I've been reporting on Black Friday deals for 15 years. Every year I pay especially close attention to Amazon's Black Friday deals. Not just because they're the biggest e-tailer in the country, but also because I've been a Prime member for over a decade and Amazon is one of my go-to stores for deals.
But not every Amazon Black Friday deal merits your attention. For every stellar deal I spot, there are also a lot of mediocre deals out there. So I'm rounding up the best Amazon Black Friday deals you can shop right now. From discounts on Alexa hardware to deals on winter apparel, these are the deals I'd personally shop myself on items that the Tom's Guide team has tested and/or recommends.
There are over 100 Black Friday deals that I recommend right now, but on this page I'm focusing on Amazon only. All deals are carefully vetted and price checked against competing retailers like Best Buy, Walmart, and Target. I'll also make a few personal recommendations based on devices I personally own or buy. So if you want to get your holiday shopping done before Thanksgiving — here are the deals worth checking out. Also, make sure to check out our Black Friday deals and Amazon promo codes for more ways to save money.
Amazon Black Friday deals — Quick links
- Under Armour sale: deals from $5 @ Amazon
- Adidas sale: deals from $8 @ Amazon
- Crocs sale: Crocs from $18 @ Amazon
- Echo Dot with Clock w/ TP-Link Smart Bulb: was $82 now $34 @ Amazon
- Ring Video Doorbell: was $99 now $54 @ Amazon
- Ninja Coffee Maker: was $79 now $59 @ Amazon
- Nespresso VertuoPlus: was $199 now $124 @ Amazon
- Apple Watch SE 2022 (GPS/40mm): was $249 now $179 @ Amazon
- Switch Mario Kart 8 Bundle: for $299 @ Amazon
- Apple Watch 9 (GPS/41mm): was $399 now $329 @ Amazon
- Hisense 65" Mini-LED 4K TV: was $799 now $498 @ Amazon
- LG 55" B2 4K OLED TV: was $1,099 now $846 @ Amazon
- MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Amazon
Amazon Best Black Friday deals now
Under Armour sale: deals from $5 @ Amazon
Amazon is taking up to 60% off select Under Armour apparel right now. The sale includes men's, women's, and children's hoodies, sneakers, shorts, t-shirts, and sneakers. Various colors and sizes are on sale and in some cases beat a similar sale ongoing at UnderArmour.com.
Price check: 60% off @ Under Armour
Adidas sale: deals from $8 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. After discount, deals start as low as $8. Note that the Adidas Store is offering an early access sale for members (it's free to join).
Price check: deals from $8 @ Adidas
Levi's jeans: deals from $6 @ Amazon
Amazon is dropping the price of Levi's jeans down to just $6 during its Black Friday sale. The sale also includes Levi's winter boots, sweatshirts, hoodies, t-shirts, backpacks, and more. Note that Walmart has a similar sale with prices from $15.
Price check: from $15 @ Walmart
Crocs sale: Crocs from $18 @ Amazon
Show your feet some love this holiday season with a new pair of Crocs. As part of its Black Friday sale, Amazon is knocking up to 65% off select men's, women's, and children's Crocs. After discount, deal prices start from $18. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more. Note that Walmart has a similar sale
(albeit with different styles) at a slightly lower price point.
Price check: deals from $9 @ Walmart
New Balance sale: deals from $18 @ Amazon
The New Balance Store at Amazon is taking 50% off select New Balance gear. The sale includes t-shirts, sweatpants, running shoes, and running apparel. After discount, prices start at $18.
Brooks Dash 1/2 Zip 2.0: was $69 now $52 @ Amazon
Ideal for those cold outdoor runs, the Brooks Dash 1/2 Zip 2.0 is is made of DriLayer fabric, which wicks sweat away to keep you comfortable and dry. It features a stand collar with a half-zip front placket and long sleeves with thumbholes. It's available in a variety of size and color combinations.
