Best January sales 2024 — save on Apple Watch, OLED TVs and more

Sony headphones, Bravia OLED TV, PS5, Samsung tablet, iPad and Asics sneakers
(Image credit: Future)

The next major retail holiday is still weeks away. However, there are plenty of January sales you can shop right now. Retailers like Best Buy, Target, and Amazon are slicing  the price of 4K TVs, small appliances, Apple gear, and more. 

I've been tracking deals for over 16 years and I've noticed that every year starts with a flood of January sales designed to move stock of items that didn't sell out over the holidays. This includes popular items like iPads, headphones, coffee machines, and a few seasonal items such as fitness trackers and winter apparel. 

These January sales are an excellent opportunity to score the gift you wanted at a fraction of its price. Likewise, it's a great time to make use of any gift cards you might have received over the holidays. While there are plenty of good sales available this week, keep in mind that record price lows will be limited. That said, I'll be comparing all January sales to price lows we saw last year and calling out which deals I think are worth your money. For more deals, check out our early Presidents Day sales guide.

Best January sales

Top deals

Crocs sale: Crocs from $9 @ WalmartEditor's Choice!Price check: 50% off select styles @ Crocs.com

Crocs sale: Crocs from $9 @ Walmart
Editor's Choice! Walmart is knocking up to 50% off select men's, women's, and children's Crocs as part of its January sales event. After discount, deal prices start from $9. The sale is one of the biggest we've seen and includes all-terrain clogs, slip-resistant clogs, sandals, and more. In most cases, it beats the direct sale from Crocs.com, but the styles on sale are different.
Price check: 50% off select styles @ Crocs.com

Adidas sale: deals from $7 @ AmazonPrice check: deals from $8 @ Adidas

Adidas sale: deals from $7 @ Amazon
The Adidas Store at Amazon is offering a wide variety of January sales on men's/women's/children's sweat pants, hoodies, socks, and more. After discount, deals start as low as $7. Note that the Adidas Store is offering a wider sale with up to 60% off select items.
Price check: deals from $8 @ Adidas

Hydro Flask sale: deals from $34 @ AmazonPrice check: from $29 @ Hydro Flask

Hydro Flask sale: deals from $34 @ Amazon
Amazon has select 32-ounce and 40-ounce Hydro Flask stainless steel bottles on sale for as low as $34. The sale includes various colors ranging from oat to indigo. It's one of the lowest prices we've seen for these Hydro Flask tumblers. Note that Hydro Flask is offering a similar sale with lower prices on smaller tumblers.  
Price check: from $29 @ Hydro Flask

Stamina Mini Exercise Bike: was $149 now $89 @ OverstockPrice check: $89 @ Amazon

Stamina Mini Exercise Bike: was $149 now $89 @ Overstock
Don't have the room for an exercise bike? The Stamina Mini Bike is compact, portable, and can be tucked away anywhere. It features a smooth pedal system with slim grips for both upper or lower body workouts. It also has adjustable resistance settings, an electronic LCD, and best of all it uses self-generating power. Note that Amazon offers the same price, but it ships via a third party merchant.
Price check: $89 @ Amazon

Nectar: was $699 now $359 @ NectarWinter sale!

Nectar: was $699 now $359 @ Nectar
Winter sale! Our favorite value mattress is now 40% off in Nectar's latest sale. In our Nectar mattress review, we called the Editor's Choice mattress a tremendous value for the money. We found it's very comfortable (thanks to its five layers of memory foam) and it offers excellent pressure relief around your shoulders, hips, and back. Bonus points for offering an impressive 365-night trial and a forever guarantee. Currently, you can get the twin mattress for $359 (was $599) or the queen for $659 (was $1,099).

Apple Watch 9 (GPS/41mm): was $399 now $329 @ AmazonLowest price!Price check: $349 @ Walmart | $329 @ Best Buy

Apple Watch 9 (GPS/41mm): was $399 now $329 @ Amazon
Lowest price! The new Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: $349 @ Walmart | $329 @ Best Buy

Fitness

Yoga & pilates sale: deals from $5 @ TargetPrice check: deals from $9 @ Amazon

Yoga & pilates sale: deals from $5 @ Target
From yoga blocks to lightweight yoga mats, Target has dozens of yoga and pilates accessories on sale from $5. The sale includes brands such as All in Motion, Gaiam, Blogilates, and more.
Price check: deals from $9 @ Amazon

CAP fitness equipment: deals from $12 @ Amazon

CAP fitness equipment: deals from $12 @ Amazon
Amazon is taking up to 60% off select CAP fitness gear. The sale includes barbell plates, weight benches, plate racks, weighted vests, and more. After discount, prices start from $12. As part of the sale, you can get the CAP Barbell Olympic Grip Weight Plate Collection for $35 (pictured, was $74). It includes four 10-lb. plates. 

