Buckle up, folks — Amazon Prime Day is back this July, and it's longer than ever

(Image credit: Amazon)

Finally, the announcement we've been eagerly awaiting has arrived. Amazon has unveiled the dates for its Prime Day sale in Australia, and thankfully for you, deal hunters, you won't have to wait long.

The online retail giant has confirmed that Prime Day 2025 will take place from 12:01am AEST on Tuesday, 8 July to 11:59pm AEST on Monday, 14 July. Yes, you read that right — it's a massive week-long sale! It's officially the longest ever Prime Day we've seen, beating its impressive six-day Big Smile Sale in March and Prime Big Deal Days last October.

Prime Day 2025: what to expect

If Prime Day 2024 sales were anything to go by, we can speculate that there will be great deals on a range of products, including Amazon's own devices. We anticipate that there will be discounts aplenty on Echo smart speakers, Ring and Blink cameras, Fire TV sticks and more. We're even hoping to snag a good bargain on Kindle ereaders, but we're keeping our expectations in check since we haven't seen them discounted since Black Friday 2024.

If you're completely new to Prime Day sales, you can sign up for a 30-day Amazon Prime free trial so you can get the most out of Prime Day deals. Some membership benefits include free and same-day delivery, a Prime Video subscription and, of course, early access to member-exclusive sales.

That said, to fully encapsulate all that Prime Day 2025 has to offer, you may want to hold off starting your trial until July 1 rolls around. That way, your 30-day window will allow you to shop till you drop throughout the entirety of Prime Week. If you do decide to sign up early, you'll still make the most of the sale, but you may miss out on the final deals window.

So, if you've been eyeing your next Amazon purchase or want to shop big before the next major sales event rolls around, there's no better time to bag a bargain than during Prime Day 2025. We will be on deck during the entire sales week to hunt down the best deals as they appear, so be sure to check back when Prime Week is upon us.

Until then, start getting your Amazon wishlist ready — there are only 20 days to go!

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Lucy Scotting is a digital content writer for Tom’s Guide in Australia, primarily covering NBN and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.

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Prime Day 2025: what to expect