The countdown to Independence Day has officially started. While that means a long holiday weekend for some of us, it also means an influx of new 4th of July deals. I've been covering retail holiday for over a decade and while Independence Day isn't summer's biggest retail holiday, it's still a great opportunity to score deals on any major purchases you need to make.
Although there are many deals to pick from, I'm especially bullish on 4th of July TV sales. New 2026 TVs continue to enter the market, which in turn is leading to record-breaking price lows on some of the best TVs we tested last year. Plus, with the World Cup in full swing, retailers are offering better-than-average deals in an attempt to lure buyers.
- Smart TVs: deals from $69 @ Amazon
When it comes to TV deals, Best Buy has always been one of my go-to stores. Their deals are just as aggressive as those you'll find on Amazon, and their prices tend to fluctuate less. (Oftentimes, TV prices on Amazon change rapidly due to their reliance on deals from 3rd party merchants). Best Buy also has a few TV exclusives you won't find on Amazon.
For example, right now Best Buy has OLED TVs on sale from $599. The sale includes the LG 48-inch B5 4K OLED TV for $599, which is a Best Buy exclusive and the least-expensive OLED TV I've ever seen. Below I'm rounding up all of the best 4th of July TV sales you can find. So whether you're buying a new screen for the World Cup or looking for a cheap, dorm-room friendly TV for college, I'll be vetting the best deals of the holiday. For more deals and recommendations, check out our full guide to the best 4th of July sales this week.
Quick Links
- Smart TVs: deals from $69 @ Amazon
- OLED TVs: deals from $599 @ Best Buy
- TCL 55" QM7K Mini-LED 4K QLED TV: was $648 now $499 @ Amazon
- Amazon 55" Ember Mini-LED 4K QLED TV: was $819 now $529 @ Amazon
- Insignia 85" QF 4K QLED TV: was $1,099 now $659 @ Amazon
- LG 55" B5 4K OLED TV: was $999 now $799 @ Best Buy
- Hisense 75" U7SF 4K Mini-LED TV: was $1,999 now $999 @ Amazon
- Samsung 65" S90F 4K OLED TV: was $2,499 now $1,199 @ Best Buy
My Top 5 TV Deals
80 inch+
60-75 inch
50-59 inch
OLED
A bright TV that doesn't cost a fortune...
Looking for a bright TV? The Hisense U8QG is one of the brightest TVs we've ever tested. Essentially, it's a high-performing TV with a lower price tag than most of the competitive models in its class. The U8QG also arrives with suite of useful gaming features for both casual and dedicated gamers. Even better, it's 25% off this 4th of July.
- Hisense 65" U8QG Mini-LED TV: was $2,199 now $997 at Amazon
Samsung's new RGB TVs are getting a price cut...
Samsung's new RGB TVs are getting a price cut. If you're not familiar with the technology, RGB LED TVs ditch the traditional color filter for red-, green- and blue-colored LEDs for brighter, purer color than what we've come to expect from the humble Mini-LED TVs. Practically every major TV brand is making this technology the center focus of its 2026 catalogue.
While all of these TV brands have their own, similar-sounding names for RGB LED technology, they're all building off a similar formula. In Samsung's case, a Micro RGB TV like the R95H delivers brighter, purer color in addition to the benefits that typically come with bright, carefully controlled LEDs arranged into separate zones. Here are two Samsung RGB TVs now on sale. (All sizes displays are on sale at Best Buy).
This Amazon exclusive TV has a near-perfect rating...
The TCL QM64L is a rare TV in that it's an Amazon exclusive. This 2026 TV offers the benefits of Mini LED TV with TCL's Halo Control System, which promises stunning "halo-free" images. There's also TCL’s Enhanced QLED technology for improved colors and faithfully reproducing nearly all the DCI-P3 color space. Meanwhile, if you're a gamer you'll appreciate the TV's 144Hz native panel refresh rate with Motion Rate 480, which focuses on best-in-class motion clarity producing smooth video playback when watching sports (hello, World Cup!) or when playing games.
- TCL 55" QM64L Mini-LED 4K QLED TV: was $799 now $699 @ Amazon
Big-screen TV bargains you can't miss...
