The best website builders for small businesses in 2024

laptop open on website builder platform on desk
(Image credit: Getty Images)
Best SMB site builders: Jump menu

In 2024, 27% of all business is conducted online, so most small businesses must have an online presence. 

The best website builders for small businesses, often also the best website builders available, offer business-specific features and tools for building a website for your company. These platforms enable any business to simply, quickly, and cheaply build a website that's professional and meets company requirements.

Our picks for the best small business website builders also offer functionality and tools for enhancing a business's online presence, such as ecommerce, bookings, subscriptions, and marketing. For those on a budget, many platforms rank among the best cheap website builders too, offering cheaper, professional site creation that enables you to save for other projects.

There's no one builder that works for all business use cases, and you might be overwhelmed by the choice available. We're here to help: we review all builders by creating custom sites, testing uptime and response times; examining specific small business tools; comparing builders to competitors; discussing and exploring pricing in detail; and trialing customer support and service responsiveness.

Read on to see who we consider the best small business website builders.

The quick list

Seeking the top website builders tailored for small businesses? Here’s a rundown of the leading platforms, emphasizing what makes them stand out. Follow the links to the full reviews.

The top 3 website builders for small businesses right now

Why you can trust Tom's Guide Our writers and editors spend hours analyzing and reviewing products, services, and apps to help find what's best for you. Find out more about how we test, analyze, and rate.

Image

Wix: best all-around builder for small businesses
Wix has hundreds of templates, a suite of tools, and a flexible, beginner-friendly drag-and-drop interface. Its fairly-priced plans come with a 14-day money-back guarantee: ideal for small businesses starting out. You get the full builder with its free plan, while paid plans provide an ad-free, feature-packed site builder.

Image

Squarespace: top for native tools and templates
With over 110 professionally-designed templates available, native tools designed for businesses, and plenty of options for customization, Squarespace provides visually-appealing designs for small business sites, including online stores.

Image

GoDaddy: ease-of-use and high security
GoDaddy's website builder is packaged with its web hosting services, and as well as being simple and easy to use, it offers compatibility and improved security as part of the package. Other features include excellent support and powerful analytics, and its drag-and-drop interface allows for personalization.

The best website builders for small businesses of 2024 in full

Best overall

Wix logo

(Image credit: Wix)
Best website builder for small businesses

Specifications

Free version: Yes
Free domain: Yes
Storage: From 100GB
Bandwidth: Unlimited

Reasons to buy

+
Excellent design flexibility
+
Choice of Wix ADI and Wix Editor
+
Large number of templates

Reasons to avoid

-
A little confusing to get started with
-
Expensive compared to some alternatives

Wix is a regular feature at the top of lists of the best website builders, and it's top of the best small business website builders for good reason, too. Take advantage of the Wix ADI (artificial design intelligence) tool to get online fast, or use the more powerful Wix Editor to harness the full power of the platform. 

One thing that stands out is the template library, which contains more than 800 attractive designs that you can base your site on. There’s also a great selection of add-ons available via the Wix App Market, and the free-forever plan is up there with the best we’ve seen. 

A recent addition to Wix is the fully integrated AI content generation tool, which simplifies content creation by generating web copy tailored to your industry and preferences. This tool uses advanced algorithms to produce unique, SEO-friendly content, significantly reducing the time and effort required for website development.

Wix has also made significant improvements to its mobile optimization capabilities. The platform now offers advanced tools for creating highly responsive mobile versions of websites. This includes more intuitive drag-and-drop features and mobile-specific design options, ensuring that websites look great and function seamlessly across all devices.

Wix is a little confusing to start with, though, so expect to spend some time familiarizing yourself with the platform. It’s also at the expensive end of the spectrum, so it’s not a great choice on a tight budget. The first Wix business plan costs $36 a month with 100GB of storage. The Elite plan, which unlocks unlimited storage space and advanced marketing features, costs $159 a month.

Read our full Wix review and view our Wix promo codes.

Swipe to scroll horizontally
Wix's business pricing plans
Header Cell - Column 0 BusinessBusiness Elite
Cost per month$36$159
Customer support24/724/7
SSL certificate
Store builder
Number of templates800+800+

Best pro templates

Squarespace logo

(Image credit: Squarespace)
Best small business website builder for professional business templates

Specifications

Free version: No
Free domain: Yes
Storage: Unlimited
Bandwidth: Unmetered

Reasons to buy

+
Attractive modern templates
+
Excellent ecommerce tools
+
Great marketing tools

Reasons to avoid

-
Somewhat confusing editor
-
No free forever plan

If you’ve heard of website builders, the chances are that you’ve heard of Squarespace. It’s one of the most popular site creation platforms in the world, and it’s easy to see why. 

For one, it offers a neat selection of modern templates that you can use to start your small business site. All plans come with unmetered bandwidth and storage, and there’s a range of great ecommerce tools. The cheapest business-focused plan is the Business package, starting at $23 a month, with Basic and Advanced Commerce plans for those with online sales at $27 and $49 a month respectively.

The editor is relatively powerful, but it doesn’t offer the pixel-perfect design flexibility that some of the other options on this list do. It’s also a little confusing, so you should expect to spend some time familiarizing yourself with it when you’re getting started. 

Squarespace recently launched a series of updates and new features targeting the unique needs of small businesses, making it an even more attractive option. A standout addition is the integration of AI-driven design tools, which tailor website design suggestions based on the specific industry and goals of a small business. This means, for example, a local bakery or a freelance photographer can get customized template recommendations, streamlining the setup process.

Another significant improvement is the enhancement of Squarespace's ecommerce capabilities, particularly its inventory management system. For small businesses aiming to expand their online sales, Squarespace now offers a more intuitive interface for managing stock levels, tracking orders in real-time, and setting up alerts for low inventory.

Furthermore, Squarespace has bolstered its marketing tools, with a focus on email marketing and SEO optimizations. Small businesses can now benefit from more advanced SEO features that are designed to improve site visibility and drive more organic traffic. 

Read our full Squarespace review and view our Squarespace promo codes.

Swipe to scroll horizontally