Live
115+ best Prime Day deals LIVE: The best sales still available on Apple, Kindles, TVs and more
There's only two days left to shop epic Prime Day deals
Staff picked deals:
1. Quick Links
2. My favorite Prime Day deals
3. Deals Under $50
4. Apparel
5. Amazon devices
6. Kindles
7. Gaming
8. Outdoors
9. Appliances
10. TVs
11. Apple
12. Audio
13. Sleep
14. LIVE: latest updates
Believe it or not, but there's less than two days left of Prime Day! That's right — we're more than half way through the annual shopping event, which is exactly why it's time to get serious. Ready to take advantage of some significant savings? You need look no further that this guide.
As a deals writer, there's nothing I love more than a bargain. And the good news is, I've been searching high and low for the absolute best deals that this Prime Day brings. Spoiler alert: I've found them!
Right now is the best time of year to shop deals on Amazon hardware, and the discounts do not disappoint. You can shop Amazon devices on sale from $12. The sale includes super-popular Kindle deals from $84, Blink security devices from $19 and Fire TV Sticks from $24.
I've also unearthed some of the best deals that won't cost you a penny over $49.99. For instance, you can snag the Ninja Blast Portable Blender for $44 or grab some Crest Whitestrips 3D or $29. And if you're looking to spruce up your outdoor space, you should consider Brightech's Solar-Powered String Lights for $21.
So what are you waiting for? Be sure to shop all these affordable Prime Day deals while you still can. Stay tuned to this page as I’ll continue to bring you the best Prime Day deals as they roll in.
Quick Links
- shop all Prime Day deals
- Prime for Young Adults: 50% off
- Amazon Haul: back to school from $3
- YETI sale: up to 25% off
- Adidas sale: deals from $6
- Lego sale: deals from $8
- Carhartt sale: deals from $9
- Timberland: deals from $9
- Skechers: deals from $11
- Coleman gear: deals from $31
- TV sale: deals from $69
- Grills: deals from $89
- Garmin: deals from $169
- New Balance sale: up to 50% off
- MacBook Air (M4): was $999 now $849

I'm Olivia Halevy, a deals writer for Tom's Guide. Whether you're shopping for new headphones or a new Kindle, on this live blog I'm handpicking the best deals on hot ticket items that the Tom's Guide staff has reviewed and recommends. I'll help you find the deals worth your time and money by highlighting my top picks during this year's Amazon Prime Day.
My favorite Prime Day deals
Prime for Young Adults: 50% off @ Amazon
Prime for Young Adults is a new Prime membership for 18 to 24 year olds. Eligible members can get a 6-month free trial and then pay $7.49/month or $69/year for their Prime membership. It includes all of the perks of a regular Prime membership such as same-day/one-day delivery, free Grubhub+ membership, access to Prime Video, and more. In addition, all Prime members now earn 5% cash back on select categories (beauty, apparel, electronics, etc). and will earn 10% cash back on those same categories during Prime Day.
Amazon Haul: deals from $3 @ Amazon
Amazon Haul is a new storefront featuring inexpensive deals on fashion, home, lifestyle, and more. For Prime Day, the site is featuring aggressive back to school deals on major brands like Columbia, Under Armour, New Balance, and more. Name-brand apparel starts from $3.
YETI sale: up to 25% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $15. So don't wait — snag a new cooler or water bottle before these discounts disappear!
Carhartt sale: deals from $9 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.
Ninja appliances: deals from $44 @ Amazon
Amazon is offering up to 40% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.
TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $59.
Price check: from $59 @ Best Buy | from $88 @ Walmart
Grill sale: deals from $89 @ Amazon
Amazon is offering one of the biggest grill sales we've seen with prices across the board. Brands on sale include Blackstone, Weber, Pit Boss, and more. After discount, deals start as little as $89 for a charcoal-based grill.
Garmin sale: deals from $99 @ Amazon
I have to admit: I wasn't expecting to see a surge in Garmin deals. That said, Amazon has various Garmin watches and some accessories on sale from $97. It's easily the best Garmin sale I've seen this year with discounts on some of our favorite models like the Editor's Choice Forerunner 55 on sale for $169.
Dyson sale: deals from $249 @ Amazon
Amazon is taking up to 45% off popular Dyson products! The sale includes vacuums, air purifiers and popular styling tools like the Dyson Airwarp.
Having a reliable set of luggage is a must on your next trip. And whether you're checking a bag, bringing a carry-on or both, this set of expandable luggage will get the job done. It includes a spinner and carry-on and will be your trusty travel sidekicks. The luggage is extremely light, has a durable shell and the double spinner wheels allow you to roll the suitcase easily.
If you want fitness tracking without encumbering your wrist, the Oura Ring 4 is the device you want. It's the best fitness tracking ring we've tested and it earned a perfect 5-star rating in our Oura Ring 4 review. It's comfortable to wear, pretty and includes useful tracking metrics like sleep, stress, heart rate, SpO2, skin temperature and more.
Listen up, Prime members. Sign into your account now to get access to purchase the Switch 2 Mario Kart World bundle for $499. This is the first time Amazon has offered Nintendo's new console. There's no telling how much stock they have, so act fast!
Deals Under $50
A bunch of us here at Tom's Guide own this charger and love it. It tends to go on sale often and we recommend it each time because it's just so good. It's so light, portable, and convenient. It's just $1 shy of its all-time price low right now and an amazing buy if you find yourself running out of juice when you're out or just want peace of mind when traveling.
If you're willing to live without active noise-cancellation, these Soundcore P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customization, which is great for this price.
Brightech’s solar-powered string lights will light up your outdoor space — and are over 50% off. With retro Edison-style bulbs, these 12 lights are connected on a 27-foot cord, with 20 inches between each light. At the end is a solar panel, which can be secured to a railing or other platform, or staked into the ground, and the lights last for up to six hours.
