James is Tom’s Guide’s Buying Guide Editor, overseeing the site's buying advice, from tech products like smartwatches, fitness trackers and phones, through to home essentials like washing machines, garden accessories and smart home devices.
At his first job at as a sales assistant in a department store, James learned how important it is to help people make purchasing decisions that are right for their needs, initially advising people on the different styles of fountain pens to give as gifts, before moving to the electrical department to help customers choose a new fridge, washing machine, cooker, or small appliance.
This skill stayed with him as he developed a career in journalism as a freelance technology writer and, later, as Buying Guide Editor for MakeUseOf, where his interest in fitness combined with his commitment to impartial buying advice.
James is an advocate for sustainability and reparability, and focuses his reviews and advice through that lens to offer objective insights as to whether a specific product or service will be right for your needs, and if it is actually good value for money and designed to last.
Before joining the team at Tom’s Guide, James was the Fitness Editor at Fit&Well, where he covered beginner-friendly exercise routines, affordable ways to boost your wellbeing, and reviewed weights, rowing machines, and workout headphones.
He was previously Tom's Guide's Fitness Editor, covering strength training workouts, cardio exercise, and accessible ways to improve your health and wellbeing. His interest in fitness started over 10 years ago after being diagnosed with a chronic illness.
To help manage the symptoms, he began focusing on strengthening his core, taking regular walks around the city, and practicing meditation. He also invested in fitness trackers, home workout equipment, and yoga mats to find accessible ways to train without the gym.
He believes that exercise should be something you enjoy doing, so appreciates the challenge of finding ways to incorporate it into everyday life through short muscle-building sessions, regular meditation, and early morning walks.
James’ work has appeared in Live Science, Happiness, and consumer technology sites like MakeUseOf, Lifewire, and Blocks Decoded. He has reviewed headphones, fitness trackers, and smartwatches, covered events like the Consumer Electronics Show (CES), IFA, and Black Hat Europe, and was named Muck Rack’s Featured Journalist in February 2021.
He was a regular contributor to the Really Useful Podcast and a co-host for the Blocks Decoded podcast, and spent five years as a Listening Volunteer for the UK-based mental health charity Samaritans. Outside of work, you’ll find him out on long dog walks, listening to podcasts, and excitedly checking out each week's New Music Friday releases.
Latest articles by James Frew

These are the 5 best TVs we've tested for movies, sports and gaming you can buy right now
By James Frew Last updated
These are the best TVs we've tested for watching movies, bingeing TV shows, playing games and live sports from LG, Samsung, TCL and more.

We've tested the best workout apps to help you train at home
By Jane McGuire Last updated
These are the best workout apps, whether you're into strength training sessions, group classes and yoga or you're after a budget-friendly way to hit your fitness goals at home.

The best bone conduction headphones 2026: Keep your ears open and tunes pumping
By Nick Harris-Fry Last updated
I've tested the best bone conduction headphones to help you find a set that'll keep you connected to your favorite audio and help you stay aware of your surroundings.

These are the 3 best 43-inch TVs we've tested for when you're tight on space
By James Frew Last updated
The best 43-inch TVs are the perfect option if you need something smaller and more affordable with impressive performance packed into a compact set.

We've tested the best 55-inch TVs and these are the 3 I recommend right now for movies, gaming and live sport
By James Frew Last updated
The best 55-inch TVs are ideal for tighter spaces without compromising on performance and these are the three models I recommend right now without breaking the bank.

These are the best running watches we've tested for tracking your training and hitting your goals
By James Frew Last updated
These are the best running watches we've tested (and a few more) to kickstart your training and hit your next PB.

Best Android smartwatch — top picks from Google, Garmin and Samsung
By Dan Bracaglia Last updated
The best Android smartwatch in 2026 is the Google Pixel Watch 4. Here's why...

We've tested the best smartwatches and these are the 3 I recommend for iPhone and Android
By James Frew Last updated
These are the best smartwatches we've tested to monitor your health, extend your phone for messages, calls and notifications and track your fitness.

We've tested the best Android phones available right now from Samsung, Google and Motorola
By Richard Priday Last updated
Our list of the best Android phones at every size and for every budget will help you make the right choice.

Best phones 2026 tested — our top picks
By John Velasco Last updated
These are the best phones you can buy at a wide range of prices based on our extensive testing and head-to-head comparisons.

These are the best smart scales we've tested in 2026 to track your health and fitness at home
By Jane McGuire Last updated
We've tested the best smart scales to help you track your stats and monitor your weight to boost your health and fitness at home.

These are the 3 best 50-inch TVs we've tested that I recommend right now for movies, gaming and sports without breaking the bank
By James Frew Last updated
The best 50-inch TVs are ideal for smaller spaces or as a secondary set outside of your living room, whether you want movie nights, to binge TV shows or game without breaking the bank.

The best running headphones in 2026
By Nick Harris-Fry Last updated
I've tested the best running headphones to help you find a set that'll suit your training, last through even the longest sessions, and help you stay motivated on your run.

These are the 3 best bread machines we've tested to make delicious loaves at home
By Camilla Sharman Last updated
Enjoy homemade loaves with one of the best bread machines to do all the hard work for you.

We've tested the best smart home hubs available in 2026 and these are the 5 I recommend right now
By James Frew Last updated
These are the best smart home hubs based on our testing for compatibility, budget and voice control.

We've tested the best dehumidifiers and these are the 3 I recommend right now
By James Frew Last updated
Keep mold and mildew at bay with the best dehumidifiers, tested by a tech expert with a very damp basement.

We've tested the best smart locks to secure your home and these are the 3 I recommend right now
By James Frew Last updated
Easy, secure access to your home

We've tested the best tablets for entertainment and productivity, and these are the 8 I recommend right now
By Darragh Murphy Last updated
We've tested the best tablets to help you decide between an iPad, Android tablets and Windows slates to boost your productivity with a screen that's right for you.

These are the 3 best Google TVs we've tested for movies, bright rooms and all budgets
By James Frew Last updated
The best Google TVs combine Google's impressive personalization tools, an Android-based smart TV platform and high performance, great value hardware from Hisense and TCL.

We've tested the best Oura Ring alternatives and there's one I'd recommend over all the rest right now
By James Frew Last updated
These are the best subscription-free Oura Ring alternatives in 2026, from budget models to direct competitors.

We've tested the best Samsung TVs and these are the 3 I recommend right now for movies, TV shows and gaming
By James Frew Last updated
The best Samsung TVs are bright, have incredible colors, excellent contrast and impressive gaming features. These are the three models I recommend now for every use and budget.

The best Skechers shoes in 2026 — top picks for running, walking, cross training and more
By Jane McGuire Last updated
We've tested the best Skechers shoes to help you find the right pair for your next walk, training session, or run.

These are the best cheap fitness trackers in 2026
By Dan Bracaglia Last updated
Keep tabs on your fitness, sleep, and overall wellness, all without breaking the bank. These are the best cheap fitness trackers in 2026.
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