This 55-inch LG OLED for $698 is one of the best Black Friday TV deals you’ll see — but stock won’t last

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Now's the time to spring for this OLED

The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"
(Image credit: LG)

We’re just a couple of days away from Black Friday, but I may have just stumbled upon the best TV deal of the week. Right now, you can get the 55-inch LG B4 for just $798 at Walmart. It’s the lowest price this set has ever been, but stock is bound to run out sooner than later.

Why do I expect this TV to sell out soon? The LG B4 is a 2024 release, so it was already seeing some serious discounts heading into Black Friday. Once stock runs out, you won't see a deal like this again.

LG 55" B4 4K OLED TV
LG 55" B4 4K OLED TV: was $1,099 now $698 at Walmart

Looking for an incredible OLED picture without the high price? The LG B4 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.

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The LG B4 is a fantastic, value-packed OLED and, as you’ll come to learn, the newer version of this TV — the LG B5 — isn’t much of an upgrade. Like all OLEDs, the LG B4's pixels are self-lit, an advantage that allows for perfect black levels and pixel-level dimming.

It's one of the reasons why its relatively affordable, entry-level status shouldn't deter you from considering it. The B4 might not be bright as comparably priced LED TVs, but these highlights appear brighter on account of the high-contrast nature of OLED displays.

The B4 offers many of the same bells and whistles as its higher-end counterparts.

As far as features go, the B4 offers many of the same bells and whistles as its higher-end counterparts, too. That's good news for anyone, but especially dedicated gamers.

It supports 4K gaming at 120Hz, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync and G-Sync compatibility. All of its inputs are HDMI 2.1-compatible.

Yes, there's a newer version of this TV in the LG B5, but it isn't much of an upgrade. In my LG B4 vs B5 face-off, I compared their performance and features and found that they're almost the exact same TV.

With two days to go until Black Friday, I'm ready to call this one of the best OLED TV deals of the season. If I had to guess, I'd say that the 55-inch B4 runs out of stock before it gets yet another price cut. Don't sleep on it.

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Michael Desjardin
Michael Desjardin
Senior Editor, TV

Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

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