Amazon Black Friday sale 2025 announced — dates and best early deals
It's official! Amazon has announced the return of its annual Black Friday sale — and the event is expected to be bigger and better than ever. The much-anticipated savings holiday will run from Thursday, November 20 through Monday, December 1 (aka Cyber Monday).
The sale will feature millions of deals across popular categories like home, tech, fitness, beauty, apparel and much more. We're also expecting to see discounts of up to 50% on artificial Christmas trees, seasonal decor, Amazon devices and select electronics.
Although there's still a few weeks until Black Friday proper, Amazon isn't waiting to release some of its biggest savings of the season ahead of time. The retail giant has already launched its early Black Friday sale, slashing the prices on everything from Apple’s most popular gadgets to Carhartt’s rugged winter apparel.
Below, I've rounded up all the deals I recommend shopping ahead of Black Friday. Keep scrolling to check them out.
Quick Links
- shop all Amazon deals
- Thanksgiving dinner savings: deals from $1
- YETI: up to 30% off
- Basics: fitness/home/kitchen essentials from $3
- Holiday Shop: deals from $6
- Essentials: apparel deals from $9
- Skechers: from $11
- Adidas: deals from $6
- Lego: deals from $8
- Columbia: deals from $24
- Carhartt: deals from $9
- Ninja appliances: deals from $49
- TVs: deals from $69
- Grills: deals from $89
Editor's Choice
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YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $15. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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Carhartt sale: deals from $9 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long. With deals starting at just $9, this is a sale you don't want to miss.
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Holiday Shop: deals from $6 @ Amazon
The holidays are approaching quickly. That's why now is the perfect time to purchase a new Christmas tree, holiday decor, or even small stocking stuffers with deals from just $6.
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Ninja appliances: deals from $49 @ Amazon
I'm a huge Ninja appliance fan. In addition to an air fryer, I also own a Ninja coffee maker. Right now, Amazon is offering up to 40% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.
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Thanksgiving dinner savings: deals from $1 @ Amazon
Amazon is making the holidays affordable by rolling out deals on tons of ingredients that you'll likely need for Thanksgiving Day. For instance, you can shop Butterball Turkeys for $0.69 a pound, ready-to-heat sides for just $2, and Thanksgiving staples for just $4.
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Lego sale: deals from $8 @ Amazon
The best Lego deals can usually be found in November and December, but these deals are slashing the prices of select sets now. You can get everything from Disney to Star Wars as well as generic sets.
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Amazon devices: up to 73% off @ Amazon
Amazon is slashing the price of various Alexa-powered items! You can grab deals on Ring, Blink, Fire TV Sticks and more.
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Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart
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This festive candle will bring some Christmas cheer with a tasty Christmas Cookie scent. Its 22oz size provides 150 hours of burn time, which should last you all the way up until the big day. It makes for a great gift, too.
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Transform your home into a winter wonderland with this beautiful 9-foot artificial tree. Featuring hundreds of individually crafted branch tips to create full bodied branches, this tree is designed to look and feel lifelike. It comes with a stand and will display all your favorite ornaments.
Apparel
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Under Armour: deals from $6 @ Amazon
From hoodies to workout bras, Amazon has Under Armour apparel and accessories on sale from $6. The sale includes a wide variety of deals for men, women, and children.
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Adidas sale: deals from $15 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discounts, deals start as low as $15.
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Timberland sale: deals from $9 @ Amazon
Amazon is hosting a huge Timberland sale with up to 60% off. Timberland has tons of rugged and fashionable footwear and apparel to boost your style.
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Skechers: from $11 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $11. As part of the sale, you can get the Skechers Hands Free Slip Ins on sale from $64 (was $110, pictured).
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Columbia: deals from $24 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $24. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Sweater Weather Full Zip for just $50 (pictured, was $90).
Apple
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It's always good to have an extra charging cable, and it's even better to pick one up while it's on sale. This Apple USB-C to USB-C cable has a woven construction and a 2-meter length.
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The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for? Save $5 right now.
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The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The Apple Watch boasts a thinner/lighter design, faster charging, and a new FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people.
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No more running away from Apple’s base model Mac mini. The M4 Mac mini packs an awesome M4 chip along with a doubling of RAM to 16GB and a 256GB SSD. Port array continues to be impressive with Thunderbolt 4, HDMI, Ethernet, and more. In our Apple Mac mini M4 review we said the Editor's Choice machine is as close to perfect as it gets.
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The latest 13-inch MacBook Air M4 is one of the best laptops you can buy, and now you can get one for $100 off! The Apple M4 chip gives it remarkable speed and battery life, and the 13" Liquid Retina display looks gorgeous. Expect 16GB of unified memory and a 256GB SSD in the base model.
