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Android Apps Are Too Expensive, Says Research Firm

By - Source: Canalys | B 33 comments

Google may have to adjust the retail strategy of Android Market to promote stronger app sales, suggests a report published by market research firm Canalys.

On average, Android apps are more expensive that iOS apps. According to Canalys, the top 100 paid-for apps in the Android Market would cost a combined $374.37, which is more than more than 2.5 times the cost of the top 100 paid-for iPhone apps. The top 100 iPhone apps would cost $147.00. Similarly, the average price for the top 10 and top 20 apps in Android Market cost $3.47 or $4.09 each, respectively, while the top 10 and top 20 iOS apps average $0.99 and $1.04, respectively.

Canalys noted that 82 of the top 100 paid apps in Apple’s US store are priced at $0.99, but only 22 of 100 in the Android Market in the U.S. A reason for this scenario is both the fact that iOS and Android users appear to have very different tastes as far as apps are concerned - only 19 apps appeared in both top 100 lists - and the fact that some apps are substantially more expensive in Android market than in Apple's App Store. For example, Monopoly costs $4.99 for Android, but only $0.99 for iOS.

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  • 27 Hide
    qhoa1385 , March 1, 2012 12:29 AM
    hmm ok lemme take a look at top 100 ios app - there's an app that make funny fart noise, app that makes funny faces, app the does nothing... now android top 100 - root app, backup app, actual productive apps...
  • 27 Hide
    klavis , March 1, 2012 12:14 AM
    I always found the apps that I want on the Android market are cheaper...sometimes just free.
  • 16 Hide
    Yuka , March 1, 2012 12:14 AM
    Are we counting the ad-based free apps in there?

    You know, those apps that have some ads and cost 0, which are the same apps that cost some pennies, but with no ads.

    Cheers!
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    Display all 33 comments.
  • 27 Hide
    klavis , March 1, 2012 12:14 AM
    I always found the apps that I want on the Android market are cheaper...sometimes just free.
  • 16 Hide
    Yuka , March 1, 2012 12:14 AM
    Are we counting the ad-based free apps in there?

    You know, those apps that have some ads and cost 0, which are the same apps that cost some pennies, but with no ads.

    Cheers!
  • 13 Hide
    yose3 , March 1, 2012 12:25 AM
    why bother when u can get it free lol
  • 27 Hide
    qhoa1385 , March 1, 2012 12:29 AM
    hmm ok lemme take a look at top 100 ios app - there's an app that make funny fart noise, app that makes funny faces, app the does nothing... now android top 100 - root app, backup app, actual productive apps...
  • 4 Hide
    qhoa1385 , March 1, 2012 12:30 AM
    yose3why bother when u can get it free lol

    because not all apps are from big greedy company? you wouldn't steal from an 8 years old's hard work would you?
  • -5 Hide
    computernerdforlife , March 1, 2012 12:34 AM
    Angry Birds on Android Market Galaxy phone: free
    Angry Birds on Playbook: $4.99CAD

    Issue: Playbook just released its new OS 2.0 which adds Android apps in the App World. Also, it adds support with the Android video player and .adk support for all android apps. What i'm getting to is that the idea of Blackberry bringing Android apps to my Playbook is like adding lightning stickers to my crappy car: IT'S STUPID!

    By the way, the list of Android apps on my Playbook is so small, it took me 2 minutes to see them all and they were useless apps.
  • 7 Hide
    the real mr b , March 1, 2012 12:38 AM
    Honnestly, people are really not thinking this through. What is paying 2$-3$-4$-5$ for a full decent game? You are paying 50-60-70$ for an Xbox/Ps3 title aren't you? Also don't forget that most devs are not big corporations but rather civilians working their ass off on nights and weekends ...
  • 6 Hide
    omega21xx , March 1, 2012 12:59 AM
    the real mr bHonnestly, people are really not thinking this through. What is paying 2$-3$-4$-5$ for a full decent game? You are paying 50-60-70$ for an Xbox/Ps3 title aren't you? Also don't forget that most devs are not big corporations but rather civilians working their ass off on nights and weekends ...


    Well I'm sure most of us here are more PC gamers rather than console gamers, in which case, on average our games are under $50 :)  Thank you steam.
  • 4 Hide
    wiyosaya , March 1, 2012 1:01 AM
    And I wonder just who paid for this study?

