Don't wait for Black Friday — this might be your last chance to buy this 55-inch LG OLED TV for $798

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This OLED has never been cheaper than it is right now

The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"
(Image credit: LG)

There are two voices in your head: One that wants to buy a brand-new TV and one that wants to save money by snatching up an older model. Sometimes, the latter is really tough to ignore.

The LG B4 OLED might’ve made its debut in 2024, but if you know where to look, you can still find stock kicking around. Right now, you can get the 55-inch LG B4 for just $798 at Walmart. It’s the lowest price this set has ever been, but stock is bound to run out sooner than later. It's one of the best early Black Friday TV deals you can get.

LG 55" B4 4K OLED TV
LG 55" B4 4K OLED TV: was $1,099 now $798 at Walmart

Looking for an incredible OLED picture without the high price? The LG B4 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.

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If you’re worried about shelling out for a TV that hit shelves over a year ago, don’t be — the LG B4 is a fantastic, value-packed OLED, and as you’ll come to learn, the newer version of this TV isn’t much of an upgrade.

Like all OLEDs, the LG B4 offers pixel-level dimming, an advantage that has a tremendous impact on picture quality, as it allows for perfect black levels and surgical contrast control.

This is one of the reasons why its relatively affordable, entry-level status shouldn't deter you from considering it. The B4 might only reach 650 to 700 nits of brightness in HDR, but these highlights appear brighter on an OLED display than they would on an average LCD TV.

The B4 offers many of the same bells and whistles as its higher-end counterparts.

As far as features go, the B4 offers many of the same bells and whistles as its higher-end counterparts, too. That's good news for anyone, but especially dedicated gamers.

It supports 4K gaming at 120Hz, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync and G-Sync compatibility. All four of its HDMI inputs offer HDMI 2.1 compatibility.

Finally, let's address the elephant in the room. Yes, there's a newer version of this TV. But the LG B5 isn't as much of an upgrade as you might expect. In my LG B4 vs B5 face-off, I compared their performance and features and found that they are nearly identical.

Right now, the 55-inch LG B5 is $999 at Best Buy. You're saving about $200 by opting for the heavily discounted B4.

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Michael Desjardin
Michael Desjardin
Senior Editor, TV

Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

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