Best October Prime Day TV deals — shop these sales right now

LG C3 OLED TV with a Tom's Guide deal tag
(Image credit: LG)

The latest Prime Day has begun, bringing with it another 48 hours of guaranteed great deals on TVs. And whether you're looking for a budget option that's even cheaper than usual, or want to get some money off of a flagship model, we have the best Prime Day TV deals for your needs below.

Amazon is offering a large selection of exciting discounts including the 65-inch Sony Bravia XR A80L OLED TV at its new lowest price and TV deals from just $69 for shoppers a budget. Plus, this 50-inch Fire TV Omni is dropping to just $149 (was $375), but you'll need to request an invite in order to score this deal. 

Don’t forget that Amazon’s retail rivals such as Best Buy and Walmart will also offer their own selection of discounts to tempt you to shop with them instead. Don’t worry, we’ll be tracking prices across major retailers to ensure that you always pay the lowest price possible. 

We’ve been covering Prime Day since the retailing holiday started in 2015, so we’re experts when it comes to separating the top-tier deals from the bogus discounts. So, be sure to stick with us through October Prime Day and the Black Friday sales. Now let’s dive into the discounts, here are the best Prime Day TV deals right now. 

Best Prime Day TV deals right now

4K TVs

TV sale: deals from $69 @ AmazonCheck other retailers: deals from $69 @ Best Buy

TV sale: deals from $69 @ Amazon
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as $69. Just keep in mind, that ultra-cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.
Check other retailers: deals from $69 @ Best Buy

Amazon 50" Fire TV Omni: was $375 now $149 @ Amazon
Request invite!

Amazon 50" Fire TV Omni: was $375 now $149 @ Amazon
Request invite!
Save $226 on this 50-inch Fire TV by reserving it for Amazon Prime Day. This model offers 4K resolution, HDR support and hands-free Alexa. For movie lovers, the Fire TV Omni has Dolby Vision support and instant access to all the streaming services you could want via the slick Fire TV interface. It also offers deep Alexa integration and can be controlled with just your voice.  

Hisense 50” U6HF 4K TV: was $499 now $199 @ AmazonRequest invite!

Hisense 50” U6HF 4K TV: was $499 now $199 @ Amazon
Request invite! This affordable Hisense TV supports Dolby Vision HDR, HDR 10 and HDR10+ as well as Alexa voice controls. It’s also a good budget set for gamers thanks to its HDMI 2.1 support, although it only runs at 60Hz. Request an invitation to purchase this TV on Prime Day.

Toshiba 50" 4K Fire TV: was $379 now $319 @ Amazon

Toshiba 50" 4K Fire TV: was $379 now $319 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2023 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 

Insignia 55" F30 4K Fire TV: was $399 now $349 @ Amazon

Insignia 55" F30 4K Fire TV: was $399 now $349 @ Amazon
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.

Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ Amazon

Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ Amazon
Amazon's new 4-Series of Fire TVs are now on sale, and the 50-inch model has dropped to $289. The Amazon Fire TV 4-Series are less expensive than Amazon's new Omni Series. However, they offer perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control).

Hisense 55" U8K Mini-LED 4K TV: was $1,099 now $748 @ Amazon

Hisense 55" U8K Mini-LED 4K TV: was $1,099 now $748 @ Amazon
The Hisense U8K Mini-LED TV packs a ton of premium features into a mid-range price tag. It's Imax Enhanced-compatible, with support for HDR/HDR 10/HDR 10+, Dolby Vision and Dolby Atmos. For gamers, this TV offers a 144Hz refresh rate, VRR, ALLM and AMD FreeSync Premium Pro. You also get an ATSC 3.0 tuner, and Hisense promises this TV will reach a peak brightness of 1,500 nits. 

Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon

Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon
Released in October, Amazon's new Omni 4K QLED Fire TV is on sale for just $599. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

Roku TV 75" Plus Series 4K QLED TV: was $999 now $899 @ Best BuyEditor's Choice deal!

