Prime Day TV deals are still going strong with plenty of discounts available on OLED TVs, QLED and more. Yes, there's plenty of Prime Day deals on Echo devices and appliances, but let's be honest — the TV deals get the most attention. as they cut prices on some of the most expensive purchases.
The TV landscape has changed dramatically since the last Prime Day. Whereas OLED TVs sold for $679 last July, in 2023 we've seen them sell for as little as $569. From premium OLED TVs to massive 82-inch screens, each month has pushed TV prices lower than the previous. While the majority of Prime Day TV deals will come from Amazon, competitors like Best Buy and Samsung will also have noteworthy deals.
We've been covering Prime Day since its inception, so we're able to comb through hundreds of deals to pick out the very best — whether they're at Amazon or another retailer. Here are the best Prime TV deals right now.
7 best Prime Day TV deals
- Amazon 43" Omni 4K Fire TV: was $399 now $99 @ Amazon
- Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ Amazon
- LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
- TCL 75" Q6 4K QLED TV: was $899 now $748 @ Amazon
- Roku TV 75" Plus Series 4K QLED TV: was $999 now $799 @ Best Buy
- Samsung 55" QN90B Neo 4K QLED: was $1,699 now $1,097 @ Amazon
- LG 65" C2 OLED 4K TV: was $2,499 now $1,478 @ Amazon
Best Prime Day TV deals right now
Amazon 43" 4K Omni Fire TV: was $399 now $99 @ Amazon
Editor's Choice deal! Prime members can get the Amazon 43-inch 4K Omni Fire TV for just $99, which is the cheapest 4K TV we've ever seen. Note that you'll need to log onto your Prime account and request an invite to buy it. (It'll go on sale during Prime Day). The 43-inch Omni Fire TV is the latest TV (released March 22) in Amazon's TV lineup. This new smaller size brings HDR 10/HLG support to a smaller 4K screen for those who can't fit a 50-inch or larger TV into their living room. In our Amazon Fire TV Omni review, we said it's solid for gaming thanks to its low lag time, but you should only buy it when it's on sale as there are better/cheaper options. That said, at $99 it's a massive steal.
TV sale: deals from $64 @ Amazon
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as $64. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.
Check other retailers: Best Buy: deals from $64
Insignia 55" F30 4K Fire TV: was $399 now $179 @ Amazon
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.
Best Buy: $259 ($140 off)
Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ Amazon
Amazon's new 4-Series of Fire TVs are now on sale, and the 50-inch model has dropped to $289 for Prime members. The Amazon Fire TV 4-Series are less expensive than Amazon's new Omni Series. However, they offer perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control).
Toshiba 50" 4K Fire TV: was $379 now $219 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. To get this price, click the on-page digital coupon to save $160 during checkout.
Hisense 58" ULED U6 4K Fire TV: was $599 now $455 @ Amazon
Amazon's taken nearly half of this 58-inch TV's price off already for Prime members. Hisense's proprietary ULED technology is a step up from normal LED-based LCD TVs, and looks to offer enhanced color.
Amazon 65" Omni 4K QLED TV: was $799 now $599 @ Amazon
Released in October, Amazon's new Omni 4K QLED Fire TV is on sale for just $599. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.
Hisense 55” U8K Mini-LED 4K TV: was $1,099 now $799 @ Amazon
The Hisense U8K Mini-LED TV packs a ton of premium features into a mid-ranged price tag. It’s Imax Enhanced-compatible, with support for HDR/HDR 10/HDR 10+, Dolby Vision and Dolby Atmos. For gamers, this TV offers a 144Hz refresh rate, VRR, ALLM and AMD FreeSync Premium Pro. You also get an ATSC 3.0 tuner, and Hisense promises this TV will reach a peak brightness of 1,500 nits.
