I recommend TVs almost every day, and with Black Friday deals in full swing, you'll find more discounted TVs right now than you can fit in your living room. But, if there's one OLED I'd point to as the one I'd buy if I were truly trying to save, it's the LG B4 OLED TV.
Right now, you can get the 55-inch LG B4 OLED TV for $698 on Walmart. That's the lowest price I've seen for this TV, and it's $100 less than it was a few days ago. It's also $200 cheaper than the LG B5 OLED, so you're getting a significant value over buying the more advanced model, which I feel isn't that much better than its predecessor.
Don't sleep on the LG B4. It's packed with amazing features and specs that make it an interesting sell, despite being a year old. I tested the LG B4 OLED late last year and was genuinely surprised by its incredible performance. It's obviously no LG C5 OLED, but it still has great features for the price.
As an OLED, you can expect deep and rich black levels. Darker scenes really pop on this screen, like the beginning of "The Batman." You won't miss a single punch or kick in that rain-drenched subway fight sequence, and horror films, like the recently released "Weapons," make for eerie nighttime viewing.
Motion processing was one of the major aspects of the LG B4 that stood out to me. Inexpensive TVs like this tend to skimp out on specs to make them cheaper for consumers, but the B4 still feels like a premium gaming OLED. It's not as equipped as other sets, so if you're running one of the best gaming PCs, I wouldn't recommend the B4, but it's perfectly fine for console gamers.
It's not perfect, by any means. The caveat in paying less is its minimal glare reduction, which is typically not a problem on OLEDs. This is because the LG B4 lacks a built-in anti-glare screen, like the Samsung S95F, nor does it have the most robust brightness metrics.
Despite these setbacks, I still think the B4 is a worthy buy, especially for just $700. You can't beat that price for an OLED TV.
Shop all Black Friday deals
- Amazon: 50% off Ring, Ninja, AirPods and more
- Walmart Plus: 50% off @ Walmart
- REI: half-off Arc'teryx, Patagonia, more
- Dell: monitors from $69, laptops from $299
- Nectar: 50% off mattresses + bundles
- Best Buy: laptops from $149
- Lenovo: doorbuster deals from $319
- Wayfair: up to 80% off home decor
- Lululemon: top picks from $9
- Newegg: Doorbuster deals from $6
- Walmart: holiday gifts from $15
- Birkenstock: deals from $20 @ Nordstrom
- Saatva: luxury mattresses from $1,099
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