This Chamberlain Smart Garage Control lets you control your garage door from anywhere. You can set schedules and more using the MyQ app, and there's even a Amazon Key In-Garage Delivery feature that'll protect your Amazon packages!
The KitchenAid Coffee Scale is just as good as the rest of its coffee line. This scale works in a wide range of weights, whereas other scales we’ve used only weigh in grams or ounces. With the KitchenAid, you can measure in grams, pounds, kilograms, and ounces, which takes legwork out of converting metric or imperial recipes.
(DJ Khaled voice) Another one! JBL is dominating this list. The JBL Go 3 achieved an impressive 4-star rating in our review, which praised its affordability, portability, and waterproofing. It's literally small enough to fit in a jeans pocket. It has a surprising battery life of 5 hours and is IP67 rated, meaning it's perfect to be a reliable little shower speaker.
Pillows are arguably one of the most important elements of a comfortable bed — and you can't go wrong with this set of pillows that come in three different firmness options to meet your personal preference. Comparable to 5-star hotel pillows, they allow sleepers to get cozy and sleep sound like they're on a luxurious vacation every night.
Get professional-level teeth whitening in the comfort of your own home with these whitening strips. By using the strips for an hour once a day, you can remove up to 14 years of teeth stains, and you'll start seeing results in just three days.
Coleman camping gear: deals from $29 @ Amazon
Amazon's early Prime Day sale is offering unbeatable deals on Coleman camping gear and essentials. Coleman is an outdoor brand with some of the best tents, sleeping bags, grills , coolers and gear on the market. And right now, you can snag the Coleman Insulated Cooler for just $29.
One of the best Bluetooth speakers in terms of portability is on sale right now at Amazon. Believe it or not, this 0.6-pound speaker packs a punch. The orange, light grey and black colors are all included in the promotion.
We can't forget about our furry friends! I bought this bed for my pup and he sleeps like a baby in it. The orthopedic dog bed is designed to give your pet a deep, dreamy sleep and provide the perfect amount of pressure relief and joint support. It comes in several sizes for all kinds of pups and dozens of fun colors.
Mechanical watches are so haute right now, and you don't need to break the bank to own a stylish and reliable one. Exhibit A: This handsome 38mm unisex option with a lovely cream dial from one of America's most historic watch brands. It tells the time, and that's all, making it the perfect weekend companion.
Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
Combining hot air with its rounded brush shape, this hair tool straightens and curls as you run it through your hair, giving you the perfect blow out. I typically let my hair mostly air dry and then use this handy device to help create a sleek, shiny and bouncy look. It's also an amazing price considering the overall difference it can make to your hair care routine.
Apparel
Adidas sale: deals from $6 @ Amazon
The Adidas Store at Amazon is offering a wide variety of deals on men's/women's/children's sweat pants, hoodies, socks, and more. After discount, deals start as low as $6.
Timberland sale: deals from $9 @ Amazon
Amazon is hosting a huge Timberland sale with up to 60% off. Timberland has tons of rugged and fashionable footwear and apparel to boost your style.
Cushionnaire sale: up to 40% off @ Amazon
If you're in the market for some Birkenstocks this summer but don't want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they're a fraction of the price. I have a pair of the pictured sandals, which are now up to 40% off and I absolutely love them. I suggest grabbing a pair while they're this cheap!
Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale post Prime Day. The sale includes sneakers and apparel for men, women, and children on sale from $11. As part of the sale, you can get the Skechers Hands Free Slip Ins for $53 (was $110, pictured).
CRZ Yoga: deals from $15 @ Amazon
Often compared to Lululemon, CRZ Yoga offers premium athletic apparel that's stylish and fits well. This is one of their biggest apparel sales I've seen this year. Additionally, prices start from $15. Meanwhile, men's apparel starts from $22.
New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you're looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there's a little something for everyone in the New Balance sale.
The Ultraboost Light are one of our favorite pairs of running shoes from Adidas. Our Adidas Ultraboost Light review says these are stylish, fit well and are lighter than the previous Ultraboost 22. They're usually a bit more expensive than other models on the market, but this is an amazing discount you shouldn't miss.
The Ghost 16 is one of the most popular shoes you can get from Brooks, thanks to its lightweight cushioning with improved midsole foam compared to its predecessor. This shoe is great for long runs or walks, or for simply throwing on to run errands.
Amazon devices
This model only works with Alexa smart homes, but it's the easiest option for pairing and controlling with your voice from an Amazon Echo device or through the Alexa smart app.
Bring Alexa into your car with the Amazon Echo Auto. In our Amazon Echo Auto review, we called it a much more refined version of its predecessor. We also liked the new design, improved microphones, and roadside assistance.
The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.
The new Fire TV Stick 4K (2024) sports an upgraded 1.7GHz quad-core processor that's 30% more powerful than the previous model. In our Amazon Fire TV stick 4K review, we praised its 4K video quality for a budget price. Features include Dolby Vision/HDR10/HDR10+/HLG support, Wi-Fi 6 support and a Live TV guide button on the remote. You also get Dolby Digital Plus and Dolby Atmos support to improve your streaming audio.
The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud) and has a two-year battery life. The Editor's Choice camera holds a spot in our list of the best home security cameras.
At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.
The Ring Indoor Cam (2023) can record 1080p video, scare off intruders with a built-in siren, and detect motion in specified zones. It is more compact than the previous model with the addition of a new privacy shutter and upgraded mount. Right now you can get a two-pack for $59 — that's the same price as a single camera.
The Fire HD 10 offers a good-looking 10-inch screen that's perfect for watching movies and videos thanks to its 1080p display. We called the tablet a "white-hot deal" in our Fire HD 10 review at the $139 price. At $69, it's a deal not to be missed.