TCL 55" Q6 4K QLED TV: was $499 now $348 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: $348 @ Walmart | $349 @ Best Buy
Toshiba 75" 4K Fire TV: was $529 now $369 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers.
Price check: $499 @ Best Buy
Hisense 65" U6 Mini-LED ULED 4K TV: was $799 now $498 @ Amazon
Hisense's proprietary ULED technology is a step up from normal LED-based LCD TVs and offers enhanced color and overall better picture quality. This Mini-LED QLED TV also features Dolby Vision/HDR10+/HDR10/HLG support, and built-in Google Assistant. This is the cheapest price we've ever seen for this TV.
Price check: $499 @ Best Buy | $498 @ Walmart
Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon
Released in October, Amazon's new Omni 4K QLED Fire TV is on sale. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.
Sony 65" X80K 4K TV: was $999 now $698 @ Amazon
The X80K is part of Sony's 2022 lineup of TVs. This entry-level TV features HDR10/HLG/Dolby Vision support, Google Assistant/Alexa compatibility, built-in Google Assistant, and four HDMI ports. It's at its lowest price to date.
LG 42" C3 OLED 4K TV: was $1,196 now $896 @ Amazon
If you work from home and have a large desk, this 'little' LG is the perfect replacement for one of the best gaming monitors. The smallest LG C3 weighs just 22.3 lbs and sports 4 HDMI 2.1 ports. Its excellent Game Optimiser is packed with frame rate-smoothing features, like G-Sync, FreeSync Premium and ALLM. This is a brilliant OLED TV to play the best PC games on.
Price check: $899 @ Best Buy
LG 55" B3 OLED 4K TV: was $1,699 now $996 @ Amazon
Released in 2023, the LG B3 is a mid-tier OLED TV featuring over 8.3 million self-lit pixels for rich contrast and vibrant colors. For gamers, this TV has a 120Hz refresh rate, Game Optimizer features, and HDMI 2.1 support. Dolby Vision, HDR10, HLG, and Dolby Atmos support is also included.
Price check: $996 @ Walmart | sold out @ Best Buy
Fitbit Charge 6: was $159 now $99 @ Amazon
The Charge 6 is Fitbit's newest fitness tracker, and at $99, it's an excellent price for an excellent device. It has all of Google's newest apps, as well as built-in GPS, and new exercise modes. Plus, the side button is also back, which makes navigating around the watch easier. Read our Fitbit Charge 6 review for our full take on this fitness tracker.
Price check: $99 @ Best Buy
Fitbit Versa 4: was $199 now $149 @Amazon
The Fitbit Versa 4 has dropped to $149 in this Black Friday sale. This is the cheapest price we’ve ever seen for the smartwatch. In our Fitbit Versa 4 review, we said its one of the best cheap smartwatches you can buy (when it's on sale). The watch also comes with six months of Fitbit Premium for free.
Price check: $149 @ Best Buy | $174 @ Walmart
Garmin Forerunner 245 Music: was $349 now $199 @ Amazon
The Forerunner 245 Music is a running and fitness-focused watch that offers the ability to, you guessed it, listen to music while running, without having to carry a smartphone (you can save up to 500 songs). I like this watch for its large, bright display and solid battery life. It's also jam-packed with training metrics. Best of all, it's smaller than a lot of other Garmin fitness watches (42mm case size), making it a little more inclusive for the masses. In our Garmin Forerunner 245 Music review, we said the Editor's Choice running watch has pretty much everything you could want.
Price check: sold out @ Best Buy
Garmin Venu 2S: was $399 now $199 @ Amazon
The Garmin Venu 2S improves on the original with advanced fitness metrics, greater music storage, and double the battery life. It's also a watch that properly doubles as a workout companion and stylish lifestyle device — a balance mastered by the likes of the Apple Watch 8 and Galaxy Watch 6.
