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The Prime Day TV deal to beat is this LG OLED A1 for $679

LG OLED A1 deal
(Image credit: LG)

If you've been waiting for OLED TVs to get cheaper before you jumped on the bandwagon, now is the time. And we would act very fast, because Amazon has the cheapest OLED TV deal we've ever seen for its Prime Day deals event.

Right now Amazon has the LG OLED A1 48" for just $679 (opens in new tab). That is 43% off the MSRP and by far the lowest price of all time for any OLED TV we've seen. 

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LG OLED A1 TV 48": was $1,199 now $679 @ Amazon (opens in new tab)
The LG OLED A1 for just $679 is an absolute steal and is the cheapest price we've ever seen for an OLED TV. This 48-inch set delivers a 4K picture with Cinema HDR and Dolby Vision support, and there's a a7 Gen 4 AI processor for upscaling to UHD. Other highlights include a Game Optimizer Mode and Google Assistant and Alexa built in. 

The LG A1 is LG's entry-level OLED TV, so the picture quality isn't quite as pristine as the LG C1 OLED, but you're still getting a lot for your money here. This OLED TV bursts with over a billion colors, and LG's a7 Gen 4 AI processor can upscale content to 4K on the fly using AI.

Other highlights of the LG A1 include a Game Optimizer mode, complete with HDR gaming, as well as support for Dolby Vision and Dolby Atmos. There's also Google Assistant and Alexa on board so you can access your favorite assistant. 

With the LG A1's built-in smarts, you can access all of the best streaming services, including Netflix, Prime Video, Apple TV Plus and Disney Plus. And the included Magic Remote makes it easy to point, click and scroll, as well as button shortcuts for content providers.

If a 48-inch TV is big enough for you, this is a great Prime Day deal and is definitely worth snatching up before it's gone. Be sure to check out our Prime Day TV deal (opens in new tab) live blog for all the biggest sales and our main Prime Day deal (opens in new tab) live blog for the top day 2 discounts. 

Mark Spoonauer is the global editor in chief of Tom's Guide and has covered technology for over 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to discuss the latest trends, including Cheddar, Fox Business and other outlets. Mark was previously editor in chief of Laptop Mag, and his work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.