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Wix vs Squarespace: Which is the best website builder?

Squarespace's homepage
(Image credit: Squarespace)

Wix and Squarespace are two of the best website builders aimed at people who want to build professional websites without having to learn how to code. They simplify the entire process of creating and running a website. For a single subscription, you get web hosting, templates, editing tools, and a domain name.

In comparing Wix vs Squarespace, we look at their pricing, interface, ecommerce features, and support to help you decide which of these excellent tools best suits your needs. For more detailed information on each of these options, check out our Wix review and our Squarespace review.

Wix - top for flexibility and customization
Wix is top for flexibility, with more templates than any other builder and an easy-to-use editor providing high levels of customization, alongside powerful ecommerce features. A range of pricing plans provide good value and a 14-day money-back guarantee, while the full website builder is included with the free package, and paid upgrades provide ad-free sites and more.
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Squarespace - best for professional design and support
Squarespace is ideal for those looking for a highly attractive website, with its editor easy to use and quick to pick up. Perfect for small businesses looking for a stylish site, the builder's slick ecommerce and additional features allow for a consistent, user-friendly experience for builders and site visitors.
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At a glance
WixSquarespace
PriceFree plan available; paid plans from $14 to $49 a monthFree trial available; paid plans from $16 to $50 a month
Contract LengthMonthly; annual; two-year; three-yearMonthly; annual
Ecommerce featuresFull-featured online store; sell on eBay; over 50 payment providers; sell or rent video contentFull-featured online store; sell services and subscriptions; accept payment through Stripe, Square, Paypal, and Afterpay
Bandwidth500GB on free plan; 2GB on Combo plan; unlimited on all other plansUnlimited on all plans
AnalyticsReports on traffic, sales, customer behavior, and site performanceReports on traffic, sales, sales by product, purchase funnel, abandoned carts, customer acquisition, conversions, site search keywords, and site content engagement

Wix vs Squarespace: Pricing and plans

Wix's pricing plans

Wix has three plans each for personal and ecommerce needs, and an enterprise plan that starts at $500 a month (Image credit: Wix)

The first difference you’ll note between Wix and Squarespace pricing is that Wix offers a free-forever plan, whereas Squarespace only offers a free trial. With the Squarespace free trial, you get two weeks to try out all the features, but you can’t make your website live without paying for a plan.

Having said this, Wix’s free plan is very restrictive, so you’ll probably find you’ll need to upgrade to a paid plan before long anyway. Free Wix sites display prominent ads, you can’t connect your own domain, and there’s no support for ecommerce.

When you do decide to pay, you’ll find that both services offer a range of plans for personal or business use. Wix has eight paid plans costing between $14 and $49 a month, whereas Squarespace has four plans priced between $16 and $54 a month. Both services offer a discount if you pay a year in advance, with Squarespace offering the most significant savings for paying upfront.

Squarespace's pricing plans

Squarespace’s plans are 25 to 30% cheaper if you pay annually instead of monthly (Image credit: Squarespace)

As you might expect, the more expensive plans from Wix and Squarespace offer more features than their entry-level plan counterparts. One interesting difference between the two companies is that Squarespace offers unlimited file storage on all plans, whereas Wix offers a limited amount of storage.

Ecommerce features are first available on Wix’s Business Basic plan ($23 a month) and Squarespace’s Business plan ($26 a month). Wix’s cheapest ecommerce plan is, therefore, $3 a month less expensive than Squarespace’s cheapest. Also, abandoned cart recovery (an important ecommerce feature for most online stores) is available from Wix on its $23 a month plan, but is reserved for the $54 a month plan on Squarespace.

Squarespace even applies a 3% transaction fee on top of credit card processing fees, unless you choose one of its more expensive ecommerce plans. More on this later.

If pricing was the only concern, we’d give the prize to Wix, as it consistently comes in cheaper than Squarespace.

Wix vs Squarespace: Getting started

Wix's website builder setup options

Wix includes some checklists for getting your website up and running quickly (Image credit: Wix)

Both Wix and Squarespace have an on-boarding wizard that attempts to set up your website with some defaults, based on the answers you give to some quick questions. Wix’s Artificial Design Intelligence (ADI) system does the best job here, populating your site with content and layouts that mean you hit the ground running. 

