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Amazon Black Friday deals LIVE on Apple, LG OLED TVs, Oura and more — this week's best sales starting from $1
Amazon Black Friday deals — you've seen the rest, here are the best
Staff picked deals:
1. Quick Links
2. My Favorite Deals
3. Apparel
4. Holiday deals
5. Appliances
6. TVs
7. Apple
8. Smart Home
9. Sleep
10. LIVE: latest updates
Amazon's Black Friday sale is here! It's the start of Black Friday week and Amazon is offering up to 50% off everything from Apple gear to Lego. There are a ton of discounts to shop right now, but not all of them are great — and that's where I come in.
This is my fifth year covering Black Friday for Tom's Guide and I've spent the last half-decade price checking and comparing to make sure you get the most for your money. I also have the Tom's Guide team at my back, who test and review hundreds of products to find the best of the best.
Looking for the best deals of the day? If I were you, I'd snag the Sony WH-CH520 headphones for $38 at Amazon. I use these headphones myself and they sound incredible considering their low price (even more so with 46% off.) Their battery life even lasts for up to 50 hours, which has saved me on many long car trips and commutes.
Get started on your holiday shopping now and bookmark this page as I'll keep you updated with all the best deals as they appear!
Quick Links
- shop all Amazon Black Friday deals
- Thanksgiving dinner: deals from $1
- Basics: home/kitchen from $3
- Top 100 Gifts: from $6
- Essentials: apparel from $9
- YETI sale: up to 30% off
- Adidas: deals from $10
- Carhartt: deals from $10
- Lego sale: deals from $12
- Columbia: deals from $15
- Apple: save on MacBooks, iPads, more
- Amazon devices: from $17
- Skechers: apparel/sneakers from $21
- Crocs: footwear from $29
- TV sale: from $59

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from the latest Apple products to the comfiest Crocs. I'll help you find the best deals this holiday season by highlighting the biggest discounts on the devices we've reviewed, tested, and recommend.
My Favorite Deals
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Amazon Basics: deals from $3 @ Amazon
The Amazon Basics store offers discounts on everything from yoga mats to Amazon's own line of dutch ovens. A lot of these items are no frills devices, but they perform whatever task you need at a very affordable price point. For example, you can get this Dumbbell Set with Rack for just $36 (pictured).
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Prime Video add-on subscriptions: deals from $1.99/month @ Amazon
Prime Video’s Black Friday streaming deals are officially live, and they’re too good to miss. Whether you’re looking to bundle multiple channels or grab a standalone add-on subscription, there’s something for everyone, including HBO Max, Apple TV and MGM Plus. With over 20 options available, you can enjoy blockbuster movies, hit shows, and exclusive content for a fraction of the usual price.
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The Oura Ring 4 remains one of the most advanced sleep-tracking wearables you can buy. When it comes to sleep, it records heart rate variability, sleep stages, sleep latency, time in bed and time actually asleep with impressive accuracy. Aside from our all-important sleep, it also monitors daytime heart rate, activity levels, recovery, temperature trends, stress patterns and cycle insights for people who track their period.
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YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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Carhartt apparel sale: deals from $14 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long. We're seeing great deals on long sleeve tees, work pants, boots, hoodies and more.
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Lego sale: deals from $12 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.
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Skechers shoes/apparel: from $21 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children.
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Ninja appliances: up to 47% off @ Amazon
Right now, Amazon is offering up to 47% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.
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Sony's budget on-ear cans are inexpensive, but they bring the sound where it counts. They earned a 4.5-star rating in our Sony WH-CH520 review, thanks to their top-notch sound, intuitive controls, and lengthy battery life of 50 hours. 3 minutes of charge nets you 1.5 hours of use as well, if you run out and need a quick boost.
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This is a plush yet supportive pillow made from temperature regulating down-alternative fill, which is ideal for those prone to hot sleep. The breathable 250 thread count cotton cover adds to the coolness and luxury feel. The Beckham Hotel Collection pillows are also hypoallergenic and, as a result, are an excellent choice for those who are allergic to natural down.
