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Amazon Prime Early Access Sale — everything you need to know

Amazon Prime
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The Amazon Prime Early Access Sale is just days away. The event will begin at 12 a.m. PT on October 11 and last through 11:59 p.m. PT on October 12. Like Prime Day, this 48-hour sale is exclusive to Prime members only. Full details of what will be discounted aren't known, but we're expecting Amazon deals on key brands like Lego, Samsung, Shark, iRobot, Tefal, Elemis, and others. 

With Black Friday deals starting earlier every year, the Prime Early Access Sale is also Amazon's way of kickstarting the holidays. Here's everything we know so far about Amazon's rumored fall event.

Alternatively, make sure to check out our list of the best Amazon promo codes to help you save on your Amazon purchases. Or you can browse all the Amazon deals for yourself here (opens in new tab). And when it's time to chop these are the five best credit cards to use at Amazon.

Shop today's best Amazon sales


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TV sale: deals from $89 @ Amazon (opens in new tab)
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as $89. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon. 

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Insignia 50" 4K Fire TV: $399 $249 @ Amazon (opens in new tab)
If you're looking for a big-screen TV that won't break your budget, you'll want to check out the Insignia 4K Fire TV. It's currently one of the cheapest 4K smart TVs we've seen. It provides easy access to a variety of streaming services and comes with a voice remote featuring Alexa. 

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Toshiba C350 50" 4K Fire TV: $469 $299 @ Amazon (opens in new tab)
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2021 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. As part of its early Prime Early Access Sale preview, Amazon has the TV on sale.

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TCL 50" 4K QLED Roku TV: $699 $399 @ Amazon (opens in new tab)
The TCL 5-Series is part of TCL's QLED series of TVs. The QLED TV has up to 80 zones of LED local dimming. It also supports HLG/HDR10/Dolby Vision content and an Auto Game Mode, which switches the TV to low-latency game mode when it detects a console connected and powered on. This is one of the best Prime Early Access sales around if you're looking to get the most for your money. 

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Vizio 55" OLED 4K TV: $1,199 $959 @ Amazon (opens in new tab)
Vizio's excellent OLED TV is on sale. The 55-inch 4K OLED TV packs Vizio's new IQ Ultra CPU and the company's new ProGaming Engine, which is designed for Xbox and PS4 gameplay. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast, and a host of digital assistants for hands-free control of your TV. Just keep in mind it's been as low as $806 earlier this summer. 

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LG 55" B2 4K OLED TV: $1,296 $996 @ Amazon (opens in new tab)
The LG B2 is a 2022 OLED TV. It uses LG's a7 Gen5 AI processor and supports Dolby Vision/HDR10/HLG formats. Gamers will appreciate its 120Hz panel as well as LG's Game Optimizer and the inclusion of two HDMI 2.1 ports. It also has built-in Google Assistant and Amazon Alexa with support for Apple HomeKit. This is the cheapest price we've ever seen for this TV.


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AirPods Pro w/ MagSafe: $249 $179 @ Amazon (opens in new tab)
Amazon has the AirPods Pro w/ MagSafe case on sale for $179. That's $69 off and the lowest price right now. The AirPods Pro offer both sweat and water resistance (IPX4 certified) along with built-in noise cancellation. 

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AirPods Pro (2022): $249 $239 @ Amazon (opens in new tab)
The newly released AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. By comparison, Best Buy has them for $249 (opens in new tab)

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MacBook Air (256GB/M1): $999 $849 @ Amazon (opens in new tab)
Despite being a previous-gen machine, the MacBook Air M1 is still one of the best laptops around. It features Apple's blazing fast 7-core M1 CPU, which in our tests is absolutely phenomenal. It also comes with 8GB of RAM and this 256GB SSD. 

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10.2" iPad (64GB/2021): $329 $299 @ Amazon (opens in new tab)
The 10.2-inch iPad features Apple's A13 Bionic CPU, a new 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. Deals on this base model are rare, so snatch this up while you can.

