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Early Prime Day New Balance sale is live from $13 at Amazon — here's the deals I'd shop now

New Balance SC Elite v4 running shoes in hand
(Image credit: Future)

Amazon’s members-only sale, Prime Big Deal Days, is on the way, but I don’t recommend waiting on these New Balance sales! A bunch of the brand’s most popular apparel has been discounted and you don’t want to miss out.

Right now you can shop New Balance deals from $13 at Amazon. Need help choosing? We feature the New Balance FuelCell Rebel V5 on our list of the best running shoes, but there’s a similar pair you can get for less — the New Balance FuelCell Rebel V4 on sale from $99 at Amazon. While you get a bit more cushioning with the new V5 version, they’re both extremely comfortable and provide a stable feel underfoot.

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Sneakers and shoes

New Balance 202 Slide Sandal (Women's)
New Balance 202 Slide Sandal (Women's): was $39 now $17 at Amazon
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These New Balance slides are perfect for any time of year. They have a soft-top bed that's super comfortable, even when you're on your feet all day. You can also configure them with either two or three straps for extra security.

New Balance 24 V1 Flip Flop
New Balance 24 V1 Flip Flop: was $31 now $21 at Amazon
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If you're a year-round flip-flop wearer, make sure to grab this deal on the New Balance 24 V1. Not only do they come in a nice range of color options, but they're also super comfy and lightweight, and provide support with EVA foam cushioning.

New Balance FuelCell Shift Trainer Cross (Women's)
New Balance FuelCell Shift Trainer Cross (Women's): was $99 now $53 at Amazon
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The New Balance FuelCell Shift Trainer Cross is on sale for huge discounts in certain sizes and colors. It features a mesh upper that's lightweight and breathable, as well as FuelCell foam to propel you forward with every step.

New Balance 574 V1 Core (Men's)
New Balance 574 V1 Core (Men's): was $84 now $29 at Amazon
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Pick up the New Balance 574 V1 Core in this sale and they'll surely become a new wardrobe staple. These have a stylish suede and mesh upper and come in a range of colors that pop! Reviewers on Amazon also love their comfortable fit.

New Balance Fresh Foam Rcvry V1 Slide Running Shoe (Men's)
New Balance Fresh Foam Rcvry V1 Slide Running Shoe (Men's): was $44 now $31 at Amazon
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These New Balance running slides will treat your feet to some well deserved comfort during your recovery. These are lightweight and have a Fresh Foam midsole to support your feet. Plus, they slip on in a flash.

New Balance DynaSoft Nergize Sport V2 Shoes (Women’s)
New Balance DynaSoft Nergize Sport V2 Shoes (Women’s): was $69 now $35 at Amazon
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Pick up a pair of New Balance shoes for under $50? Don’t mind if I do. No-sew construction and an adjustable lace closure makes for a snug fit. And, if you're worried they won't match your running gear, there are 25 different color options on Amazon.

New Balance Slide Sandal (Men's)
New Balance Slide Sandal (Men's): was $40 now $35 at Amazon
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New Balance's Slide Sandals have seen a nice price cut, so there's no reason not to pick up a pair. They're made of soft and supportive foam with a velcro strap to keep them securely on your feet after you slip them on.

New Balance 480 V1 Sneaker (Men's)
New Balance 480 V1 Sneaker (Men's): was $89 now $39 at Amazon
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The New Balance 480 V1 offers a delightfully fresh take on the classic monochromatic basketball-style, low-cut sneaker. They feature an all-leather upper, generously sized tongue and grippy white rubber soles for traction.

New Balance 520 V8 Running Shoe (Women's)
New Balance 520 V8 Running Shoe (Women's): was $64 now $41 at Amazon
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These New Balance running shoes have seen impressive discounts in certain sizes and colors. With a lightweight mesh upper and lace-up design, these are a solid choice for a variety of activites, as reviewers on Amazon assure they're comfortable for runs, casual walks, tennis and more.

New Balance Fresh Foam Arishi v4 (Men’s)
New Balance Fresh Foam Arishi v4 (Men’s): was $74 now $54 at Amazon
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Whether you're looking for a new pair of shoes to run errands in or train for a marathon in, these Arishi v4 shoes are a great pick. They feature Fresh Foam midsole cushioning for comfort and a textured mesh upper for breathability. For support and extra durability, a rubber outsole completes this shoe.

New Balance Fresh Foam Slip Resistant 806 V1 Industrial Shoe (Women's)
New Balance Fresh Foam Slip Resistant 806 V1 Industrial Shoe (Women's): was $99 now $60 at Amazon
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These New Balance industrial shoes have seen an impressive price drop in certain sizes. Their fresh foam cushioning makes them super comfortable even when you're on your feet all day, and they have slip-resistant outsoles to make sure you stay steady. They're billed as easy to clean, too.

New Balance CT300 V3 Sneaker (Men's)
New Balance CT300 V3 Sneaker (Men's): was $79 now $65 at Amazon
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New Balance brings the style with these casual sneakers. They have soft cushioning underfoot to keep you comfortable and a suede and mesh upper that feels premium.

New Balance 515 V3 Sneakers (Women's)
New Balance 515 V3 Sneakers (Women's): was $74 now $69 at Amazon
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The New Balance 515 is another trendy, retro-inspired sneaker with tons of discounted styles to choose from. It boasts an all-leather upper, EVA foam midsole and durable rubber outsole. Chic yet sensible, it's the perfect everyday trainer for doing, well, just about anything.

