This month's Emma mattress sale is offering a superb discount on all of its foam and hybrid models, plus up to 62% off select bedding. In the UK you can save 40% on every mattress when using the discount code FLASH40, and there's a 40% off saving for US customers when using the discount code ACT40 at checkout.
Thanks to these deals, the Emma Original UK is now priced from £299.40 (was £449), and the Emma Original US is now priced from $389.40 (was $649). So if you have decided that the best mattress for your sleep is an Emma, now is a good time to buy. The brand offers a risk-free trial (200 nights in the UK, 100 nights in the US) so that you have plenty of time to try it out at home. If you change your mind, Emma will collect the mattress and refund your money.
Need new bedding? Then the best deal for Emma UK customers will help you save up to 62% on accessories such as duvets and blankets. US customers can save 45% when buying the Emma Original plus an Emma Mattress Protector and Emma Pillow in the same order. Emma is superb value for money anyway, and with these discount codes lowering the price, it's a true bargain.
Emma mattress sale: best UK discounts
Emma mattress sale UK | 40% off any Emma mattress with discount code FLASH40
Here's your chance to save 40% on any Emma mattress when shopping direct with the brand. This saving applies to all three mattresses: the Emma Original (now from £269.40), the Emma Hybrid, and the Emma Premium. There's a bigger discount of up to 62% on select accessories including blankets, duvets and pillows, so can get your bed autumn-ready for much less this month.
Emma mattress sale: best US discounts
Emma mattress sale US | 40% off the Emma mattress with code LABOR40
US buyers can also save 40% on the Emma Original (it's the only mattress the brand offers in the US and it differs from the UK version). With zero motion transfer and super-comfy memory foam, it's designed to work for all body types and sleeping positions. You can also snag an extra 5% off the Emma deal bundle in the current sale - a good option if you want to upgrade all aspects of your sleep.
Which Emma mattress UK should I choose?
Emma's UK mattress selection consists of three core mattresses. The Emma Original is the most affordable of the range and the best memory foam mattress bar Nectar for sheer value for money (see our round-up of the latest Nectar mattress deals and sales). It includes three types of foam, topped by a temperature-regulating top cover, and is rated as a true medium (5 out of 10) in firmness, making it a great choice for most people.
The Emma Hybrid is another great choice from the top-rated mattress in a box brand. It offers the same layers of foam, but with a layer of 2cm pocket springs sandwiched in-between. It's the softest of the range, rated at a 3 out of 10 in firmness. This could be too soft for heavier bodies, making the Emma model below a much better choice for delivering the physical support you need.
The Emma Original Hybrid is extra-tall, with 12.5cm pocket springs and an added layer of memory foam. It's designed to offer maximum body support for tall and heavy sleepers, as well as those who prefer their mattress to feel a little firmer.
If you have a bigger budget and want a highly breathable, cooling hybrid, we'd also recommend the Simba Hybrid Luxe, or the Dormeo S Plus Evolution. We've rounded-up the latest and best Simba mattress sales and discounts, in addition to the best Dormeo mattress sales, to help you save.
Which Emma mattress US should I choose?
There may only be one Emma mattress available to US buyers, but it's an excellent choice and offers real value for money, especially with a discount code giving you 40% off. By it as part of a bundle, comprising a high quality mattress protector and a comfy bed pillow for sleeping, and you'll net a 45% saving.
The Emma Original US is made of three memory foam layers, with each designed to offer a different level of support. The bottom layer aides spinal alignment (so you don't wake up feeling stiff), and the middle assists pressure relief through even weight distribution (so no pesky pain or pressure spots on your body). The top layer delivers high levels of motion isolation, which is great for couples where one of you is a restless sleeper.
All of this is wrapped up in a highly effective climate regulating top cover, which prevents a build-up of heat or moisture when you're in bed. It's good news for warm sleepers, even if it isn't a proper cooling mattress.
Emma mattress sale: today's best prices
The Emma Original is the brand's most popular mattress and its cheapest. While it has a 5 (out of 10) firmness rating, it's on the softer side of medium firmness, making it a brilliant choice for side sleepers who need extra cushioning to reduce pressure on their hips and knees. We have also tested the Emma Original with combi sleepers (people who switch between sleep positions) and they loved the Emma regardless of the position they ended up in.
If you do feel that the Original isn't firm enough or soft enough for your body, you can request a free comfort layer from Emma. This is excellent as you can closely tailor the feel of this mattress to your body weight and posture needs.
The Emma Original sports a no motion transfer design, which is ideal for couples where one of you is a restless sleeper or moves between positions in the night. Hygiene wise the Emma ticks all the boxes too with a removable and machine-washable cover to keep allergens, stains and bacteria at bay.