Bodylastics Resistance Band Set: was $49 now $38 @ AmazonPrice check: sold out @ Bodylastics

Bodylastics Resistance Band Set: was $49 now $38 @ Amazon
These Bodylastics Resistance Bands as the best resistance bands we've tested. In addition to the exercise bands, this kit comes with a variety of useful attachments, including handles, ankle straps and a door anchor. The durable latex bands range in resistance from 3 to 19 pounds and can be used together for even more resistance. We especially like the patented anti-snap technology, designed to prevent overstretching and snapping during those more intense workouts.
Price check: sold out @ Bodylastics

Flybird 3 in 1 Workout Bench: was $149 now $129 @ AmazonPrice check: $148 @ Flybird

Flybird 3 in 1 Workout Bench: was $149 now $129 @ Amazon
This 3-in-1 workout bench can be used for all types of workouts ranging from chest presses to hyperextensions. It's made of heavy duty steel and can support up to 770 pounds.  It's easy to assemble and features 3-inch backrest and support pads that are made of high-density sponge.
Price check: $148 @ Flybird

Bowflex SelectTech 840 kettlebell was $199 now $123 @ Amazon
The Bowflex SelectTech 840 Kettlebell is one of the best kettlebells we've tested. This 6-in-1 kettlebell features a turn dial for six on-the-go adjustments that range from 8 to 40 lbs. It's the most storage-friendly and compact adjustable kettlebell we've tested.
Price check: $129 @ Best Buy

Bowflex SelectTech 840 kettlebell was $199 now $123 @ Amazon
The Bowflex SelectTech 840 Kettlebell is one of the best kettlebells we've tested. This 6-in-1 kettlebell features a turn dial for six on-the-go adjustments that range from 8 to 40 lbs. It's the most storage-friendly and compact adjustable kettlebell we've tested.
Price check: $129 @ Best Buy

Todo Under Desk Treadmill: was $195 now $165 @ AmazonPrice check: $199 @ Walmart

Todo Under Desk Treadmill: was $195 now $165 @ Amazon
Kick off 2024 with more physical activity thanks to the Todo Under Desk Treadmill. It arrived fully assembled and can slide underneath your desk so you can take a brisk walk while working or during your lunch break. The "Amazon's Choice" treadmill features a shock absorption system, silica gel column support, advanced motor, and a 5-layer widened tread belt that allows you to walk, jog, or run. It has a steal frame that supports up to 242 lbs.
Price check: $199 @ Walmart

BowFlex Weight Bench 5.1s: was $499 now $349 @ AmazonPrice check: $349 @ Walmart

BowFlex Weight Bench 5.1s: was $499 now $349 @ Amazon
This heavy duty steel weight bench can be set to six adjustable angles including 30, 45, 60, or 90 degrees (in addition to flat and decline). It features a removable leg hold-down brace and 600 lb. load capacity.
Price check: $349 @ Walmart

TVs

TV sale: deals from $69 @ Best BuyPrice check: from $69 @ Amazon

TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are the cheapest TV prices we've seen from Best Buy this month. Note that Amazon is offering a similar sale with prices from $69.
Price check: from $69 @ Amazon

Insignia 55" F30 4K Fire TV: was $399 now $249 @ Best Buy

Insignia 55" F30 4K Fire TV: was $399 now $249 @ Best Buy
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.

Samsung 50" 4K TV: was $379 now $279 @ Best Buy

Samsung 50" 4K TV: was $379 now $279 @ Best Buy
If you want to upgrade from 43-inches, but don't have the room for a massive TV, this 50-inch Samsung set is definitely worth a look. The TV has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls. You'll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the smart TV features you'd expect.

LG 65" UQ70 4K TV: was $599 now $399 @ Best Buy

LG 65" UQ70 4K TV: was $599 now $399 @ Best Buy
If you're on the hunt for a new TV on a budget then this 65-inch LG is a great pick for a game room or home office. It's a 4K TV with all the smart features you could want. Plus, it also packs HDR10 and HLG support, as well as a Game Optimizer mode. It can upscale non-UHD content thanks to its Gen5 processor, and it's now on sale in this epic TV deal.

LG 70" 4K TV: was $648 now $498 @ WalmartPrice check: sold out @ LG

LG 70" 4K TV: was $648 now $498 @ Walmart
Finding a name-brand 70-inch TV at this price point is very rare. However, Walmart currently has the LG UQ70 series TV on sale for $498. Aside from its giant screen, it features LG's a5 Gen5 AI Processor for upscaling regular content to 4K. You also get HDR10/HLG support and built-in support for Google Assistant, Amazon Alexa, Apple AirPlay, and HomeKit.
Price check: sold out @ LG

LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy

LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. The 48-inch model is a Best Buy exclusive.