Happy Thursday, everyone! Deals EIC Louis checking in from the balmy Tri-State area. We're in the middle of a massive heatwave here in New York, so my only plan for the rest of the week is to watch the World Cup games with my AC blasting. And there's no better way to watch the games than on a massive screen. That said, here are some of the best 75-inch+ TV deals I've seen so far this 4th of July.
- Hisense 75" QD6 4K QLED TV: was $699 now $399 @ Best Buy
- Insignia 85" F50 4K Fire TV: was $899 now $549 @ Amazon
- TCL 75" QM5K QD-Mini LED 4K TV: was $1,199 now $599 @ Best Buy
- Samsung 85" M70H 4K Mini-LED TV: was $1,199 now $999 @ Best Buy
- Hisense 85" U6 4K Mini-LED QLED TV: was $1,699 now $999 @ Best Buy
- Samsung 77" S85F 4K OLED TV: was $1,799 now $1,399 @ Best Buy
- LG 77" B5 4K OLED TV: was $2,999 now $1,499 @ Best Buy
How to make your TV picture brighter in 2 minutes
Yes, this is a 4th of July TV deals live blog. But you might not actually need to buy a new TV. If your TV's picture is looking just a little dull, it could actually be because you're not cleaning it properly.
After tweaking your existing TV's settings, if you still aren't impressed with the image quality, check out this guide to cleaning your TV with a microfiber cloth and see how much of a difference a clean screen makes!
An incredible 75-inch Mini-LED TV for $549!
The Hisense QD7 is our current choice for the best budget tv on the market. For the 4th of July, you can get the 75-inch model on sale for just $549. This isn't its lowest price ever, since it sold for $499 earlier in the year. But this TV was already great value at full price, so any discount on it is great.
In our Hisense QD7 TV review, we liked its colorful picture, strong upscaling and Dolby Vision support. You also get strong audio that's a lot better than a lot of other cheap TVs. Even at just 25% volume, the speakers are powerful enough to fill a room with sound.
- Hisense 75" QD7 4K Mini-LED TV: was $799 now $549 @ Amazon
The best gaming TV we've ever tested is $500 off
If you're a gamer, you'll want all your video games to look their best. And right now, the best gaming TV we've tested is on sale for an epic $500 discount; its lowest price ever.
It's the Samsung S90F, which we gave a 4.5-star rating to in our Samsung S90F OLED TV review. Our staff writer Ryan Epps even said it was his favorite TV of the year. As well as stunning picture quality and a beautiful design, it has four HDMI 2.1 ports, a 144Hz refresh rate and a super-low lag time of 9.1ms. All your games will both look and feel buttery smooth.
- Samsung 65" S90F 4K OLED TV: was $1,697 now $1,197 @ Amazon
The perfect gaming TVs for GTA 6...
Hype for GTA 6 is reaching its peak! The biggest game release of the year so far (maybe even the decade so far?) is within touching distance. If you want to get the most out of your gameplay experience, you'll want to grab one of the best gaming TVs. Luckily for you, Tom's Guide has a team of TV experts who have done the legwork and figured out the TVs with the best specs and features for gamers.
Check out the link below to see our team's thoughts on the best gaming TV overall, the best for shoppers on a budget and the best option for bright rooms.
5 TV settings to change first
Ok, let's say you're considering some of the deals we've seen so far today — once you've got your new TV, you need to know how to get the best out of it.
We run a lot of tutorials here on Tom's Guide about improving all elements of your TV's performance. And one you should definitely check out is our guide on the 5 TV settings to change first.
Things like changing to filmmaker mode or turning off motion smoothing can have a huge effect on how your TV displays its picture. The same TV can look oversaturated and artificial, or balanced and film-like depending entirely on a few settings most people never touch.
The cheapest 4th of July TV deal
This is the cheapest 4th of July TV deal I've found so far. I wouldn't recommend using this TV as your main set, since it has a low 720p resolution and a small 32-inch display. It's the kind of TV I'd recommend for a guest bedroom or something to get if you want an extra screen in the kitchen to watch the World Cup while you're preparing dinner.
Since it runs on the Fire TV OS, you get Alexa voice controls and access to all your favorite streaming apps. (And at the moment, the 32-inch model is the same price as the 24-inch model, which is nice.)
- Insignia 32" F20 720p Fire TV: was $129 now $69 @ Amazon
The king of OLED TV deals
The LG C5 OLED TV deal I posted about previously is arguably better value than this one since it's a lot cheaper. But nothing beats getting the shiniest, newest model.
