The Hisense U7SF and U7SG are sports-focused Mini-LED TVs for the masses

Hisense has begun rolling out its 2026 ULED Mini-LED TVs today with the Hisense U7 Series. The series will come in two variants: the U7SG, which supports Google TV, and the U7SF, which supports Fire TV.

Besides a difference in smart platform, both versions feature the same native 165Hz refresh rate and Hi-View AI Engine Pro processor alongside a 50W 2.1.2 Dolby Atmos speaker system — perfect for World Cup watching.

As of this morning, the 65-inch U7SG is already available to order on Best Buy for $1,499.

Hisense U7SG Mini-LED TV: $1,499 at Best Buy

The Hisense U7SG is a brand-new Mini-LED TV for 2026. It sports a native refresh rate of 165Hz, up to 3000 nits of brightness and supports ATSC 3.0. We've yet to test it for ourselves, but on paper, the Hisense U7SG offers big-screen performance at a reasonable price.

View Deal

A confusing (but affordable) Mini-LED lineup

Hisense’s 2026 lineup is a little more complicated than last year — last year, the Hisense U7QG sat above the U65QF and below the U8QG. Pretty logical, right?

This year, it’s more confusing: The U7 sits above the U6SF Pro, which itself sits slightly above the base U6 (both of which were also announced today).

The U7 will sit below the brand’s new UR8 and UR9 RGB Mini-LED TVs, which we first saw at CES 2026. The latter will obviously use a more advanced backlight that promises better color volume — a claim I'm taking with a grain of salt.

At the top of the pyramid this year is the Hisense UXS that I called “the best-looking LCD TV at CES 2026.”

According to Hisense, the U7 will start at $1,299 for the 55-inch model, and the U6 will cost even less when it begins rolling out in a few weeks.

More mid-range models to come this month

With flagship models already announced at CES, expect several new mid-range models to be announced this month.

TCL has already hinted at its new L-Series mid-range models (the QM8L, QM7L and QM6L), and Samsung won't be far behind with its 2026 Neo QLEDs.

LG will push on with its QNEDs, though they no longer occupy a spot as the brand's top-tier LCD TVs; that honor now belongs to its MicroRGB TVs.

Overall, 2026 will be an interesting one for TV shoppers — and we're already starting to receive review samples for our in-depth lab tests. We should have full reviews ready to roll out sometime in the next few weeks.

Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds.

More from Tom's Guide

• I tested TCL’s $8,000 SQD Mini-LED TV — here's my verdict
• RGB LED TVs are flagship killers, but there's one big catch
• The RAM crisis came for computers first and now it's coming for TVs — here's why I recommend upgrading while you still can