I reviewed Roku’s new Pro Series OLED TV, and it’s one of the better budget OLEDs I’ve ever tried

OLED TVs have a reputation for costing a small fortune, so it's a nice change of pace to test one that doesn't make me wince at the price tag. The Roku Pro Series OLED is Roku's first OLED TV, and it packs a 4K panel, a 120Hz refresh rate, and Roku's easy-to-use UI into a TV that starts at just $999.99 (and has already been discounted well below that).

It sits below Roku's Pro Series LX OLED in the lineup, which adds a faster 144Hz panel, a brighter screen, and better glare handling, but still holds its own among other budget OLEDs. I spent a few days with the 65-inch model, watching everything from Netflix shows to Blu-ray movies and playing a couple of PlayStation 5 games, and I was impressed from beginning to end. It won't out-muscle the brightest and best OLED TVs on the market, but at this price, the Roku Pro Series OLED has won me over.

Roku Pro Series OLED review: Price and release date

The Roku Pro Series OLED launched in September 2026, and it sits alongside the pricier Pro Series LX OLED. Here's how the lineup breaks down:

• Roku Pro Series OLED (55-inch): $999.99
• Roku Pro Series OLED (65-inch): $1,199.99
• Roku Pro Series LX OLED (55-inch): $1,299
• Roku Pro Series LX OLED (65-inch): $1,599

I should also note that the non-LX model I tested was on sale for Amazon's Prime Big Deal Days sale. During the event, the retailer had the 55- and 65-inch models listed at $699.99 and $799.99, respectively, making this already sweet deal even sweeter. We expect to see similar discounts around Black Friday and other sales events.

Roku Pro Series OLED review: Design

The Roku Pro Series OLED keeps things simple, with a super thin bezel and a sleek profile that should look great in any room, whether it's sitting on a stand or hanging on a wall.

Setup was a breeze, too. The dual legs attach without any tools at all, and not having to hunt around for a screwdriver was a welcome change. I usually prefer a center pedestal stand because it saves a bit more space, but the legs are small enough that I don't see them getting in the way of anything. The TV felt sturdy the whole time I used it, with no wobbling that I could notice. The TV does have a VESA mount if you’d prefer to forego the stand, and at just 1.6 inches deep at its thickest point, you should be able to get it relatively flush with the wall.

Image 1 of 2

The Pro Series OLED takes a minimalistic approach to its design, but to me, that’s a plus for a TV that’s built around an immersive viewing experience.

Roku Pro Series OLED review: Ports

All four HDMI ports on the Pro Series OLED are HDMI 2.1, and one of them supports eARC, so you can connect a soundbar without giving up a gaming input. I find it rare for every HDMI port to get the full 2.1 treatment, so in my opinion, that's kind of a big deal.

Image 1 of 2

Beyond that, you get a USB-C port, a USB-A port, Ethernet, optical digital audio out, and a cable/antenna input. Wireless connectivity is covered by Wi-Fi 5 and Bluetooth 5.2. Wi-Fi 5 support is a bit behind what some competitors offer, but I didn't notice a difference in streaming performance. It's a great suite of ports, and more than enough for the average TV enjoyer.

How we test TVs

We follow a standard testing protocol for every TV we review at Tom’s Guide. Our benchmarks include a series of technical and subject tests designed to rate the set’s performance.

For our technical tests, we use a Jeti spectraval 1501-HiRes spectroradiometer, a Klein K10-A colorimeter, a Murideo 8K-SIX-G Metal pattern generator, and Portrait Displays’s Calman TV calibration software to take measurements. We also use a Leo Bodnar 4K Input Lag Tester for determining whether it’s one of the best gaming TVs.

Subjective tests vary based on the reviewer, but usually feature anecdotes from a diverse selection of movies, TV shows, and other content reflecting the types of things you may actually want to watch on the TV.

For a more detailed look at what we do and how we do it, check out our “How we test TVs” page.

Roku Pro Series OLED review: Performance

I threw a wide mix of content at the Roku Pro Series OLED, starting with “Bugonia” on Netflix. Within the first few minutes, I was impressed, especially considering what this TV costs. The film looked incredible.

The screen was bright enough to enjoy in a dark or well-lit room, and its deep colors popped off the screen, thanks largely to Roku's HDR picture modes, which include Dark, Normal, and Bright. I stuck with Bright most of the time, but Normal looked great too, particularly when I had the lights turned off.

From there, I moved on to Netflix’s “Lord of the Flies,” which looked just as good. The show's jungle setting put the Roku's color gamut to work, and every bit of foliage and wildlife looked vibrant. To see how animation would hold up, I also watched a little bit of “Blue Eye Samurai.” The colors looked similarly vivid, and the animation was buttery smooth.

Dark scenes were the next test, so I popped in a 4K Ultra Blu-ray copy of “Tron: Ares,” which is chock-full of them. This is where the panel felt a little dim, though it didn't ruin the experience. I could see it being more of an issue in a super bright room, but in a darker setting, I could still make out everything happening on the screen.

