The list in brief
1. Best overall: Wix
2. Best pro templates: Squarespace
3. Best for rapid sites: GoDaddy
4. Best for one-page sites: Strikingly
5. Best for e-commerce: Weebly
6. Best multilingual: IONOS
7. Most flexible: WordPress.com
8. Best budget builder: Gator Builder
9. Best for beginners: Zyro
How to choose
How we review
In 2024, 27% of all business is conducted online, so most small businesses must have an online presence.
The best website builders for small businesses, often also the best website builders available, offer business-specific features and tools for building a website for your company. These platforms enable any business to simply, quickly, and cheaply build a website that's professional and meets company requirements.
Our picks for the best small business website builders also offer functionality and tools for enhancing a business's online presence, such as ecommerce, bookings, subscriptions, and marketing. For those on a budget, many platforms rank among the best cheap website builders too, offering cheaper, professional site creation that enables you to save for other projects.
There's no one builder that works for all business use cases, and you might be overwhelmed by the choice available. We're here to help: we review all builders by creating custom sites, testing uptime and response times; examining specific small business tools; comparing builders to competitors; discussing and exploring pricing in detail; and trialing customer support and service responsiveness.
Read on to see who we consider the best small business website builders.
The quick list
Seeking the top website builders tailored for small businesses? Here’s a rundown of the leading platforms, emphasizing what makes them stand out. Follow the links to the full reviews.
Best website builder for small businesses
Wix, frequently topping website builder lists, offers over 800 templates and a vast App Market. It’s a top choice, though it may require some initial familiarization.
Best pro templates
Best small business website builder for professional business templates
Squarespace is renowned for its modern templates and robust ecommerce tools. While it offers unlimited bandwidth and storage, its editor might be a bit complex for beginners.
Best for rapid sites
Best small business website builder for creating a website fast
GoDaddy’s website builder is ideal for those wanting a basic online presence quickly. It offers a straightforward editor, basic ecommerce tools, and a commendable free plan.
Best for one-page sites
Best small business website builder for one-page websites
Strikingly is tailored for one-page sites and landing pages. It boasts an intuitive editor, and while it offers limited templates, its pricing is competitive.
Best for ecommerce
Best small business website builder for ecommerce
Weebly stands out for businesses aiming to establish an online store. With ecommerce tools powered by Square and a variety of templates, it’s a top choice for online sales.
Best small business website builder for multilingual sites
IONOS offers a user-friendly builder with standout multilingual tools, allowing content translation into multiple languages. It’s ideal for businesses targeting diverse language groups.
Best small business website builder for design flexibility
WordPress, the internet’s leading CMS in 2023, offers unmatched design flexibility with thousands of templates and plugins. While powerful, it can be daunting for beginners.
Best budget builder
Best budget small business website builder
Gator Builder from HostGator offers excellent value with a powerful drag-and-drop interface. Its design flexibility rivals that of Wix, making it a top choice for budget-conscious businesses.
The top 3 website builders for small businesses right now
Why you can trust Tom's Guide
Wix: best all-around builder for small businesses
Wix has hundreds of templates, a suite of tools, and a flexible, beginner-friendly drag-and-drop interface. Its fairly-priced plans come with a 14-day money-back guarantee: ideal for small businesses starting out. You get the full builder with its free plan, while paid plans provide an ad-free, feature-packed site builder.
Squarespace: top for native tools and templates
With over 110 professionally-designed templates available, native tools designed for businesses, and plenty of options for customization, Squarespace provides visually-appealing designs for small business sites, including online stores.
GoDaddy: ease-of-use and high security
GoDaddy's website builder is packaged with its web hosting services, and as well as being simple and easy to use, it offers compatibility and improved security as part of the package. Other features include excellent support and powerful analytics, and its drag-and-drop interface allows for personalization.
The best website builders for small businesses of 2024 in full
Reasons to buy
Reasons to avoid
Wix is a regular feature at the top of lists of the best website builders, and it's top of the best small business website builders for good reason, too. Take advantage of the Wix ADI (artificial design intelligence) tool to get online fast, or use the more powerful Wix Editor to harness the full power of the platform.
One thing that stands out is the template library, which contains more than 800 attractive designs that you can base your site on. There’s also a great selection of add-ons available via the Wix App Market, and the free-forever plan is up there with the best we’ve seen.
A recent addition to Wix is the fully integrated AI content generation tool, which simplifies content creation by generating web copy tailored to your industry and preferences. This tool uses advanced algorithms to produce unique, SEO-friendly content, significantly reducing the time and effort required for website development.
Wix has also made significant improvements to its mobile optimization capabilities. The platform now offers advanced tools for creating highly responsive mobile versions of websites. This includes more intuitive drag-and-drop features and mobile-specific design options, ensuring that websites look great and function seamlessly across all devices.
Wix is a little confusing to start with, though, so expect to spend some time familiarizing yourself with the platform. It’s also at the expensive end of the spectrum, so it’s not a great choice on a tight budget. The first Wix business plan costs $36 a month with 100GB of storage. The Elite plan, which unlocks unlimited storage space and advanced marketing features, costs $159 a month.
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Best pro templates
Reasons to buy
Reasons to avoid
If you’ve heard of website builders, the chances are that you’ve heard of Squarespace. It’s one of the most popular site creation platforms in the world, and it’s easy to see why.
For one, it offers a neat selection of modern templates that you can use to start your small business site. All plans come with unmetered bandwidth and storage, and there’s a range of great ecommerce tools. The cheapest business-focused plan is the Business package, starting at $23 a month, with Basic and Advanced Commerce plans for those with online sales at $27 and $49 a month respectively.
The editor is relatively powerful, but it doesn’t offer the pixel-perfect design flexibility that some of the other options on this list do. It’s also a little confusing, so you should expect to spend some time familiarizing yourself with it when you’re getting started.
Squarespace recently launched a series of updates and new features targeting the unique needs of small businesses, making it an even more attractive option. A standout addition is the integration of AI-driven design tools, which tailor website design suggestions based on the specific industry and goals of a small business. This means, for example, a local bakery or a freelance photographer can get customized template recommendations, streamlining the setup process.
Another significant improvement is the enhancement of Squarespace's ecommerce capabilities, particularly its inventory management system. For small businesses aiming to expand their online sales, Squarespace now offers a more intuitive interface for managing stock levels, tracking orders in real-time, and setting up alerts for low inventory.
Furthermore, Squarespace has bolstered its marketing tools, with a focus on email marketing and SEO optimizations. Small businesses can now benefit from more advanced SEO features that are designed to improve site visibility and drive more organic traffic.