I've been covering Amazon Black Friday deals for 15 years — 55 best sales I found

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I've been reporting on Black Friday deals for 15 years. Every year I pay especially close attention to Amazon's Black Friday deals. Not just because they're the biggest e-tailer in the country, but also because I've been a Prime member for over a decade and Amazon is one of my go-to stores for deals. 

But not every Amazon Black Friday deal merits your attention. For every stellar deal I spot, there are also a lot of mediocre deals out there. So I'm rounding up the best Amazon Black Friday deals you can shop right now. From discounts on Alexa hardware to deals on winter apparel, these are the deals I'd personally shop myself on items that the Tom's Guide team has tested and/or recommends. 

There are over 100 Black Friday deals that I recommend right now, but on this page I'm focusing on Amazon only. All deals are carefully vetted and price checked against competing retailers like Best Buy, Walmart, and Target. I'll also make a few personal recommendations based on devices I personally own or buy. So if you want to get your holiday shopping done before Thanksgiving — here are the deals worth checking out. Also, make sure to check out our Black Friday deals and Amazon promo codes for more ways to save money.

Amazon Best Black Friday deals now

Apparel

Under Armour sale: deals from $5 @ AmazonPrice check: 60% off @ Under Armour

Under Armour sale: deals from $5 @ Amazon
Amazon is taking up to 60% off select Under Armour apparel right now. The sale includes men's, women's, and children's hoodies, sneakers, shorts, t-shirts, and sneakers. Various colors and sizes are on sale and in some cases beat a similar sale ongoing at UnderArmour.com.
Price check: 60% off @ Under Armour

Adidas sale: deals from $8 @ AmazonPrice check: deals from $8 @ Adidas

Adidas sale: deals from $8 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. After discount, deals start as low as $8. Note that the Adidas Store is offering an early access sale for members (it's free to join).
Price check: deals from $8 @ Adidas

Levi's jeans: deals from $6 @ AmazonPrice check: from $15 @ Walmart

Levi's jeans: deals from $6 @ Amazon
Amazon is dropping the price of Levi's jeans down to just $6 during its Black Friday sale. The sale also includes Levi's winter boots, sweatshirts, hoodies, t-shirts, backpacks, and more. Note that Walmart has a similar sale with prices from $15.
Price check: from $15 @ Walmart

Crocs sale: Crocs from $18 @ AmazonPrice check: deals from $9 @ Walmart

Crocs sale: Crocs from $18 @ Amazon
Show your feet some love this holiday season with a new pair of Crocs. As part of its Black Friday sale, Amazon is knocking up to 65% off select men's, women's, and children's Crocs. After discount, deal prices start from $18. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more. Note that Walmart has a similar sale
(albeit with different styles) at a slightly lower price point.
Price check: deals from $9 @ Walmart

New Balance sale:deals from $18 @ Amazon

New Balance sale: deals from $18 @ Amazon
The New Balance Store at Amazon is taking 50% off select New Balance gear. The sale includes t-shirts, sweatpants, running shoes, and running apparel. After discount, prices start at $18. 

Brooks Dash 1/2 Zip 2.0: was $69 now $52 @ Amazon

Brooks Dash 1/2 Zip 2.0: was $69 now $52 @ Amazon
Ideal for those cold outdoor runs, the Brooks Dash 1/2 Zip 2.0 is is made of DriLayer fabric, which wicks sweat away to keep you comfortable and dry. It features a stand collar with a half-zip front placket and long sleeves with thumbholes. It's available in a variety of size and color combinations. 

TVs

TCL 55" Q6 4K QLED TV: was $499 now $348 @ AmazonPrice check: $348 @ Walmart | $349 @ Best Buy

TCL 55" Q6 4K QLED TV: was $499 now $348 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: $348 @ Walmart | $349 @ Best Buy

Toshiba 75" 4K Fire TV: was $529 now $369 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 
Price check: $499 @ Best Buy

Toshiba 75" 4K Fire TV: was $529 now $369 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 
Price check: $499 @ Best Buy

Hisense 65" U6 Mini-LED ULED 4K TV: was $799 now $498 @ Amazon
Hisense's proprietary ULED technology is a step up from normal LED-based LCD TVs and offers enhanced color and overall better picture quality. This Mini-LED QLED TV also features Dolby Vision/HDR10+/HDR10/HLG support, and built-in Google Assistant. This is the cheapest price we've ever seen for this TV.
Price check: $499 @ Best Buy | $498 @ Walmart

Hisense 65" U6 Mini-LED ULED 4K TV: was $799 now $498 @ Amazon
Hisense's proprietary ULED technology is a step up from normal LED-based LCD TVs and offers enhanced color and overall better picture quality. This Mini-LED QLED TV also features Dolby Vision/HDR10+/HDR10/HLG support, and built-in Google Assistant. This is the cheapest price we've ever seen for this TV.
Price check: $499 @ Best Buy | $498 @ Walmart

Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon

Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon
Released in October, Amazon's new Omni 4K QLED Fire TV is on sale. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

Sony 65" X80K 4K TV: was $999 now $698 @ Amazon

Sony 65" X80K 4K TV: was $999 now $698 @ Amazon
The X80K is part of Sony's 2022 lineup of TVs. This entry-level TV features HDR10/HLG/Dolby Vision support, Google Assistant/Alexa compatibility, built-in Google Assistant, and four HDMI ports. It's at its lowest price to date. 