Roku TV 75" Plus Series 4K QLED TV: was $999 now $899 @ Best Buy
Editor's Choice deal! Amazon won't always have the best Prime Day TV deals. This deal comes courtesy of Best Buy (which has an exclusive on Roku's new TVs). The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. This 75-inch model is the biggest TV in Roku's new lineup. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support. 

Samsung 65” QN90C QLED 4K TV: was $2,799 now $1,697 @ Amazon

Samsung 65” QN90C QLED 4K TV: was $2,799 now $1,697 @ Amazon
The Samsung QN90C Neo QLED offers best-in-class HDR brightness and excellent overall performance. This TV has HDR10, HDR10+ and HLG support, a 120Hz refresh rate and 4 HDMI ports (two are HDMI 2.1 ports). Also included are Amazon Alexa, Google Assistant and SmartThings integration. 


LG C3 55" 4K OLED: was $1,899 now $1,396 @ AmazonPrice check: $1,396 @ Walmart  | $1,399 at Best Buy

LG C3 55" 4K OLED: was $1,899 now $1,396 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
Price check: $1,396 @ Walmart  | $1,399 at Best Buy

Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $1,798 @ Amazon

Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $1,798 @ Amazon
This stunning 2023 Sony model has benefitted from a large reduction that brings it down to $1,798 for Prime Day 2023. Of course, that's still quite an investment but in return, you'll get remarkable picture quality on the OLED panel thanks to Sony's powerful XR processor. And, naturally, it's designed for use with the PS5 making it an excellent choice for gamers. Although we haven't reviewed this specific model, we're very familiar with Sony's Bravia line-up of OLED TVs and a similar model currently occupies the top spot on our best OLED TVs buying guide.

LG A2 48" 4K OLED TV: was $1,299 now $649 @ Best Buy

LG A2 48" 4K OLED TV: was $1,299 now $649 @ Best Buy
The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. We have seen this model drop to $599 in the past and it could be reduced further in the weeks ahead.

Sony 55" Bravia XR A95K 4K OLED: was $2,999 now $2,498 @ Amazon

Sony 55" Bravia XR A95K 4K OLED: was $2,999 now $2,498 @ Amazon
Providing incredible visuals, sound, and 4K upscaling, the Sony Bravia XR A95K OLED is a truly impressive TV. There's support for HDR10/HLG/Dolby Vision, a 120Hz refresh rate and two HDMI 2.1 ports. In our Sony Bravia XR A95K OLED review, we said the Editor's Choice TV is amazing in every way possible with intuitive and forward-thinking capabilities. We especially like the included Bravia Cam, which can be used to adjust color on the fly or for controlling the TV with gestures.

Samsung 65" 4K OLED TV: was $1,999 now $1,899 @ Best Buy

Samsung 65" 4K OLED TV: was $1,999 now $1,899 @ Best Buy
The Samsung S95B is Samsung's first OLED and the first to combine OLED with quantum dots, resulting in a QD-OLED TV that promises the best of both technologies: superior color, brightness, and contrast in a single package. In our Samsung S95B OLED 4K Smart TV review, we said it largely delivers on its promise though it doesn't provide those perfect black levels of a pure OLED TV (especially if you're in a room with minor ambient light). Nevertheless, it's an amazing TV for movies, gaming, and everything in between.

Samsung 55" S95C 4K OLED TV: was $2,497 now $1,797 @ AmazonCheck other retailers: $1,899 @ Best Buy

Samsung 55" S95C 4K OLED TV: was $2,497 now $1,797 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is great for movie fans, gamers, and everyone in between. It sports four HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Check other retailers: $1,899 @ Best Buy

The best Prime Day TV deals for budget shoppers

Everyone is looking to stretch their dollar these days, and if you're looking for a good TV that won't cost a fortune, here are our best picks: 

  • Fire TVs: Every Fire TV is typically on sale during Prime Day. Look for deals on the Toshiba C350 or the Insignia F30. Both provide a decent 4K TV picture with solid smart features at an affordable price. 
  • Hisense TVs: If you're not familiar with the brand, Hisense makes excellent budget-friendly TVs. In fact, we called the Hisense U7G one of the best gaming TVs. Likewise, the Hisense U8G is one of the best 4K TVs on the market and much more affordable than competing brands. Also look for deals on the H8G, which is one of the top TVs under $400.
  • TCL TVs: TCL is a popular brand among bargain hunters. We named the TCL 5-Series one of the best TVs under $500. For smaller budgets, the 4-Series is one of the best TVs under $300. 

