Black Friday 2025 guide — 57 best early deals from Amazon, Walmart and Best Buy
Huge discounts on Apple, The North Face, LG and more
It's official: Black Friday is just a few weeks out. As deals editor, it's hands-down the busiest time of the year for me. It's also when I like to do the majority of my shopping. With so many sales, the Black Friday season can be overwhelming, so I'm here to help you uncover the best early Black Friday deals you can get.
One of my favorite sales this week comes from Amazon. Right now, Amazon is taking up to 50% off Blink, KitchenAid, Nespresso, and more. It's a very broad sale, but I think it's worth checking everyday because Amazon is constantly adding new deals to its holiday storefront.
Cold weather is coming and when it comes to apparel, REI is one of my go-to stores. Right now REI is taking up to 50% off Patagonia, Arc'teryx, The North Face, and more. It's part of their end-of-season clearance sale and I like this sale because it includes dozens of deals on name brands.
From running shoes to coffee machines, below I've rounded up all of my favorite early Black Friday deals. If you're hesitant to shop early, remember that Black Friday is no longer a one-day event and many of the deals you see now will be the same discounts you'll see come Thanksgiving week. Also, make sure to follow our Black Friday deals live blog where we're highlighting the best sales in real time along with offering buying advice for the holiday season.
Quick Links
- Amazon: 50% off Blink, KitchenAid, Nespresso and more
- REI: half-off Arc'teryx, Patagonia and more
- Walmart: holiday gifts from $15
- Dell: monitors from $69, laptops from $299
- Best Buy: laptops from $149
- Lenovo: doorbuster laptop deals from $319
- Wayfair: up to 80% off home decor
- Nike: apparel/sneakers from $7
- Lululemon: top picks from $9
- HP: extra 15% off gaming via "POWERUP15"
- Birkenstock: deals from $20 @ Nordstrom
- Nectar: 50% off mattresses + 66% off bundles

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Black Friday for over a decade. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I've learned the best times to shop and where to find the best deals. I'll be your guide to the best deals this holiday season.
My favorite early deals
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Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
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Lego sale: deals from $7 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.
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YETI sale: deals from $8 @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $8. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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Skechers shoes/apparel: from $17 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $17.
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Dell: laptops from $299 @ Dell
Dell's holiday preview is here. Right now, Dell has monitors on sale from $69 and laptops on sale from $299. Those are some of the lowest starting prices I've seen all year. The sale includes some of our favorite XPS and Alienware systems. For example, right now you can get the XPS 13 for $949 (was $1,299). The configuration on sale includes a 13.4-inch 2K 120Hz display, Core Ultra 7-256V CPU, 16GB of RAM, and a 512GB SSD.
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End-of-Season sale: 50% off @ REI
From Arc'teryx to Patagonia, REI is taking up to 50% off select brand name apparel during its End-of-Season sale. For example, you can get this The North Face Alta Vista Rain Jacket for $69. It’s breathable, practical, and full of easy-access pockets. Plus, it looks great outdoors and just as good when completing chores around town.
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Nectar: 50% off mattresses @ Nectar
I've slept on plenty of mattresses, but my Nectar mattress is hands-down my favorite. These budget-friendly mattresses are on sale and up to 50% off. Plus, you can save up to 66% off mattress and bedding bundles. I'm a fan of the Nectar Premier line on sale from $549.
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. Plus, you'll get a free iPad A16 and six months of Apple One. (Apple One is a subscription service that bundles iCloud+, Apple TV+, Apple Music, and Apple Arcade. After your six months are over, you can cancel or pay a discounted price of $15/mo). The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart
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TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale.
Price check: from $69 @ Amazon
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Timberland: extra 20% off sale items @ Timberland
Winter is coming and if you need some new apparel or winter boots, Timberland is currently taking an extra 20% off discounted items. Just look for the "extra 20% off in cart" logo and make sure to add the items to your shopping cart to see the discounts. It's one of Timberland's best sales of the year.
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Columbia: deals from $12 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $12. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Tidal Hoodie for just $22 (pictured, was $45).
Apparel
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REI's own brand beanie wicks moisture and is breathable while also keeping you warm. It's 30% wool, but completely itch-free, making it the perfect versatile fall or winter hat!
