Hurry! The smartest TV I've used just hit its lowest price ahead of Black Friday

Roku Plus QLED TV showing a scene from Disney's Encanto
(Image credit: Future)

I've used plenty of smart TV platforms throughout the years, but none have come close to matching the simplicity of Roku's TVs. I love how Roku's operating system makes streaming from my favorite apps or finding live TV channels dead simple. As if that weren't enough, the TV also holds a spot in our best TV of 2023 guide for its solid picture quality. 

For a limited time, you can get the Roku 55-inch Plus Series 4K QLED TV on sale for just $399 at Best Buy. That's $100 off and one of the best Black Friday TV deals right now. If that's still too pricey, you can get the Roku 55-inch Select Series 4K TV on sale for $299 at Best Buy. I own the Select Series and love its picture quality, but if you can afford to spend a little more on the Plus Series, you'll get a brighter QLED panel. 

Roku Plus QLED sale


Roku TV 55" Plus Series 4K QLED TV: was $499 now $399 @ Best Buy
Editor's Choice! The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support.
65" for $599 ($50 off)
75" for $799 ($200 off)

Roku Select TV sale

Roku TV 43" Select Series 4K TV: was $319 now $229 @ Best BuyUp to $100 off!

Roku TV 43" Select Series 4K TV: was $319 now $229 @ Best Buy
Up to $100 off! Roku's Select Series lack the QLED panel found on the Plus Series. However, they feature HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
50" for $279 ($20 off)
55" for $299 ($50 off)
65" for $399 ($50 off)
75" for $599 ($100 off)

Although we've seen TVs with Roku's platform before, these TVs are different in that they're built in-house by Roku and they're priced very affordably. The Roku TVs are split up between the Select Series (HD and 4K) and the Plus Series 4K. The Plus Series 4K includes a QLED panel which our TV expert Nick Pino recommends spending more for. 

In our Roku Plus Series 4K QLED TV review, we said the QLED panel produced vivid colors and brightness in everything we watched. It's not quite as sumptuous as what you'd get from an OLED screen, but a TV in this price point, there was nothing to complain about.

In Disney's Encanto, where color is so important for capturing the story's magical Colombian fantasy world, the Plus Series did an excellent job rendering the glorious greens, pinks, and purples that constitute so much of the movie's design palette.

A few things to note: The Plus Series all have 60Hz panels and no HDMI 2.1 ports, so hardcore console gamers should look at our list of the best gaming TVs for a TV that better suits their needs. Without 4K at 120Hz and VRR capability, you're not going to be able to play games at their best — particularly fast-action titles. 

That said, the lag time on the Plus Series was an impressive 11.5ms. That's hardly the lowest we've seen, but it's well below our 20ms threshold for good gaming and should be more than enough for casual gamers.

Bottom line — if you're in the market for a new TV and you want the best performance — for the least amount of money — the buck stops here. For more sales, check out our guide to the best TV deals and Best Buy coupon codes

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.