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51+ Amazon Prime Day deals LIVE — here's the sales that are actually worth buying
Save big now on Apple, Skechers, Yeti, Roku and more
Staff picked deals:
1. Quick Links
2. My favorite Prime Day deals
3. Deals Under $25
4. Amazon devices
5. Apparel
6. Appliances
7. TVs
8. Audio
9. Apple
10. LIVE: latest updates
Prime Big Deal Days is so close we can almost taste it! Although Amazon's epic October savings event doesn't begin until tomorrow, that doesn't mean we can't start taking advantage of the deals now.
But first things first: if you're not a Prime member, you're going to want to sign up ASAP. This will unlock deals on thousands of items during the two-day sales event and it will also guarantee faster shipping, which is a huge plus.
October Prime Day is also the unofficial kickoff to the holiday season, so if you're like me, you'll use this sale as the perfect opportunity to check everyone off your shopping list early. Some great gifts include YETI cups and coolers starting at just $10. You can also grab the latest and greatest LEGO sets from just $8.
Amazon devices are already boasting all-time low prices ahead of the sale. For instance, Blink security cameras and doorbell are starting at just $19, while you can grab Fire TV sticks from $17. If you're in the market for a new e-reader, I recommend the Kindle Scribe for $100 off.
If you're ready to get a head start on your Prime Big Deal Days shopping, you've come to the right place. I'll be updating this page with all the best early deals that are worth your time and money.

I'm Olivia Halevy, a deals writer for Tom's Guide. Whether you're shopping for new headphones or a new Kindle this Prime Day, on this live blog I'm handpicking the best deals on hot ticket items that the Tom's Guide staff has reviewed and recommends. I'll help you find the deals worth your time and money by highlighting my top picks from Amazon.
Quick Links
- shop today's best Amazon deals
- Amazon devices: from $17
- Skechers: apparel/sneakers from $27
- YETI sale: deals from $10
- TV sale: from $69
- Crocs: footwear from $20
- Roku: devices from $24/TVs from $139
- Adidas: deals from $9
- Lego sale: deals from $8
- Columbia: deals from $15
- Ring devices: from $24
- Blink: deals from $19
- Sony headphones: from $9
- Carhartt: deals from $9
- Ninja: deals from $49
- Shark: deals from $79
My Favorite Prime Day Deals
Deals Under $25
Amazon Devices
Apparel
Appliances
TVs
Audio
Apple
LIVE: Latest Updates
Get your game on! Our Senior Computing Writer, Tony Polanco has shared his top picks for gaming laptop deals you can shop this October. Whether you're looking for a budget-friendly rig or will only settle for the best RTX 5090 GPU, there are options to satisfy everyone.
I just shared a deal on the excellent-value Hisense U8QG for $797. But if you're looking for the best bang for your buck below $500, check out this TCL model. Right now you can snag the TCL 55-inch QM6K 4K Mini-LED TV on sale for $447 at Amazon. It's the best-looking TV we've found in its price range and a steal with this discount applied.
- TCL 55" QM6K 4K Mini-LED TV: was $599 now $447 @ Amazon
If you want a gorgeous TV that doesn't break the bank, my top recommendation is the Hisense U8QG. We rank it as one of the best TVs and it delivers incredible brightness, picture quality and contrast thanks to its Mini-LED panel. It has a great set of speakers on board, too.
- Hisense 55" U8QG 4K Mini-LED TV: was $997 now $797 @ Amazon
It may be Prime Big Deal Days this week, but you don't want to miss out on all the other awesome sales happening across the web. Lowe's has just launched its MyLowe's member sale with a ton of awesome discounts on appliances, indoor and outdoor furniture, Halloween decor and more. And the best part? Unlike Amazon Prime, you can sign up to MyLowe's for free.
We rank the Garmin Vivoactive 6 as one of the best fitness trackers, as it delivers all the best features from a smartwatch and fitness tracker in one device. Plus, it's now on sale for just $249. It's super comfortable to wear and comes with GPS, NFC connectivity and space to store music.
- Garmin Vivoactive 6: was $299 now $249 @ Amazon
On the hunt for a new mattress this year? There are plenty of options to choose from, and the Tom's Guide sleep team have shared their top picks. In particular, the Siena Memory Foam Mattress is a super nice find at just $108.
Another stellar Apple deal! Right now you can get $150 off the iPad Air M3, our pick for the best tablet you can buy. This model is at its lowest price ever right now! If you're always on the move, you'll love the iPad Air's portable design, speedy performance and long battery life.
- iPad Air 11" M3 (Wi-Fi/128GB): was $599 now $449 @ Amazon
It can be tough working out in the cooler months of the year, but some New Balance gear will help you brave the great outdoors. Some of our favorite running shoes and apparel have seen discounts in Amazon's sale, with prices starting as low as $13. Check out the article linked below for our top finds.
Prefer wireless earbuds to over-the-ear headphones? Right now the AirPods 4 have dropped to just $89 at Amazon, their lowest price ever. As our AirPods 4 review put it, now is a great time to upgrade if you're rocking an older pair of Apple earbuds!
- AirPods 4: was $129 now $89 @ Amazon
We rank the Anker Soundcore Space One Pro as the best headphones you can get for under $200, and right now, they've fallen to an even cheaper price. Their incredible sound, strong active noise canceling and 60-hour battery life makes them feel a lot more expensive than they actually are.
- Anker Soundcore Space One Pro: was $199 now $169 @ Amazon
The iPhone 17 is getting a lot of buzz recently, but Samsung's top phones also deserve some attention — especially thanks to these Prime Day deals. Right now you can save an impressive $200 on our favorite Samsung phone, the Samsung Galaxy S25 Ultra. We especially love it for its incredible camera set.
- Samsung Galaxy S25 Ultra: was $1,299 now $1,099 @ Amazon
The LG's C-series of OLED TVs are consistently popular during sales events and it looks like this October Prime Day will be no exception! Right now you can get LG C5 OLED 4K TVs on sale from $996. This is the lowest starting price I've seen for this model, so now's the perfect time to buy. We rank the LG C5 OLED as the best TV on the market, because of its incredible picture quality and gaming features.
- LG C5 4K OLED TV sale: deals from $996 @ Amazon
I'm confident that this will be the best laptop deal of Prime Day. Right now you can get $200 off the MacBook Air M4, which we rank as the best laptop you can buy. It's a total steal with this discount, thanks to its incredible performance and battery life. Make sure to snag this one while you can!
- MacBook Air 13" (M4/256GB): was $999 now $799 @ Amazon
It wouldn't be Prime Day without Amazon device deals! Right now you can score huge savings on some of the most popular Amazon-made hardware. For example, Fire TV Sticks are on sale from just $17 and you can score 50% off the Ring Battery Doorbell.
- Amazon device sale: up to 66% off @ Amazon
Prime Big Deal Days is almost here — but if you don't want to wait until the main event, you don't have to! We're already seeing amazing early deals on everything from Roku TVs and Sony headphones to Ninja appliances and Carhartt apparel. From now until the end of Prime Day, I'll be here updating this page with absolute best Amazon deals that are worth your time and money. Be sure to bookmark this page and check back often. Happy (early) Prime Day!