Kindles
The Kindle (2024) is an excellent device for readers on the go. It’s the lightest and most compact Kindle yet, weighing just 5.56 oz. It has a bright, glare-free 6-inch display and is extremely comfortable to hold. However, there’s no waterproofing, so if you want that feature you’ll have to upgrade to the Kindle Paperwhite.
This Amazon e-reader takes the top spot on our list of the best Kindles. In our Kindle Paperwhite (2024) review, we said this device “improves on its predecessor’s already amazing design,” and praised its large, bright display, 12-week battery life and adjustable backlight. It’s also waterproof, so you can take it poolside.
The Kindle Paperwhite Signature Edition is now on sale. The non-Signature Kindle Paperwhite (2024) tops our list of the best Kindles, and while ultimately we think that version is better value, the Signature Edition includes a few nice extra features. You get no ads as standard, 32GB of storage, and wireless charging. There’s also a light sensor, which means brightness can be adjusted automatically depending on the environment you’re reading in.
The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you want to properly see your books' covers or read comic books, this is the Kindle you've been waiting for. While it's decidedly expensive, it delivers a great reading experience.
You can now score a discount on the updated Kindle Scribe. This e-reader comes with a Premium Pen that lets you annotate, write notes and draw on your e-books. You can also create digital notebooks and convert your handwritten notes into text. In our Kindle Scribe (2024) review we loved this device’s large 10.2-inch 300 ppi display and found the stylus comfortable to use.
Gaming
Switch 2 games/accessories: from $14 @ Amazon
Amazon does has Switch 2 games and accessories on sale from $14. It includes controllers, carrying cases, headsets, and more.
PS5 game sale: deals from $19 @ Amazon
Some of the best PS5 games are included in Amazon's sale. You can snag titles like NBA 2K25, Spider-Man 2, Assassin's Creed Shadows and more.
Versatile, comfortable, and responsive, the Xbox Core Wireless Controller impressed us in our rigorous testing. This isn't just for Xbox — it's compatible with PC, Android, and iOS devices too. With its ergonomic design, textured grips, and a button to share screenshots with friends, it's a go-to for gamers everywhere.
The WD_Black SN850X SSD hits all of Sony's specifications and fits perfectly into the PS5's internal expansion slot, and it's even been named an officially licensed PS5 accessory. This 1TB model includes a heatsink and works right out of the box. This Amazon deal is a bargain price for an essential PS5 accessory.
Outdoors
Not a fan of straws or chug lids? The Stanley All Day Slim Bottle Water Bottle has a twist lid and a slim design that you can easily sip and effortlessly slip into your bag or backpack. Like many Stanley cups, it's insulated to keep your drinks at their optimum temperature and it fits in most car cup holders.
Snag this 16 oz Hydro Flask for 30% off on Amazon! It features a leakproof chug cap to ensure you don't spill and a narrow chug spout that provides a convenient, controlled flow to quickly quench your thirst. It's a must-have during those long hikes, runs or workout sessions.
Perfect for a compact space or balcony, this 3-piece set consists of two, high back armchairs with sponge-filled cushions for extra comfort, and a tempered glass tabletop for your drinks and food. With its premium PE rattan design, these are sturdy, weatherproof and easy to clean/maintain. A stylish addition to any backyard.
Lounge in ultimate comfort with this set of padded, weather-resistant reclining chairs. The chairs conform to your body while an adjustable headrest adds an extra level of comfort. They also feature a lightweight, folding design so you can keep them at home or bring them along with you to the beach, park or your next tailgate.
Sure, you could bring an umbrella to the beach — but why not bring a full on tent for even more comfort and protection from the sun? The tent is easy to set up and will offer shade in just one minute. It also comes with a rolling storage case for easy transportation.
At 28% off, this 6-person tent is a total steal. The tent is windproof, waterproof and insect-less, ensuring you get a safe and comfortable sleep. It has a screened in porch, which in my opinion is super bougie when it comes to camping. It also sets up in just 7 minutes (another plus in my book).
Appliances
The Laifen Wave Electric Toothbrush is an electric toothbrush with a 60-degree oscillating head. It can be controlled via the accompanying app to offer up to 2,000 possible brushing settings. Click the on-page coupon codes to save 25% and an extra 5% off during checkout for a final price of $48.
The Instant Pot Duo Plus has 9 cooking settings, including pressure cook and sous vide. I made everything from one-pot pastas, to soups, to cake when I was testing this multi-cooker. It's one of the easiest Instant Pots to use, and best for beginners.
The Keurig K-Elite Single-Serve K-Cup Pod Coffee Maker is one of Keurig's most popular machines. In our K-Elite review, it scored 4.5 stars and used to sit at the top of our buying guide due to its speedy brew times and handy brew-ahead setting, which allows you to schedule the machine ahead of time. At under $99, it's an outstanding saving at 47% off.
This vacuum is certified Pet Proven for its ability to effectively remove stubborn pet stains and odors, removing muddy paws, embedded dirt and bio messes. The long hose and cord allows you to easily clean hard-to-reach messes, and the two tank technology simplifies filling and emptying while keeping clean and dirty separate. The appliance comes equipped with a self-cleaning tough stain tool, specialized pet hair removal tool and trial size Bissell cleaning solution.
Shark's FlexBreeze Pro Mist is Shark's smartest cooling fan yet. It offers immense versatility, with a portable design (complete with carry handle and even a bag) and can also be converted to a freestanding fan. It's also rechargeable, and features a removable misting attachment for next-level cooling.
This pretty KitchenAid stand mixer has a large-capacity mixing bowl, three attachments to knead, beat, and whip ingredients, and a pouring shield that prevents splashes. It’s super intuitive and has 10 speeds to ensure everything you’re mixing is blended perfectly. It also houses a central hub for extra attachments, including a pasta maker or spiralizer.