LG 42" C3 OLED 4K TV: was $1,196 now $896 @ Amazon
If you work from home and have a large desk, this 'little' LG is the perfect replacement for one of the best gaming monitors. The smallest LG C3 weighs just 22.3 lbs and sports 4 HDMI 2.1 ports. Its excellent Game Optimiser is packed with frame rate-smoothing features, like G-Sync, FreeSync Premium and ALLM. This is a brilliant OLED TV to play the best PC games on.  
Price check: $899 @ Best Buy

LG 42" C3 OLED 4K TV: was $1,196 now $896 @ Amazon
If you work from home and have a large desk, this 'little' LG is the perfect replacement for one of the best gaming monitors. The smallest LG C3 weighs just 22.3 lbs and sports 4 HDMI 2.1 ports. Its excellent Game Optimiser is packed with frame rate-smoothing features, like G-Sync, FreeSync Premium and ALLM. This is a brilliant OLED TV to play the best PC games on.  
Price check: $899 @ Best Buy

LG 55" B3 OLED 4K TV: was $1,699 now $996 @ AmazonPrice check: $996 @ Walmart | sold out @ Best Buy

LG 55" B3 OLED 4K TV: was $1,699 now $996 @ Amazon
Released in 2023, the LG B3 is a mid-tier OLED TV featuring over 8.3 million self-lit pixels for rich contrast and vibrant colors. For gamers, this TV has a 120Hz refresh rate, Game Optimizer features, and HDMI 2.1 support. Dolby Vision, HDR10, HLG, and Dolby Atmos support is also included.
Price check: $996 @ Walmart | sold out @ Best Buy

Fitness

Fitbit Charge 6: was $159 now $99 @ Amazon
The Charge 6 is Fitbit's newest fitness tracker, and at $99, it's an excellent price for an excellent device. It has all of Google's newest apps, as well as built-in GPS, and new exercise modes. Plus, the side button is also back, which makes navigating around the watch easier. Read our Fitbit Charge 6 review for our full take on this fitness tracker.
Price check: $99 @ Best Buy

Fitbit Charge 6: was $159 now $99 @ Amazon
The Charge 6 is Fitbit's newest fitness tracker, and at $99, it's an excellent price for an excellent device. It has all of Google's newest apps, as well as built-in GPS, and new exercise modes. Plus, the side button is also back, which makes navigating around the watch easier. Read our Fitbit Charge 6 review for our full take on this fitness tracker.
Price check: $99 @ Best Buy

Fitbit Versa 4:was $199 now $149 @Amazon
The Fitbit Versa 4 has dropped to $149 in this Black Friday sale. This is the cheapest price we’ve ever seen for the  smartwatch. In our Fitbit Versa 4 review, we said its one of the best cheap smartwatches you can buy (when it's on sale). The watch also comes with six months of Fitbit Premium for free.
Price check: $149 @ Best Buy | $174 @ Walmart

Fitbit Versa 4: was $199 now $149 @Amazon
The Fitbit Versa 4 has dropped to $149 in this Black Friday sale. This is the cheapest price we’ve ever seen for the  smartwatch. In our Fitbit Versa 4 review, we said its one of the best cheap smartwatches you can buy (when it's on sale). The watch also comes with six months of Fitbit Premium for free.
Price check: $149 @ Best Buy | $174 @ Walmart

Garmin Forerunner 245 Music: was $349 now $199 @ Amazon
The Forerunner 245 Music is a running and fitness-focused watch that offers the ability to, you guessed it, listen to music while running, without having to carry a smartphone (you can save up to 500 songs). I like this watch for its large, bright display and solid battery life. It's also jam-packed with training metrics. Best of all, it's smaller than a lot of other Garmin fitness watches (42mm case size), making it a little more inclusive for the masses. In our Garmin Forerunner 245 Music review, we said the Editor's Choice running watch has pretty much everything you could want.
Price check: sold out @ Best Buy

Garmin Forerunner 245 Music: was $349 now $199 @ Amazon
The Forerunner 245 Music is a running and fitness-focused watch that offers the ability to, you guessed it, listen to music while running, without having to carry a smartphone (you can save up to 500 songs). I like this watch for its large, bright display and solid battery life. It's also jam-packed with training metrics. Best of all, it's smaller than a lot of other Garmin fitness watches (42mm case size), making it a little more inclusive for the masses. In our Garmin Forerunner 245 Music review, we said the Editor's Choice running watch has pretty much everything you could want.
Price check: sold out @ Best Buy