Samsung 55" QN90B Neo 4K QLED : was $1,699 now $1,097 @ Amazon
Samsung Neo QLED QN90B offers incredible visuals delivering some of the brightest and most detailed pictures we've seen from a TV that's not an OLED. In our Samsung QN90B QLED TV review, we said it delivers potent picture and gaming capabilities with picture quality that stops short of perfection. It also has support for HDR10/HDR10+/HLG, and voice control support for Bixby, Amazon Alexa, or Google Assistant. This sale just got better, with the price dropping by $200 — but Amazon says it's only got 19 units left.
Check other retailers: Best Buy: $1,099 ($600 off)
Roku TV 75" Plus Series 4K QLED TV: was $999 now $799 @ Best Buy
Editor's Choice deal! Amazon won't always have the best Prime Day TV deals. This deal comes courtesy of Best Buy (which has an exclusive on Roku's new TVs). The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. This 75-inch model is the biggest TV in Roku's new lineup. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support.
Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $2,298 @ Amazon
This stunning 2023 Sony model has benefitted from a 12% reduction that brings it down to $2,298 for Prime Day 2023. Of course, that's still quite an investment but in return you'll get remarkable picture quality on the OLED panel thanks to Sony's powerful XR processor. And, naturally, it's designed for use with the PS5 making it an excellent choice for gamers. Although we haven't reviewed this specific model, we're very familiar with Sony's Bravia line-up of OLED TVs and a similar model currently occupies the top spot on our best OLED TVs buying guide.
LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. This is just $30 shy of its all-time Black Friday price low and one of the least-expensive OLED TVs of all time.
Sony 55" A80K 4K OLED TV: was $1,999 now $1,098 @ Amazon
The Sony A80K OLED TV uses the company's cognitive XR processor that adjusts brightness on the fly to boost lights and deepen blacks without losing detail. It comes with Google TV and Google Assistant built-in and has exclusive features for the PlayStation 5, such as Auto HDR Tone Mapping which optimizes the PS5's settings to take full advantage of the TV's capabilities. In our Sony A80K OLED TV review, we said the Editor's Choice TV offers superb picture quality, a robust audio system, and intuitive Google TV smart interface.
LG C3 55" 4K OLED: was $1,899 now $1,426 @ Amazon
Released in 2023, the LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
Check other retailers: $1,496 @ Walmart | $1,499 @ Best Buy
LG 65" C2 OLED 4K TV: was $2,499 now $1,478 @ Amazon
Lowest price: The excellent LG C2 OLED TV is on sale in this epic TV deal at Amazon. We named this stunning television the best TV on the market right now. It combines exceptional picture quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and offers all easy access to all the streaming services you could need.
Samsung 65" 4K OLED TV: was $1,999 now $1,599 @ Best Buy
The Samsung S95B is Samsung's first OLED and the first to combine OLED with quantum dots, resulting in a QD-OLED TV that promises the best of both technologies: superior color, brightness, and contrast in a single package. In our Samsung S95B OLED 4K Smart TV review, we said it largely delivers on its promise though it doesn't provide those perfect black levels of a pure OLED TV (especially if you're in a room with minor ambient light). Nevertheless, it's an amazing TV for movies, gaming, and everything in between.
Samsung 55" S95C 4K OLED TV: was $2,497 now $2,137 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is great for movie fans, gamers, and everyone in between. It sports four HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Check other retailers: $2,299 @ Best Buy
Samsung 65” S90C OLED 4K TV: was $2,599 now $1,999 @ Woot
This premium OLED TV from Samsung promises superior picture quality with stunning brightness and deep blacks. The Samsung S90C OLED packs HDR/HDR 10/HDR 10+/HLG and Dolby Atmos support with Object SoundTracking lite, 4 HDMI 2.1 ports, ATSC 3.0 and a 120Hz refresh rate. There’s also support for Amazon Alexa, Google Assistant, SmartThings and the TV comes with a SolarCell remote.
The best Prime Day TV deals for budget shoppers
Everyone is looking to stretch their dollar these days, and if you're looking for a good TV that won't cost a fortune, here are our best picks:
- Fire TVs: Every Fire TV is on sale during Prime Day. Look for deals on the Toshiba C350 or the Insignia F30. Both provide a decent 4K TV picture with solid smart features at an affordable price.
