Which Apple Watch model do Tom’s Guide readers wear most? The results might surprise you

Close-up of a user's wrist wearing the Apple Watch Series 10 and Ultra 2 with pink flowers in the distance
(Image credit: Tom's Guide)

Don’t have the latest, greatest Apple Watch model? Don’t worry, neither do the majority of Tom’s Guide readers, according to a recent poll we ran. With 6,458 of you chiming in about your smartwatch preference, the most popular model isn’t the Apple Watch Series 11, Ultra 3, or even the wallet-friendly SE 3.

So which Apple Watch(es) topped the list? Read on.

TG readers are savvy shoppers

Apple Watch Series 10 close-up on a user's wrist showing the different options within the Apple Watch Notes app, launched with watchOS 26

(Image credit: Dan Bracaglia/Tom's Guide)

With 1,949 votes, the most popular response to our poll, ‘Which Apple Watch model do you wear?’ was the Apple Watch Series 10 (or older). That’s a massive 30% of respondents sticking with the prior generation of the flagship series, rather than springing for the latest Apple Watch Series 11.

This isn’t too surprising, given the jump from the Apple Watch Series 10 to the Series 11 is relatively minor. Both devices share the same design, display, and useful health-monitoring tools, such as Hypertension and Sleep Apnea Detection. That said, the Series 11 boasts a better battery, 5G instead of LTE, and a tougher screen.

26% of you upgraded to the Series 11

A chart showing the results of our read poll, "Which Apple Watch do your wear?"

(Image credit: Tom's Guide)

Though a healthy chunk of readers are hanging onto older models, the Apple Watch Series 11 was our second most popular response, with 1,697 of you selecting it. That’s a whole lot more than the next most popular answer, the beefy Apple Watch Ultra 3, which received 14% of the votes, or 897 clicks.

The Apple Watch Ultra 1/2 was the fourth most popular response, selected by 777 readers for 12% of the vote.

Apple Watch Series 11
Apple Watch Series 11: was $399 now $299 at Walmart

The Series 11 is Apple's latest flagship smartwatch, sporting a sleek, lightweight case, loads of health, fitness, and safety tools, 24 hours of battery, and a bright, saturated screen.

TG readers prefer the finer things

Close-up of the Apple Watch SE 3 and Apple Watch Series 11 in a user's hand with a colorful, out-of-focus background

(Image credit: Dan Bracaglia/Tom's Guide)

Bringing up the rear is the Apple Watch SE 3, with 672 votes (10% of respondents), followed by the Apple Watch SE/SE 2022 with 466 votes (7% of our readers). This means that more than 80% of you prefer Apple’s flagship series or premium Ultra series to the more entry-level SE lineup.

Will you be upgrading to the next Apple Watch?

All this talk of Apple Watch models begs the question: Do you plan on upgrading to a new Apple Watch this fall when the Series 12 will almost certainly launch, possibly alongside a new Ultra or SE? Let me know in the poll below.


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Dan Bracaglia
Senior Writer, Fitness & Wearables

Dan Bracaglia is the Tom’s Guide editorial lead for all things smartwatches, fitness trackers and outdoor gear. With 15 years of experience as a consumer technology journalist testing everything from Oura Rings to instant cameras, Dan is deeply passionate about helping readers save money and make informed purchasing decisions. In the past year alone, Dan has assessed major product releases from the likes of Apple, Garmin, Google, Samsung, Polar and many others. 

An avid outdoor adventurer, Dan is based in the U.S. Pacific Northwest where he takes advantage of the beautiful surroundings every chance he gets. A lover of kayaking, hiking, swimming, biking, snowboarding and exploring, he also makes every effort to combine his day job with his passions. When not assessing the sleep tracking and heart rate accuracy of the latest tach gadgets, you can find him photographing Seattle’s vibrant underground music community.

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