LG 86" UR7800 4K TV: was $1,249 now $799 @ Best Buy

LG 86" UR7800 4K TV: was $1,249 now $799 @ Best Buy
At 86 inches corner-to-corner and nearly 100 pounds, this 4K LED TV is definitely a centerpiece for your living room. It doesn't have the screen tech to outperform the latest OLED TVs, but it does support HDR10 and LG's Active HDR mode that takes SDR colors and upscales them. It also comes with LG's WebOS smart platform that has generally been one of the best for the last few years. For under $900, this is a great deal and a Best Buy exclusive.

Mattresses

Brooklinen All Season Down Alternative Comforter: was $159 now $135 @ Brooklinen
Editor's Pick!

Brooklinen All Season Down Alternative Comforter: was $159 now $135 @ Brooklinen
Editor's Pick!
I've been using the Brooklinen All Season Down Alternative Comforter for the past month and it's quickly become my favorite comforter. It's airy, soft and does an excellent job of insulating heat on cold nights. It's made from recycled PET fibers, repurposed from plastic bottles, but you'll swear it feels like a down comforter. In addition, it's hypoallergenic and can be used year-round. It's available in various sizes and styles. Use coupon "COMFORT15" to drop its price to $135 at checkout.

Siena Mattress: was $499 now $199 @ Siena

Siena Mattress: was $499 now $199 @ Siena
The Siena Mattress is a very affordable memory foam mattress from the same company behind Nectar and DreamCloud. Its medium-firmness feel should suit most sleepers and we like that it has five layers of memory foam and polyfoam, with a breathable cover to help you sleep cooler at night. In our Siena Memory Foam mattress review, we said it offers excellent temperature regulation, superb edge support, and low motion transfer for a very low price. As part of its January sale — Siena is offering the twin for $199 (was $499), whereas the queen is $399 (was $699). You also get a 180-night trial with free shipping and returns. 

DreamCloud Hybrid Mattress: was $839 now $449 @ DreamCloudSave 40%!

DreamCloud Hybrid Mattress: was $839 now $449 @ DreamCloud
Save 40%! The 14-inch DreamCloud mattress is one of the tallest beds we've reviewed and our favorite hybrid mattress. It features five layers that offer firm, responsive support as well as soft cushioning. In our DreamCloud mattress review, we said it's a great bed for just about anyone, but it especially shines for those suffering from hip or lower back pain. As part of its flash sale — you can get the DreamCloud Hybrid mattress twin for $449 (was $839) or the queen for $799 (was $1,332). The mattress comes with free shipping, free returns, and a 365-night home trial.

Helix Midnight Mattress: was $936 now $702 @ HelixSave 25% + free pillows!

Helix Midnight Mattress: was $936 now $702 @ Helix
Save 25% + free pillows! As part of its January deals — Helix is taking 25% off sitewide via coupon "WKFLSH25". Even better, all deals come with two free pillows. After discount, you can get the Midnight (twin) for $702 (was $936) or the queen for $999 (was $1,332).  In our Helix Midnight Mattress review, we said the hybrid mattress delivers the comfort and support you'd expect of a pricier model. It's also an excellent choice for side sleepers, with memory foam that relieves pressure by cradling pressure points along your body. Meanwhile, the mattress' coils offer a little bounce, limit motion transfer, and boost airflow to keep you cool as you sleep.

Nectar Premier Hybrid Mattress: was $1,349 now $799 @ Nectar

Nectar Premier Hybrid Mattress: was $1,349 now $799 @ Nectar
I've been sleeping on this bed since April and I can't recommend it enough. Nectar's 2023 mid-tier hybrid bed uses both memory foam and 8-inch innerspring coils to offer maximum comfort and support for most types of sleepers. In my Nectar Premier Hybrid mattress review, I said it offers the cradling sensation you expect from memory foam mattresses without that sinking sensation some memory foam mattresses suffer from. I weigh 240 lbs. and this mattress supports every inch of my body when I'm laying down. Nectar includes free shipping, returns, and a 365-night trial as well as a lifetime warranty. After discount, the twin costs $799 (was $1,349), whereas the queen costs $1,099 (was $1,799). 

Apple

iPhone 15: free w/ Boost Infinite @ Amazon

iPhone 15: free w/ Boost Infinite @ Amazon
Amazon is offering any iPhone 15 for free when you sign up for Boost Infinite. Boost Infinite is a membership plan for iPhone users. For $60/month, you get unlimited talk, text, and data. Plus, after 12 consecutive monthly payments, members can upgrade to the latest iPhone model at no extra cost. There is no trade-in requirement to join, which means you can keep your current iPhone or sell it to a third party. 

Apple Watch SE 2022 (GPS/40mm): was $249 now $199 @ AmazonPrice check: $199 @ Best Buy | $199 @ Walmart

Apple Watch SE 2022 (GPS/40mm): was $249 now $199 @ Amazon
The current-gen Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. It's now at its lowest price ever.
Price check: $199 @ Best Buy | $199 @ Walmart