TVs
This sub-$100 1080p TV fits perfectly in smaller spaces, like a dorm room or bedroom, and it comes with Amazon’s Fire TV experience built right in. You’ll get thousands of channels, apps, and Alexa skills, along with an Alexa Voice Remote for quick control.
TCL has several awesome TV picks under the $500 mark and the 2024 S5 is the perfect example. This 4K beauty comes with both Dolby Atmos and Dolby Vision, plus Alexa built-in. It's also built on Fire TV so you have all the best streaming services at your fingertips.
The TCL QM7K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It features built-in Google TV with Chromecast, a slate of sought-after gaming features (such as HDMI 2.1 and 4K gaming up to 144Hz), and a bright, colorful picture worthy of movie night. In our TCL QM7K QD-Mini LED TV review we said the Editor's Choice TV is an affordable TV you can count on.
Samsung's The Frame comes highly regarded as both a valiant display and chic art piece. It uses a 60Hz refresh rate on a anti-reflective matte display for the quality picture performance that could pass for art museum décor. Samsung's art gallery is packed with a wide range of paintings and assorted art for you to enjoy, and it's made all the better under $1,000 this Prime Day deal.
Panasonic TVs are making a comeback in the US Built around Panasonic's HCX Pro AI Processor MKII, its new OLED TV offers support for HDR10/HDR10+/Dolby Vision/HLG and Dolby Atmos audio. On the gaming front, you get a 120Hz panel with VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It comes in 55- and 65-inch size options.
It's not every day you see a brand new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
The Samsung S90F OLED TV is an enticing new entry, offering 144Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S90F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.
The LG C5 OLED is brand-new, and delivers an incredible performance for the price. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.
Apple
The Apple AirTag is an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. This bundle includes four, so you can have one on multiple items.
The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.
The AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.
The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It's available in 128GB, 256GB, and 512GB capacities.
The latest Apple Watch model has a larger display than its predecessors, as well as a performance bump to include sleep apnea notifications, faster charging, and temperature sensing. The design is extra sleek, too. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people. Plus, you can't go wrong with a pastel blue band for springtime.
The 2025 iPad Air packs Apple's M3 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and 12MP front camera. The tablet packs a more powerful 8-core CPU, which makes the M3 up to 35% faster for multithreaded CPU workflows than the iPad Air M1. There's also a 9-core GPU on board with 40% faster graphics performance than the M1. In our iPad Air M3 review we said its fun Apple Intelligence features, reliable battery life (9 hours w/ 41 minutes), and overall thin design make it a winning Apple slate.
In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera and lower starting price. The MacBook Air M4 supports dual external monitors, even when you have the laptop's lid open. And it packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD.
Audio
Sony's mid-range buds happen to be priced very competitively, and crucially, even lower with Prime Day. For a great price, you get wicked sound, top-notch ANC, and a very comfortable fit. As you find out in our 4.5-star review, there's little we didn't like about the buds, including their 30-hour battery life. This deal price is the lowest we've ever seen for the buds.
The Beats Studio Buds + are my favorite product from the Beats lineup, featuring excellent sound and excellent ANC. They're well priced on a good day, but this deal brings them down to an even more affordable cost. That's an $80 discount for those who need a calculator (like me).
Bose's cheaper buds are no slouch when it comes to their ANC, with plenty of noise blocking to beat out the competition. Sound is very good as well, as you'll find in our 4.5-star review of the buds. 8.5 hours of battery life in the buds is also the best in the Bose family. This $50 discount is their largest ever.
Although now superseded by the WH-1000XM5, the Sony WH-1000XM4 headphones are still a solid buy. They offer effective ANC, superior comfort, excellent sound quality, and an epic battery life that runs up to 38 hours. In our Sony WH-1000XM4 review, we said they're one of the best noise-cancelling headphones on the market.
The WF-1000XM5 top the tree of Sony's earbuds line, packing in loads of features to make them a great buy at any price. As you'll find out in our 4.5-star review, there's excellent sound quality, great ANC and a comfortable fit awaiting you if you add them to your basket this Prime Day. We've seen them slightly cheaper before, but this deal price is still a great saving.
I awarded the JBL Xtreme 4 a delicious 4 stars in my review last year. Yes, I reviewed this speaker a year ago, but I haven't stopped thinking about it. Everything about the Xtreme 4 is iconic: the bass, the party mode, the design. It's the gorpcore 40W bass speaker of my dreams. I'll say it now: the Xtreme 4 is the GOAT of portable speakers.
Sleep
This satin pillowcase is an affordable upgrade for a better night's sleep. The pillowcase is soft on hair, gentle on sensitive skin and luxurious to the touch. Plus, at 57% off, you can actually buy multiple pillowcases and stay well under any budget.
Whether you're looking for a decorative throw for your couch or you need an extra layer of warmth for your bed, this fleece blanket is a must-have for cooler temperatures. The shaggy Sherpa blanket features a timeless checkered pattern and the utmost coziness. It comes in two different throw sizes or sizes to fit a twin, queen and king bed.
Pillows are arguably one of the most important elements of a comfortable bed — and you can't go wrong with this set of pillows that come in three different firmness options to meet your personal preference. Comparable to 5-star hotel pillows, they allow sleepers to get cozy and sleep sound like they're on a luxurious vacation every night.
Blocking out ambient light is one of the sleep hygiene golden rules for an uninterrupted night's rest. However, keeping your blinds shut on a warm day can also cool your bedroom down. You can now find the Joydeco Blackout Linen curtains up to 20% off. These offer 100% total blackout and UV protection so it checks all the boxes now at a reduced price at $23.99 (was $29.99).
Perfect to use on its own or pair with the duvet cover mentioned above, this 100% polyester-filled comforter offers the perfect amount of warmth and comfort for all seasons. It features eight tabs on each corner and side so you can easily match it with a duvet cover and ensure it stays in place.