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The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you really want to get the most out of your comics, book covers and illustrations, this is the Kindle you've been waiting for. While it's decidedly expensive, it more than delivers on its premise. And now that it's on sale for this price, it's a no-brainer.
Apparel
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Hanes: deals from $8 @ Amazon
If you need to restock your essentials, the latest Hane's sale at Amazon has some of the cheapest apparel deals I've seen. You can restock tees, hoodies, socks and more at super low prices.
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Adidas sale: deals from $10 @ Amazon
Get ready for winter. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. Prices start as low as $10.
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Columbia: deals from $14 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale.
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Levi's apparel: save up to 55% @ Amazon
The Levi's sale is going strong with some epic deals on jeans, jackets, and more. The sale includes baggy jeans, wide leg, relaxed, and more. Many best sellers are over 50% off right now, which makes this one of the best Levi's sales of 2025.
Holiday Deals
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Holiday Shop: deals from $6 @ Amazon
The holidays are approaching quickly. That's why now is the perfect time to purchase a new Christmas tree, holiday decor, or even small stocking stuffers with deals from just $6.
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Thanksgiving dinner savings: deals from $1 @ Amazon
Amazon is making the holidays affordable by rolling out deals on tons of ingredients that you'll likely need for Thanksgiving Day. For instance, you can shop Butterball Turkeys for $0.69 a pound, ready-to-heat sides for just $2, and Thanksgiving staples for just $4.
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Transform your home into a winter wonderland with this beautiful 7-foot artificial tree. Featuring hundreds of individually crafted branch tips to create full bodied branches, this tree is designed to look and feel lifelike. It comes with a stand and will display all your favorite ornaments.
Appliances
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This portable blender is great for athletes or anyone who's trying to eat healthier. The 7-piece set can be used to make a wide variety of health shakes, smoothies, dips and more. Just add your ingredients and the handy device will blend, mix, and chop your favorite foods in seconds.
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
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If you have pets and after incredible power, this is a great deal. Recommended for all floor types, it also has a low profile design to reach under low spaces. It comes with an XL dust cup to handle all your debris and handy LED headlights to make cleaning easier. It also promises 40-minute battery life.
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The Q7 M5+ tackles everyday cleaning with ease, pulling out dust deep from carpets. Plus, its Dual Anti-Tangle System keeps hair clogs at bay, while its 10,000 Pa HyperForce Suction makes sure no dust survives on your floors.
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This KitchenAid stand mixer has a tilt-head design and 10 speed settings, to knead, whisk and beat your ingredients. It also comes with a dough hook, beater and whisk, and a pouring shield to stop mixture escaping the 5-quart bowl.
TVs
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
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Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
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Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.
Apple
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The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for?
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The AirPods 4 are about as barebones as AirPods come, but they're still packed with features. Spatial Audio is on board for example, something you'd have to pay more for on the old model. 5 hours of battery isn't the very best, but they're a great on boarding place for the AirPods line.
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The AirPods Pro 3 step it up over the previous model. 8 hours of battery, improved active noise canceling, and a new fit to make them more secure. This is their lowest price ever, and marks their first proper discount since they were released.
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Apple's latest iPad (11th Gen) can just about do it all thanks to its upgraded A16 chip, larger 128GB base storage and longer battery at over 11 hours (it even beats the iPad Air M3 and iPad mini 7). In our 4-star iPad 11 review, we called it the Apple tablet for most.
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This is not a drill: The Apple Watch Series 11 is officially on sale for the first time. As our choice for the best smartwatch overall, the Series 11 offers a large and easy-to-view display, a sleek and comfortable case design, 24 hours of battery, and superfast charging. It's also one of the only smartwatches on the market to offer hypertension alerts.
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The AirPods Max are Apple's flagship headphones, and despite a recent USB-C update they've remained mostly the same since their initial release. They're a weighty, well built pair of headphones that sound really good — earning 4 stars in our AirPods Max review.
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You can currently save $250 on one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns.
Smart home
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At this price, the Fire TV Stick HD is a bargain. If you don't have a 4K television, it's the ideal choice offering access to all your favorite streaming services and a voice-controlled remote. We'd still advise most people to opt for the 4K Max model, but if you don't have a 4K TV this is the streaming stick for you.