Squarespace’s wizard isn’t too far behind, though. And it also has better support for importing content from other platforms like Blogger and Tumblr. If you have a Shopify or Etsy store, you can import all the products into Squarespace automatically using a wizard.

Wix vs Squarespace: Templates

A selection of Squarespace's templates

Most of Squarespace’s templates are stark, minimalist, and modern (Image credit: Squarespace)

Wix has close to 1,000 templates you can choose from, whereas Squarespace has around 120. However, quantity doesn’t trump quality, and Squarespace’s templates are arguably much nicer than most of Wix’s designs. Squarespace also offers thousands of fonts, whereas Wix has fewer than 100 built-in fonts. 

Both services offer video backgrounds and free stock photography from sites like Unsplash. You can buy high-quality stock images from Shutterstock on Wix and Getty on Squarespace.

Wix vs Squarespace: Editing your website

Squarespace's website editor's layout options

With Squarespace, you add pre-designed layouts to your pages, so that your website design remains consistent throughout (Image credit: Squarespace)

Wix and Squarespace have different approaches to on-page positioning. Wix uses absolute positioning, so you can place elements wherever you like. This is versatile, but it means you sometimes need to make tweaks to the mobile version of your website for it to display properly. 

Squarespace uses a responsive system, which means you’re much more restricted in how you place elements on a page, but your site will adapt better to different screen sizes without you having to make tweaks or edits at all.

Neither system is perfect, and depends on your needs. Wix now has a beta system called Editor X that creates responsive designs like Squarespace, but it’s still far from ready for prime-time.

Wix vs Squarespace: Accessing website code

Wix's Velo Dev Mode being demonstrated

With its Velo Dev Mode engaged, Wix offers a development environment that web designers will find familiar (Image credit: Wix)

Both website builders discourage editing HTML and CSS code directly, but they do offer some options for tinkering with the underlying code to change the look and layout of your site.

With Squarespace, you can add custom CSS code. This is an easy way to override the global styling of fonts, colors, and backgrounds on your site. It's an unsupported feature, though, and Squarespace strongly suggests you don’t use custom CSS to change the positioning or size of any of your website’s elements.

Squarespace does have a Developer Platform that you can use to edit its HTML templates directly, but it isn’t available in the latest version of Squarespace. To use it, you need to downgrade your website to an older version, which is a poor solution if you want a future-proof website.

Wix, on the other hand, has a developer mode, adding to its flexibility compared to Squarespace. The main menu of the Wix editor includes a toggle for Velo Dev Mode, which is Wix’s pseudo-coding platform and interface. Here, you can create basic databases and dynamic pages with a level of sophistication that reaches traditional web design.

As it stands, Wix is therefore a much better website builder than Squarespace for developers who want to create a fully custom site.

Wix vs Squarespace: Ecommerce

Squarespace's setup process for creating an online store

Squarespace has a five-step wizard for creating an online store (Image credit: Squarespace)

Both Wix and Squarespace have robust ecommerce features. You can create a virtually unlimited number of products, all with different product options like size and color.

You can use Wix and Squarespace to sell goods on Amazon, Instagram, and Facebook. With Wix, you can also sell on eBay. Dropshipping is supported in Wix through the Modalyst app, and in Squarespace using Printful or Spocket. Wix requires you to be on its Business VIP plan to sell over 250 products via dropshipping, though.

You can sell physical and digital products with both Wix and Squarespace. Squarespace also lets you sell services and subscriptions. This is possible with Wix, but only through the use of third-party apps. On the other hand, Wix includes an option for selling or renting video content through your website.

Wix's website builder's online store menu

Wix automatically populates your online store with some fictional products (Image credit: Wix)

Wix and Squarespace both offer abandoned cart functionality, whereby an email is sent to a customer when they put items into their shopping cart but don’t follow through on the purchase. But Wix’s abandoned cart is available on cheaper plans than with Squarespace, and it has better functionality. For example, with Wix, you can better customize the email that is sent to customers.