Price check: $249 @ Garmin | sold out @ Best Buy
Magic Bullet Blender: was $49 now $25 @ Amazon
The Magic Bullet Blender is great for athletes or anyone who's trying to eat healthier. It can be used to make a wide variety of health shakes and smoothies; just add your protein powder of choice and you're set! It can also be used to make pasta sauces and guac.
Sur La Table 4-in-1 Air Fryer: was $79 now $39 @ Amazon
The Sur La Table 4-in-1 Air Fryer lets you fry, bake, roast, and broil all at the touch of a button. It has 8 built-in presets, so it can make a home chef out of anyone. The large window in front of the 5-quart basket allows you to keep tabs on your meal throughout the cooking process.
Price check: $39 @ Target
Ninja Coffee Maker: was $79 now $59 @ Amazon
Editor recommended! I own this coffee machine and love it. Compact and easy to use, the Ninja CE251 Coffee Machine is a no-fuss, 12-cup coffee brewer with a removable 60-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance. You can read more about the machine in my Ninja CE251 hands-on.
Price check: $59 @ Target
GoWISE USA 3.7-Quart Programmable Air Fryer: was $95 now $59 @ Amazon
This air fryer ranked as the best value in our GoWISE USA 3.7 Quart 8-in-1 Air Fryer review, and you can save big right now. Its 3.7 quart capacity would easily suit a couple or a small family, while the 8 presets give you a range of optimal settings at the press of a button. It excelled at roasting a chicken, as well as frying breaded chicken and chicken wings, although the pan’s not dishwasher safe which slows down clean up. Bear in mind that this deal is only available on the red color.
Nespresso VertuoPlus: was $199 now $124 @ Amazon
If you want the convenience of a capsule machine, but don’t want to sacrifice on quality, this is your machine. In our Nespresso VertuoPlus review, we said this machine took the top spot as the best budget espresso machine. That's right, this is a capsule machine capable of achieving a high enough temperature and pressure to brew espresso, complete with a layer of crema. The coffee produced was delicious and consistent, plus the compact build is convenient for storage. Note that unlike the Nespresso Vertuo, this Plus model features a swiveling water tank and automatic capsule ejection.
Apple Watch SE 2022 (GPS/40mm): was $249 now $179 @ Amazon
The new Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. It's now at its lowest price ever.
Price check: $189 @ Best Buy | $249 @ Walmart
Apple Watch Series 8: was $399 now $299 @ Amazon
The Apple Watch 9 may be the new kid on the block, but the Apple Watch 8 still has plenty to offer. A similar design, the same battery life and all the same major sensors — including the skin temperature sensor. It may not have the new finger-tap gesture or the U2 ultrawide chip, but when the price is this much lower that sounds like a worthy trade-off to us.
Apple Watch 9 (GPS/41mm): was $399 now $329 @ Amazon
Lowest price! The new Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: $329 @ Walmart | $399 @ Best Buy
10.9" iPad 2022 (WiFi/64GB): was $449 now $349 @ Amazon
Lowest price! The 2022 iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. Although it received a considerable $120 price increase from its predecessor, it's now on sale. In our iPad 2022 review, we said it delivers almost everything you could want in a modern table.
Price check: $349 @ Best Buy | $399 @ B&H Photo
Apple Watch Ultra 2: was $799 now $739 @ Amazon
The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. They include a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.
Price check: $739 @ Best Buy
MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Amazon
Member price! My Best Buy Plus ($49/year) or My Best Buy Total ($179/year) can get the 15-inch MacBook Air for an all-time price low of just $999. You can sign up for My Best Buy Plus via this link. The MacBook Air 15-inch M2 is arguably the best 15-inch laptop on the market for the money. It packs a gorgeous Liquid Retina display (2880 x 1864, Apple's M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD, and a better six-speaker sound system than you'll find on the 13-inch model. In our MacBook Air M2 review, we called the Editor's Choice laptop an unbeatable combo of stellar performance, long-lasting battery life, and sleek design.