This sleep headband is an eye mask and sleep headphones in one, allowing you to block out any light or sound that disturbs your sleep. It is made from a soft velvet, stretchy cotton that fits around your head and covers your eyes, with extra cushioning to enhance comfort. There's built-in headphones delivering audio via Bluetooth, so you can turn on the binaural beats or guided sleep meditations to drift off fast.
Looking to upgrade your old duvet cover? Snag this pre-washed duvet cover set for just $25. It comes with two pillow shams and offers exceptional softness so you can enjoy a deep night's sleep. The duvet cover has eight corner ties inside to ensure a secure fit when paired with a duvet insert. It also has a zipper that allows you to seal off your comforter more quickly and easily than with a traditional button closure. Plus, there's tons of colors to choose from.
LIVE: Latest Updates
Save up to 42% on Kindles
It's usually easy to find Amazon hardware on sale, but Kindle deals are few and far between. Fortunately, Amazon is taking up to 42% off Kindles right now, including some of the best Kindles we've ever tested. Hit up the links below to see my favorite deals.
- shop all Kindles on sale @ Amazon
- Kindle Kids: was $129 now $94 @ Amazon
- Kindle Essentials Bundle: was $161 now $108 @ Amazon
- Kindle Colorsoft Bundle: was $362 now $211 @ Amazon
- Kindle Scribe: was $399 now $259 @ Amazon
Bring the party anywhere...
One of the best Bluetooth speakers is a must if you're hosting a summer get together, and the JBL Xtreme 4 is a great choice right now with 34% off. Its bass level is seriously impressive, and its long battery life means you'll be able to keep the party going long into the night.
- JBL Xtreme 4: was $379 now $249 @ Amazon
Upgrade your Amazon hardware now...
I've said it before and I'll say it again: Prime Day is the best time of the year to upgrade your Amazon hardware. These devices tend to see the biggest price drops. In fact, outside of Black Friday — Prime Day is when you'll find the biggest price cuts on Amazon gear.
That said, I do have one gripe with Amazon. In previous Prime Days, they've included a free smart bulb with select hardware purchases. This year you have to purchase the bulb at a discounted price of $4.99.
Additionally, the Echo is selling for $99, the Echo Show 15 for $299, and the Echo Show 21 for $399. Those are all list prices! It's a shame Amazon didn't discount these items that would otherwise normally get Prime Day price cuts.
That said, most other Amazon gear is on sale from as low as $8. So if you're gonna update the Echo Dot — now is the best time to do so.
Our top massage gun is on sale...
I love to workout. I also love a good post-workout sports massage. Sadly, they can quickly get expensive, which is where the Hyperice comes into the picture.
If you're not familiar with the brand, Hyperice makes some of the best massage guns we've tested and right now our top pick is on sale for Prime Day. You can get the Editor's Choice Hyperice Hypervolt Go 2 for $129 right now.
According to price tracking tool Camelizer, this isn't the cheapest it's been. It hit $99 at the start of the year, but it's still an epic deal at $129 and much cheaper than getting a sports massage every week!
- shop all Hyperice deals from $109
- Hyperice Venom Go: was $129 now $119
- Hyperice Hypervolt Go 2: was $139 now $129 @ Amazon
- Hyperice Hypervolt 2 Pro: was $349 now $299 @ Amazon
- Hyperice Normatec 3: was $1,149 now $920 @ Amazon
Prime Day deals that are Black Friday cheap!
Happy day 3 of Prime Day! Deals editor Louis hopping onboard our live blog for the next few hours. After Prime Day wraps up this week, the next major retail holiday will be Labor Day. Then we're smack in the end-of-year holiday shopping season.
That's a long time to wait for Black Friday deals. That's why my colleague Olivia Halevy has rounded up the best Prime Day deals that are Black Friday cheap. Her roundup includes Apple gear, a Samsung 4K TV, and (naturally) some Amazon hardware. Check out her story via the link above or browse some picks below.
- Ring Indoor Cam (2nd Gen): was $59 now $29
- Keurig K-Mini: was $99 now $49
- Apple AirTag 4 Pack: was $99 now $64
- Amazon Fire HD 10 Tablet: was $139 now $69
- Ring Battery Doorbell Plus: was $149 now $79
- Beats Solo 4: was $199 now $97
- Apple AirPods Pro 2 (USB-C): was $249 now $149
- Kindle Colorsoft Bundle: was $362 now $211
- Meta Quest 3S (256GB): was $299 now $249
- Samsung 4K The Frame 55'' TV: was $1,645 now $797
Save $400 on this HP gaming laptop
This configuration of the latest HP Omen Transcend 14 model has everything you need for mid-level gaming. This includes an Intel Core Ultra 7 CPU, an Nvidia RTX 5050 GPU, 16GB of RAM and a 1TB SSD. While there are more powerful laptops out there, you'll can still enjoy games running at smooth frame rates if you enable Nvidia DLSS 4. For this price, this is a perfect gaming laptop for anyone on a budget.
HP Omen Transcend 14 (2025): was $1,829 now $1,429 @ HP
This new gaming monitor is on sale!
The Alienware AW3425DW is a fantastic update that offers a streamlined design, vibrant image quality and smooth performance. Though its HDR isn’t the brightest, its slew of excellent features and sub $1,000 price make it one of the best curved gaming monitors available.
Alienware 34 QD-OLED (AW3425DW): was $799 now $679 @ Amazon
Save big on Under Armour
If you're hoping to upgrade your fitness apparel, we have some great deals for you. Under Armour makes some of our favorite athletic apparel and right now, you can shop hoodies, leggings t-shirts and more from just $10.
This lightweight t-shirt is ideal for runs in warm conditions and the medium, large and x-large sizes of the men's black t-shirt are all available in the sale from $10.
