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Prime Day TV deals 2022 — best sales right now

Amazon Toshiba and Insignia Fire TVs side by side
(Image credit: Amazon)

Prime Day TV deals are the rockstar of this year's Prime Day. Of all the Prime Day deals we've seen in the past 24+ hours, TVs have seen the most aggressive discounts. OLED TVs, for instance, have dropped to as low as $679! 

We've been covering Prime Day since its inception, so we're rounding up the biggest and best TV discounts you can still get. After all, Prime Day is an excellent opportunity to upgrade to the TV you want at a price you can afford. In fact, there are so many great deals that we're also running an Amazon Prime Day 2022 TV deals live blog.

TV deals have dropped to record lows this year. From premium OLED TVs to massive 82-inch screens, each month has pushed TV prices lower than the previous. While the majority of Prime Day TV deals will come from Amazon, competitors like Best Buy and Samsung will also have noteworthy deals. (We'll call out any noteworthy deals below). 

Currently, Fire TVs from Insignia, Pioneer, and Toshiba are at or near all-time low prices. For instance, we're seeing the Insignia 55-inch F30 on sale for $279, which is an epic price low for any 55-inch TV. If you're looking for deals on premium TVs, Amazon has 4K OLED TVs on sale from $696 (opens in new tab). The sale includes entry-level OLED TVs (such as the LG A1) alongside more premium sets like the Editor's Choice LG C1 To date, the current $679 price is the cheapest price we've seen for any OLED TV. This is a price we're not likely to see again till Black Friday. Below you'll find today's best deals.

Best Prime Day TV deals

32-49 inch TVs

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TV sale: deals from $89 @ Amazon (opens in new tab)
Prime Day TV deals are now live with smart TVs as low as $89. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest Prime Day TV deals we've ever seen from Amazon outside of Black Friday. 

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Insignia 43" F30 4K Fire TV: was $299 now $189 @ Amazon (opens in new tab)
The Insignia F30 is one of the cheapest 4K TV deals you can get. It features HDR10 support, DTS Studio sound, and a voice remote with Alexa built-in. We love this deal because you get 4K resolution — instead of 1080p — for under $200.

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Toshiba V35 43" Fire TV: was $289 now $189 @ Amazon (opens in new tab)
If you don't care for 4K resolution, Amazon has the Toshiba V35 Fire TV on sale from $189. The 1080p TV is light on features, but supports DTS Virtual: X audio and sports Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote. Just keep in mind, there are 4K Fire TVs also available at this price point (if you prefer a 4K screen). 

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Pioneer 43" 4K Fire TV: was $319 now $199 @ Amazon (opens in new tab)
Pioneer is back in the TV-making business with a new 4K Fire TV. The TV features Dolby Vision support, DTS Virtual X sound, Apple AirPlay support, and a voice remote with Alexa. Usually on sale for $50 to $100 off, it's now at its lowest price ever. 

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TCL 43" 4K TV: was $349 now $249 @ Amazon (opens in new tab)
This TCL 4-Series TV is powered by Android, which makes streaming a breeze thanks to its built-in Chromecast and Google Assistant. You also get HDR10/HLG support and three HDMI ports. Sure, there are less expensive 43-inch 4K TVs, but if you want the benefits of an Android-powered TV, this model is just $10 shy of its all-time price low. 

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Samsung 43" 4K TV: was $399 now $297 @ Amazon (opens in new tab)
The Samsung TU7000 is a 4K TV offering all the basics you could need. It includes a game enhance mode, HDR 10 Plus/HLG support, 120Hz refresh rate, Alexa/Google Assistant compatibility, and Samsung's own Tizen OS. It's currently at its lowest price to date. 

50-59 inch TVs

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Insignia 55" F30 4K Fire TV: was $449 now $279 @ Amazon (opens in new tab)
If you want a big-screen TV on the cheap, Amazon has the Insignia 55-inch F30 4K Fire TV on sale. The TV offers HDR10 support, DTS Studio Sound, and it comes with a voice remote, which lets you control it with the sound of your voice. Priced at $279, it's one of the cheapest 55-inch TVs of all time. 