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This soft and lightweight neck gaiter is breathable, sweat-wicking, and oh-so-stretchy. I wear one whenever I hit the great outdoors, regardless of the season. It also boasts 40+ UPF sun protection to keep your neck and face burn-free on those bluebird days.
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Trucker hats never go out of style, so I'm sure this will look fresh even next summer. Thanks to the mesh panel, this hat will keep you cool and shady in the summertime, and the brim is made of recycled fishing nets.
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This lightweight fleece half-zip is ideal for layering and will keep you warm without restricting movement. It also ensures protection from the sun thanks to Omni-Shade UPF 50, which guards against skin damage.
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Available in several different colors, this jogger is not only super soft and stretchy, it's also moisture-wicking and comfortable. Their versatility makes them the perfect pants for training, travel, lounging and more. They also feature an elastic waistband and zip pockets to keep your valuables accessible.
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A more streamlined take on the beloved Patagonia Houdini jacket, this pullover variant skips the hood — making it a better option for joggers and cyclists — and features a half zipper rather. Like its sibling, the Houdini Stash 1/2-Zip Pullover is treated with a Durable Water Repellant (DWR) coating to keep you dry. It's currently 50% off in three different colors, but only select sizes are still available.
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This loose-fitting hoodie is made with a cotton-blend fleece fabric that’s simultaneously breathable and super soft. There are multiple colors to choose between, but this deep green shade is my favorite, and it’s holiday-appropriate too.
Sneakers/footwear
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Crocs: deals from $11 @ Amazon
Amazon has a wide selection of Crocs for men, women, and children on sale from $11. The sale includes their classic clogs, slides, sandals, slip-on shoes, and more. I've been wearing my Crocs around the house for about a year and find them to be comfortable, durable, and just a great all-purpose shoe.
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These Birkenstocks feature just one oversized buckle for a touch of trendy. But style isn't the only thing these sandals are known for — comfort is at the forefront of this model. Their cushioned footbed absorbs shock and mimics the shape of a healthy foot, while the medial and metatarsal arches support the instep and ball of your foot. You can choose from five different colors that are all on sale now.
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These sleek, breathable sneakers are a great option for a wide range of workouts, including running, jogging and walking. They're lightweight and grippy while gel cushioning ensures a comfy ride.
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If the classic Hunter boot design is what you're after, these are the boots for you. Comfort and quality come together in this waterproof boot that has a removable insole and ground-gripping sole. You'll feel extra sturdy and dry in the rain, puddles and slush.
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This is a huge discount on the latest model of New Balance's excellent 1080 cushioned trainer. The shoes offer reliable comfort, high performance and versatility, making it perfect from every day wear to race day.
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The Brooks Ghost range is hugely popular, and our resident runners at Tom's Guide gave this shoe 4 stars upon testing. It features Brooks’ nitrogen-infused DNA Loft v3 midsole foam, and suits neutral-gait runners and beginners. The high drop won't suit everyone, but it's a durable shoe that is lighter than the 15. You can also access a discount on the women's model.
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For those looking for a bouncy response from their running shoe, the Dynablast 5 may be right up your alley. With FF Blast Plus cushioning in the midsole and an Ahar Lo outsole rubber, the shoes are very responsive with every step and provide cloudlike comfort from start to finish.
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These classic canvas Birkenstocks just got a glamorous update! Glossy oversized buckles add a fun twist of style while the slide sandal's cushy footbed is as comfortable as ever.
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This is one of our favorite running shoes thanks to the versatile ride of the shoe that delivers both comfort and speed for training runs, and even races. REI has both the women’s and men’s Mach 6 in its sale, with more colors and sizes of the women’s shoe still available.
Smart home
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The Blink Mini 2 is Blink's new indoor and outdoor security camera. It's weatherproof and comes with several useful features like color night vision, person detection and an easy-to-use companion app. We noted in our Blink Mini 2 review that it didn't have the best sound quality, but if you want a cheap security camera with Alexa integration, you can't go wrong here.