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MacBook Pro 14" (M1 Pro/512GB): $1,999 $1,599 @ Amazon (opens in new tab)
Lowest price! The 2021 MacBook Pro sports Apple's new M1 Pro CPU, which delivers 8 more GPU cores, a better Media Engine, and more memory bandwidth than the already incredible M1 chip. It's also Apple's first 14-inch MacBook Pro featuring a 14.2-inch Liquid Retina XDR mini-LED display with 3024 x 1984 resolution. Others specs include 16GB of RAM and a 512TB SSD. You also get three Thunderbolt 4 ports, HDMI port, SDXC card slot, and a MagSafe 3 port. It's now $1,799, but you get an extra $199 off at checkout for a final price of $1,599.


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Fire TV Stick 4K: $49 $24 @ Amazon (opens in new tab)
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa and play games for just $24. 

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Fire TV Stick 4K Max: $54 $34 @ Amazon (opens in new tab)
Amazon's Fire TV Stick 4K Max is on sale. It's the best Fire TV device Amazon's ever made, thanks to performance gains and a slightly updated remote that helps cord-cutters jump to live TV. 

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Amazon Fire TV Cube: $119 $59 @ Amazon (opens in new tab)
Access today's most popular streaming content with Amazon's Fire TV Cube. From Netflix to Disney Plus to Sling TV, this Alexa smart device brings the convenience hands-free control of your favorite programs and movies to your living room. 

Amazon devices

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Amazon Echo Show 5 (2nd gen): $84 $39 @ Amazon (opens in new tab)
The ideal smart home center piece, the Amazon Echo Show 5 crams a lot of features into a small package. Perfect as an alarm clock or a kitchen companion, you can watch videos, get news/weather updates, and take video calls in seconds. 

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Kindle Paperwhite (2021): $139 $99 @ Amazon (opens in new tab)
The new Amazon Kindle Paperwhite is the best e-reader on the market. It features a 6.8-inch display, 300ppi resolution, 8GB of storage and weighs 7.2 ounces. The larger display, warmth options and USB-C charging are new features that make an already great e-reader even better. 

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Amazon Kindle Paperwhite Signature Edition (2021): was $189 $134 @ Amazon (opens in new tab)
The new Kindle Paperwhite Signature Edition sits between the $139 Kindle Paperwhite and the $249 Kindle Oasis. In our Kindle Paperwhite Signature Edition review (opens in new tab), it earned our Editors' Choice award. The new tablet offers 32GB of storage and comes with no ads. In addition, it supports Qi (wireless) charging and features automatically adjusting lights. 

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Echo Show 15: $249 @ Amazon (opens in new tab)
Free Echo Show 5!
Keep in touch with friends and family courtesy of the Echo Show 15. Amazon's largest Alexa-powered smart display packs a 15.6-inch 1920 x 1080 display, dual 1.6-inch speakers, and a 5MP camera. It can be mounted on a wall or displayed on a compatible stand (not included). It comes with a free Echo Show 5. 

Kitchen appliances

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Ninja Coffee Maker (CE251): $99 $79 @ Amazon (opens in new tab)
Compact and easy to use, the Ninja CE251 Coffee Machine is a no-fuss, 12-cup coffee brewer with a removable 60-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance.

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CHEFMAN Air Fryer Toaster Oven XL 20L: $199 $170 @ Amazon (opens in new tab)
This toaster oven from Chefman comes with nine cooking functions including: bake, air fry, toast, convection bake, slow cook, bagel, broil, warm and dehydrate — so the recipe possibilities are endless. You can set the temperature yourself from 200 to 450 degrees (F) and the large 20 liter capacity can fit a whole roast chicken, so it’s great for family dinners. 