Both services offer point-of-sale functionality, meaning you can use them to sell goods at a physical location. Wix has support for Square and SumUp, whereas Squarespace only supports Square. Wix's point-of-sale functionality works in a wide number of countries including the UK, Australia, and Japan, whereas Squarespace only supports the US at this time.

Wix vs Squarespace: Payment processing

Squarespace's website builder's ecommerce options

Squarespace only supports Stripe, PayPal, and Square as payment providers, whereas Wix has over 50  (Image credit: Squarespace)

Wix and Squarespace handle transaction fees differently. Squarespace’s cheapest ecommerce plan ($26 a month) adds a 3% transaction fee to all sales on top of any credit card processing fees. You can choose the $35 a month Basic Commerce plan or the $54 a month Advanced Commerce plan to waive this fee.

Wix doesn’t charge such a transaction fee on any of its ecommerce plans, though you’ll still need to pay third-party payment processing fees. It also offers more payment processor options, with over 50 payment providers compared to Squarespace’s four: Stripe, Square, PayPal, and Afterpay.

Overall, Wix wins against Squarespace on ecommerce pricing and functionality, unless you plan to sell subscriptions through your site.

Wix vs Squarespace: Extras and third-party integration

Wix's App Market homepage

The Wix App Market includes hundreds of third-party add-ons for extending the functionality of your website (Image credit: Wix)

Both Wix and Squarespace have options and add-ons for extending the functionality of your website and integrating with third-party tools.

However, Squarespace’s extensions and plugins are limited in number, while the Wix App Market offers an extensive range of third-party options. This again underscores how Wix is a more versatile product overall.

Wix vs Squarespace: Email marketing

Wix's email marketing tool in use

Wix includes an email marketing tool that’s cheaper and more powerful than Squarespace’s product  (Image credit: Wix)

Wix includes basic email marketing for free, allowing you to send up to three newsletters to up to 5,000 people per month. For more sophisticated email marketing, including emails sent based on customer actions, you need to upgrade to a paid Wix Ascend plan, which costs between $10 and $49 a month.

Squarespace also offers email marketing, but there’s no free tier. Prices range from $7 to $68 a month, and it's a less flexible service than Wix Ascend. Segmenting email addresses into distinct groups is a chore with Squarespace Email Campaigns, for example.

Wix vs Squarespace: Support

Squarespace's online support webpage

Squarespace offers lots of guides and videos to help you get started (Image credit: Squarespace)

Both Wix and Squarespace have great support websites with FAQs, guides, community forums, and how-to videos.

There’s a big difference here, though, in that Wix offers phone support for all plans, even for users on the free plan. Squarespace has no phone support at all, and we found the response from the online ticketing system to be a little sluggish, usually taking around six hours for us to get a reply. Wix, on the other hand, offered a response within five minutes each time.

Wix vs Squarespace: Verdict

Wix and Squarespace are both excellent website builders that we can heartily recommend. There’s no clear winner between them, and the right tool for your needs may come down to which user interface you prefer. Both have a long list of excellent features that make building websites a breeze.

Wix is the more flexible choice. You get many more templates from which to choose, its editor allows you to position elements where you want, and its ecommerce features offer more power than Squarespace’s tools. It’s also consistently cheaper than Squarespace. 

But for users that want a highly attractive website that doesn’t stray far from the template designs on offer, Squarespace is easier to use, and has a shorter learning curve. Squarespace keeps you somewhat “on rails” so that your website remains consistent and user-friendly for your visitors.

We therefore recommend Squarespace for small businesses that want a fantastic-looking site without worrying too much about the details, whereas Wix is our top choice for companies that have a more specific design goal they want to accomplish.

Richard Sutherland

Richard brings over 20 years of website development, SEO, and marketing to the table. A graduate in Computer Science, Richard has lectured in Java programming and has built software for companies including Samsung and ASDA. Now, he writes for TechRadar, Tom's Guide, PC Gamer, and Creative Bloq.