Amazon’s early October Prime Day deals are insanely good — shop my 35 favorite finds from Roku, New Balance, Apple and more

Amazon Halloween shop: deals under $20 @ Amazon
Halloween is technically still a few weeks away, but stocking up on cozy essentials and decor now is a must. Fortunately, Amazon has everything you need to satisfy all your fall cravings with deals up to 50% off. We're talking Halloween lights, candy, flannels, candles, blankets, decor and more starting at just $9.

Skechers shoes/apparel: from $27 @ Amazon
Amazon is having a massive Skechers sale right now. The sale includes sneakers and apparel for men, women, and children on sale from $27.

YETI sale: deals from $10 @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $10. So don't wait — snag a new cooler or water bottle before these discounts disappear!

TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $69.
Price check: from $69 @ Best Buy | from $74 @ Walmart

Adidas sale: deals from $9 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $9.

Lego sale: deals from $8 @ Amazon
The best Lego deals can usually be found in November and December, so I'm a little shocked that so many Lego sets are on sale now. You can get everything from Disney to Star Wars as well as generic sets.

Alexa devices: deals from $17 @ Amazon
Amazon hardware is getting a huge discount ahead of Prime Big Deal Days. Right now, devices are on sale from $17. The sale includes Ring, Blink, Fire TV, and more. For example, right now you can get the Blink Whole Home Bundle for just $84 (pictured, was $179). That's cheaper than it was during the July Prime Day. It features a Blink Outdoor 4, Mini 2 camera, Video Doorbell (2nd Generation), and Sync Module Core. This bundle is ideal for keeping an eye on the surroundings of your home. You save $95 on the entire package.

Carhartt sale: deals from $9 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.

New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you're looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there's a little something for everyone in the New Balance sale.

Cushionnaire sale: up to 40% off @ Amazon
If you're in the market for some Birkenstocks, but don't want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they're a fraction of the price. Our deals writer Olivia Halevy has a pair of the pictured sandals, which are now up to 40% off and she absolutely loves them.

When it's too hot for leggings, opt for these Adidas Techfit Training Shorts. These compression short leggings fit snugly for extra support, while wicking sweat off your body to keep you comfortable and dry.

Columbia: deals from $24 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $24. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Sweater Weather Full Zip for just $55 (pictured, was $90).

iPhone 17 accessories: from $12 @ Amazon
From Apple's TechWoven Case to Apple's iPhone Air Bumper, Amazon is slashing the price of various iPhone 17 cases and accessories. For example, I purchased this iPhone 17 Pro Silicone Case for just $43 (Apple sells it for $49). After discount, prices start from $19 for cases or $12 for cables/accessories.

The new Galaxy S25 Edge sports a 5.8mm profile, which is 31% thinner than the Galaxy S25 Ultra. It features a 6.7-inch AMOLED QHD+ 120Hz display, Snapdragon 8 Elite chipset, 12GB of RAM, and 256GB of storage. It also has a 200MP main camera with 10x digital zoom and a 12MP front camera with 85-degree FOV. In our Galaxy S25 Edge review, we called it a svelte phone that offers the same One UI 7 experience and Galaxy AI features found on the S25 Ultra. Just keep in mind you'll need to charge it during the day as its battery life only hit 12 hours and 24 minutes in our testing.

The Fitbit Versa 4 offers a solid fitness tracking experience for a much lower price. It has a sleek and attractive design, strong 6-day battery life, sleep and fitness tracking, plus a bunch of smart features like Google Maps navigation and Alexa voice control. The only thing working against it was the price, which is now no longer an issue with this killer $50 off deal.

The Galaxy Watch 7 is one of the most comfortable full-featured smartwatches I’ve tested. Feature-wise, it’s on par with the Google Pixel Watch 3 and Apple Watch Series 10; however, I prefer Samsung’s wellness insights — especially the sleep reports — to Apple’s or Google’s.