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Instant Pot Dual Pod Plus 3-in-1 Coffee Maker: $229 $159 @ Amazon (opens in new tab)
This coffee machine can take K-Cup or Nespresso pods, or your own coffee grounds via a reusable pod for maximum flexibility. Once your pod of choice is in place, all you need to do is select one of six cup sizes and select the brew strength from the buttons on the top. The tall body of the Dual Pod Plus also allows you to fit taller cups and travel mugs under the spout, which could come in very handy.


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Razer Kraken Gaming Headset: $79 $39 @ Amazon (opens in new tab)
This top Razer gaming headset packs gel-infused ear cushions and a noise-isolating microphone to keep you comfortable and on top of your game for hours on end. It's currently at its lowest price ever. 

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Ring Fit Adventure: $79 $68 @ Amazon (opens in new tab)
The Ring Fit Adventure is now in stock and on sale at Amazon. The Ring Fit Adventure is a fun peripheral for Switch owners who want to burn some calories while playing games. Add it to your cart to see the discounted price, which is one of the lowest prices we've seen. 

What is the Amazon Prime Early Access Sale?

The Amazon Prime Early Access sale is the fall version of Prime Day. Although full details of the deals we'll see at the event aren't known, based on last year's Epic Daily Deals event, it's likely we'll see sitewide deals on consumer electronics, apparel, kitchen appliances, toys and more. 

What are the Prime Early Access Sale dates?

Amazon has confirmed that the Prime Early Access Sale will begin in mid-October. The official start time for the U.S. is 12 a.m. PT, with discounts and offers available until 11.59 p.m. PT the next day.

In the U.K. the deals will kick off at midnight on October 11 and will presumably last until 11.59 p.m. on October 12.

Who can shop the Amazon Prime Early Access sale? 

Last year's Epic Daily Deals event was open to all shoppers. However, the Prime Early Access sale implies this year's sale could be exclusively for Amazon Prime members. If you're not a Prime member, you can sign up for a free Prime membership (opens in new tab) trial that will last 30 days.

Will the Prime Early Access deals be any good? 

It's hard to tell if the Amazon Prime Early Access Sale will be good without actually seeing the deals. That said, Amazon is known for offering solid deals during major shopping events. 

The retailer has already promised discounts on key brands, including Shark, Nespresso, Philips, Oral-B, Samsung, Xiaomi, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon is also claiming that the event will feature "some of Amazon's lowest prices of the year so far" on selected products — including those from Elemis, Braun and Tefal.

Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals and/or exaggerating its deals. So we recommend that you always price check deals using a site called CamelCamelCamel (opens in new tab). The sites lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon. Additionally, you can rely on the Tom's Guide team to spotlight the best deals during Amazon's rumored event. 

Will there be alternative Prime Early Access sales?

Given that this is the inaugural Prime Early Access sale, it's unlikely that other retailers will offer competing sales. However, in the past we've seen retailers like Walmart, Target, and Best Buy price match Amazon. Although nothing is confirmed, we'll be keeping an eye on Amazon's biggest competitors to see if any of them launch alternate sales. 

How to prepare for Prime Early Access sale

  • Amazon's October sale will be a Prime member-only event. If you you're not a Prime member, you can sign up for a free Prime membership (opens in new tab). The free trial lasts 30 days, which should be more than enough time to take advantage of Amazon's sale. 
  • Don't buy any Amazon devices just yet. As we've seen during Prime Day, Amazon loves to offer sales on its own gear (e.g. Echo Dot, Kindle Paperwhite). We suggest waiting until the Prime Early Access sale begins to make any Amazon hardware purchases. 

Can I get a free Amazon Prime membership?

an image of an iPhone with Amazon Prime on it

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If you're not a Prime member, you can take advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial (opens in new tab) or a free 6-month trial if you're a student (opens in new tab). Additionally, EBT and government assistance recipients can sign up for a free 30-day trial (opens in new tab) and get 50% off their membership should they keep it. 

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.