Price check: $1,049 @ Best Buy | $1,099 @ B&H Photo
MacBook Pro 14 (M3/512GB): was $1,599 now $1,449 @ Amazon
$150 off! This is an epic deal if you've been eyeing Apple's new MacBook Pro. In our MacBook Pro 14-inch M3 review, we said it delivers blistering performance with a brighter display than its predecessor, robust graphics, and super-long battery life (17 hours with 25 minutes). If you upgrade to the M3 Pro or M3 Pro Max chipset, you get to snag this laptop in a stunning new Space Black finish with 18GB or 36GB of RAM, respectively. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M3 CPU, 8GB of RAM, and a 512GB SSD.
Price check: $1,449 @ Best Buy | $1,599 @ B&H Photo
SanDisk 128GB Memory Card for Nintendo Switch: was $34 now $14 @ Amazon
Add up to 128GB of additional space to your Switch. High-speed transfer rates up to 100MB/s ensure fast game loads. And with various games demanding a sizable chunk of storage space to install, this accessory has rapidly become essential for any Switch owner.
PS5 DualSense Controller: was $74 now $49 @ Amazon
The PS5 DualSense just got its first discount of the Black Friday shopping season as Amazon drops the controller down to $49. That's a 30% discount. This deal is on (nearly) every single colorway including the Galactic Purple and Gray Camouflage models. The freshly released Volcanic Red and Cobalt Blue are also on sale.
Xbox Wireless Controller (Shock Blue): was $64 now $44 @ Amazon
The official Xbox Wireless Controller in a stunning Shock Blue hue has been discounted in Amazon's early Black Friday sales. This is one of our favorite gaming controllers with a comfortable design and excellent versatility. It can be used on either Xbox Series X or Xbox Series S as well as Windows PC.
Xbox Series S: was $299 now $239 @ Amazon
The next-gen Xbox Series S is limited to 1440p output, but still delivers fast loading, ray tracing, and high frame rates. It sports a GPU with up to 4 teraflops of output, 10GB of RAM, and a 512GB SSD for storage. (There's no disc drive). This compact console usually retails for $299, but Amazon has sliced $60 in this epic Black Friday deal.
Switch Mario Kart 8 Bundle: for $299 @ Amazon
Free Switch Online membership! It's not a major dollar-off discount, but we're still fans of this Nintendo Switch bundle deal from Best Buy. It includes the Switch console, Mario Kart 8 (full game download), and a three-month Switch Online membership. Nintendo's membership adds worldwide multiplayer to titles such as Mario Kart 8 Deluxe and Smash Bros Ultimate, as well as access to a growing library of retro classics from the NES and SNES days. It's usually $19.99/year or $7.99 for three months, so this is a great way of trying before you buy.
Price check: for $299 @ Best Buy
PS5 Spider-Man 2 Bundle: was $559 now $499 @ Amazon
The PS5 Spider-Man 2 bundle packages together a PS5 Disc console with a digital copy of Marvel's Spider-Man 2. It's the perfect bundle if you're looking to upgrade to Sony's flagship gaming console and get one of the console's best games at the same time. Note that Amazon also has the PS5 Slim Call of Duty Modern Warfare III Bundle for $499 as well.
Price check: $499 @ Walmart | $499 @ Best Buy
Star Wars Stands for Echo Dot: was $39 now $29 @ Amazon
Give your Echo Dot a little more flair with one of these Star War stands. It's compatible with the Echo Dot 4th and 5th generations. Other options include Darth Vader or a Storm Trooper.