This Kasa Smart Light Bulb displays are conveniently compatible with Alexa and Google Assistant. Adjust the brightness from 1% to 100%. You can even dim them for a DIY sunrise alarm, scheduling them to brighten in the morning gradually and slowly dim down after sunset to kickstart a sleeping routine.

The Blink Mini 2 is Blink's new indoor and outdoor security camera. It's weatherproof and comes with several useful features like color night vision, person detection and an easy-to-use companion app. We noted in our Blink Mini 2 review that it didn't have the best sound quality, but if you want a cheap security camera with Alexa integration, you can't go wrong here.

Amazon's compact smart speaker packs Alexa features into a space-saving design. The Echo Pop delivers clear audio for music and podcasts, while still handling all your usual voice commands. Good for nightstands or desks where space is tight, and the semi-sphere design looks cleaner than typical smart speakers.

The Ring Indoor Cam (2023) can record 1080p video, scare off intruders with a built-in siren, and detect motion in specified zones. It is more compact than the previous model with the addition of a new privacy shutter and upgraded mount. This is the lowest price we've seen to date.

The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. The Editor's Choice camera holds a spot in our list of the best home security cameras. This is the cheapest it's been all year.

The Roku Streaming Stick Plus 2025 is the latest upgrade in Roku’s lineup, replacing the previous Express 4K Plus. This newer model is smaller, faster, and more powerful, offering stunning 4K HDR and Dolby Vision streaming. With improved Wi-Fi and access to thousands of channels, it’s one of the best Roku devices right now.

This deal gets you Ring's video doorbell and a Ring Indoor Cam. The doorbell can be wired or run on battery power, has head-to-toe video, and is the least expensive of Ring's video doorbells that can let you know if there's a package at your door. Unlike pricier models, though, it lacks a removable battery.

This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.

Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.

The Apple AirTag is an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. This bundle includes four, so you can have one on multiple items. This is just $5 shy of the the lowest price we've ever seen for this 4-pack.

With the AirPods Pro 3 now available for preorder, prices have fallen on the older version. The AirPods Pro 2 pack Apple's H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.

The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It's available in 128GB, 256GB, and 512GB capacities.

In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera and lower starting price. The MacBook Air M4 supports dual external monitors, even when you have the laptop's lid open. And it packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD.

This sleek electric Kettle heats and boils your brews quickly. With six preset heating profiles to choose from, it can extract the most flavor out of your tea or morning coffee. We rank it as one of the best electric kettles. Note: Make sure to click the digital on-page coupon to get this deal and save $19.99 at checkout.

The least-expensive machine in Amazon's sale is the Nespresso Vertuo Pop Plus Deluxe. In our Nespresso Vertuo Pop hands-on, we said it's anything but entry level where performance is concerned. We like that it has an Expert Mode, which lets you customize your coffee, unveiling a plethora of new options in the process.

The FlexBreeze HydroGo is reduced by 33% at Amazon right now. You can pick it up for $99 in shades grey or glacier when you shop this Prime Day deal.

Suitable for homes with pets, or those suffering with allergies, Shark’s Clean Sense Air Purifier captures 99.98% of particles, protecting your home from common air pollutants. It includes a Shark Air Purifier and Pet and Nanoseal Filter and with Clean Sense IQ it constantly adjusts power to maintain clean air in your home.

The Shark HydroVac MessMaster is one of the easiest wet and dry vacuums to use. It's so much lighter and easier than lugging around a mop, and the self-cleaning roller means it won't dispense mess back onto your floors.

Released in 2017, Super Mario Odyssey remains one of the best Nintendo Switch games ever made. Easy to jump into but plenty of more complex platforming moves to learn, there are hours of fun to be had exploring a host of new Kingdoms and finding all of their hidden Power Moons. Plus, who wouldn't want to play as a T-Rex with an iconic Mario moustache?

Madden NFL 26, the latest title in the long-running professional football franchise from EA Sports, offers a number of upgrades that justify picking it up. Including improved graphics on Switch 2, new mechanics, and a great Superstar mode. Plus, this version of the popular football simulation lets you play on the go, so you can win the Super Bowl at home or while traveling.