While it's already an affordable option, we have seen cheaper prices on the Emma Original during previous Black Friday mattress deals events. Whether Emma will offer bigger discount codes this November remains to be seen, but at this already low price the Emma Original is already an excellent cheap mattress deal.
If you like your mattresses soft and bouncy, the Emma Hybrid is the perfect choice for you. It's rated at a 3 out of 10 in firmness, making it a true soft-medium. So if you need maximum support for your back and neck, we'd suggest looking at the Emma Premium below.
Because this one is a hybrid, it uses the same memory foam design as the Emma Original, but with the addition of 2.5cm micro-coils. These coils make the mattress more breathable than the Emma Original because (by the nature of their design), air flows more freely through and around them. Those same coils make the Emma Hybrid a better choice for good spinal alignment while you sleep.
The Emma Hybrid mattress discount code scores you a 40% saving, but the best deal we've seen recently was a 45% discount on Amazon Prime Day earlier this summer. We expect more price drops for this one closer to Black Friday, but the current deal is still excellent value for money if you want one of the softest hybrid mattresses for less.
If you love the sound of a plush mattress and have a bigger budget, take a look at our Saatva Classic Mattress review too. This hotel luxury offering is usually on sale and we have rounded up the latest Saatva mattress sale offers to save you $200.
The Emma Premium mattress is best suited to tall and heavier bodies thanks to its medium-firm design that's definitely on the firmer side. It sports 12.5cm pocket springs, which is a real step up from the Emma Hybrid, and these springs help the mattress to stay cooler throughout the night.
We asked a hot sleeper to snooze on the Emma Premium and they stayed cool and comfy all night, even with a lightweight duvet over them during warm weather. This isn't a proper cooling mattress per se, but the layer of breathable Airgocell memory foam definitely boosts airflow. Tempur makes an effective cooling mattress called the Breeze, which is often on sale - check out our guide to the best Tempur-Pedic mattress sales for the latest deals.
Emma has designed its Premium mattress for enhanced lower back and leg support, making it a good choice if you regularly deal with pain or pressure in those areas. The heavy lifting here is mainly carried out by a layer of pressure-relieving viscoelastic, a material developed by astrophysicists and the perfect partner to all that Airgocell foam. At the base is a layer of Emma's famous HRX (High Resiliency Extra) cold foam to keep your spine aligned for comfier sleep in any position.
Emma Premium mattress deals are a little trickier to come by than discounts on the Emma Original and Hybrid, and the current sale offer is fantastic value. It was marginally beaten by the the 42% off site wide sale we saw in March 2021.
US Emma Original mattress discount codes
The Emma Original Mattress US is not to be confused with the UK version, but it does offer the same fantastic value for money. It's the only Emma mattress you can buy direct from the brand in the US and it suits all sleeping positions, especially side sleepers. That's because it feels soft and cushioned beneath the hips, knees and shoulders during side sleeping positions.
With the new discount code, the Emma Original Mattress US is up to $519 off, so you can get a King size for just $779.40 (was $1,299). With the same deal, a queen size costs $659.40 (was $1,099). While this 40% saving is great, we have seen Emma offer 45% off this mattress before. If you want to make a 45% saving today, you'll need to purchase the bundle offer which includes the mattress, a pillow and protector.
There are four layers to this Emma, starting with HRX (High Resiliency Extra) cold foam in the base. This is included in all Emma mattresses and it's there to boost pressure relief and to keep your back and shoulders properly supported as you lie down. Above that sits a layer of memory foam for extra pressure relief, and to ensure the mattress contours to your unique curves during sleep. As such, you shouldn't feel any pain or pressure,
Emma has added a layer of Airgocell foam to reduce motion isolation from you and your partner (so you don't wake each other up so easily when tossing and turning). There's also a soft cover that keeps moisture and body heat at bay, though we found it still slept a little warm. Even so, at this super-low price, it's hard to complain.
Do I need an Emma mattress discount code?
The best Emma mattress deals are usually found through a discount code. However, you don't need to search far to find these as we're rounding them up right here as and when we spot them.
Most Emma mattress discount codes are available via the Emma site in the form of a sale banner that appears when you add your chosen mattress to the shopping cart. And often you can just click on the banner to activate the discount without even having to type in the code yourself.
Emma Black Friday and Cyber Monday mattress deals in 2021: what we expect to see
The last Emma mattress Black Friday and Cyber Monday sales were some of the best we've seen from the brand in both the UK and the US. This discount covered all Emma mattresses, plus a range of bedding accessories.
In the UK there was a 35% discount at John Lewis, but the biggest discount came from Emma itself. This included deals on sleep accessories and bundles, so there really was something for everyone.
In the US, we saw a 40% Emma mattress Black Friday Emma deal. At the time this was the best discount on the one and only Emma US offering, but it was later topped by an Independence Day deal offering 45% off.