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The Blink Video Doorbell runs for two years on three AA batteries, which is honestly impressive. You get head-to-toe HD video, night vision, and two-way audio through the app. Setup takes minutes whether you wire it or go wireless. Works with Alexa and includes everything you need to start.
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At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.
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This bundle gets you a lot, including a Blink Outdoor 4 camera, which earned our Editor’s Choice award and is one of the best home security cameras we’ve tested. It also features a Mini 2 camera, Video Doorbell (2nd Generation) and Sync Module Core. This bundle is ideal for keeping an eye on the surroundings of your home. You save $95 on the entire package.
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The Shark AI Ultra offers a powerful performance, highly accurate room mapping, and loaded with premium features. And if you’re a pet parent, you’re in luck, it comes with self-cleaning brushroll, and self-empty system that captures pet hair, dirt, and debris with ease. Best of all, it’s half price, making it a great deal not to be missed!
Appliances
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This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.
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The Ninja Air Fryer Pro 6-in-1 is awarded the top spot in our Air Fryer Buying Guide, and right now you can save $90 at Amazon. We think that's a pretty good deal on an exceptional product that has a 6.5 qt basket and a lot of capability.
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I actually own this powerful, high speed hand vac and can confirm that it is a total game changer. It’s ultra lightweight at just 1.4 lbs, yet boasts powerful suction for quick pick-ups around my home. It also has a tapered nozzle to reach tight spots, two accessories for tackling pet hair and upholstery and a charging dock for fast recharging. I definitely recommend this deal for those who want something compact and super convenient.
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
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This stylish Ninja coffee maker comes in a gorgeous Sage colorway and is now on sale for $30 off. Whether you prefer pods or grounds, this device makes tasty brews in 7 sizes (6-oz. to 24-oz) and has a built-in, fold-away milk frother!
TVs
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
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Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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This Best Buy-exclusive TV is one of the most affordable ways to secure Mini-LED backlighting. It isn't as bright and packed with features as higher-end Mini-LED TVs from TCL, but as far as bargains go, it's tough to beat.
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Looking for an incredible OLED picture without the high price? The LG B4 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.
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Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, the Hisense U6QF has everything you need for a great entertainment experience. We gave it a 4.5-star rating in our Hisense U6QF 4K Mini-LED TV review and called it "a terrific budget TV pick."
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The QM6K represents one of the most affordable ways to land a Mini-LED TV at the 75-inch size point. Google TV is available right out of the box, and the TV's relatively modest Mini-LED backlight keeps scenes visually appealing. It also comes with a handful of useful gaming features.
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Once upon a time, the Panasonic W95A hit store shelves at around $2,299. Right now, it's sitting at the cool, low price of $897. This impressive Mini-LED TV is bright enough for daytime viewing, finely tuned for a rich, accurate picture for movie nights, and stocked with useful gaming features for both casual and dedicated gamers.
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It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
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Built on Tizen OS, offering access to cloud gaming services, the QN80F is an incredible Mini-LED, especially given its $500 discount. According to our measurements, the QN80F hits 9.8ms of input latency, and can spit out great luminance in both SDR and HDR. If you're willing to sacrifice Dolby Vision for incredible color performance, the QN80F should be your go-to 75-inch TV upgrade.
Phones
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iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ T-Mobile
T-Mobile is taking up to $1,100 off the iPhone 17 Pro Max when you trade-in an old device in any condition and sign up for an eligible unlimited data plan. The iPhone 17 Pro Max features a 6.9-inch OLED 120Hz display, A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro Max review, we said it's the phone to get if you love iOS and you want a big screen and the longest battery life (17 hours and 54 minutes) possible.
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Pixel 9a: free w/ new line + unlimited @ T-Mobile
The Pixel 9a is quite possibly the best budget phone around. It features a 6.3-inch Actua pOLED (2424 x 1080) 120Hz display, Tensor G4 chipset, 8GB of RAM, and 128GB of storage. Rear cameras include a 48MP (f/1.7) main and 13MP (f/2.2) ultrawide, whereas on the front there's a 13MP (f/2.2) lens. In our Pixel 9a review we said it's the most well-rounded phone you can buy at under $500.