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Toshiba C350 50" 4K Fire TV: was $429 now $289 @ Amazon (opens in new tab)
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2021 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. Amazon is offering it for just $289. 

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Insignia 50" F50 QLED 4K Fire TV: was $429 now $299 @ Amazon (opens in new tab)
Ultra-affordable QLED:
This 50-inch Insignia QLED TV offers impressive image quality no matter what you're watching. With Amazon's Fire TV OS built in, you can also stream all your favorite shows and movies and control them all with your voice thanks to full Alexa support. When it comes to QLED TVs, this 2021 TV is one of the most affordable Prime Day TV deals we've seen. 

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Hisense 50" 4K ULED Fire TV: was $529 now $339 @ Amazon (opens in new tab)
Hisense's first Fire TV is on sale with a massive $190 off as part of Amazon's early Prime Day TV deals. The 50U6HF uses Hisense's ULED tech to deliver richer and more brilliant colors. The TV supports Dolby Vision/HDR/HDR10/HDR10 Plus formats, features a built-in auto gaming mode, and sports a 240Hz refresh rate. This is the first time this just-released TV is on sale. 

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Amazon Omni Series 50" 4K TV: was $509 now $349 @ Amazon (opens in new tab)
Amazon's new Omni Series of TVs are a premium line of Fire TVs. The TVs include features like HDR10/HLG support, always-on mics for hands-free Alexa, and two-way video calling support (additional webcam purchase is required). Normally priced at $509, it's on sale for just $349 — although it was earlier down at $279, so it may drop again.

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TCL 55" 4K QLED TV: was $549 now $429 @ Amazon (opens in new tab)
Editor's Choice: The TCL S546 is our favorite QLED TV when it comes to value. In our TCL 5-series review (opens in new tab), we said it offered killer performance and a wide variety of features. These include support for Dolby Vision/HLG/HDR10/HDR10 Plus, voice remote with Alexa support, auto game mode, and Google TV. Priced at $429, it's an epic bargain. Best Buy offers the same price (opens in new tab)

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LG 55" NanoCell TV: was $799 now $599 @ Amazon (opens in new tab)
This TV deal takes $200 off LG's NanoCell 55-inch 4K TV — a generous discount, though the price cut used to be as high as $300. LG's TV features a sharp and colorful 4K Ultra HD display with NanoCell technology and LG ThinQ AI with Google Assistant and Amazon Alexa built in. Add in HDR10 and HLG support, and this smart TV provides one of the most immersive experiences available. 

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Vizio MQ7 55" 4K QLED TV: was $749 now $549 @ Amazon (opens in new tab)
The Vizio MQ7 is part of Vizio's 2021 lineup of TVs. It features Dolby Vision/HDR10/HDR10+/HLG support, full array local dimming, DTS Virtual X audio, HDMI 2.1 connectivity, built-in AirPlay and Chromecast support, and an auto game mode, which optimizes the TV for console gamers. This is one of the best Prime Day TV deals we've seen and its lowest price to date. 

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Samsung 55" The Frame 4K TV: was $1,397 now $979 @ Amazon (opens in new tab)
This TV deal knocks a whole $400 off Samsung's stunning The Frame TV. This 55-inch QLED display offers 4K Ultra HD resolution, HDR support, a 120Hz native refresh rate, voice assistant support and all the big streaming apps, all wrapped up in an innovative design that looks like a work of art.

60-85 inch TVs

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Toshiba C350 75" 4K Fire TV: was $899 now $629 @ Amazon (opens in new tab)
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. In our Toshiba C350 Fire TV review (opens in new tab), we called it a great value that does all the things you want a smart TV to do. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. As part of its early Prime Day TV deals, Amazon has the 43in, 50in and 75in models of the TV on sale.

