Best Apple Watch deals in September 2026

The new Apple Watch 12 has been unveiled and Apple Watch deals on older models are getting harder to come by. The new Apple Watch 12 starts at $399, whereas the new Apple Watch Ultra 4 starts from $799.

It'll be awhile before either model sees a major discount, but righ now you can get the Apple Watch 12 (GPS/42mm) for $389 at Amazon. That's just $10 off, but it's cheaper than what you'll pay direct at Apple. Meanwhile, Xfinity Mobile members with Diamond status can get $300 off any Apple Watch. (Diamond members are Xfinity customers with 10+ years of service or with 4 different Xfinity services).

I'll be tracking Apple Watch deals on all models, so make sure to bookmark this page and check back for the best sales. The Apple Watch is the perfect workout accessory. It can monitor your health, sleep, and everything in between. We named it the best smartwatch you can buy. I personally use one for everything from tracking my sleep to tracking my workouts.

Editor's Tip: Amazon tends to offer the best Apple Watch deals of all the retailers. However, the deals change rapidly and vary based on size/color and connectivity. Your best bet is to check the Apple Watch/Amazon homepage, which lists every model of the Apple Watch (along with any price drops). Remember to click through the model you want because at times Amazon will offer hidden coupons/discounts that you can only see via the product page. Active promos will be applied during the final checkout stage.

Best Apple Watch deals right now 

Quick Links

• Apple Watch 12 (GPS/42mm): was $399 now $389 @ Amazon
• Apple Watch Ultra 4: was $799 now $779 @ Amazon
• Apple Watch sale: $300 off for Diamond members @ Xfinity
• Apple Watch: buy one, get $300 off another w/ new line @ T-Mobile
• Apple Watch SE 3 (GPS/40mm): was $249 now $239 @ Amazon
• Apple Watch sale: $300 off when you buy 2 @ AT&T
• Apple Watch: up to $300 off w/ trade-in @ Verizon

Apple Watch 12 deals

Apple Watch 12 (GPS/42mm): was $399 now $389 at Amazon

The Apple Watch 12 features an upgraded S11 processor, improved heart rate and heart rate variability (HRV) tracking, new Readiness metric, new Health Age score, and a redesigned Health app with improved recovery insights and personalized AI health/fitness guidance. In our Apple Watch 12 review, we said its continuous heart-rate sensing and better recovery information make it a must buy for Apple fans.

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Apple Watch SE 3 deals

Apple Watch SE 3 (GPS/42mm): was $249 now $239 at Amazon

The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.

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Apple Watch Ultra 4 deals

Apple Watch Ultra 4: was $799 now $779 at Amazon

The Apple Watch Ultra 4 now supports continuous heart rate and heart rate variability tracking. It also features better battery performance (up to 50 hours per charge) and new health metrics like a daily Readiness Score and Health Age. In our Apple Watch Ultra 4 review we were fans of the Readiness score, which can show you at a glance when you're overtraining and need to rest.

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Apple Watch carrier deals

Apple Watch sale: $300 off @ Xfinity
Through October 30, Xfinity Diamond members can get $300 off any Apple Watch. The sale includes Apple's news Apple Watch 12 and Apple Watch Ultra 4. To get this discount, you must be an Xfinity Mobile subscriber and activate a new Xfinity Mobile watch line. Diamond members are Xfinity customers with 10+ years of service or with 4 different Xfinity services.

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Apple Watch sale: buy one, get one free @ T-Mobile
Buy an Apple Watch at T-Mobile and you'll get a second one for free (up to $300 off). The sale includes the Apple Watch 11 through the Apple Watch Ultra 4. New members will have to open two new wearable lines to get this offer. Our pick is the Apple Watch 12, which features an upgraded S11 processor, improved heart rate and heart rate variability (HRV) tracking, and a redesigned Health app with improved recovery insights and personalized AI health/fitness guidance.

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Apple Watch sale: up to $300 off w/ trade-in @ Verizon
Verizon is offering up to $300 off your Apple Watch 12 purchase when you trade-in an eligible device. You'll need to purchase your Apple Watch with any Verizon data plan to get this offer.

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Apple Watch sale: buy 2, get $300 off @ AT&T
AT&T is offering a huge sale on select Apple Watches. You'll get $300 off when you purchase two Apple Watches. You'll need to purchase your watch via an installment plan to get this deal. You'll then get bill credits over the span of 36 months.

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Apple Watch deals history

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