This piece of original go-to training gear is back on sale and it’s perfect for keeping you cool while on the go. UA Tech fabric is famed for being quick-drying and ultra-soft.
Want a breathable tank without sacrificing coverage? Look no further than this tank made of super soft pinhole mesh that wicks sweat and dries really fast. The classic racerback tank is the perfect performance baselayer.
Ideal for any running workout, the material wicks sweat away from your body and dries fast, with breathable mesh panels that prevent heat build-up, and a built-in brief for extra coverage. There's dozens of colors to choose from, however, discounts will vary.
Under Armour's golf polo is a great staple for all golf-lovers out there. As much as you enjoy hitting the links, you'll appreciate its breathable material even more. It wicks sweat and dries fast, plus its anti-odor technology prevents the growth of odor-causing microbes — meaning you're less likely to stink after playing your round.
Beauty and grooming tools I swear by
With millions of beauty and grooming products on the market, it isn't always easy to find items that are actually worth the purchase. Furthermore, they rarely go on sale — but thanks to Prime Day savings, now is the perfect opportunity to grab those best-selling beauty items at a more attractive price.
This drugstore mascara performs better than many luxury brands. The curved brush catches every lash, creating volume without clumps. At this price, it's worth stocking up — especially since it rivals mascaras three times the cost.
This hydrating face wash from CeraVe is perfect for a whole range of skin types — from sensitive, dry skin to normal, oily tones. It's also great no matter whether it's morning or night, washing your face and leaving you with 24-hour hydration. At 23% off, you can add it to your beauty regime without breaking the bank.
I found this one by accident! A while back, I ran out of my regular moisturizer and my skin was getting super dry. Because the moisturizer I usually buy is from a fancy website, I couldn't get it quickly, so I hopped on Amazon and found this fast-shipping gem. If you're looking for refreshed, quenched and dewy skin (aren't we all?), this lightweight moisturizing gel is the answer. It also has a non-comedogenic formula so it's suitable for acne-prone skin and is clinically-proven to lock in hydration for 24 hours.
Get professional-level teeth whitening in the comfort of your own home with these whitening strips. By using the strips for an hour once a day, you can remove up to 14 years of teeth stains, and you'll start seeing results in just three days.
The FOREO Luna 4 is a 2-in-1 facial cleansing and firming brush has won praise from the likes of Marie Claire, Allure, Cosmo — and myself. I've been using this device for months and I can definitely see a positive difference in the texture of my skin. Plus, it does a way better job of washing my face and removing my makeup than I ever could. The pulsations are gentle and provide a soothing effect as the device glides across my face, lifting excess dirt and oil.
The Shark FlexStyle Hair Styling System can be used as a powerful, no-heat-damage hair dryer or an ultra-versatile multi-styler letting you curl, volumize, smooth, or dry. It is often compared to the popular Dyson Airwrap, but it's currently less than half the price. We recommend jumping on this deal!
The Braun Series 9 Pro+ isn't just an electric razor; it's a face-pampering powerhouse. Its AutoSense technology reads and adapts to beard density, while the ProLift trimmer captures flat-lying hairs. With 60 minutes of runtime and a clean and charge station included, it's a comprehensive shaving system. Save $65 on this premium grooming tool.
Stock up on Coleman camping gear
Whether you're looking to grab a new tent, find a cozier sleeping bag or upgrade your camp kitchen set up, Coleman has camping gear and essentials start at just $31 during Prime Day sales. With savings of up to 50%, we recommend happy campers and outdoor enthusiasts hop on these unbeatable Coleman deals ASAP.
Perfect for fall weather, you'll stay warm and cozy in temperatures as low as 40°F with this sleeping bag. It features a Thermolock draft tube along the zipper that keeps body heat from escaping. Packing it up is simple thanks to its fasteners that will help keep it straight while you roll it up and the fact that you don't need to tie or knot it to keep it secure. It's also machine washable which is a huge plus.
This portable and insulated water jug holds up to a gallon of liquid so you can ensure you'll have cold and clean drinking water with you whether you're working, camping or beaching. It comes with a sturdy carabiner so you can easily carry it with you on the go.
There's nothing like sitting back and relaxing by the campfire in a comfortable chair — especially one that has an oversized seat and large feet to prevent tipping. This portable folding chair will hold your drinks and its water-resistant sleeve protects phones and other electronic devices from the elements.
This 65 qt cooler is sure to come in handy at the campground. It's insulated for multi-day ice retention and can hold up to 101 cans and keeps ice cold up to 4 days. It's also equipped with heavy-duty wheels and an easy-tow handle, so you can simply bring it where it needs to go.
Despite its affordable price, Coleman assures that this three-person tent blocks wind and rain and is easy to set up. Plus, it has an e-port, so you don't have to go without home comforts like electricity inside your tent. Shoppers on Amazon also love it, as it boasts a strong 4.6-star rating based on over 17,000 reviews.
Need a portable grill that's ready to hit the road? This Coleman grill is over $100 off on Amazon. Ideal for camping, tailgating and roadtrips, the versatile appliance has quick-fold legs and wheels, as well as an easy setup and tear-down. It's perfect to bring along on any outdoor adventure.
The best deals at least 50% off
Hoping to score epic savings this Prime Day? The good news is we're seeing discounts of 50% off and more on everything from smart home devices and TVs to vacuums and kitchen appliances. Check out all my favorite Prime Day deals that are at least half off now.
The Blink Mini 2 is Blink's new indoor and outdoor security camera. It's weatherproof and comes with several useful features like color night vision, person detection and an easy-to-use companion app. We noted in our Blink Mini 2 review that it didn't have the best sound quality, but if you want a cheap security camera with Alexa integration, you can't go wrong here.
Did you know Instant Pot makes more than just pressure cookers? This 4-quart air fryer can broil, roast, dehydrate, bake, reheat, and of course, air fry food — all in one convenient machine. It features a large, intuitive touch display, and you can instantly access over 100 recipes via the Instant Pot app to help you get started.