- Hisense TVs: If you're not familiar with the brand, Hisense makes excellent budget friendly TVs. In fact, we called the Hisense U7G one of the best gaming TVs. Likewise, the Hisense U8G is one of the best 4K TVs on the market and much more affordable that competing brands. Also look for deals on the H8G, which is one of the top TVs under $400.
- TCL TVs: TCL is a popular brand among bargain hunters. We named the TCL 5-Series one of the best TVs under $500. For smaller budgets, the 4-Series is one of the best TVs under $300.
How cheap are OLED TVs getting on Prime Day?
While the majority of Prime Day TV deals will focus on LCDs, we're seeing more OLED TV deals than ever this year. For instance, LG's A2 Series 48-inch 4K OLED has sold for an all-time low of $569.
Likewise, 75-inch TV deals are plummeting below $649 bringing these big-screen TVs to more households across the country. While we don't recommend you buy an 8K TV yet — there's little content to watch — we've noticed more 8K TV deals from the likes of Amazon, Best Buy, and Samsung. So far, the lowest price we've seen for a 75-inch 8K TV has been $999, which occurred during Memorial Day.
Prime Day TV deals: What you need to know
TVs are among Amazon's top-selling products on Prime Day. Naturally, Amazon's own line of Fire TVs tend to get the biggest price drops. According to the retailer, it sold "millions of Fire TV Edition Smart TVs" during last year's Prime Day.
So if you're looking for an inexpensive smart TV, a Fire TV Edition set will be your best best. These TVs have sold for just under $100. If you want a TV with 4K resolution and HDR support, Insignia and Toshiba Fire TVs are your best bet. Models such as the Insignia 50-inch 4K Fire TV dropped under $249. Meanwhile, the Toshiba 55-inch 4K Fire TV (normally priced at $429) is hitting similar low price points.
Prime Day isn't just about Amazon TVs. We also see deals on TCL, Hisense, LG, and Samsung 4K TVs. TCL and Hisense lead the charge in terms of price drops with 50-inch panels selling for under $279. Meanwhile, 75-inch TVs are selling for less than $499.
Prime Day TV deals vs. Best Buy and Walmart
Amazon isn't the only retailer with Prime Day TV deals. Rivals Best Buy and Walmart are offering equally aggressive TV sales during Amazon's retail holiday. In fact, last year Best Buy mirrored — and on a few occasions trumped — Amazon's Prime Day TV deals by price matching Amazon and in a few occasions offering freebies that Amazon wasn't offering.
If you recall, a few years ago Best Buy and Amazon hammered out a deal wherein Best Buy became a certified seller of Amazon's Fire TV Edition TVs. As a result, they both tend to offer the same prices, although Best Buy at times has better stock of certain models.
Meanwhile, Walmart tends to offer impressive Prime Day TV deals on models Amazon doesn't promote, such as Sceptre and Vizio. We're keeping track of every retailer's deals, but it's worth noting that when it comes to TVs — Amazon is just one of a few retailers with excellent deals.
Tips for scoring the best Prime Day TV deals
- Use price checking tools: Our top rule when shopping on Prime Day is to price check everything. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. For example, if you see the AirPods Pro on sale for $219 on Prime Day, CamelCamelCamel will show you that they hit $169 in November. In other words, it exposes fake deals so you can avoid them.
- Shop at Amazon's competitors: Retailers like Best Buy, Target, and Walmart will have anti Prime Day TV deals. They'll try to undercut Amazon with lower prices or tempting freebies. So if you spot a TV at a price you like, it's worth price checking that TV at any of Amazon's top competitors.
- Don't trust Amazon's reviews: We all read Amazon's user reviews. However, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. Sites like Fakespot can help you weed our fake reviews from real ones.
- Avoid buying refurbished: Buying refurbished is a great way to save money. However, we're not fans of refurbished TVs. The main reason is because you never know how "scratched and dented" the TV you're about to buy really is. Should it not meet your standards, you could be on the hook for return shipping. Unless the savings are massive, we'd stay away from refurb TVs.