Garmin Venu 2S: was $399 now $199 @ Amazon
The Garmin Venu 2S improves on the original with advanced fitness metrics, greater music storage, and double the battery life. It's also a watch that properly doubles as a workout companion and stylish lifestyle device — a balance mastered by the likes of the Apple Watch 8 and Galaxy Watch 6. 
Price check: $249 @ Garmin | sold out @ Best Buy

Garmin Venu 2S: was $399 now $199 @ Amazon
The Garmin Venu 2S improves on the original with advanced fitness metrics, greater music storage, and double the battery life. It's also a watch that properly doubles as a workout companion and stylish lifestyle device — a balance mastered by the likes of the Apple Watch 8 and Galaxy Watch 6.
Price check: $249 @ Garmin | sold out @ Best Buy

Kitchen

Magic Bullet Blender: was $49 now $25 @ Amazon

Magic Bullet Blender: was $49 now $25 @ Amazon
The Magic Bullet Blender is great for athletes or anyone who's trying to eat healthier. It can be used to make a wide variety of health shakes and smoothies; just add your protein powder of choice and you're set! It can also be used to make pasta sauces and guac. 

Sur La Table 4-in-1 Air Fryer: was $79 now $39 @ AmazonPrice check: $39 @ Target

Sur La Table 4-in-1 Air Fryer: was $79 now $39 @ Amazon
The Sur La Table 4-in-1 Air Fryer lets you fry, bake, roast, and broil all at the touch of a button. It has 8 built-in presets, so it can make a home chef out of anyone. The large window in front of the 5-quart basket allows you to keep tabs on your meal throughout the cooking process.
Price check: $39 @ Target

Ninja Coffee Maker: was $79 now $59 @ AmazonEditor recommended!Price check: $59 @ Target

Ninja Coffee Maker: was $79 now $59 @ Amazon
Editor recommended! I own this coffee machine and love it. Compact and easy to use, the Ninja CE251 Coffee Machine is a no-fuss, 12-cup coffee brewer with a removable 60-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance. You can read more about the machine in my Ninja CE251 hands-on.
Price check: $59 @ Target

GoWISE USA 3.7-Quart Programmable Air Fryer: was $95 now $59 @ Amazon

GoWISE USA 3.7-Quart Programmable Air Fryer: was $95 now $59 @ Amazon
This air fryer ranked as the best value in our GoWISE USA 3.7 Quart 8-in-1 Air Fryer review, and you can save big right now. Its 3.7 quart capacity would easily suit a couple or a small family, while the 8 presets give you a range of optimal settings at the press of a button. It excelled at roasting a chicken, as well as frying breaded chicken and chicken wings, although the pan’s not dishwasher safe which slows down clean up. Bear in mind that this deal is only available on the red color.

Nespresso VertuoPlus: was $199 now $124 @ Amazon

Nespresso VertuoPlus: was $199 now $124 @ Amazon
If you want the convenience of a capsule machine, but don’t want to sacrifice on quality, this is your machine. In our Nespresso VertuoPlus review, we said this machine took the top spot as the best budget espresso machine. That's right, this is a capsule machine capable of achieving a high enough temperature and pressure to brew espresso, complete with a layer of crema. The coffee produced was delicious and consistent, plus the compact build is convenient for storage. Note that unlike the Nespresso Vertuo, this Plus model features a swiveling water tank and automatic capsule ejection. 

Apple

Apple Watch SE 2022 (GPS/40mm): was $249 now $179 @ AmazonPrice check: $189 @ Best Buy | $249 @ Walmart

Apple Watch SE 2022 (GPS/40mm): was $249 now $179 @ Amazon
The new Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. It's now at its lowest price ever.
Price check: $189 @ Best Buy | $249 @ Walmart

Apple Watch Series 8: was $399 now $299 @ Amazon

Apple Watch Series 8: was $399 now $299 @ Amazon
The Apple Watch 9 may be the new kid on the block, but the Apple Watch 8 still has plenty to offer. A similar design, the same battery life and all the same major sensors — including the skin temperature sensor. It may not have the new finger-tap gesture or the U2 ultrawide chip, but when the price is this much lower that sounds like a worthy trade-off to us.

Apple Watch 9 (GPS/41mm): was $399 now $329 @ AmazonLowest price!Price check: $329 @ Walmart | $399 @ Best Buy

Apple Watch 9 (GPS/41mm): was $399 now $329 @ Amazon
Lowest price! The new Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: $329 @ Walmart | $399 @ Best Buy

10.9" iPad 2022 (WiFi/64GB): was $449 now $349 @ Amazon
Lowest price! Price check: $349 @ Best Buy | $399 @ B&H Photo

10.9" iPad 2022 (WiFi/64GB): was $449 now $349 @ Amazon
Lowest price!
The 2022 iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. Although it received a considerable $120 price increase from its predecessor, it's now on sale. In our iPad 2022 review, we said it delivers almost everything you could want in a modern table. 
Price check: $349 @ Best Buy | $399 @ B&H Photo