The Fire HD 10 offers a good-looking 10-inch screen that's perfect for watching movies and videos thanks to its 1080p display. We called the tablet a "white-hot deal" in our Fire HD 10 review at the $139 price. At $69, it's a deal not to be missed.
Having a reliable set of luggage is a must on your next trip. And whether you're checking a bag, bringing a carry-on or both, this set of expandable luggage will get the job done. It includes a spinner and carry-on and will be your trusty travel sidekicks. The luggage is extremely light, has a durable shell and the double spinner wheels allow you to roll the suitcase easily.
Samsung's The Frame comes highly regarded as both a valiant display and chic art piece. It uses a 60Hz refresh rate on a anti-reflective matte display for the quality picture performance that could pass for art museum décor. Samsung's art gallery is packed with a wide range of paintings and assorted art for you to enjoy, and it's made all the better under $1,000 this Prime Day.
Our favorite water bottles on sale now
In the market for some hydration deals this Prime Day? You've come to the right place. Amazon is currently knocking up to 40% off the best water bottles. If you're looking to sip in style this summer, you really can'y go wrong with these picks from YETI, Stanley and Hydro Flask.
Not a fan of straws or chug lids? The Stanley All Day Slim Bottle Water Bottle has a twist lid and a slim design that you can easily sip and effortlessly slip into your bag or backpack. Like many Stanley cups, it's insulated to keep your drinks at their optimum temperature and it fits in most car cup holders.
With the Stanley Quencher craze still going strong, it can be difficult to secure a discount on this incredibly popular tumbler. But right now you can save $5 on the 14 oz trendy beverage container.
Snag this 16 oz Hydro Flask for 30% off on Amazon! It features a leakproof chug cap to ensure you don't spill and a narrow chug spout that provides a convenient, controlled flow to quickly quench your thirst. It's a must-have during those long hikes, runs or workout sessions.
This YETI tumbler is the perfect sidekick for someone who is always on the go. Its handle and cup holder-compatible design make it ideal for toting water or iced coffee on road trips, a daily commute, and work out sessions. It also comes with a straw for easy sipping.
While this water jug is the smallest of its family from Stanley, it still houses an impressive 40 oz of water. It'll keep your cold drinks cold for up to 14 hours, while having a sweat-proof coating that's perfect for trips to the gym. And when you're done drinking, just pop it in the dishwasher to clean.
Unlimited powaaaah for very cheap
The INIU B41 is, according to the brand, the world's slimmest power bank, and it certainly packs a punch. It's highly pocketable and won't take up space in your backpack, but its prowess lies in its ability to charge devices over and over and over again. It can charge most smartphones at least three times before dying.
10,000mAh of power and 3A fast charging also mean that this power bank can provide lots of juice when you're in a hurry. INIU says that the B41 can fuel most smartphones up to 78% within an hour
The market's thinnest 10,000mAh power bank, the INIU B41, can charge an iPhone 8 3.6 times and AirPods Pro 13.2 times. Unlike most other power banks, it features a USB-C port on both the input and output. 3A fast charging also fuels most smartphones up to 78% within an hour!
This vacuum cleaner deal sucks (in the best possible way)
Forget Dyson! One of our favorite cordless vacuums, the Dreame R10 Pro, has fallen to its lowest ever price. You can grab it for just $138 at Amazon right now. In our R10 Pro review, we gave it 4 stars and praised it for its 120,000rpm motor speed and 150AW suction power, which made quick work of cleaning carpets, marble and hardwood floors.
Storing it is extremely easy as it's quite compact, so you can lean it against a wall or use the included wall mount. The deal also includes four attachments, increasing the R10 Pro's versatility.
The Dreame R10 Pro is a mid-range cordless vacuum cleaner that’s sturdy and easy to use. It easily becomes a handheld for cleaning couches, and in its fully assembled form, can effectively clean hardwood floors and carpets. LED lights help guide the way in dark places, too.
Board games galore! Starting from just $5
On the hunt for a good board game this Prime Day? Our staff writer, Nikita, is covering the best Prime Day board game deals, including card games, and there are many to choose from. Whether you want a classic like Monopoly or Catan, a new card game like Exploding Kittens or What Do You Meme, or want to dabble in Dungeons & Dragons, there's something for everyone — and these deals start from just $5. Here are some of her favorites:
Chant "Moose! Match! Mayhem!" and race to collect three sets of matching animals. Action-packed and fun to play, avalanches and yetis will keep everyone on their toes, and this is the perfect, easy card game for all ages.
Don't fancy boring old Monopoly? The House of the Dragon edition is perfect for Game of Thrones fans. The board features iconic locations from the show, so journey through Westeros and Essos taking control of as many strongholds, lands, and bays as you can. The more your control, the more rent you can collect. Dragon eggs and dragons replace houses and hotels, and HOTD-themed money replaces bank notes. Battle for the Iron Throne with six unique golden tokens — which house will you pledge your loyalty to?
Have you recently gotten into Dungeons & Dragons because of Baldur's Gate 3? I don't blame you because so have I. But D&D can be daunting and you may not know where to begin, which is why the 2024 Player's Handbook is a great starting point. It explains classes and subclasses, different types of enemies and combat styles, and features stunning artwork that will immerse you. It'll also help you level up your character creation and become a better Dungeon Master.
If, like me, you've sunk hundreds of hours into CDPR's hit role-playing video game, you'll love the Gangs of Night City board game. It's similar to Risk as you and up to three other players compete to conquer the ruthless streets of Night City. You need to be part of one of four gangs, each offering different customization options for diverse strategies and experiences. There are multiple replayable endings, and every choice impacts the narrative. And you can meet characters from Netflix's Edgerunners too — the perfect board game to accompany the show's renewal!