We rank the LG B6 OLED as the best TV you can buy right now, since it's the perfect combination of picture quality and price. It's a spectacularly designed TV with a thin and light shell, a beautifully colorful picture and excellent features for gamers. In our LG B6 OLED TV review, we even said that it's "nearly as good as the C6 for a fraction of the price." (The C6 is LG's mid-range OLED TV for 2026, while the B6 is the entry level version.)
It released just four months ago in March and is already on sale for a great discount with $200 off the 65-inch model.
- LG 65" B6 4K OLED TV: was $1,999 now $1,799 @ Amazon
An incredible OLED TV value
The LG C5 4K OLED is not discounted for the 4th of July, according to Amazon. But it cost a whole lot more when it launched, so in my books, this is a great deal. We also used to rank the LG C5 OLED as the best TV on the market, until it lost its spot to the newer LG B6 OLED.
In our LG C5 OLED TV review our testers loved pretty much everything about this set, praising its gorgeous picture quality, amazing colors and impressive brightness. We only had a few issues, mainly the lack of an ATSC 3.0 tuner for 4K TV broadcasts, and the audio quality which is just average.
The 42-inch LG C5 OLED TV cost $1,399 at launch, while the 65-inch version cost $2,999. Today, you can get them for $899 and $1,299, respectively. These are pretty close to the lowest prices ever for these sizes.
LG C5 OLED TV 42": Launch $1,399 | Now $899 | Lowest price ever $799
LG C5 OLED TV 65": Launch $2,999 | Now $1,299 | Lowest price ever $1,099
- LG C5 4K OLED TV sale: deals from $899 @ Amazon
Oh, look! One of our favorite Prime Day deals is still available
If you missed all the hullabaloo from Amazon's Prime Day event last week then fear not — on of our TV editor's favorite deals is still available for the July 4th weekend. The 55-inch Roku Plus Series isn't packing eye-popping picture quality, but it's perfectly fine for folks who don't need fancy features or premium performance.
This Roku TV sets itself apart from other entry-level models with the inclusion of Mini-LEDs. This hardware is much better to have than the standard edge-lit screens commonly found in this price range.
The star of the show, however, is the Plus Series' built-in Roku functionality, which combines an easy-to-use interface with a massive library of downloadable apps. It's my favorite way to stream movies and shows, and it's all built into the Plus Series' experience right out of the box.
Roku 55" Plus Series 4K Mini-LED TV: was $499 now $349
Hisense's 2026 TVs are already discounted
I'm a bit of a fan of Hisense. The Chinese brand has started offering some really good TV sets at competitive prices over the last few years. That trend continues for 4th of July, with some of the company's 2026 sets already dropping down to discount prices.
One to point out is the mid-range Hisense U7SF Mini-LED TV, which gives you a taste of high-end performance without the sky-high price. And yes, it's being marketed heavily towards the World Cup as Hisense is a headline sponsor of the tournament.
Right now, the 75-inch version of the U7SF is just $998, which is a whopping 50% off its regular price. In addition to bright, punchy Mini-LEDs and QLED color, the U7SF also offers a thorough slate of gaming- and streaming-related features.
Hisense 75" U7SF 4K Mini-LED TV: was $1,999 now $998 @ Amazon
Picking the right TV size
We've combed through the best deals up top — and don't worry, we'll be posting many more here — but before you click that buy button, it's worth a quick mention on TV size.
Many of the deal prices will change based on the size of the TV you're looking at. That's not always a bad thing. If you check out our full guide to choosing the perfect TV size for your room you may decide you don't need as big a TV as you thought you did. The larger models won't always be right for your space, so if you can save money on a smaller set, then you definitely should.
Often, there's little compromise when reducing the size — except when you go below 50 inches and the power drops to avoid overheating, reducing the brightness.
4th of July TV sales are live and here are the best...
- Smart TVs: deals from $69 @ Amazon
The holiday weekend is almost here, but before you check out for the long weekend, we're here to guide you through the best 4th of July TV sales. Whether you're buying your first OLED TV or upgrading to a bigger screen — the Tom's Guide Savings Squad has been tracking TV deals for over a decade. So make sure to bookmark this page and join us as we highlight all of this week's best TV deals.