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The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.
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Amazon's compact smart speaker packs Alexa features into a space-saving design. The front-facing speaker delivers clear audio for music and podcasts, while still handling all your usual voice commands. Good for nightstands or desks where space is tight, and the semi-sphere design looks cleaner than typical smart speakers.
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This is Ring's top-end battery-powered doorbell (it can also be hardwired to your home). It has all the benefits of the Battery Doorbell Plus, but also includes better audio as well as 3D motion detection, which helps you better locate someone who walks in front of the camera.
Sleep
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Need to refresh that guest room comforter? This one from Bedsure is a great choice, thanks to its fluffy, cozy design. It has a pretty flower stitched design, too, to add some extra style.
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This is a plush yet supportive pillow made from temperature regulating down-alternative fill, which is ideal for those prone to hot sleep. The breathable 250 thread count cotton cover adds to the coolness and luxury feel. The Beckham Hotel Collection pillows are also hypoallergenic and, as a result, are an excellent choice for those who are allergic to natural down.
LIVE: Latest Updates
The AirPods Pro 3 only just released in September, so it's awesome to see them on sale for Black Friday. Right now you can get a pair for $219 (they're on sale for the first time, meaning this is their lowest price ever!)
Our AirPods Pro 3 review was hugely positive, awarding these buds a 4.5-star rating. They're an all-around upgrade, with better active noise cancelling, transparency mode, and they sound better on voice and video calls. You also get 8 hours of listening time on a charge.
- AirPods Pro 3: was $249 now $219 @ Amazon
Maybe I'm a bit too used to Apple prices, but I'm surprised to see the Samsung Galaxy Watch 8 for this cheap. The latest Samsung watch is on sale for 20% off (that price undercuts the Apple Watch 11 by $70, if anyone's counting.)
Our Samsung Galaxy Watch 8 review does recommend upgrading to the Samsung Galaxy Watch 8 Classic model, but with this Black Friday deal, I'd still be tempted to pick up the cheaper standard Watch 8.
- Samsung Galaxy Watch 8 (GPS/40mm): was $349 now $279 @ Amazon
One of Pixar's most iconic moments is recreated in Lego form! Right now you can get 37% off this Lego Up House set, bringing its price down to $37. With a bunch of colorful balloons and minifigures included, it's a perfect set for both play and display.
- Lego Disney and Pixar Up House: was $59 now $37 @ Amazon
I haven't been impressed by Amazon's selection of Beats deals ahead of Black Friday. But today, a great one I can highly recommend has popped up.
Right now you can get the Beats Studio Pro on sale for an epic $200 off. These headphones aren't perfect, as we discussed in our Beats Studio Pro review. But for $149, you'll struggle to find a better pair of headphones in the same price range.
- Beats Studio Pro: was $349 now $149 @ Amazon
The Fire TV Stick is sitting high up in Amazon's top 100 deals tab right now. It's on sale for the same price as the Fire TV Stick 4K right now, so upgrading to this model just makes sense! It'll deliver fast 4K streaming performance and access to all your favorite streaming services. Plus, bring it with you on your travels over the holiday season and you'll be able to enjoy the same shows you watch at home, exactly where you left off.
- Fire TV Stick 4K Plus: was $49 now $24 @ Amazon
Sony's Black Friday sale has started! That means you can save on consoles, accessories, games and more. One of my favorite deals is on the awesome Chroma Teal Dualsense controller, so you can snag an extra controller for your multiplayer sessions and game in style. It's on sale for 25% off, bringing its price down to $59.
- PlayStation DualSense Wireless Controller: was $79 now $59 @ Amazon
There are a ton of Garmin deals to grab at Amazon this Black Friday. Our fitness team has tested them all, so if you need help choosing which to get, lean on their advice! In particular, our Senior Fitness Writer, Nick Harris-Fry has ranked his top five favorites.
Amazon's Black Friday sale is in full swing! It's just the start of the week, but prices are already dropping on pretty much everything right now. I'll be your guide to the best discounts this week, so remember to bookmark this page.









