Smartwatch deals for everybody
Whether you're team iPhone, Samsung or Pixel, you can pick up an awesome smartwatch deal this Prime Day. All the major flagship models are on sale. In particular, the Samsung Galaxy Watch 7 has dropped to the incredibly low price of $151.
The Samsung Galaxy Watch 8 may be just around the corner, but that doesn't make the still-capable Galaxy Watch 7 any less enticing at nearly 50% off. Moreover, in 40mm, this is our favorite easy-wearing smartwatch for Android of 2025.
Apple’s newest model is also on sale for an impressive $120, or 30%, off. Featuring an outrageously thin case design and highly visible touchscreen, the Apple Watch Series 10 is our favorite full-featured smartwatch. For this deal, you can select from a couple of different case and strap styles, including all-black on a black silicone strap, rose gold on a white silicone strap, and rose gold on a plum Sports Loop.
This is not a drill. The Larger 45mm Google Pixel Watch 3 — the one with 48 hours of battery rather than 24 hours — virtually never goes on sale. So, if you're in the market for an Android-compatible fully-featured smartwatch of 2025, this is the one, and the time to buy it is now.
PCs, but make it mini
If you want to upgrade your setup, but lack desk space, a mini PC is the answer! Right now some of our favorite models from Geekom are seeing big price cuts. These mini but mighty deals are seriously impressive!
The Geekom Mini IT12 is a compact mini PC that comes with a Core i7-1280P CPU, 32GB of RAM, and a 1TB SSD. It features two USB4 ports, two HDMI ports, and support for both Bluetooth 5.2 and Wi-Fi 6E.
The Geekom A8 AI Mini is currently reduced to $639 — an epic steal for this machine. The price gets you a Ryzen 9 8945HS CPU, 32GB of RAM, and a 2TB SSD.
$16 per AirTag!
If you're an iPhone loser who's constantly losing your stuff, you need this deal. Right now you can get a 4-pack of AirTags on sale for $64, the lowest price I've seen for Apple's key finders. Just attach them to your important belongings and you'll be able to track them using the Find My app on your iPhone.
Save 34% on a 4 pack of Apple's AirTag trackers in this Amazon Prime Day deal and make sure you never lose your keys, luggage, wallet or bicycle again.
Sleep soundly this Prime Day
Some of our favorite mattresses are seeing price drops for Prime Day. Our sleep team has shared their top picks, so check out the article linked below. Or, see the highlights I've picked out:
Siena Memory Foam Mattress: twin was $199 now $149 at Amazon
In our Siena Memory Foam Mattress review we agreed this budget-friendly mattress offers exceptional value for money — and for Prime members, it's an even better deal than usual. The firm support places it among the best mattresses for stomach sleepers but it's too hard for side sleepers (try the Nectar, below.) A queen is now $278 (was $349) matching the lowest price we've seen this year and you get a 180-night trial and 10-year warranty.
Casper Sleep Element Mattress: twin was $395 now $276.50 at Amazon
From popular boxed bed brand Casper, the Sleep Element is an all-foam mattress with a medium-firm feel that reviews indicate is best for back sleepers. This is always one of the most affordable Casper mattresses but it's cheaper than usual right now, with a queen reduced to $416.50 (was $595.) That's the best price we've seen all year and a 10-year warranty is included.
DreamCloud Luxury Hybrid Mattress: twin was $419 now $319 at Amazon
Our lead tester described the DreamCloud as "one of the coziest mattresses she's slept on" — and she's tried a lot of beds. It impressed most members of our testing panel during our DreamCloud mattress review, although the side sleepers found it took a few nights to break in. In the Prime Day sale you can pick up an older model of the DreamCloud for the best price we've seen this year, with a queen now only $549 (was $665) and it comes with a full year's trial plus a lifetime warranty.
Batteries are included
If you're buying electronics this Prime Day, you'll want to have some batteries on hand. Right now you can get a pack of 32 AA batteries on sale for $13.29 thanks to Prime Day discounts. That works out to just over 41 cents per cell.
- Energizer AA Batteries Alkaline Power, 32 Count: was $19 now $13 @ Amazon
This is the air fryer you should get for Prime Day
Looking for the best air fryer? Our vote goes to the Ninja Air Fryer Pro 4-in-1. It's simple to use, easy to fit in your kitchen and delivers consistently delicious results. You can even wash the basket in the dishwasher, making for easy clean-up.
The Ninja Air Fryer Pro 4-in-1 is awarded the top spot in our Air Fryer Buying Guide, and right now you can save $40 at Amazon. We think that's a pretty good deal on an exceptional product that has a 5-qt basket and a lot of capability.
The cheapest AirPods deal
AirPods for $100 is big news, and right now you can snag a pair for well under that. The AirPods 4 are now on sale for $89. Offering solid sound and excellent connectivity with Apple devices, these are a must-have for iPhone users.
The AirPods 4 are a very solid earbud option if you're an iPhone user who doesn't want to spend a lot on the AirPods Pro 2. We loved the AirPods 4 in our review, rating them 4 stars in our AirPods 4 review. We particularly like how they interconnect with all your Apple devices, including Macs, iPads and iPhones like magic.
ICYMI: Switch 2 Prime Day restock!
This is one of the Prime Day offerings I'm most excited about. Prime members have the chance to score a Nintendo Switch 2 via invitation! This is one of the must-have products of the year and is consistently selling out as soon as it appears at most retailers. Sign up for an invite ASAP for the best chance at scoring yourself a console.
- Switch 2 Mario Kart World: for $499 @ Amazon
The best deals of Prime Day...
We're already into day 3 of Prime Day 2025! It's time to get serious about taking advantage of these deals. Stay tuned to this live blog as we'll continue to bring you all the best discounts as they roll in. The entire Tom's Guide staff will be here to help you avoid the noise and find the deals that really matter.