Echo Dot with Clock w/ TP-Link Smart Bulb: was $82 now $34 @ Amazon
Editor's Choice! Ok, so technically the Echo Dot with Clock (5th Gen) was $2 cheaper back in July. However, it now comes with a TP-Link Kasa smart bulb. The Echo Dot with Clock packs Alexa functionality and a great speaker into a compact shell. The addition of the LED clock display makes it our favorite Alexa speaker. We also love the built-in Eero WiFi extender and the room temperature sensor. If you're an Alexa newbie or want to update an older Echo, the Echo Dot with Clock is the best smart speaker and best smart home device you could buy.
Echo Pop w/ Sengled Smart Bulb: was $59 now $37 @ Amazon
The Echo Pop is the cheapest Alexa speaker made by Amazon, and right now you can get a Sengled Smart Bulb with it for free. In our Echo Pop review, we said the Echo Pop sounds great for a speaker of its size. It lacks the temperature and motion sensors of the Echo Dot, but the Echo Pop still allows you to set timers, control your other smart home devices, and more.
Blink Mini Camera (3-Pack): was $100 now $39 @ Amazon
If you need to cover multiple rooms on a budget you can grab three Blink Minis for just $39 — $60 off the original price (just a single Blink Mini costs $35). These affordable cameras still pack a crisp 1080p resolution which makes out people and objects in motion. Notifications hit your devices within seconds and the cameras' infrared night vision mode makes it easy to see what's happening even in pitch-black rooms like a basement. Keep in mind that if you're away often and want to save recordings, you'll need to pay a subscription fee. However, they make great monitors for motion notifications and dropping into live feeds to check up on kids, pets, and even doorway activity.
Fire TV Stick 4K Max (2023): was $59 now $39 @ Amazon
The new Fire TV Stick 4K Max (2023) sports an upgraded 2GHz processor and faster Wi-Fi 6E tri-band support. You also get Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Fire TV Stick 4K Max review, we said it's a good streaming stick at a decent price if you use Alexa a lot, but it becomes a better bargain when it's on sale. This was on sale for $44 just a few days ago and it's now dropped further in price.
Ring Video Doorbell: was $99 now $54 @ Amazon
The wireless Ring Video Doorbell comes with 1080p video recording, motion detection, and night vision. It's also got a rechargeable battery and can be installed without much hassle. In our Ring Video doorbell (2nd gen) review, we called it the best video doorbell you can get for under $100.
Ring Stick Up Cam Battery: was $99 now $59 @ Amazon
The Ring Stick Up Cam is easy to install, has good battery life, and can be connected to a solar panel so you don't have to recharge its battery manually as often. In our Ring Stick Up Cam Battery review, we recommended it to those already invested in Ring's ecosystem. It's now at its lowest price ever.
Fire TV Soundbar: was $119 now $99 @ Amazon
The Fire TV Soundbar is a great cheap option to boost your Fire TV's audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won't hog a valuable HDMI port. There's no Dolby Atmos, but for this price it's not too bad.
Blink Outdoor 4th Gen (3-pack): was $269 now $134 @ Amazon
The Blink Outdoor is the best outdoor security camera for anyone shopping on a budget. This fully wireless home security camera records video in 1080p, lets you store video locally (or in the cloud) and has long battery life. This camera lacks animal, vehicle, and package detection, but otherwise it's a great buy.
August Wi-Fi smart lock: was $229 now $169 @ Amazon
Our favorite smart lock overall has been marked down by 26%; we love its ease of installation as it converts the interior half of your deadbolt without replacing your exterior lock. It automatically locks and unlocks your door and works seamlessly with every major smart home system. Best of all, you can still use your original door keys.
Shark Cordless Vacuum Detect Pro: was $449 now $379 @ Amazon
I've been using the Shark Cordless Vacuum Detect Pro for a few weeks and it does an excellent job of picking up dust, hair, and debris from carpeting and hardwood floors. I like that the cordless vacuum is light and easy to maneuver. Additionally, it has an auto mode that automatically increases the suction power when vacuuming carpets or difficult to reach areas. The vacuum also has a HEPA filter to trap allergens and dust inside of the unit.
Price check: $399 @ Walmart