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Galaxy Z Flip 7: up to $600 off w/ trade-in @ Samsung
Samsung is knocking up to $600 off its Galaxy Z Flip 7 when you trade-in an older phone. The phone features a 6.9-inch AMOLED (2520 x 1080) inner display w/ 120Hz refresh, 4.1-inch AMOLED (948 x 1048) outer display w/ 120Hz refresh, Exynos 2500 CPU, 12GB of RAM, and 256GB of storage. You also get 50MP f/1.8 main and 12MP f/2.2 ultra-wide rear cameras and a 10MP f2.2 selfie cam. In our Galaxy Z Flip 7 review, we called it flip phone perfection thanks to the phone's biggest upgrade in years.
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Galaxy S25 Edge: up to $530 off w/ trade-in @ Samsung
Samsung is taking up to $530 off the S25 Edge with trade-in. You'll also get 6 months of Google AI Pro for free. The Galaxy S25 Edge sports a 5.8mm profile, which is 31% thinner than the Galaxy S25 Ultra. It features a 6.7-inch AMOLED QHD+ 120Hz display, Snapdragon 8 Elite chipset, 12GB of RAM, and 256GB of storage. It also has a 200MP main camera with 10x digital zoom and a 12MP front camera with 85-degree FOV. In our Galaxy S25 Edge review, we called it a svelte phone that offers the same One UI 7 experience and Galaxy AI features found on the S25 Ultra. If you don't have a trade-in, Amazon is offering it for $689 unlocked.
Price check: $689 @ Amazon
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If you don't need anything fancy, but still want a decent phone that has long battery life, then check out the Moto G Power 5G (2024). Amazon has an unlocked model available for dirt cheap at $129, which is a 57% off from its normal price. Not only does the Moto G Power have a long battery life, it's one of the few phones we've tested in the last couple of years to come with a 3.5 mm headset jack.
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Even though it's set to be replaced by a newer model soon, the OnePlus 13 is still a perfect flagship phone that offers a solid bang-for-the-buck value. Out of all the places to buy the OnePlus 13, I recommend getting it from Best Buy, despite how it's down to $749 as well through OnePlus directly. You'll get the same price from Best Buy when you choose to connect your new phone to Verizon or AT&T, while also getting the better storage upgrade to 512GB.
Price check: $749 @ OnePlus for 256GB model
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Google's given the Pixel 10 Pro Fold some much improved upgrades, like a super vibrant 8-inch main display and 6.4-inch cover display. Foldables tend to be fragile, but the Pixel 10 Pro Fold is an exception because of its IP68 rating. And when you consider its phenomenal triple camera system and superb AI features, it's no wonder the Pixel 10 Pro Fold is such a strong contender for best foldable phone.
Price check: $1,799 @ Google
Headphones
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My colleague Nikita reviewed these earbuds. She sits next to me in the office, so I tried them out too — and I was so impressed. In her 4-star review of the Bose QuietComfort earbuds, Nikita praised the premium design, incredible sound quality, and unmatched ANC. Bose is known for fantastic ANC, and the QuietComforts are no different. Why do you think they're named "QuietComfort"? Nikita said the ANC was so good that she felt lonely, which is exactly what you want if you're looking for uber-powerful ANC. If you regularly take public transport or live in a noisy city, these are the earbuds for you.
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The Bose QuietComfort Headphones take the excellent noise canceling of their more expensive cousins, and pack it into a cheaper pair of headphones. They block out loads of noise, sound good, and they're super comfortable as well. This deal brings them down below their lowest price ever, beating the record by $20. We loved them in our 4-star review.
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The Sony Inzone H9 takes advantage of the PS5’s Tempest 3D audio technology to produce immersive sound. And because you can connect simultaneously to PS5 and Discord, you’ll be able to hear game sounds while chatting with friends. And if you like the PS5’s more black aesthetic, you’ll dig this headset’s similar design.
Black Friday dates
Black Friday always falls on the day after Thanksgiving. This year, Black Friday will be on November 28. However, Black Friday deals are more than a 24-hour event. They kick off as early as October and ramp up through Black Friday weekend. Likewise, Black Friday won’t end when November 28 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday, which falls on the 1st of December.
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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
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