    There are some firms like this that will say anything - for the price.
  • 8 Hide
    mman74 , March 1, 2012 1:04 AM
    Apps is a perfect example of how pricing your games favorably can combat piracy. When you give the people what they want, conveniently and at a reasonable price, people will vote with their feet and buy your games!
  • 2 Hide
    QEFX , March 1, 2012 1:41 AM
    computernerdforlifeAngry Birds on Android Market Galaxy phone: free Angry Birds on Playbook: $4.99CADIssue: Playbook just released its new OS 2.0 which adds Android apps in the App World. Also, it adds support with the Android video player and .adk support for all android apps. What i'm getting to is that the idea of Blackberry bringing Android apps to my Playbook is like adding lightning stickers to my crappy car: IT'S STUPID! By the way, the list of Android apps on my Playbook is so small, it took me 2 minutes to see them all and they were useless apps.



    Ummmm .. OK

    I missed the part of the article where it was mentioning RIM's playbook. I thought it said Apple's iOS & Android.

    Also isn't the playbook more of a business product, with business apps and security features (even if the product is a year or two behind where it should be), and thus you would expect to pay more for productivity apps than fart sound apps?

    Now I respect your point on the lack of playbook apps and apps which are on multiple systems costing more for playbook than the do on other systems and how that's a bit underhanded (but understandable given the much smaller market). But that's a bit like saying there isn't many commercial Amgia 4.0 programs and the ones that exist are more expensive than the Windows or OSX version.

    Seriously people...if it makes you money, spend the $5 on the app. If you don't make enough money to cover the $5, you really didn't need it.

    If your just wasting time playing a game ... did you enjoy it half as much as a movie or did you at least get $5 worth of joy our of it? If so, then you got your money's worth .. if not then you can b*tch and moan. But come on ... how cheap, not the right word but all I can think of, are you when $3 to $5 is outrageous for a program but you can drop $300+ on a phone.
  • 7 Hide
    Anonymous , March 1, 2012 2:08 AM
    this report is very misleading. the top 100 paid apps are constantly changing, and the total price could vary at any time. bullshit study paid for by Apple.
  • 4 Hide
    Solandri , March 1, 2012 2:56 AM
    Sigh. Add this to the list of contradictory positions iOS proponents seem to obliviously stake out. First we had Apple's mobile products not being overpriced, yet Apple making the lion's share of the profit in the mobile industry. Now we have iOS users on average spending more money than Android users, yet Android apps "on average" cost more.

    Fortunately, the statistical sleight of hand is pretty easy to spot here. They're comparing the average price of the most expensive 0.02% of apps. Not the average price of all the apps. Same for the top 10 and top 20 apps - obviously they're excluding free apps, which are prodigious in Android compared to iOS.
  • 1 Hide
    Anonymous , March 1, 2012 3:13 AM
    also...there is a vast differnce in the types of apps ios users download compared to android... ios users download more game type apps and android useres typically use more productivity apps... which are generally more expensive. Productivity apps on ios cost more than their gaming apps... same as with android. This study is like comparing apples and oranges and coming up with grapes.
  • 0 Hide
    sairasie , March 1, 2012 3:47 AM
    Yeah they are expensive ,at the same time very powerfull to use it and its reliable and safe to use along with some good mobile security :)  i has comodo mobile security on my android mobile and it acts best for my mobile ..
    http://bit.ly/A34cXX
  • 3 Hide
    guanyu210379 , March 1, 2012 6:11 AM
    hmmm...some iDiot did some research on Android market and published the result of his iStudy.
    Sorry...I still ain't gonna buy any iProducts
  • 0 Hide
    amdfreak , March 1, 2012 6:48 AM
    TOMSHARDWARE you made a typo mistake in the first paragraph under the heading

    "more than more than"

    more than is repeated 2x
  • 1 Hide
    king_maliken , March 1, 2012 8:43 AM
    qhoa1385because not all apps are from big greedy company? you wouldn't steal from an 8 years old's hard work would you?

    Yes, yes I would.
  • 0 Hide
    del35 , March 1, 2012 11:50 AM
    Yeah, just what iCrap wants out in the public domain so that it can herd more an more morons into its handmeyourwallet congregation. My experience has been that all my Android apps are free. I did pay for a maybe 3 out of perhaps twenty apps.
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