How cheap are OLED TVs getting on Prime Day?

LG C2 OLED streaming content

(Image credit: Future)

While the majority of Prime Day TV deals will focus on LCDs, we're also seeing more OLED TV deals than ever this year. For instance, LG's A2 Series 48-inch 4K OLED has sold for an all-time low of $569 during the July Prime Day event. 

Likewise, during the last Prime Day, 75-inch TV deals dropped below $649. While we don't recommend you buy an 8K TV yet — there's little content to watch — we also noticed more 8K TV deals from the likes of Amazon, Best Buy, and Samsung. 

Prime Day TV deals: What you need to know

TVs are among Amazon's top-selling products across Prime Day. Naturally, Amazon's own line of Fire TVs tend to get the biggest price drops. According to the retailer, it sold "millions of Fire TV Edition Smart TVs" during last year's Prime Day. 

So if you're looking for an inexpensive smart TV, a Fire TV Edition set will be your best best. These TVs have sold for just under $100.  If you want a TV with 4K resolution and HDR support, Insignia and Toshiba Fire TVs are your best bet. Models such as the Insignia 50-inch 4K Fire TV dropped under $249. Meanwhile, the Toshiba 55-inch 4K Fire TV (normally priced at $429) is hitting similar low price points.

Prime Day isn't just about Amazon TVs. We also see deals on TCL, Hisense, LG, and Samsung 4K TVs. TCL and Hisense lead the charge in terms of price drops with 50-inch panels selling for under $279. Meanwhile, 75-inch TVs are selling for less than $499. 

Prime Day TV deals vs. Best Buy and Walmart

Amazon isn't the only retailer with Prime Day TV deals. Rivals Best Buy and Walmart are offering equally aggressive TV sales during Amazon's retail holiday. In fact, last year Best Buy mirrored — and on a few occasions trumped — Amazon's Prime Day TV deals by price matching Amazon and in a few occasions offering freebies that Amazon wasn't offering. 

If you recall, a few years ago Best Buy and Amazon hammered out a deal wherein Best Buy became a certified seller of Amazon's Fire TV Edition TVs. As a result, they both tend to offer the same prices, although Best Buy at times has better stock of certain models.

Meanwhile, Walmart tends to offer impressive Prime Day TV deals on models Amazon doesn't promote, such as Sceptre and Vizio. We're keeping track of every retailer's deals, but it's worth noting that when it comes to TVs — Amazon is just one of a few retailers with excellent deals.

Tips for scoring the best Prime Day TV deals

  • Use price checking tools: Our top rule when shopping on Prime Day is to price check everything. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. For example, if you see the AirPods Pro on sale for $219 on Prime Day, CamelCamelCamel will show you that they hit $169 in November. In other words, it exposes fake deals so you can avoid them. 
  • Shop at Amazon's competitors: Retailers like Best Buy, Target, and Walmart will have anti Prime Day TV deals. They'll try to undercut Amazon with lower prices or tempting freebies. So if you spot a TV at a price you like, it's worth price checking that TV at any of Amazon's top competitors. 
  • Don't trust Amazon's reviews: We all read Amazon's user reviews. However, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. Sites like Fakespot can help you weed our fake reviews from real ones. 
  • Avoid buying refurbished: Buying refurbished is a great way to save money. However, we're not fans of refurbished TVs. The main reason is because you never know how "scratched and dented" the TV you're about to buy really is. Should it not meet your standards, you could be on the hook for return shipping. Unless the savings are massive, we'd stay away from refurb TVs. 
Millie Davis-Williams

Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.