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Insignia 70" F30 4K Fire TV: was $649 now $479 @ Amazon (opens in new tab)
If you're looking for a 70-inch TV that won't break your budget, you'll want to check out this Insignia 4K Fire TV. It's currently one of the cheapest big-screen 4K smart TVs we've seen. It provides easy access to a variety of streaming services and comes with a voice remote featuring Alexa. By comparison, Best Buy has it on sale for $499 (opens in new tab).

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Hisense U6H 65" 4K ULED TV: was $899 now $549 @ Amazon (opens in new tab)
The U6H is part of Hisense's 2022 lineup of TVs. It uses a ULED Quantum Dot panel to boost color and brightness. You also get Dolby Vision IQ/HDR 10+ Adaptive support, built-in Google Assistant, voice remote, and Dolby Vision for gaming at 4k 60Hz. It's $350 off and a great pick for budget gamers in search of a 2022 TV. Best Buy offers the same price (opens in new tab)

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Samsung 50" Crystal 4K TV: was $647 now $597 @ Amazon (opens in new tab)
The AU8000 is part of Samsung's 2021 line of Crystal TVs. These TVs are more affordable than Samsung's premium QLEDs, but offer the same rich selection of features. They include a 120Hz refresh rate, Alexa/Bixby/Google Assistant compatibility, HDR support, and Samsung's Tizen platform. It's a modest $50 off, but it's at an all-time price low. 

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Vizio 65" 4K QLED TV: was $1,149 now $999 @ Best Buy (opens in new tab)
The Vizio PQ9 packs everything you'd want from a new TV. In our Vizio P Series Quantum review (opens in new tab), we said it delivers a crisp picture with great contrast, though we didn't love the smart OS that comes with it. It packs Dolby Vision/HDR10/HLG support, quantum technology for brighter colors, ProGaming engine with 4K 120Hz support, built-in Chromecast, DTS Virtual X audio, and a voice remote. 

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Sony 75" X80K 4K TV: was $1,299 now $1,198 @ Amazon (opens in new tab)
The X80K is part of Sony's 2022 lineup of TVs. This entry-level TV features HDR10/HLG/Dolby Vision support, Google Assistant/Alexa compatibility, built-in Google Assistant, and four HDMI ports. It's now $00 off and at its lowest price ever.

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Sony 85" X91J: was $2,799 now $1,799 @ Amazon (opens in new tab)
If you want to go really big this Prime Day, the Sony X91J could well be worth a look — because this 85-incher is currently $1,000 off at Amazon! It runs on the excellent Google TV platform and has bags of Sony's TV tricks, such as X-Motion for better handling of fast action.

OLED

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LG A1 48" 4K OLED TV: was $1,199 now $679 @ Amazon (opens in new tab)
The A1 series is LG's entry-level line of OLED TVs. The TV offers Dolby Vision/HDR10/HLG support, Google Assistant and Amazon Alexa built-in, and webOS 6.0, which gives you access to many major streaming apps like Disney Plus, Netflix, Apple TV, and more. It's now $679 which is only $3 above its lowest price ever!

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Sony 48" A9S 4K OLED TV: was $1,299 now $799 @ Best Buy (opens in new tab)
Get a gorgeous and compact Sony OLED with the 48-inch Master Series A9S Android TV. This 2020 model puts incredible picture quality into a size that's perfect for smaller rooms and gaming setups, but still delivers plenty of smarts, with Google Assistant and Chromecast built in. 

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LG A1 55" 4K OLED TV: was $1,299 now $946 @ Amazon (opens in new tab)
The LG A1 is part of the company's entry level OLED lineup. It features Dolby Vision/HDR10/HLG support, AirPlay 2 support, and Google Assistant/Alexa/HomeKit compatibility. It also runs webOS 6.0 to bring you all your favorite streaming apps. Best Buy offers the same price (opens in new tab)

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Vizio 55" OLED 4K TV: was $1,199 now $1149 @ Amazon (opens in new tab)
Vizio's OLED TV is back on sale. The 55-inch 4K OLED TV packs Vizio's new IQ Ultra CPU and the company's new ProGaming Engine, which is designed for Xbox and PS5 gameplay. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast, and a host of digital assistants for hands-free control of your TV. It's on a small sale right now, but keep in mind it was $806 just a few months ago, so we recommend holding out for a lower price (if you're not in a rush). 

