Don’t wait for Black Friday — this 65-inch LG OLED just crashed to $996

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One of our favorite OLED TVs of the year is at its lowest price ever

LG B5 OLED price drop
(Image credit: LG)

There’s no denying that Black Friday and Cyber Monday are among the best days of the year to score some serious savings on swanky TVs. Sometimes, however, sales peak early — and that may have just happened with one of LG’s newest OLEDs.

Sometime in the last 48 hours, the LG B5 OLED tumbled to its lowest price on record. Right now, you can get the 65-inch LG B5 for just $996 at Amazon. That’s about $1,000 off its original price and roughly $200 off its previous sale price.

I’ve spent a ton of time with all of LG’s 2025 OLED TVs, and I’m here to tell you that the budget-friendly B5 is bursting with value for a wide range of shoppers. Let me tell you a bit more about it.

LG 65" B5 4K OLED TV
LG 65" B5 4K OLED TV: was $1,199 now $996 at Amazon

Looking for an incredible OLED picture without the high price? The LG B5 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and ultra-wide viewing angles will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B5's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.

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Like all OLEDs, each of the LG B5's millions of pixels are self-illuminating. This is an advantage that has a tremendous impact on picture quality, as the B5 delivers perfect black levels and pixel-level dimming.

While it's true that the higher-end LG C5 OLED will net you better brightness than the B5, you're still getting an OLED-driven picture with LG's entry-level set.

It's one of the reasons why its relatively affordable, entry-level status shouldn't deter you from considering the B5. It might not offer the sort of highlight brightness you'd find on similarly priced LCD/LED TVs, but the self-emissive nature of OLED will have these highlights looking brighter.

The B5 offers many of the same bells and whistles as higher-end OLEDs.

As far as features go, the B5 offers many of the same bells and whistles as higher-end OLEDs like the C5. That's good news for everyone, but it's especially good news for dedicated gamers.

The B5 supports 4K gaming at 120Hz, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync and G-Sync compatibility. All four of its HDMI inputs offer HDMI 2.1 compatibility.

Check out our full LG B5 OLED review to get the full scoop on why we love this entry-level OLED. It's one of the best LG OLED TVs you can buy right now.

If you woke up this morning thinking you might wait until Black Friday to upgrade to a new TV, I wouldn't blame you if you changed your plans.

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Michael Desjardin
Michael Desjardin
Senior Editor, TV

Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

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