For Sony TVs, 2025 was a time of realignment. The brand shuffled around its main TV lineup and doled out new designations to its Bravia QLED, Mini-LED and OLED TVs, roughly placing them into performance tiers based on their name.
Despite the new look, the 2025 Sony Bravia TV lineup feels familiar. There are TVs for every type of viewer across various price points, bound together by Sony’s excellent engineering and careful attention to detail. I can’t help but wonder: What’s in store for Sony in 2026?
We don’t know much about the company’s plans for 2026 yet, but having covered Sony’s TVs extensively in 2025, there are several things that I’d like to see them do in the coming months. Consider it a Sony TV wish list — just in time for the new year.
More Mini-LED TVs
Mini-LED TVs have gotten increasingly more affordable in recent years, and this has been a delightful development for consumers. Even the cheapest Mini-LED displays are better equipped to showcase bright, eye-catching highlights than standard LED displays, and if these sets are available at affordable prices, more people can enjoy the technology.
But while Sony’s Bravia TV catalogue offers a few Mini-LED-based options, the most affordable of these TVs — the Sony Bravia 5 — is closer to the upper-mid-range of pricing relative to its competitors, despite the fact that it’s Sony’s entry-level Mini-LED Bravia TV.
Now, the Bravia 5 is a dependable TV with plenty of upside (not least of which is Sony’s superb picture processing), but as the most affordable Mini-LED Bravia TV you can buy, it’s still pricier than entry-level and mid-range Mini-LED TVs from brands like TCL and Hisense.
I propose that Sony brings Mini-LEDs down to at least one of its entry-level Bravia TVs in order to compete with Mini-LED TVs in the $400 to $700 price range. In fact, I’ll go so far as to say that Sony’s Bravia TV pricing ought to be lower across the board.
Time to drop the "Sony tax"?
Much has been made of the so-called “Sony tax” (a built-in upcharge for Sony TVs relative to the competition), and while I’ve never thought of their TVs as being outrageously pricey, there’s no avoiding the fact that even the most affordable Bravia TV is priced at a premium when compared to its closest competitors.
In addition to an expansion of its Mini-LED TV selection, I’d love to see Sony get a bit more aggressive when it comes to the pricing of its TVs. Currently, even its top-tier sets (like the Bravia 9 Mini-LED TV and the Bravia 8 II OLED) are priced higher than the flagship TVs from competing brands.
I understand that we can't just wave a magic wand and have prices suddenly plummet (especially in this economy) but there has to be a little wiggle room there for Sony to bring down prices to a more competitive level.
An update on Sony ‘True RGB’ technology
Sony may be gearing up to call its version of the new technology True RGB.
In the coming months, you’ll be hearing a lot about the next generation of Mini-LED backlighting. Samsung calls its take on this technology Micro RGB. Hisense is referring to it as RGB Mini-LED. And, according to recent speculation, Sony may be gearing up to call its version of the new technology True RGB.
Whatever Sony ends up calling it, True RGB is on our doorstep. Until now, Sony has only alluded to the existence of a new Bravia TV that taps this technology while showcasing demonstrations that break down the display type’s various advantages.
In 2026, I’d like to see Sony officially announce this TV. Even better, I’d love to have a roadmap that outlines Sony’s True RGB plans for the rest of the year. Brands like Samsung and Hisense might be sharing similar roadmaps at CES 2026, and it’d be exciting to have a broader understanding of what we can expect to see of this display technology throughout 2026.
Sony TVs in 2026: outlook
While brands like Hisense, LG, Samsung and TCL are gearing up for one of the biggest consumer electronics events of the year, we might have to wait even longer to see what Sony’s 2026 will entail. In recent years, the brand has taken a backseat approach to CES, choosing instead to showcase its TV lineup at a later date.
In 2025, we didn’t get word about Sony’s Bravia TV lineup (including pricing) until early April. Fortunately, some of these TVs went on sale immediately following the announcement. If I were a betting person, I might put money on April 2026 as the next big date in the Sony TV calendar.
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