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Nokia Thinks You've Just Been Beta Testing Smartphones

By - Source: Tom's Guide US | B 42 comments

No more Mr. Nice Nokia.

Nokia's gearing up to launch a new ad campaign that's poking fun at all the smartphone users who have been toting around Androids and iPhones (and even Symbians?) over the last few years. Nokia's shot is that users of such phones have just been beta testing for what it has in store, which will undoubtedly be a Lumia 900 Windows Phone.

Specifically, Nokia is attacking the iPhone 4's notorious antenna problems, as well as the shared glass construction it has with the iPhone 4S. Nokia also pokes at washed out displays in the sunlight, though that's more a property of AMOLED technology.

The curtain lifts in a few hours, but until then, let's see the stingers Nokia prepped:

Nokia SmartphoneBetaTest

Nokia SmartphoneBetaTest Death Grip

Nokia SmartphoneBetaTest Outside

Nokia SmartphoneBetaTest Fragile

UPDATE: the big reveal was as everyone suspected; the Nokia Lumia 900 is officially launched in the U.S. on AT&T. Here's the promo video along with what could be the campaign's first advertisement:

Nokia SmartphoneBetaTest Reveal

Nokia SmartphoneBetaTest Windows

Read more from @MarcusYam on Twitter.

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Top Comments
  • 15 Hide
    mcd023 , April 6, 2012 7:38 PM
    christarpNokia hasn't made a decent phone since 2005

    well, the lumia 800&900 have been winning a number of design and other awards lately and at&t is making the 900 their new flagship phone
  • 15 Hide
    atikkur , April 6, 2012 7:49 PM
    nokia strikes back...
  • 14 Hide
    wildkitten , April 6, 2012 7:34 PM
    The ads are amusing. If Microsoft makes something intuitive, responsive and has the app support behind it, I can see Windows making some strong headway into the smartphone market.

    The ironic thing is, Microsoft may actually benefit because Android, which is Linux based, keeps getting more news put out about malware. So the OS whose fans claim is invulnerable to such things on the desktop and should be considered a strong alternative to Windows there, may give phone users a reason to try a Windows based phone to try to avoid such problems.

    Of course no OS, no matter it be on the desktop or phone, will ever be immune to malware so Microsoft needs to make sure security is a priority from the beginning. But competition is good, so I hope they succeed.
Other Comments
  • 14 Hide
    wildkitten , April 6, 2012 7:34 PM
    The ads are amusing. If Microsoft makes something intuitive, responsive and has the app support behind it, I can see Windows making some strong headway into the smartphone market.

    The ironic thing is, Microsoft may actually benefit because Android, which is Linux based, keeps getting more news put out about malware. So the OS whose fans claim is invulnerable to such things on the desktop and should be considered a strong alternative to Windows there, may give phone users a reason to try a Windows based phone to try to avoid such problems.

    Of course no OS, no matter it be on the desktop or phone, will ever be immune to malware so Microsoft needs to make sure security is a priority from the beginning. But competition is good, so I hope they succeed.
  • 15 Hide
    mcd023 , April 6, 2012 7:38 PM
    christarpNokia hasn't made a decent phone since 2005

    well, the lumia 800&900 have been winning a number of design and other awards lately and at&t is making the 900 their new flagship phone
  • 4 Hide
    Northwestern , April 6, 2012 7:47 PM
    This phone better have some pretty powerful technology and features over the competitors at a fair price to recapture the attention of the mobile market.

    So far it looks really great and I'm expected something great within it.
  • 15 Hide
    atikkur , April 6, 2012 7:49 PM
    nokia strikes back...
  • 10 Hide
    badbullet , April 6, 2012 7:58 PM
    Lewis57Well, ages, like being able to set your own ringtone, message tone, or whatever tone, and without use of some crap app.


    You've been able to set ring tones, personal ring tones, email tones, and text tones in WP7.5, have you not upgraded yet? The only thing I'd like is personal text tones so I know who is texting me without looking like I do with the ring tones.
  • 0 Hide
    cookoy , April 6, 2012 8:28 PM
    i never like negative ads campaign. You get to know the defects of other products. You also end up not knowing what the advertiser's product is strong at. They just want you to assume things. Like if you break your phone they can sell another phone. Will you buy the same crap again from the same company?
  • -8 Hide
    captaincharisma , April 6, 2012 8:38 PM
    i think they are talking about the very few windows 7 phone users :) 
  • 14 Hide
    Anonymous , April 6, 2012 8:46 PM
    Garbage phones, lol. Have you owned some Nokia? They have the best made phones, they were not number 1 phone manufacturer for so many years just on their name you know. People are so ignorant. I have owned many phones, but Nokia have always made best quality phones. Currently I own n8 and its best phone I have ever own. Don't just talk trash, just cause you have read something.
  • 8 Hide
    dalethepcman , April 6, 2012 8:57 PM
    @goatsetung. Was that really called for? Additionally, if you own an iPhone, odds are that you aren't a current Nokia customer...
  • 2 Hide
    memadmax , April 6, 2012 9:08 PM
    ROFL, nice vids...

    But can it blend?
  • 12 Hide
    fudoka711 , April 6, 2012 9:16 PM
    goatsetungMake fun of your customers, great strategy. How about: fuck you.

    dalethepcman@goatsetung. Was that really called for? Additionally, if you own an iPhone, odds are that you aren't a current Nokia customer...


    @goatsetung - Yea...I just had a nice laugh watching these vids. Why would you be so serious about this?

    Just gonna say, before I owned my cheap Android (Motorolla) smartphone, I owned 2 Nokia phones (dumbphones...albeit the 2nd one was more powerful than the original iPhone when it came out). Those 2 Nokia phone's were like tanks. I would show my friends how durable they were by just dropping them onto the concrete ground. A couple scratches after a while - but no cracked screen or anything. Plus, I even threw them across the room in a rage sometimes - only the battery cover ever popped off. Popped right back on like nothing ever happened. Ah, the good old days of "durable" phones. Glad Nokia's doing something about it. Can't forget that the newer Android smartphones are pretty durable too now though.
  • 9 Hide
    LancerVI , April 6, 2012 9:39 PM
    hfeshadowThe article had me up until the name Microsoft appeared. FAIL


    And that right there is what I call....FAIL. I don't care who makes what....if it's a good product, I'll buy. If not, I won't. It's that simple. Blind loyalty OR hatred of any one company is foolish. They're all in it for the cash.
  • 10 Hide
    zybch , April 6, 2012 10:01 PM
    northwesternThis phone better have some pretty powerful technology and features over the competitors at a fair price to recapture the attention of the mobile market.So far it looks really great and I'm expected something great within it.

    The WP platform doesn't require stupidly over the top tech to work smooth as silk. Ever wondered why android devices pretty much all have dual (sometimes quad) core processors? Its because the OS is such a badly integrated mess that is NEEDS that power just to do simple things. iOS and WP are far better written systems that make perfect use of their chips compared to android that has the dubious honor of having the fastest chips because the OS is a botched hodgepodge of non-optimized tech google stole/borrowed from many developers.
    A single core 1Ghz WP7 device runs most things far faster and smoother than many of the latest dual core and multi-Ghz offerings sporting android.
  • -4 Hide
    killerclick , April 6, 2012 10:26 PM
    Die Metro, die!
  • 7 Hide
    Kryan , April 6, 2012 10:27 PM
    that last advert was really good. I held the Nokia lumia 800 in my hand the other day, played with it a bit. Might take some getting used to software-wise, but the quality was there on both hard and sodtware levels.

    -Android fanboi
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