amazon 40" 2-Series Fire TV: was $249 now $169 at Amazon
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If you don't need 4K resolution, this 2-Series is a budget smart TV with 1080p resolution and support for HDR 10, HLG, and Dolby Digital Audio. The included Fire TV Alexa Voice Remote lets you find your favorite content, get sports scores, control smart home devices, and more with the sound of your voice.

Roku 43" Select 4K TV
Roku 43" Select 4K TV: was $249 now $228 at Amazon
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This 43-inch Roku TV (2025) is an excellent TV for small spaces. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Price check: $229 @ Best Buy

Who has the best TV deals on Black Friday?

LG C5 OLED

(Image credit: LG)

Who has the best Black Friday TV deals depends on the type of set you're interested in. In general, Best Buy has the best Black Friday TV deals, especially on our favorite brands like LG, Samsung, and Sony. Meanwhile, we've seen excellent sales on more affordable brands like Hisense and Onn from Walmart. Amazon typically tries to price-match both Best Buy and Walmart, so be sure to run comparisons if you tend to favor one retailer over another.

Remember, Black Friday TV deals are designed to generate excitement around sales, so don't let the hype from every retailer confuse you. The basics of buying a great TV on sale are the same as regular priced models: Know what features you should expect, what extras you may want, and read up on reviews to get a feel for what's good or bad about specific models.

Black Friday cheap TVs: Bargain hunters, beware

Watch the fine print on those deals. You may see some TVs selling for $100 or less, but they all have some pretty severe limitations. Small sizes are common, and 32 inches is pretty small compared to the 65-inch models we usually review. (Check out our guide to choosing the right TV size to find the best size for your home.)

Most are lacking smart features or rely on off-brand software with limited app selection. But the biggest "gotcha" you'll see on Black Friday is low resolution — some don't even offer full HD, opting for 720p resolution. While you may see TVs listed for amazingly low prices — some for less than $100 — don't expect any of the smart functions or 4K panels we see in the best TVs.

The other thing to watch for are refurbished and open box units. These can be a source of enormous savings, but they come with wear and tear before you ever set it up, and warranty coverage may not be as robust as a new model will offer. Refurbs are a good way to save a buck during the rest of the year, but as we get into the holidays, the best deals are on new units.

Just remember the old saying about things that look too good to be true. Not all cheap Black Friday TVs are great deals, even when the prices are enticing.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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