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LG G1 55" OLED TV: was $1,396 now $1,296 @ Amazon (opens in new tab)
The LG G1 OLED 4K TV uses an all new LG panel called "evo." In our LG G1 OLED review (opens in new tab), the TV won the Tom's Guide Award for best TV design. (It measures just 0.8 inches deep). However, it also delivers on performance with consistently stunning images no matter what you're watching. With Smart TV and ThinQ smart home features, it'll quickly become the center of your entertainment setup. Plus, gamers will love it thanks to its 120Hz refresh rate and Game Optimizer menu. 

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Samsung 55" 4K OLED TV: was $2,197 now $1,997 @ Amazon (opens in new tab)
Samsung's new OLED TV just came out and it's already on sale. Available in 55-inch and 65-inch sizes, the Samsung S95B series uses the company's Neural Quantum Processor 4K, which is the same flagship CPU inside Samsung's Neo QLED TVs. The QD-OLED promises to deliver the pixel-perfect illumination of OLED panels with the brightness and life-like color of LCD panels, as well as beat the already impressive QLED tech when it comes to better backlight control. Amazon is running out of stock at the time of publishing, so note Samsung offers the same price (opens in new tab)

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LG G2 77" 4K OLED TV: was $4,199 now $3,996 @ Amazon (opens in new tab)
The new LG G2 is the brightest OLED TV we've tested. In our LG G2 OLED TV review (opens in new tab), we called it the ultimate QD-OLED TV rival. It offers about 30% higher brightness than its predecessor and boasts new gaming features, AI-boosted sound quality, and support for just about every HDR format you can think of. LG also claims this panel prevents burn-in, though we haven't put that to the test just yet. When it comes to performance, this TV is currently the king of OLED TVs. Best Buy offers the same price (opens in new tab).

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Sony 55" A80J 4K OLED TV: was $1,198 now $998 @ Amazon (opens in new tab)
The Sony BRAVIA XR A80J is one of the top OLED TVs on the market, packing a powerful Cognitivr XR processor, a rich 55-inch 4K OLED display and support for AI voice assistants. You can also get it at Best Buy (opens in new tab) for $999.

The best Prime Day TV deals for budget shoppers

Everyone is looking to stretch their dollar these days, and if you're looking for a good TV that won't cost a fortune, here are our best picks: 

  • Fire TVs: We expect every Fire TV to go on sale during Prime Day. Look for deals on the Toshiba C350 or the Insignia F30. Both provide a decent 4K TV picture with solid smart features at an affordable price. 
  • Hisense TVs: If you're not familiar with the brand, Hisense makes excellent budget friendly TVs. In fact, we called the Hisense U7G one of the best gaming TVs. Likewise, the Hisense U8G is one of the best 4K TVs on the market and much more affordable that competing brands. Also look for deals on the H8G, which is one of the top TVs under $400.
  • TCL TVs: TCL is a popular brand among bargain hunters. We named the TCL 5-Series one of the best TVs under $500. For smaller budgets, the 4-Series is one of the best TVs under $300. 

Prime Day TV deals: What you need to know

TVs are among Amazon's top-selling products on Prime Day. Naturally, Amazon's own line of Fire TVs tend to get the biggest price drops. According to the retailer, it sold "millions of Fire TV Edition Smart TVs" during last year's Prime Day. 

So if you're looking for an inexpensive smart TV, a Fire TV Edition set will be your best best. These TVs have sold for just under $100. The Insignia 24-inch 720p Fire TV (opens in new tab), for instance, can usually be found for about $100. It's likely the 39-inch version of this TV could sell for $99 on Prime Day. 