New Balance Fresh Foam X 1440 V1 (Women’s)
New Balance Fresh Foam X 1440 V1 (Women’s): was $89 now $74 at Amazon
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These flexible shoes offer plenty of support, thanks to an incredibly cushiony Fresh Foam X midsole, a TPU heel clip and a wrapped rubber outsole that looks great. With a synthetic and mesh upper and knit mesh covering the shoe's outer layer, it's also comfortable and breathable.

New Balance 237 V1 Sneaker (Men's)
New Balance 237 V1 Sneaker (Men's): was $84 now $74 at Amazon
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Right now you can get the New Balance 237 V1 sneakers on sale and add a touch of style to your wardrobe. They have a suede and mesh upper with a sleek three-tone color scheme.

New Balance Fresh Foam X Kaiha Road V1 Running Shoe (Women's)
New Balance Fresh Foam X Kaiha Road V1 Running Shoe (Women's): was $104 now $84 at Amazon
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With Fresh Foam X on board, New Balance bills this as one of their most cushioned Fresh Foam shoes. They're also super soft and supportive, with durable rubber outsoles. Reviewers on Amazon have heaped praise on these shoes and like them for activities like treadmill runs and fitness walking.

New Balance FuelCell Rebel V4 (Men's)
New Balance FuelCell Rebel V4 (Men's): was $139 now $99 at Amazon
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You don't need to be a rebel, nor must you lack a "cause" to take advantage of this deal on one of our favorite versatile and stable sneaker options for daily runners. The New Balance FuelCell Rebel V4 checks all the boxes when it comes to a high-performing running shoe; it also doesn't look half bad.

New Balance Fresh Foam X 840v1 (Men’s)
New Balance Fresh Foam X 840v1 (Men’s): was $139 now $105 at Amazon
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Sometimes a sleek classic might be just what you're after. The 840s are a great day-to-day shoe when you're in the mood for a leisurely walk or taking a rest day from training. It's got all the usual features of a comfy NB shoe; cushioned midsole, mesh outer and a molded heel.

New Balance Fresh Foam x 880v14 Gore-Tex (Women’s)
New Balance Fresh Foam x 880v14 Gore-Tex (Women’s): was $159 now $119 at Amazon
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When I see the word 'Gore-Tex', I immediately think about different running weather, especially rain — and this shoe is geared for wet terrain. With its Gore-Tex waterproof construction all the way to its Hydrohesion outsole, you've got a shoe that'll keep your feet dry and your grip strong.

New Balance FuelCell SC Elite v4 (Women’s)
New Balance FuelCell SC Elite v4 (Women’s): was $249 now $156 at Amazon
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One of TG's expert testers ran the 2024 London Marathon in the FuelCell SC Elite v4, and they were seriously impressed with how these shoes tackled the distance. And right now, you can secure a spectacular saving on this race day shoe with its full carbon plate and durability to last all the way through training in preparation for the big day.

Apparel

New Balance Patch Logo Ankle Socks (3 Pack)
New Balance Patch Logo Ankle Socks (3 Pack): was $17 now $13 at Amazon
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Everyone needs a set of reliable socks. These New Balance ankle socks provide cushioning to your feet and wick sweat, making them super comfortable to wear. And the NB logo patch is a stylish touch.

New Balance Tenacity Tee (Men's)
New Balance Tenacity Tee (Men's): was $17 now $15 at Amazon
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Add a New Balance tee to your wardrobe starting from just $15! It's made with NB DRYx premium to wick sweat off your body, with a stretchy and athletic fit. It has also earned a solid 4.2 star rating from Amazon shoppers.

New Balance Sport Essentials Fleece Hoodie (Women's)
New Balance Sport Essentials Fleece Hoodie (Women's): was $23 now $17 at Amazon
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It's called "essentials" for a reason — everybody needs a reliable workout hoodie for the cooler months of the year. You can get this one for as low as $17 in certain sizes and colors, and enjoy its super-soft fleece material and relaxed fit.

New Balance Ultra Comfort Performance Seamless Hipsters Underwear (3 Pack, Women's)
New Balance Ultra Comfort Performance Seamless Hipsters Underwear (3 Pack, Women's): was $24 now $18 at Amazon
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Made of lightweight and breathable material, this set of New Balance underwear is a nice buy. Reviewers on Amazon like their comfortable fit and seamless design.

New Balance Seamless Longline Sports Bra with Enhanced Support Straps
New Balance Seamless Longline Sports Bra with Enhanced Support Straps: was $24 now $22 at Amazon
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This New Balance sports bra is a nice find with prices starting from $22. Its simple design is stylish, and thanks to its seamless construction and enhanced straps, it won't chafe and will keep you supported. It also wicks sweat off your body and has optional removeable pads.

New Balance Sport Essentials Fleece Jogger (Women's)
New Balance Sport Essentials Fleece Jogger (Women's): was $65 now $42 at Amazon
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During cold-weather workouts, you'll really appreciate these soft and cozy fleece joggers. Their simple style is easy to pair with a hoodie or running top, and they have an internal drawcord to get the perfect fit.

New Balance Woven Full Zip Jacket (Women's)
New Balance Woven Full Zip Jacket (Women's): was $90 now $79 at Amazon
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If you're planning to work out outdoors in the cooler months of the year, this New Balance jacket will help you stay warm and dry. It wicks sweat off the body and has a full zip closure, meaning you can easily remove it once you get back indoors!

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Millie Davis-Williams

Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.

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