Gaming performance is strong. I played a few sequences from “Marvel's Wolverine” and “Control Resonant” on a PlayStation 5 to test the Roku’s Game Mode, and while I was disappointed by the lack of a Game Bar overlay, the TV's automatic game mode still did its job. ALLM (Auto Low Latency Mode) kept input lag pretty much invisible to the naked eye, and AMD FreeSync Premium and VRR support gave me a smooth frame rate with zero screen tearing. All told, the Roku Pro Series OLED is as impressive for gaming as it is for watching content.

Roku Pro Series OLED review: Test results

Similarly-priced TVs

Looking at our lab results, the Roku Pro Series OLED holds its own in some areas, and shows its budget status in others. In SDR brightness, it hit 331 nits, beating the LG B6 (248 nits) and the Samsung S90H (226 nits), and landing just behind the LG C6's 360 nits.

HDR is where the price difference shows. The Roku reached just 574 nits, the lowest result in this group. The B6 managed to hit 780 nits, while the S90H (1,497 nits) and C6 (1,365 nits) are far brighter at more than double the Roku's HDR brightness output. That gap explains why darker scenes in "Tron: Ares" looked dim to me, and why I'd maybe point someone with a very bright living room toward a pricier OLED.

When it comes to color accuracy, the Roku's Delta-E of 2.3 hits behind the B6 (1.04), C6 (1.62), and S90H (1.65), all of which score lower (which is better, a.k.a. more color accurate). But that difference will be hard to spot with the human eye. To me, the Roku’s colors still looked rich and vibrant during my testing.

The Roku OLED hangs with its competitors in the gaming category with its 9.1ms input lag. That’s lower than the S90H's 9.3ms, and bests the 12.9ms that the LG B6 and C6 scored in their standard modes. Only the LG B6 beats it (8.9 ms) when its input lag boost is turned on, and the C6 matches it at 9.1ms. That's a great result for a budget OLED, and it tracks with the gaming experience I had with the TV.

While the Roku Pro Series OLED gives up some HDR brightness and color accuracy to hit a lower price, some people may find that trade to be worth it.

Roku Pro Series OLED review: Audio

The built-in speakers on the Roku Pro Series OLED are just fine, which matches how I feel about most TV speaker systems. Nothing I watched was adversely affected by this (at least, not by much), but most scenes sounded a little muffled because the speakers point right into the wall behind the TV.

Like I always say, a soundbar is the way to go if you want the best audio experience, and thankfully, the eARC-enabled HDMI port makes connecting one easy. If you're watching late at night, you can also connect a pair of Bluetooth headphones to the TV and keep the volume to yourself, which is a nice touch.

Roku Pro Series OLED review: Interface and apps

The Pro Series OLED uses Roku's customary UI, and it's still my favorite interface of all the ones I’ve used because of its streamlined nature. The home screen is fast and easy to navigate, the search function is super helpful for finding the exact content you want to watch, and none of it is bogged down by countless ads and pointless AI features.

You’ll find all your favorite streaming apps within the Roku OS, and you’ll also get support for Apple AirPlay, Apple Home, Alexa, and Google Home. Once again, Roku proves that less is more in the UI department.

Roku Pro Series OLED review: Remote

The included Roku Pro Series Remote is backlit and has voice controls, which makes it feel way more premium than its competition, and is something I wish every remote had. It includes a push-to-talk button for voice commands, a quick-launch button that you can customize to open your app of choice, and dedicated buttons for Netflix, Disney+, Prime Video, and YouTube.

My favorite feature here is the TV’s lost remote finder, which is amazing for people like me who constantly misplace their remote. All you need to do is push the remote finder button on the side of the TV itself, and your remote will start emitting a loud beeping sound so you can easily locate it, whether it got stuck between the couch cushions or mysteriously ended up in a different room.

Roku Pro Series OLED review: Verdict

The Roku Pro Series OLED is one of my favorite budget OLEDs that I’ve reviewed so far. It delivers a bright, colorful picture, smooth gaming performance, and a great set of ports at a price that you just can’t refuse. When paired with the fantastic remote, breezy UI, and minimalist design, the overall package here is just stellar.

If you want something even brighter with a faster refresh rate and better able to handle glare check out Roku's own Pro Series LX OLED or the LG C6, though you'll pay considerably more. If you want to compare it to another value OLED, I’d say that the LG B6 is worth a look, as it’s markedly better in HDR brightness, is slightly more color-accurate, and has a more full-featured game mode with better input latency. It’s a bit more expensive, but I’ve seen the 65-inch version on sale for as little as $1,299.99, which is only a hair more than the 65-inch Roku’s $1,199.99 MSRP.

There are more impressive TVs out there if you’re just going off raw testing data, but if you're shopping for your first OLED and don't want to overspend, the Roku Pro Series OLED should immediately snag a spot on your list of contenders.