If you want a TV with 4K resolution and HDR support, Insignia and Toshiba Fire TVs are your best bet. Expect to see models such as the Insignia 50-inch 4K Fire TV drop under $299 (opens in new tab). Meanwhile, the Toshiba 50-inch 4K Fire TV (normally priced at $429) (opens in new tab) could hit a similar or lower price point.

Prime Day isn't just about Amazon TVs. We'll also see deals on TCL, Hisense, LG, and Samsung 4K TVs. Expect TCL and Hisense to lead the charge in terms of price drops with 50-inch panels selling for under $279. Meanwhile, 70-inch TVs could sell for less than $549. 

How cheap will OLED TVs get on Prime Day?

LG OLED A1 TV

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While the majority of Prime Day TV deals will focus on LCDs, we expect to see more OLED TV deals than ever this year. For instance, LG's A1 Series 48-inch 4K OLED has frequently sold for $795 this year, and Prime Day could bring about further price cuts on that TV. That said, if you're a gamer, we recommend the LG C1 OLED TV, which offers a 120Hz panel for smoother gaming. (The entry-level A1 has a 60Hz panel).

On the Vizio front, the Vizio 55-inch 4K OLED TV has dropped as low as $806. It could be the first 55-inch OLED to hit $799 or less on Prime Day. 

Likewise, 75-inch TV deals will plummet below $649 bringing these big-screen TVs to more households across the country. While we don't recommend you buy an 8K TV yet — there's little content to watch — we've noticed more 8K TV deals from the likes of Amazon, Best Buy, and Samsung. The lowest price we've seen for a 75-inch 8K TV has been $999, which occurred during Memorial Day. 

Prime Day TV deals vs. Best Buy and Walmart

Amazon isn't the only retailer with Prime Day TV deals. Rivals Best Buy and Walmart tend to offer equally aggressive TV sales during Amazon's retail holiday. In fact, last year Best Buy mirrored — and on a few occasions trumped — Amazon's Prime Day TV deals by price matching Amazon and in a few occasions offering freebies that Amazon wasn't offering. 

If you recall, a few years ago Best Buy and Amazon hammered out a deal wherein Best Buy became a certified seller of Amazon's Fire TV Edition TVs. As a result, they both tend to offer the same prices, although Best Buy at times has better stock of certain models.

Meanwhile, Walmart tends to offer impressive Prime Day TV deals on models Amazon doesn't promote, such as Sceptre and Vizio. We'll keep track of every retailer's deals, but it's worth noting that when it comes to TVs — Amazon is just one of a few retailers with excellent deals.

Tips for scoring the best Prime Day TV deals

  • Use price checking tools: Our top rule when shopping on Prime Day is to price check everything. We're big fans of CamelCamelCamel (opens in new tab), a website that price checks millions of items sold on Amazon. For example, if you see the AirPods Pro on sale for $219 on Prime Day, CamelCamelCamel will show you that they hit $169 in November. In other words, it exposes fake deals so you can avoid them. 
  • Shop at Amazon's competitors: Retailers like Best Buy, Target, and Walmart will have anti Prime Day TV deals. They'll try to undercut Amazon with lower prices or tempting freebies. So if you spot a TV at a price you like, it's worth price checking that TV at any of Amazon's top competitors. 
  • Don't trust Amazon's reviews: We all read Amazon's user reviews. However, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. Sites like Fakespot (opens in new tab) can help you weed our fake reviews from real ones. 
  • Avoid buying refurbished: Buying refurbished is a great way to save money. However, we're not fans of refurbished TVs. The main reason is because you never know how "scratched and dented" the TV you're about to buy really is. Should it not meet your standards, you could be on the hook for return shipping. Unless the savings are massive, we'd stay away from refurb TVs. 

When does Prime Day end?

Amazon's annual sales event ends Wednesday, July 13 at the strike of midnight Pacific Time. Of course that means Prime Day ends at 3 a.m. ET on Thursday, so you have a few more hours to shop. In the U.K., Prime Day 2022 ends at 12 a.m. BST.

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.