Prime Day TV deals 2023 — best sales right now

Amazon 43" 4K Omni Fire TV: was $399 now $99 @ Amazon
Editor's Choice deal! Prime members can get the Amazon 43-inch 4K Omni Fire TV for just $99, which is the cheapest 4K TV we've ever seen. Note that you'll need to log onto your Prime account and request an invite to buy it. (It'll go on sale during Prime Day). The 43-inch Omni Fire TV is the latest TV (released March 22) in Amazon's TV lineup. This new smaller size brings HDR 10/HLG support to a smaller 4K screen for those who can't fit a 50-inch or larger TV into their living room. In our Amazon Fire TV Omni review, we said it's solid for gaming thanks to its low lag time, but you should only buy it when it's on sale as there are better/cheaper options. That said, at $99 it's a massive steal. 

TV sale: deals from $64 @ Amazon
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as $64. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.
Check other retailers: Best Buy: deals from $64

Insignia 55" F30 4K Fire TV: was $399 now $179 @ Amazon
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.
Best Buy: $259 ($140 off)

Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ Amazon
Amazon's new 4-Series of Fire TVs are now on sale, and the 50-inch model has dropped to $289 for Prime members. The Amazon Fire TV 4-Series are less expensive than Amazon's new Omni Series. However, they offer perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control).

Toshiba 50" 4K Fire TV: was $379 now $219 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. To get this price, click the on-page digital coupon to save $160 during checkout. 

Hisense 58" ULED U6 4K Fire TV: was $599 now $455 @ Amazon
Amazon's taken nearly half of this 58-inch TV's price off already for Prime members. Hisense's proprietary ULED technology is a step up from normal LED-based LCD TVs, and looks to offer enhanced color.

Amazon 65" Omni 4K QLED TV: was $799 now $599 @ Amazon
Released in October, Amazon's new Omni 4K QLED Fire TV is on sale for just $599. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

Hisense 55” U8K Mini-LED 4K TV: was $1,099 now $799 @ Amazon
The Hisense U8K Mini-LED TV packs a ton of premium features into a mid-ranged price tag. It’s Imax Enhanced-compatible, with support for HDR/HDR 10/HDR 10+, Dolby Vision and Dolby Atmos. For gamers, this TV offers a 144Hz refresh rate, VRR, ALLM and AMD FreeSync Premium Pro. You also get an ATSC 3.0 tuner, and Hisense promises this TV will reach a peak brightness of 1,500 nits. 

Samsung 55" QN90B Neo 4K QLED : was $1,699 now $1,097 @ Amazon
Samsung Neo QLED QN90B offers incredible visuals delivering some of the brightest and most detailed pictures we've seen from a TV that's not an OLED. In our Samsung QN90B QLED TV review, we said it delivers potent picture and gaming capabilities with picture quality that stops short of perfection. It also has support for HDR10/HDR10+/HLG, and voice control support for Bixby, Amazon Alexa, or Google Assistant. This sale just got better, with the price dropping by $200 — but Amazon says it's only got 19 units left.
Check other retailers: Best Buy: $1,099 ($600 off)

Roku TV 75" Plus Series 4K QLED TV: was $999 now $799 @ Best Buy
Editor's Choice deal! Amazon won't always have the best Prime Day TV deals. This deal comes courtesy of Best Buy (which has an exclusive on Roku's new TVs). The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. This 75-inch model is the biggest TV in Roku's new lineup. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support. 

Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $2,298 @ Amazon
This stunning 2023 Sony model has benefitted from a 12% reduction that brings it down to $2,298 for Prime Day 2023. Of course, that's still quite an investment but in return you'll get remarkable picture quality on the OLED panel thanks to Sony's powerful XR processor. And, naturally, it's designed for use with the PS5 making it an excellent choice for gamers. Although we haven't reviewed this specific model, we're very familiar with Sony's Bravia line-up of OLED TVs and a similar model currently occupies the top spot on our best OLED TVs buying guide.

LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. This is just $30 shy of its all-time Black Friday price low and one of the least-expensive OLED TVs of all time.

Sony 55" A80K 4K OLED TV: was $1,999 now $1,098 @ Amazon 
The Sony A80K OLED TV uses the company's cognitive XR processor that adjusts brightness on the fly to boost lights and deepen blacks without losing detail. It comes with Google TV and Google Assistant built-in and has exclusive features for the PlayStation 5, such as Auto HDR Tone Mapping which optimizes the PS5's settings to take full advantage of the TV's capabilities. In our Sony A80K OLED TV review, we said the Editor's Choice TV offers superb picture quality, a robust audio system, and intuitive Google TV smart interface.

LG C3 55" 4K OLED: was $1,899 now $1,426 @ Amazon
Released in 2023, the LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
Check other retailers: $1,496 @ Walmart | $1,499 @ Best Buy

LG 65" C2 OLED 4K TV: was $2,499 now $1,478 @ Amazon
Lowest price: The excellent LG C2 OLED TV is on sale in this epic TV deal at Amazon. We named this stunning television the best TV on the market right now. It combines exceptional picture quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and offers all easy access to all the streaming services you could need.

Samsung 65" 4K OLED TV: was $1,999 now $1,599 @ Best Buy
The Samsung S95B is Samsung's first OLED and the first to combine OLED with quantum dots, resulting in a QD-OLED TV that promises the best of both technologies: superior color, brightness, and contrast in a single package. In our Samsung S95B OLED 4K Smart TV review, we said it largely delivers on its promise though it doesn't provide those perfect black levels of a pure OLED TV (especially if you're in a room with minor ambient light). Nevertheless, it's an amazing TV for movies, gaming, and everything in between.

Samsung 55" S95C 4K OLED TV: was $2,497 now $2,137 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is great for movie fans, gamers, and everyone in between. It sports four HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Check other retailers: $2,299 @ Best Buy

Samsung 65” S90C OLED 4K TV: was $2,599 now $1,999 @ Woot
This premium OLED TV from Samsung promises superior picture quality with stunning brightness and deep blacks. The Samsung S90C OLED packs HDR/HDR 10/HDR 10+/HLG and Dolby Atmos support with Object SoundTracking lite, 4 HDMI 2.1 ports, ATSC 3.0 and a 120Hz refresh rate. There’s also support for Amazon Alexa, Google Assistant, SmartThings and the TV comes with a SolarCell remote.