TVs
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Who says TVs have to cost a fortune? This 43-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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The popular Amazon Fire TV 4-Series just got even better. A new ultra-slim bezel puts your entertainment front and center, while support for vivid 4K Ultra HD, HDR10, HLG, and Dolby Digital Plus bring scenes to life. Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.
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Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, the Hisense U6QF has everything you need for a great entertainment experience. We gave it a 4.5-star rating in our Hisense U6QF 4K Mini-LED TV review and called it "a terrific budget TV pick."
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The QM6K represents one of the most affordable ways to land a Mini-LED TV at the 75-inch size point. Google TV is available right out of the box, and the TV's relatively modest Mini-LED backlight keeps scenes visually appealing. It also comes with a handful of useful gaming features.
Smart Home
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The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.
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At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.
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This bundle deal gets you the second-generation Video Doorbell and fourth-generation Outdoor cam for just $51. You'll be able to answer your door from anywhere protect your home inside and out with these devices. It also comes with Sync Module XR which is the system hub that helps you build out your Blink whole-home system, supporting up to 10 devices. You don't want to miss out on this bundle that will save you $128.
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The Fire HD 8 Kids Pro is also heavily discounted to $69 for slightly older kids who want a bit more from their tablet. With an all-time low price, this deal is not to be missed for the tablet with a larger screen and more power than the Fire 7.
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The Fire HD 10 offers a good-looking 10-inch screen that's perfect for watching movies and videos thanks to its 1080p display. We called the tablet a "white-hot deal" in our Fire HD 10 review at the $139 price. At $69, it's a deal not to be missed.
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The Ring Battery Doorbell can be easily installed to watch your front door, while the Indoor Cam can be set up in less than 10 minutes to view the interior of your home and give you a 1080p HD view complete with motion detection and a privacy cover. Though the Indoor Cam does require a power outlet, it also provides two way audio and noise cancellation and has a wide field of view. The Ring Battery Doorbell is our best value choice for Ring doorbells because it delivers the features we like most in Ring doorbells but still costs less than $100.
Appliances
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This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.
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Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
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The Keurig K-Express Single-Serve K-Cup Pod Coffee Maker comes in five different colors and has a 42-oz removable reservoir that makes refilling super easy. It offers 3 different drink sizes and is one of Keurig's most compact models. It's one of the cheapest Keurigs you can buy right now.
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The Ninja Air Fryer Pro 6-in-1 is awarded the top spot in our Air Fryer Buying Guide, and right now you can save $90 at Amazon. We think that's a pretty good deal on an exceptional product that has a 6.5 qt basket and a lot of capability.
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The Shark NV360 is a powerful bagless upright vacuum that can quickly deep clean carpets and hardwood floors with ease. It comes with a large 0.9-quart capacity cup to capture debris which can be easily removed to empty. It’s also lightweight and has swivel steering for ease of use. Best of all, its lift-away function transforms it from an upright into a handheld to tackle those quick clean-ups.
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This ultra slim and quiet smart vac uses bounce mapping to clean all corners of your room so you can set it and forget it. The 2,000 Pa suction power is sufficient to tackle both carpets and hard floors with ease. And it comes with BoostIQ and Dynamic Navigation 2.0 features for a thorough clean.
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The Ninja Flip stainless steel model is also on sale. It has 8 functions in one convenient and versatile machine: air fry, roast, bake, toast, and more. When you're not using it, you can flip it up and away, which will give you 50% more counter space back.
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If you have pets and after incredible power, this is a great deal. Recommended for all floor types, it also has a low profile design to reach under low spaces. It comes with an XL dust cup to handle all your debris and handy LED headlights to make cleaning easier. It also promises 40-minute battery life. And with its 50% discount, this is a great price.
Headphones
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If you're willing to live without active noise-cancellation, these Soundcore by Anker P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customisation, which is great for this price.
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The Soundcore 2 is a great way to take your music on the go without breaking the bank. There's some solid sound for the price, excellent 24-hour battery life and a simplistic style to make it well worth adding to your backpack.
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While they aren't technically true wireless, on account of the wire that connects the buds, the Flex are a great pair of fitness earbuds. They're super comfortable thanks to their lightweight, and this $20 saving is a solid discount.
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Amazon has slashed the price of the Beats Studio Buds. You get active noise canceling, sweat resistance and up to eight hours of listening time, or 24 hours when combined with the pocket-sized charging case. Our Beats Studio Buds review called these "a small but feature-stuffed set of wireless earbuds."
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The Beats Studio Pro are specifically designed to bring back that thumping bass Beats is known for. They offer improved active noise cancelation and boosted battery life (up to 40 hours with ANC turned off). There's also Spatial Audio support and Beats' signature strong brand look. However, our Beats Studio Pro review found the clamping force high, which may affect comfort levels for some wearers.
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Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus.
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